London Daily

Focus on the big picture.
Thursday, Sep 11, 2025

Prices at Trump's NYC buildings have plummeted in the latest sign that his name is 'radioactive'

Prices at Trump's NYC buildings have plummeted in the latest sign that his name is 'radioactive'

Properties in Trump Tower and other Trump-branded Manhattan buildings have lost a staggering 51% of their value since he won the 2016 election.

After a tumultuous one-term presidency, a violent insurrection by supporters, and a retirement to Florida, the Trump name has attracted some negative connotations. And his real-estate holdings are feeling the heat: According to Curbed's analysis of a report from real-estate data firm UrbanDigs, Trump-branded Manhattan properties have lost half their value since Trump first took office.

UrbanDigs — which looked at the seven luxury buildings in Manhattan that still bear the Trump moniker, and three that used to — found that even properties that formerly had Trump in their names lost 17% of their value since 2016. By comparison, the overall price per square foot decline in Manhattan over the same period was just 9%.

In 2016, the average price per square foot in seven NYC properties run by his real-estate behemoth, the Trump Organization, was $3,346, according to the report. In 2017, following Trump's election and inauguration, that figure sunk to $1,903; by 2020, it was at $1,619. That's a drop of 51% from its 2016 price.

The average price per square foot for Manhattan properties was $1,995 in 2016, dipping to $1,815 in 2020 — a mere 9% decrease, Curbed notes.

Trump Tower, at 721-725 Fifth Ave., is a gilded condos-and-commercial building that includes Trump's own offices and ornate triplex penthouse. His other residential buildings in New York City include Trump International Hotel & Tower on Columbus Circle, Trump Parc and Trump Parc East on Central Park South, the Trump Park Avenue at 502 Park Ave. and Trump Palace at 200 East 69th St. on the Upper East Side, and Trump World Tower at 327 East 47th St. near the United Nations.

The UrbanDigs report also looked at three buildings that used to bear Trump's name along the Upper West Side's Riverside Boulevard, which faces the Hudson River.

The Capitol riot strained Trump's businesses further


A broker with Brown Harris Stevens and a former Trump Tower resident, Mark Cohen, was marketing three adjacent 41st-floor units in Trump Tower during the 2020 election.

The owner decided to temporarily take those units, which had a combined price tag of $9.49 million, off the market. The owner still wanted to sell the apartments, Cohen said, but wanted to wait out all of the news and attention surrounding Trump.

"My seller is not a desperate seller," Cohen said. "So we didn't want to encourage people who might come in with lowball offers."

That was before the insurrection.

UrbanDigs looked at the most recent data available for its report, which is the 2020 value of Trump's properties. That is a period during which Trump ultimately lost the election and then repeatedly questioned the legitimacy of President Biden's victory.

As Insider reported after the election, the prices in Trump buildings did falter, but residents and realtors were optimistic about the building's future.

However, the Trump name has been dragged through the mud even more in 2021, after a violent insurrection on the Capitol by Trump supporters left five dead and seemed to throw the peaceful transfer of power into question. Trump became the first president to be impeached twice.

Groups began to cut ties with the Trump Organization, including the Girl Scouts and the city of New York. Apartment owners at the Upper East Side's Trump Palace reportedly met to discuss removing Trump's name from the building, Bloomberg reported.

Cohen said that, in the weeks before the insurrection, he had fielded some phone inquiries from prospective buyers about the Trump apartments he was representing — but it felt like they were searching for deals.

"From a practical and business standpoint, I think it was just a smart decision to say, 'Let's wait while all the noise kind of surrounding the building and the brand slows down a bit,'" Cohen said. "And then we can think about what our options are probably in a couple months time or maybe longer."

Cohen said that many of the Trump-branded properties happen to be "really nice buildings." He still thinks that, once more time has passed since the insurrection, Trump Tower pricing will rise.

But even if buyers can score a luxury pad for a discounted price, the current situation makes Trump buildings too taboo.

"If I were choosing to market a new project, the Trump name is probably pretty radioactive right now," Cohen said.

Newsletter

Related Articles

0:00
0:00
Close
The British legal mafia hit back: Banksy mural of judge beating protester is scrubbed from London court
Surpassing Musk: Larry Ellison becomes the richest man in the world
Embarrassment for Starmer: He fired the ambassador photographed on Epstein’s 'pedophile island'
Manhunt after 'skilled sniper' shot Charlie Kirk. Footage: Suspect running on rooftop during panic
Effective Protest Results: Nepal’s Prime Minister Resigns as Youth-Led Unrest Shakes the Nation
Qatari prime minister says Netanyahu ‘killed any hope’ for Israeli hostages
King Charles and Prince Harry Share First In-Person Moment in 19 Months
Starmer Establishes Economic ‘Budget Board’ to Centralise Policy and Rebuild Business Trust
France Erupts in Mass ‘Block Everything’ Protests on New PM’s First Day
Poland Shoots Down Russian Drones in Airspace Violation During Ukraine Attack
Brazilian police say ex-President Bolsonaro had planned to flee to Argentina seeking asylum
Trinidad Leader Applauds U.S. Naval Strike and Advocates Forceful Action Against Traffickers
Kim Jong Un Oversees Final Test of New High-Thrust Solid-Fuel Rocket Engine
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Macron Appoints Sébastien Lecornu as Prime Minister Amid Budget Crisis and Political Turmoil
Supreme Court temporarily allows Trump to pause billions in foreign aid
Charlie Sheen says his father, Martin Sheen, turned him in to the police: 'The greatest betrayal possible'
Vatican hosts first Catholic LGBTQ pilgrimage
Apple Unveils iPhone 17 Series, iPhone Air, Apple Watch 11 and More at 'Awe Dropping' Event
Pig Heads Left Outside Multiple Paris Mosques in Outrage-Inducing Acts
Nvidia’s ‘Wow’ Factor Is Fading. The AI chip giant used to beat Wall Street expectations for earnings by a substantial margin. That trajectory is coming down to earth.
France joins Eurozone’s ‘periphery’ as turmoil deepens, say investors
On the Anniversary of Queen Elizabeth’s Death: Prince Harry Returns to Britain
France Faces New Political Crisis, again, as Prime Minister Bayrou Pushed Out
Murdoch Family Finalises $3.3 Billion Succession Pact, Ensuring Eldest Son’s Leadership
Big Oil Slashes Jobs and Investments Amid Prolonged Low Crude Prices
Court Staff Cover Up Banksy Image of Judge Beating a Protester
Social Media Access Curtailed in Turkey After CHP Calls for Rallies Following Police Blockade of Istanbul Headquarters
Nayib Bukele Points Out Belgian Hypocrisy as Brussels Considers Sending Army into the Streets
Elon Musk Poised to Become First Trillionaire Under Ambitious Tesla Pay Plan
France, at an Impasse, Heads Toward Another Government Collapse
Burning the Minister’s House Helped Protesters to Win Justice: Prabowo Fires Finance Minister in Wake of Indonesia Protests
Brazil Braces for Fallout from Bolsonaro Trial by corrupted judge
The Country That Got Too Rich? Public Spending Dominates Norway Election
Nearly 40 Years Later: Nike Changes the Legendary Slogan Just Do It
Generations Born After 1939 Unlikely to Reach Age One Hundred, New Study Finds
End to a four-year manhunt in New Zealand: the father who abducted his children to the forests was killed, the three siblings were found
Germany Suspends Debt Rules, Funnels €500 Billion Toward Military and Proxy War Strategy
EU Prepares for War
BMW Eyes Growth in China with New All‑Electric Neue Klasse Lineup
Trump Threatens Retaliatory Tariffs After EU Imposes €2.95 Billion Fine on Google
Tesla Board Proposes Unprecedented One-Trillion-Dollar Performance Package for Elon Musk
US Justice Department Launches Criminal Mortgage-Fraud Probe into Federal Reserve Governor Lisa Cook
Escalating Drug Trafficking and Violence in Latin America: A Growing Crisis
US and Taiwanese Defence Officials Held Secret Talks in Alaska
Report: Secret SEAL Team 6 Mission in North Korea Ordered by Trump in 2019 Ended in Failure
Gold Could Reach Nearly $5,000 if Fed Independence Is Undermined, Goldman Sachs Warns
Uruguay, Colombia and Paraguay Secure Places at 2026 World Cup
Florida Murder Case: The Adelson Family, the Killing of Dan Markel, and the Trial of Donna Adelson
Trump Administration Advances Plans to Rebrand Pentagon as Department of War Instead of the Fake Term Department of Defense
×