London Daily

Focus on the big picture.
Friday, Jan 30, 2026

Sainsbury's, Tesco, Aldi, and Lidl cut bread and butter prices

Sainsbury's, Tesco, Aldi, and Lidl cut bread and butter prices

Tesco, Aldi and Lidl have followed Sainsbury's by cutting the price of own-brand butter and bread after criticism over high supermarket prices.

The supermarkets have all reduced its salted and unsalted butter prices from £1.99 to £1.89 for 250g packets.

Wholesale food prices have been falling globally, but UK food inflation is at its highest for 45 years.

The move comes after criticism supermarkets are not passing on wholesale price falls quickly enough.

Inflation was expected to fall below 10% last month, but soaring food prices meant it fell by less than expected.

Last month the Office for National Statistics - which measures the rate of prices increases - told the BBC you would expect to see global food price falls reflected in supermarkets "but we're not there yet".

And in March, the union Unite accused some retailers of "fuelling inflation by excessive profiteering".

In April industry body the British Retail Consortium said there is a three to nine-month lag to see wholesale price falls reflected in shops, and promised prices would come down over the next few months.

Asda and Morrisons have been approached for comment.

Sainsbury's said it was cutting the price of its some of its own-brand bread to 75p from 85p.

The supermarket said it was able to lower some of its bread and butter prices due to wholesale prices beginning to fall.

"Whenever we are paying less for the products we buy from our suppliers, we will pass those savings on to customers," the UK's second-largest supermarket chain said.

Aldi said it was cutting some bread to 75p from 79p, while Tesco cut some its own-brand bread from 85p to 75p.

Lidl said it had dropped the price of some butter to £1.89, and some bread to 75p, adding that it has a loaf priced at 39p.

The war in Ukraine has driven up food prices around the world, but the UK has also faced its own problems too - from Brexit red tape to labour shortages.

However, as commodity prices have started to fall, supermarkets have started to cut prices on some products - but not others.

Some of the earliest price falls have been in milk, with Aldi, Lidl and Asda recently following Sainsbury's and Tesco in cutting the price of milk by at least 5p.


How can I save money on my food shop?


* Keep track of what you have

* Head for the reduced section first

* Make better use of your freezer

* Make food last longer by understanding packaging

* Make use of local experts

Last summer, butter brand Lurpak said it had put prices up so dairy farmers would get a fair deal.

Some shoppers had expressed shock at rapidly rising prices, with a 750g tub of Lurpak priced at £7.25 in Sainsbury's in July 2022.

Farmers have been under pressure as milk prices have dropped, with one dairy farmer in Shropshire recently saying he is on a "knife-edge".

Sainsbury's said its price drop would not have an impact on how much it paid farmers.

Newsletter

Related Articles

0:00
0:00
Close
AstraZeneca Announces £11bn China Investment After Scaling Back UK Expansion Plans
Starmer and Xi Forge Warming UK-China Ties in Beijing Amid Strategic Reset
Tech Market Shifts and AI Investment Surge Drive Global Innovation and Layoffs
Markets Jolt as AI Spending, US Policy Shifts, and Global Security Moves Drive New Volatility
U.S. Signals Potential Decertification of Canadian Aircraft as Bilateral Tensions Escalate
Former South Korean First Lady Kim Keon Hee Sentenced to 20 Months for Bribery
Tesla Ends Model S and X Production and Sends $2 Billion to xAI as 2025 Revenue Declines
China Executes 11 Members of the Ming Clan in Cross-Border Scam Case Linked to Myanmar’s Lawkai
Trump Administration Officials Held Talks With Group Advocating Alberta’s Independence
Starmer Signals UK Push for a More ‘Sophisticated’ Relationship With China in Talks With Xi
Shopping Chatbots Move From Advice to Checkout as Walmart Pushes Faster Than Amazon
Starmer Seeks Economic Gains From China Visit While Navigating US Diplomatic Sensitivities
Starmer Says China Visit Will Deliver Economic Benefits as He Prepares to Meet Xi Jinping
UK Prime Minister Starmer Arrives in China to Bolster Trade and Warn Firms of Strategic Opportunities
The AI Hiring Doom Loop — Algorithmic Recruiting Filters Out Top Talent and Rewards Average or Fake Candidates
Amazon to Cut 16,000 Corporate Jobs After Earlier 14,000 Reduction, Citing Streamlining and AI Investment
Federal Reserve Holds Interest Rate at 3.75% as Powell Faces DOJ Criminal Investigation During 2026 Decision
Putin’s Four-Year Ukraine Invasion Cost: Russia’s Mass Casualty Attrition and the Donbas Security-Guarantee Tradeoff
Wall Street Bets on Strong US Growth and Currency Moves as Dollar Slips After Trump Comments
UK Prime Minister Traveled to China Using Temporary Phones and Laptops to Limit Espionage Risks
Google’s $68 Million Voice Assistant Settlement Exposes Incentives That Reward Over-Collection
Kim Kardashian Admits Faking Paparazzi Visit to Britney Spears for Fame in Early 2000s
UPS to Cut 30,000 More Jobs by 2026 Amid Shift to High-Margin Deliveries
France Plans to Replace Teams and Zoom Across Government With Homegrown Visio by 2027
Trump Removes Minneapolis Deportation Operation Commander After Fatal Shooting of Protester
Iran’s Elite Wealth Abroad and Sanctions Leakage: How Offshore Luxury Sustains Regime Resilience
U.S. Central Command Announces Regional Air Exercise as Iran Unveils Drone Carrier Footage
Four Arrested in Andhra Pradesh Over Alleged HIV-Contaminated Injection Attack on Doctor
Hot Drinks, Hidden Particles: How Disposable Cups Quietly Increase Microplastic Exposure
UK Banks Pledge £11 Billion Lending Package to Help Firms Expand Overseas
Suella Braverman Defects to Reform UK, Accusing Conservatives of Betrayal on Core Policies
Melania Trump Documentary Sees Limited Box Office Traction in UK Cinemas
Meta and EssilorLuxottica Ray-Ban Smart Glasses and the Non-Consensual Public Recording Economy
WhatsApp Develops New Meta AI Features to Enhance User Control
Germany Considers Gold Reserves Amidst Rising Tensions with the U.S.
Michael Schumacher Shows Significant Improvement in Health Status
Greenland’s NATO Stress Test: Coercion, Credibility, and the New Arctic Bargaining Game
Diego Garcia and the Chagos Dispute: When Decolonization Collides With Alliance Power
Trump Claims “Total” U.S. Access to Greenland as NATO Weighs Arctic Basing Rights and Deterrence
Air France and KLM Suspend Multiple Middle East Routes as Regional Tensions Disrupt Aviation
U.S. winter storm triggers 13,000-plus flight cancellations and 160,000 power outages
Poland delays euro adoption as Domański cites $1tn economy and zloty advantage
White House: Trump warns Canada of 100% tariff if Carney finalizes China trade deal
PLA opens CMC probe of Zhang Youxia, Liu Zhenli over Xi authority and discipline violations
ICE and DHS immigration raids in Minneapolis: the use-of-force accountability crisis in mass deportation enforcement
UK’s Starmer and Trump Agree on Urgent Need to Bolster Arctic Security
Starmer Breaks Diplomatic Restraint With Firm Rebuke of Trump, Seizing Chance to Advocate for Europe
UK Finance Minister Reeves to Join Starmer on China Visit to Bolster Trade and Economic Ties
Prince Harry Says Sacrifices of NATO Forces in Afghanistan Deserve ‘Respect’ After Trump Remarks
Barron Trump Emerges as Key Remote Witness in UK Assault and Rape Trial
×