London Daily

Focus on the big picture.
Tuesday, Aug 25, 2026

Out With the Old at Paris Haute Couture Fashion Week Spring/Summer 2021

Out With the Old at Paris Haute Couture Fashion Week Spring/Summer 2021

New faces, including Kim Jones, Sterling Ruby, and more, went big while audiences stayed home for Paris Haute Couture Fashion Week.

Earlier this month Pascal Morand, executive president of the Fédération de la Haute Couture et de la Mode announced the runways would unfold sans audience, but clearly guests of equine origin were not included in his statement, as seen by the presence of horses at three shows. This year’s Paris Haute Couture Fashion Week Spring/Summer 2021 was truly an exhibition of unbridled creativity (sorry not sorry). Horse jokes aside, the 18 virtual shows of hand-crafted creations really were a breath of much needed fresh-out-of-the-atelier air.

Pandemic-inspired long-johns and loungewear were nowhere to be seen as official Chambre Syndicale members including Maison Margiela, Dior, Chanel, and correspondent members like Valentino and Iris Van Herpen presented. Among the familiar mix, though, new faces like the much-anticipated newly anointed Creative Director of Fendi, Kim Jones debuted.



With years under his belt at Umbro, a Supreme x Louis Vuitton collaboration, and several seasons of streetwear-able menswear collections at Dior Men (where he remains at the helm) much in that vein was expected of Jones. What he delivered instead was a declaration that he is, in fact, more couture than streetwear as a designer. From the illustrious fabric choices to the equally eye-catching co-ed casting including Demi Moore, Kate and Lila Moss, Adwoa and Kesewa Aboah, Christy and James Turlington, and Naomi Campbell, Jones' premiere proved as stunning as promised.

New to the Parisian affairs also was Area, Alber Elbaz’s AZ Factory, Charles de Vilmorin, and Sterling Ruby. For Elbaz, this marks his first outing back into the fashion industry since 2015 when he left Lanvin. Operating as a startup with far less manpower than the at least 20 petite mains typically required by the Fédération de la Haute Couture et de la Mode, Elbaz’s runway reset was an intimate one.



AZ Factory Haute Couture Spring/Summer 2021

Fine artist gone high fashion designer Sterling Ruby also made an unconventional appearance. His label, S.R. Studio LA. CA., has an in-house manufacturing practice, but a few one-of-a-kind pieces qualified the brand for Paris Haute Couture Fashion Week this year. Playing with ideas of post-apocalyptic youth and paintball guns, the video presentation captured by Ruby was a delightful display of America’s sartorial past and present. Silhouettes spanned from pilgrim collars and bonnets to workwear and skater pants.



S.R. Studio LA. CA. Haute Couture Spring/Summer 2021

Another American-born couture runway newcomer this year was New York based-brand Area. Headed by duo Beckett Fogg and Piotrek Panszczyk, the label was not on the official Paris schedule or member sponsored, technically qualifying it as couture-next-door. However, with a client list including Michelle Obama and Beyoncé, it should not come as a shock that the 14-look show mustered up to the rest. Catholic references came to life through impressive metal work and Berber coin embroidery. Satin tiered gowns and Swarovski crystal rib cage cocktail dresses wowed. Not only bringing a new materiality to couture, Area also expanded the vision of who gets to wear it, featuring curve model Precious Lee wearing its creations.



Other fashion houses such as Iris van Herpen and Valentino wanted to examine the body in relation to technology and the couture; the manus x machina theme ever-evolving. At the former, which recently garnered a worldwide audience dressing Lady Gaga at the U.S. presidential inauguration, the one-of-a-kind métier of Haute Couture subverted the handmade in favor for 3D printing. Meanwhile at Valentino, Pierpaolo Piccioli offered a more casual approach focusing on ease and shape, rather than the normal couture flourishes. To complement the modern, not-quite-minimalism (there were still abundant sequins and intricate lattice detailing), the designer worked with musician and artist Robert Del Naja and neurographer Mario Klingemann for a post-show video piece that presents the collection "through the synthetic filter of artificial intelligence," digitally warping and augmenting the textiles on the screen.

Then there were the Parisian mainstays that surprised not for the fashion but for its companions. Exact origin unknown, the most peculiar premiere this Paris Haute Couture Fashion Week were, of course, the many, many horses. For Dior's collection, white horses join the models in the ethereal tarot-inspired images. At Chanel, the show's final bridal look emerged with a model riding a horse onto the Grand Palais runway. The equestrian has long inspired the fashion house's interpretations of sport clothing, thanks to founder Coco Chanel's love of horseback riding. White steeds also made a cameo in Giambattista Valli's digital presentation, where models wearing the designer's famous tulle confections are shown in a split screen with clips filmed around Seville, Spain. It seems couture this year is certainly haute to trot.


Newsletter

Related Articles

0:00
0:00
Close
New Daily Diabetes and Weight-Loss Pill Launches in UK Pharmacies
UK Payroll Employment Falls by 94,000 as Labour Market Cools
Onshore Wind Planning Applications in England Reach Ten-Year High After Rules Eased
UK Government Demands Social Media Platforms Remove Dangerous Driving Content After A66 Crash
Thames Water Creditors Face Backlash Over Proposed Corporate Restructuring
Twelve Arrested After Fatal A66 Crash Linked to Organised Crime Investigation
UK Household Energy Debt Could Reach £7 Billion by Year-End
UK Defence Ministry to Use Ukraine Battlefield Data to Train AI Security Systems
UK Government Redirects £4 Billion of Affordable Homes Funding Away From Social Housing
UK Government Borrowing Reaches £1.8 Billion in July, Exceeding Forecasts
UK Prime Minister Andy Burnham Pledges Advanced Missile Support for Ukraine
8Bank of England Holds Interest Rate at 3.75% as Middle East Energy Risks Rise
Prime Minister Andy Burnham to Give Ukraine Classified Storm Shadow Blueprints for Domestic Missile Production
UK Graduate Job Vacancies Plunge 45% to Lowest Levels on Record
Government Audit Reveals Pressure on UK Hospitality From Business Rates and Rising Costs
Kindertransport Survivor Prepares to Revisit European Sites Linked to Her Family’s Wartime Separation
Northern England Transport Operators Strengthen Contingency Plans as Travel Demand Rises
New Implant Trials Offer Treatment Prospects for Patients With Refractory Angina
South Wales Reviews Wildfire Response After Exceptionally Dry Summer
UK Treasury Prepares Autumn Fiscal Statement Amid Spending and Defense Pressures
Norfolk Records First Wild Beaver Births in More Than Five Hundred Years
Historic Portrait of Benjamin Disraeli Reported Missing From Parliament’s Art Collection
Five People, Including Police Officers, Killed in A66 Crash as Families Pay Tribute
Most English Secondary Schools Found to Fall Short of National Healthy Food Standards
UK Think Tank Says Productivity Growth May Be Stronger Than Official Data Shows
Reform Party Proposes Lower Social Housing Priority for Foreign-Born UK Citizens
UK Government Plans Business Rate Overhaul to Ease Pressure on Pubs and Hotels
New Daily Diabetes and Weight-Loss Pill Launches Across NHS Pharmacies in England
UK Graduate Job Vacancies Fall to Lowest Level in a Decade
UK Prime Minister Andy Burnham Visits Kyiv to Reaffirm Long-Term Military Support for Ukraine
Iranian Hackers Shut Down British Power Plant for Four Days in Landmark Cyber Attack
Novak Djokovic Reveals Relentless Self-Doubt and Rejects Retirement in New Documentary
Trump Imposes 50% Tariffs on Canadian Goods After Bilateral Trade Talks Collapse
First Bus Bars Unaccompanied Under-Sixteens From Evening Services in Stoke-on-Trent
Lithium-Ion Battery Fires Cost UK Waste Sector About One Billion Pounds a Year
Reform UK Proposes Lower Social Housing Priority for Foreign-Born Naturalised Citizens
UK Government Deploys AI Drones in Crackdown on Illegal Waste Dumping
EU Biometric Border Checks Cause Disruption for British Travellers and Freight Operators
UK Expands Voluntary Drug Treatment Programme for Sex Offenders to Twenty Prisons
CrossCountry Cancels Most Services After Major Power Failure at Control Centre
Met Office Warns El Niño Could Bring Severe Autumn Storms and Higher Food Prices
Resolution Foundation Says UK Productivity Growth May Be Stronger Than Official Data Suggest
Andy Burnham Proposes Giving Regional Mayors Greater Planning Powers
UK Government Overhauls Planning Rules to Accelerate Housing Near Transport Links
Russia Withdraws Ambassador to Britain and Warns of Retaliation Over UK Drone Supplies to Ukraine
Iran-Linked Hackers Blamed for Cyberattack That Shut Down UK Power Plant
Andy Burnham Pledges UK Support for Long-Range Missile Production in Ukraine
Australia Combines Indigenous Fire Knowledge With Satellite Tech to Combat Catastrophic Wildfires
Father and Son Jailed in Scotland Over £900,000 Airport Cannabis Smuggling Operation
UK Fraud Reports Surge Sevenfold as Criminals Exploit QR Codes in Parking Meters and Phishing Emails
×