London Daily

Focus on the big picture.
Friday, Jun 20, 2025

Not just Florida: Michelangelo's David is causing a stir in Scotland

Not just Florida: Michelangelo's David is causing a stir in Scotland

An advert for an Italian restaurant in Glasgow was rejected over concerns about nudity.

When a school principal resigned in Florida after complaints that pupils had been shown Michelangelo's statue of David, many people reacted by saying "only in America".

But David's naked figure has been causing problems for an even less likely destination - an Italian restaurant in Scotland.

Glasgow restaurant Barolo produced an advert showing Michelangelo's David eating a pizza, but the company which looks after advertising in the city's subway, Global, rejected it.

Barolo says it proposed covering up the offending genitalia with stickers of the Italian flag, but that this was also rejected as they were too small.

The published version of the advert as seen on public transport in Glasgow now depicts Michelangelo's David from the waist up.

Mario Gizzi, director of the DRG group who runs Barolo and many other venues, remains unimpressed.

FILE: The proposed advert (L) and the version finally approved for the Glasgow subway (R)


"This is a globally recognised piece of art. It is taught in schools. People from all over the world travel to see it," he told Euronews.

"It’s not the 1500s anymore, it’s 2023. Are we really saying that the people of Glasgow can’t handle seeing a naked statue?

He added: "We were somewhat bemused to receive an email from Global which confirmed that our ad could not be used as 'it is art but it is still nudity and the way it is cropped in this copy may not be suitable for the untargeted medium'. We then had to go to the cost of a full reprint."

The advertising watchdog in the UK, the Advertising Standards Agency, said there was no specific rule that prohibited nudity in advertising.

But it added: "It's in the gift of media owners to refuse advertising space. They often have their own criteria, alongside the Advertising Code, for what they will accept. That is a commercial decision and not something we regulate. We respond to concerns about ads once they’re in the public domain.

The ASA said it's code doesn't specifically prohibity nudity in adverts, as long as it is not explicit or gratuitous, and is relevant to the product.

But nudity which is "sexual in nature", says the ASA, "should appear in targeted media only."

Global have been contacted for comment.

Newsletter

Related Articles

0:00
0:00
Close
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
FBI and Senate Investigate Allegations of Chinese Plot to Influence the 2020 Election in Biden’s Favor Using Fake U.S. Driver’s Licenses
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
Plans to Sell Dutch Embassy in Bangkok Face Local Opposition
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump's $5 Million 'Trump Card' Visa Program Draws Nearly 70,000 Applicants
DGCA Finds No Major Safety Concerns in Air India's Boeing 787 Fleet
Airlines Reroute Flights Amid Expanding Middle East Conflict Zones
Elon Musk's xAI Seeks $9.3 Billion in Funding Amid AI Expansion
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Taiwan Imposes Export Ban on Chips to Huawei and SMIC
Israel has just announced plans to strike Tehran again, and in response, Trump has urged people to evacuate
Netanyahu Signals Potential Regime Change in Iran
Juncker Criticizes EU Inaction on Trump Tariffs
EU Proposes Ban on New Russian Gas Contracts
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
UK Home Secretary Apologizes Over Child Grooming Failures
Trump Organization Launches 5G Mobile Network and Golden Handset
Towcester Hosts 2025 English Greyhound Derby Amid Industry Scrutiny
Gary Oldman and David Beckham Knighted in King's Birthday Honours
Over 30,000 Lightning Strikes Recorded Across UK During Overnight Storms
Princess of Wales Returns to Public Duties at Trooping the Colour
Red Arrows Use Sustainable Fuel in Historic Trooping the Colour Flypast
Former Welsh First Minister Addresses Unionist Concerns Over Irish Language
Iran Signals Openness to Nuclear Negotiations Amid Ongoing Regional Tensions
France Bars Israeli Arms Companies from Paris Defense Expo
King Charles Leads Tribute to Air India Crash Victims at Trooping the Colour
Jack Pitchford Embarks on 200-Mile Walk to Support Stem Cell Charity
Surrey Hikers Take on Challenge of Climbing 11 Peaks in a Single Day
UK Deploys RAF Jets to Middle East Amid Israel-Iran Tensions
Two Skydivers Die in 'Tragic Accident' at Devon Airfield
Sainsbury's and Morrisons Accused of Displaying Prohibited Tobacco Ads
UK Launches National Inquiry into Grooming Gangs
Families Seek Closure After Air India Crash
Gold Emerges as Global Safe Haven Amid Uncertainty
Trump Reports $57 Million Earnings from Crypto Venture
Trump's Military Parade Sparks Concerns Over Authoritarianism
Nationwide 'No Kings' Protests Challenge Trump's Leadership
UK Deploys Jets to Middle East Amid Rising Tensions
Trump's Anti-War Stance Tested Amid Israel-Iran Conflict
Germany Holds First Veterans Celebration Since WWII
U.S. Health Secretary Dismisses CDC Vaccine Advisory Committee
Minnesota Lawmaker Melissa Hortman and Husband Killed in Targeted Attack; Senator John Hoffman and Wife Injured
Exiled Iranian Prince Reza Pahlavi Urges Overthrow of Khamenei Regime
×