London Daily

Focus on the big picture.
Thursday, May 14, 2026

Princess of Wales backs our ‘vital’ On the Breadline appeal

Princess of Wales backs our ‘vital’ On the Breadline appeal

Kate hails Standard’s drive to combat cost-of-living crisis
The Princess of Wales has backed the Evening Standard’s On the Breadline Christmas appeal to help people struggling with the cost-of-living crisis.

In a heartfelt message, she thanked the Evening Standard, our readers and partners for our “incredibly important” appeal that is making a real difference to those in need.

The princess, who has worked tirelessly for a decade to improve the lives of young people, said it has never been more important to support families working hard to protect their children from the worst ravages of the crisis.

The Princess of Wales said: “As millions of people face increasingly difficult times over the coming months, it has never been more important for us to support families who are working so hard to protect their children from the devastating impact of food and energy insecurity.
“Thank you to the Evening Standard, your partners and your readers, who have been

so generous in the first week of this incredibly important Christmas campaign.”

She went on: “The money raised will make a real difference to communities and families across London and the whole of the UK by funding vital help and support for those struggling most this winter.”

She spoke as she travelled to Boston on Wednesday with the Prince of Wales ahead of the second annual Earthshot Prize.

The royal couple will carry out three days of engagements in the US city focused on green tech, vulnerable young people, climate change and the early years before the green carpet is rolled out for the glittering award ceremony at MGM Music Hall on Friday evening.

Lord Lebedev, proprietor of the Evening Standard and major shareholder in The Independent thanked Her Royal Highness for her support and said: “We are grateful to the Princess of Wales for her support of our campaign. This is one of the most important appeals we have run and we thank Her Royal Highness for recognising the important contribution we are making to the most vulnerable in our society.”

Our royal-endorsed campaign is providing urgent support to those worst affected by the cost-of-living crisis, working with The Childhood Trust to fund community projects in London and with Comic Relief to fund projects across the country. Last week Comic Relief pledged £1M to get our appeal underway and this week The Childhood Trust pledged £500k.

Leading public figures backing our appeal include the Duke of Westminster and celebrities such as Olivia Colman, David Tennant and Lenny Henry. Their support comes as inflation has hit a 40-year high, with an estimated 4.3 million children living in poverty and more people forced to choose between heating and eating.

The Princess of Wales has worked for almost a decade to help children and their development.

She has said she wants to “change the way we think about early childhood, and transform lives for generations to come.”

She has spearheaded pioneering work culminating in the announcement of the launch of The Royal Foundation Centre for Early Childhood, which will drive awareness of, and action on, the extraordinary impact of the early years, in order to transform society for the future,

People can donate to On The Breadline by visiting the Comic Relief They can also show support by tweeting the hashtag #onthebreadline.
Newsletter

Related Articles

0:00
0:00
Close
The Great Western Exit: Why Best Citizens Are Fleeing the Rich World [PODCAST]
The New Robber Barons of Intelligence: Are AI Bosses More Powerful Than Rockefeller?
The End of the Old Order [Podcast]
Britain’s Democracy Is Now a Costume
The AI Gold Rush Is Coming for America’s Last Open Spaces [Podcast]
The Pentagon’s AI Squeeze: Eight Tech Giants Get In, Anthropic Gets Shut Out [Podcast]
The War Map: Professor Jiang’s Dark Theory of Iran, Trump, China, Russia, Israel, and the Coming Global Shock [Podcast]
Labour Is No Longer a National Party [Podcast]
AI Isn’t Stealing Your Job. It’s Dismantling It Piece by Piece.
Lawyers vs Engineers: Why China Builds While America Litigates [Podcast]
Churchill’s Glass: The Drunk, the Doctor, and the Myth Britain Refuses to Sober Up From
Apple issues an unusual warning: this is how your iPhone can be hacked without you doing anything
Kennedy’s Quiet War on Antidepressants Sparks Alarm Across America’s Medical Establishment
The Met Gala Meets the Age of Billionaire Backlash
Russian Oligarch’s Superyacht Crosses Hormuz via Iran-Controlled Route
Gunfire Disrupts White House Correspondents’ Dinner as Trump Is Evacuated
A Leak, a King, and a Fracturing Alliance
Inside the Gates Foundation Turmoil: Layoffs, Scrutiny, and the Cost of Reputational Risk
UK Biobank Breach Exposes Health Data of 500,000, Listed for Sale on Chinese Platform
KPMG Cuts Around 10% of US Audit Partners After Failed Exit Push
French Police Probe Suspected Weather-Data Tampering After Unusual Polymarket Bets on Paris Temperatures
CATL Unveils Revolutionary EV Battery Tech: 1000 km Range and 7-Minute Charging Ahead of Beijing Auto Show
Crypto Scammers Capitalize on Maritime Chaos Near the Strait of Hormuz: A Rising Threat to Shipping Companies
Changi Airport: How Singapore Engineered the World’s Most Efficient Travel Experience
Power Dynamics: Apple’s Leadership Shakeup, Geopolitical Risks in the Strait of Hormuz, and Europe's Energy Strategy Amidst Global Challenges
Apple's Leadership Transition: Can New CEO John Ternus Navigate AI Challenges and Geopolitical Pressures?
Italy’s €100K Tax Gambit: Europe’s Soft Power Tax Haven
News Roundup
Microsoft lost 2.5 millions users (French government) to Linux
Privacy Problems in Microsoft Windows OS
News roundup
Péter András Magyar and the Strategic Reset of Hungary
Hungary After the Landslide — A Strategic Reset in Europe
Meghan Markle Plans Exclusive Women-Focused Retreat During Australia Visit
Starmer and Trump Hold Strategic Talks on Securing Strait of Hormuz Amid Rising Tensions
Unofficial Australia Visit by Prince Harry and Meghan Expected to Stir Tensions with Royal Circles
Pipeline Attack Cuts Significant Share of Saudi Arabia’s Oil Export Capacity
UK Stocks Rise on Ceasefire Momentum and Renewed Focus on Diplomacy
UK to Hold Further Strategic Talks on Strait of Hormuz Security
Starmer Voices Frustration as Global Tensions Drive Up UK Energy Costs
UK Students Voice Concern Over Proposal for Automatic Military Draft Registration
Rising Volatility Drives Uncertainty in UK Fuel and Petrol Prices
UK Moves to Deploy ‘Skyhammer’ Anti-Drone System to Strengthen Airspace Defense
New Analysis Explores UK Budget Mechanics in ‘Behind the Blue’ Feature
Man Arrested After Four Die in Channel Crossing Tragedy
UK Tightens Immigration Framework with New Sponsor Rules and Fee Increases
UK Foreign Secretary Highlights Impact of Intensified Strikes in Lebanon
UK Urges Inclusion of Lebanon in US-Iran Ceasefire Framework
UK Stocks Ease as Ceasefire Doubts in Middle East Weigh on Investor Confidence
UK Reassesses Cloud Strategy Amid Criticism Over Limited Support Measures
×