London Daily

Focus on the big picture.
Monday, Jul 13, 2026

Pop Stars Are Harnessing the Power of Fantasy Fashion

Pop Stars Are Harnessing the Power of Fantasy Fashion

When the going gets tough, the tough get inventive. For musicians, that means serving up fantastical style (remotely, of course.)

I worry that I’ve lost my muscle memory for live music. I’m at the point of withdrawal where I miss the sensory details with unnerving specificity: The strategic shifting of weight from one foot to the other. The craning left and right to avoid an obstructive gaggle of phones, or the tallest man in the room who’s somehow always in front of you. The purr of a strong bass reverberating between my ribs. The euphoria of relinquishing my personal space to the pit. Instead, my calendar is pocked with remote performances subject to the whims of internet connectivity, designed to be watched languidly without a thought to putting on outside pants. Yet, for all its physical inertia, the past year has been a time of considerable mental exercise: reimagining the collective music experience for our cloistered present, dreaming about what its future might look like, rewiring our brains for a new world.



Cardi B in Rey Ortiz at the 2021 Grammys.

As we live anxiously through a chapter in upcoming history books, pop stars and their teams have granted us flashes of psychic reprieve through the fantasy of performance. Music and fashion, two realms that thrive on elaborately constructed visions, have joined forces. There was the mirror-festooned cowboy hat and tangerine chaps that winked to Nudie suits in Megan Thee Stallion’s Apple Music Awards rodeo; Rina Sawayama’s nod to Marie Antoinette in Moschino panniers; and the utopian alternate reality of the “Positions” music video, in which Ariana Grande plays POTUS in Lanvin, Mugler, Gucci, and a series of pillbox hats. The optimism of splashy, gloriously inessential moments of pop culture excess, of unsolicited élan by way of plush creative budgets, has been a tonic. The show is different, but it has gone on, at least remotely.



Rina Sawayama performing in Moschino.

With concerts confined to screens, stylists have risen to the challenge of bridging the emotional gap, telegraphing the vitality of live music through amplified, exuberant, extravagant fashion that serves as a kind of visual Caps Lock. A Philip Treacy for Valentino couture hat imbues Dua Lipa’s Saturday Night Live performance with an ethereal lightness that only cascades of feathers can convey. Consider, too, the otherworldly burlesque of Cardi B’s “WAP” look: a custom Mugler thong bodysuit, set off by a corset with mammary cutouts and gold areola shields.



Dua Lipa, in Valentino Haute Couture, getting ready for SNL.

The dizzying wardrobe of Beyoncé’s Black Is King-its billowing jewel-toned skirts, sculptural shoulders, and curtains of diamanté-serves as the maximalist material expression of the visual album’s message: the insurmountable beauty and majesty of the African diaspora. “Creating a world where we get the opportunity to escape visually, especially in today’s circumstances, is always a treat,” says stylist Zerina Akers, who led the production’s costume design and assembled talents from all around the globe, from Senegal’s Tongoro studio to Greek designer Mary Katrantzou. “I often think of the many people dealing with very real and harsh realities,” Akers says, “and hope that if they saw a glimpse of my work, it would bring them joy.”



Beyoncé wears Mary Katrantzou in Black Is King.

When Lady Gaga and Nicola Formichetti began work on the visual identity for her Chromatica album, the idea was to construct a fictional world born of the therapeutic transformation she found through making music-feelings Formichetti echoes when reflecting on his own work. Like music, fashion is a form of escapism, he tells me, a way “to create a world of fantasy where anything is possible.” His childhood interest in visual art began, he says, as an inward search for identity and a safe haven that turned outwardly generative, a coping mechanism that became an act of self-determination. For Chromatica, he teleported to a metaphorical planet where “Ancient Aliens meets evolved beings” and aggressive elements are subverted, painted in candied hues. Shortly after filming wrapped on the video for “Rain on Me,” the World Health Organization declared COVID-19 a global pandemic, and many countries implemented lockdowns. Suddenly, the album’s themes of healing from grief and trauma felt not only relevant, but prescient. The incorporation of masks into all nine of Gaga’s outfits for the 2020 MTV Video Music Awards was effortless.



Lady gaga promotes Chromatica in pieces from Cecilio Castrillo Martinez, Gasoline Glamour, and Gary Fay.

The connection between these imagined and lived realities nods to the peculiar dynamism of fantasy, not just as a kind of mental Eject button, but as something more instructive. “That push and pull between dreaming and living feels more real now than ever,” says Schiaparelli artistic director Daniel Roseberry, who created the elegant yet whimsical gown Gaga wore to sing the national anthem for President Biden’s inauguration. “The sadness of this time we live in, but the power of the imagination and the world we can create for ourselves. Maybe it’s our greatest power.”

Newsletter

Related Articles

0:00
0:00
Close
UK Prime Minister Keir Starmer Offers Condolences Following Death of Qatar’s Father Amir
UK Regional Innovation Policy Focuses on Research Clusters Across Scotland, Wales, and Northern England
UK Corporate Transparency Rules Set to Become More Strict Under Modern Slavery Reform Plans
UK Civil Service Estate Strategy Shifts Government Activity Away From London
UK Strengthens National Security Powers Through New Threat Designations
Greater Manchester Police Conduct Drink and Drug Driving Operations After Football Events
UK Government Advances Darlington Economic Campus With Construction Milestone
UK Authorities Increase Football-Related Security Operations After Tournament Fixtures
UK Invests Fifty-One Million Pounds in National Cryogenics Facility and Regional Innovation Hubs
UK Moves Toward Tougher Modern Slavery Reporting Rules With Corporate Penalties
UK Government Reports Forty-Three Million Pounds in Savings From Office Estate Reform
UK Government Expands Civil Service Regional Strategy With Manchester and Darlington Campus Projects
UK Designates Iran’s Islamic Revolutionary Guard Corps as National Security Threat
United Kingdom Financial Markets Monitor Business Response to Economic Policy Changes
Scottish Renewable Energy Expansion Highlights Need for Faster Grid Development
Wales and Regions Strengthen Focus on Economic Development Through Tourism and Investment
Retail Industry Warns High Street Businesses Remain Under Pressure
Police Chiefs Highlight Growing Challenges Managing Protests and Public Order
Agriculture Leaders Seek Clarity on Post-Brexit Farming Support and Environmental Rules
Transport Unions Warn of Further Industrial Action Over Pay and Working Conditions
Welsh Tourism Sector Reports Strong Growth Driven by Domestic and International Visitors
National Infrastructure Review Gains Support as Leaders Seek Faster Project Delivery
Financial Markets Assess Impact of United Kingdom Corporate Tax Policy Changes
Northern Ireland Assembly Debates Cross-Border Trade and Infrastructure Cooperation Plans
Government Opens Consultations on Housing Reform and Planning System Changes
Scottish Government Faces Pressure to Accelerate Offshore Wind and Grid Expansion
National Energy System Operator Warns Grid Investment Is Needed for Future Electricity Demand Growth
United Kingdom Research Council Invests in Artificial Intelligence and Biotechnology Innovation Hubs
United Kingdom Expands Oversight of Skilled Worker Visa Sponsors Amid Migration Debate
Cross-Party MPs Call for National Infrastructure Strategy Review to Accelerate Economic Growth
Prime Minister Announces One Billion Pound NHS Funding Package Ahead of Winter Pressures
Bank of England Signals Cautious Approach to Interest Rates as Inflation Remains Above Forecasts
World Cup Visitors Turn American Big-Box Stores Into Souvenir Stops
Netflix Weighs Always-On Channels, Bundles and Short-Form Video
Passenger Is Pulled Partly Outside Ryanair Jet After Window Fails Mid-Flight
Innovation-led growth strategy
Public service reform pressure
Defence and industrial security
Labour leadership transition and economic reset
Northern England Pushes for Greater Influence in Britain’s Future Economic Model
UK Technology Strategy Focuses on Life Sciences, Digital Innovation and Research Investment
Britain and United States Maintain Focus on Pharmaceuticals Cooperation and Industrial Growth
UK Public Services Face Continued Pressure as Government Promises Visible Improvements
Regional Economic Power Becomes Key Theme in Britain’s Next Political Phase
Britain Expands Support for Small Businesses as Firms Seek Better Access to Finance
UK Economy Remains Central Political Challenge as Cost of Living and Growth Concerns Persist
National Health Service Introduces New Workplace Reviews to Improve Conditions for Healthcare Staff
UK Life Sciences Sector Secures More Than Three Billion Pounds in Investment to Support Innovation
Britain Strengthens Defence Strategy as Security Concerns Reshape Military and Industrial Policy
Andy Burnham Promises Stronger UK Defence Industry and Expanded Domestic Production
×