London Daily

Focus on the big picture.
Thursday, Jun 18, 2026

Princess of Wales backs our ‘vital’ On the Breadline appeal

Princess of Wales backs our ‘vital’ On the Breadline appeal

Kate hails Standard’s drive to combat cost-of-living crisis
The Princess of Wales has backed the Evening Standard’s On the Breadline Christmas appeal to help people struggling with the cost-of-living crisis.

In a heartfelt message, she thanked the Evening Standard, our readers and partners for our “incredibly important” appeal that is making a real difference to those in need.

The princess, who has worked tirelessly for a decade to improve the lives of young people, said it has never been more important to support families working hard to protect their children from the worst ravages of the crisis.

The Princess of Wales said: “As millions of people face increasingly difficult times over the coming months, it has never been more important for us to support families who are working so hard to protect their children from the devastating impact of food and energy insecurity.
“Thank you to the Evening Standard, your partners and your readers, who have been

so generous in the first week of this incredibly important Christmas campaign.”

She went on: “The money raised will make a real difference to communities and families across London and the whole of the UK by funding vital help and support for those struggling most this winter.”

She spoke as she travelled to Boston on Wednesday with the Prince of Wales ahead of the second annual Earthshot Prize.

The royal couple will carry out three days of engagements in the US city focused on green tech, vulnerable young people, climate change and the early years before the green carpet is rolled out for the glittering award ceremony at MGM Music Hall on Friday evening.

Lord Lebedev, proprietor of the Evening Standard and major shareholder in The Independent thanked Her Royal Highness for her support and said: “We are grateful to the Princess of Wales for her support of our campaign. This is one of the most important appeals we have run and we thank Her Royal Highness for recognising the important contribution we are making to the most vulnerable in our society.”

Our royal-endorsed campaign is providing urgent support to those worst affected by the cost-of-living crisis, working with The Childhood Trust to fund community projects in London and with Comic Relief to fund projects across the country. Last week Comic Relief pledged £1M to get our appeal underway and this week The Childhood Trust pledged £500k.

Leading public figures backing our appeal include the Duke of Westminster and celebrities such as Olivia Colman, David Tennant and Lenny Henry. Their support comes as inflation has hit a 40-year high, with an estimated 4.3 million children living in poverty and more people forced to choose between heating and eating.

The Princess of Wales has worked for almost a decade to help children and their development.

She has said she wants to “change the way we think about early childhood, and transform lives for generations to come.”

She has spearheaded pioneering work culminating in the announcement of the launch of The Royal Foundation Centre for Early Childhood, which will drive awareness of, and action on, the extraordinary impact of the early years, in order to transform society for the future,

People can donate to On The Breadline by visiting the Comic Relief They can also show support by tweeting the hashtag #onthebreadline.
Newsletter

Related Articles

0:00
0:00
Close
Cornwall Clergy Raise £40,000 for Church Repairs Through Everest-Themed Charity Challenge
UK Business and Social Landscape Reflects Strain From Geopolitical and Domestic Pressures
Tensions Grow in UK Over Sikh Kirpan and Religious Symbolism in Public Debate
Energy Price Cap Increase Set to Lift UK Household Bills by 13 Percent
University of Reading Ranked 196th in QS World University Rankings
UK Maritime Archaeologists Identify 17th-Century Dutch Shipwreck Off Devon Coast
Oxford Union Islam Debate Sparks Protest From Faith Leaders in UK
UK Social Cohesion Debate Intensifies After Religious Prejudice Survey Findings
UK SME Lending Rises Despite Geopolitical Uncertainty and Cautious Outlook
Foreign Demand for UK Gilts Remains Sensitive to Global Inflation Trends
Labour Party Faces Leadership Pressure After Weak Local Election Results in UK
Transport Costs Drive Inflation Pressure as Petrol Prices Push Up UK CPI
British Chambers of Commerce Cuts Growth Forecast as Middle East Conflict Weighs on Investment
UK Economy Grows 0.6 Percent in First Quarter but Outlook Remains Weak
Bank of England Holds Interest Rates at 3.75 Percent as Inflation Risks Persist
Energy Price Cap Rise Expected to Keep UK Inflation Above Target Through 2026
Health Authorities Warn of Rising Cases of Seasonal Respiratory Illnesses
BAE Systems and Rolls-Royce Advance Multi-Nation Fighter Aircraft Programme
National Archives Publish Declassified Documents on Cold War Energy Security Planning
British Retail Spending Rises Despite Continuing Cost-of-Living Pressures
Wales Launches Social Housing Pilot to Address Affordability Pressures
British Energy Companies Commit £5 Billion to Geothermal and Hydrogen Projects
Northern Ireland Debates Cross-Border Healthcare Partnership With the Republic of Ireland
UK Establishes National Artificial Intelligence Safety Centre With Leading Universities
UK Reports Decline in Small Boat Crossings After Expanding Intelligence Cooperation With France
Scottish Parliament Launches Inquiry Into Delays to Renewable Energy Projects
National Crime Agency Dismantles Alleged Multi-Million-Pound Money Laundering Network in London
Transport Strikes Disrupt Rail and Bus Services Across Northern England
United Kingdom and European Union Open New Security Dialogue on Defense and Border Cooperation
Bank of England Holds Interest Rates at 5% as Services Inflation Remains Elevated
UK Government Unveils Major National Health Service Reform Focused on Decentralization and Performance Funding
Government Advances New Airport Slot Rules to Ease Airline Operating Constraints
BBC Opens Flagship Science-Fiction Franchise to Competitive Production Bids
Chancellor Meets City Leaders Amid Concerns Over Gilt Market Liquidity
Rathbones Shares Fall Seventeen Percent After Regulatory Review Reveals Compliance Failings
United Kingdom Joins Group of Seven Initiative Using Artificial Intelligence and Quantum Computing for Cancer Research
Parliament Debates Doubling Tax Allowance for Pensioners After Major Public Petition
Measles Cases Exceed Seven Hundred in London and the West Midlands
British Military Leadership Faces Parliamentary Scrutiny After Defence Secretary's Sudden Resignation
House of Lords Begins Debate on Steel Industry Nationalisation Legislation
Parliament Advances Bill to Abolish NHS England and Create Single Patient Records
Parliament Fast-Tracks National Security Bill to Expand Powers Against Foreign Threats
United Kingdom and European Union Set July Summit to Deepen Post-Brexit Cooperation
United Kingdom Imposes Seventy New Sanctions on Russia and Expands Support for Ukraine's Nuclear Sector
United Kingdom Announces Social Media Ban for Children Under Sixteen
0British Government Investigates Reports of Russian Warship Firing Warning Shots Near Isle of Wight
UK Supreme Court Revises Legal Definition of Deprivation of Liberty
King’s Birthday Honours Recognise Contributions Across Science, Culture and Public Service
UK Ministry of Defence Reports Interdiction of Russian Shadow Fleet Vessel
UK and US Launch Joint Regulatory Programme for Medicines and Healthcare Products
×