London Daily

Focus on the big picture.
Saturday, May 31, 2025

Not just Florida: Michelangelo's David is causing a stir in Scotland

Not just Florida: Michelangelo's David is causing a stir in Scotland

An advert for an Italian restaurant in Glasgow was rejected over concerns about nudity.

When a school principal resigned in Florida after complaints that pupils had been shown Michelangelo's statue of David, many people reacted by saying "only in America".

But David's naked figure has been causing problems for an even less likely destination - an Italian restaurant in Scotland.

Glasgow restaurant Barolo produced an advert showing Michelangelo's David eating a pizza, but the company which looks after advertising in the city's subway, Global, rejected it.

Barolo says it proposed covering up the offending genitalia with stickers of the Italian flag, but that this was also rejected as they were too small.

The published version of the advert as seen on public transport in Glasgow now depicts Michelangelo's David from the waist up.

Mario Gizzi, director of the DRG group who runs Barolo and many other venues, remains unimpressed.

FILE: The proposed advert (L) and the version finally approved for the Glasgow subway (R)


"This is a globally recognised piece of art. It is taught in schools. People from all over the world travel to see it," he told Euronews.

"It’s not the 1500s anymore, it’s 2023. Are we really saying that the people of Glasgow can’t handle seeing a naked statue?

He added: "We were somewhat bemused to receive an email from Global which confirmed that our ad could not be used as 'it is art but it is still nudity and the way it is cropped in this copy may not be suitable for the untargeted medium'. We then had to go to the cost of a full reprint."

The advertising watchdog in the UK, the Advertising Standards Agency, said there was no specific rule that prohibited nudity in advertising.

But it added: "It's in the gift of media owners to refuse advertising space. They often have their own criteria, alongside the Advertising Code, for what they will accept. That is a commercial decision and not something we regulate. We respond to concerns about ads once they’re in the public domain.

The ASA said it's code doesn't specifically prohibity nudity in adverts, as long as it is not explicit or gratuitous, and is relevant to the product.

But nudity which is "sexual in nature", says the ASA, "should appear in targeted media only."

Global have been contacted for comment.

Newsletter

Related Articles

0:00
0:00
Close
Satirical Sketch Sparks Political Spouse Feud in South Korea
Indonesia Quarry Collapse Leaves Multiple Dead and Missing
South Korean Election Video Pulled Amid Misogyny Outcry
Asian Economies Shift Away from US Dollar Amid Trade Tensions
Netflix Investigates Allegations of On-Set Mistreatment in K-Drama Production
US Defence Chief Reaffirms Strong Ties with Singapore Amid Regional Tensions
Vietnam Faces Strategic Dilemma Over China's Mekong River Projects
Malaysia's First AI Preacher Sparks Debate on Islamic Principles
White House Press Secretary Criticizes Harvard Funding, Advocates for Vocational Training
France to Implement Nationwide Smoking Ban in Outdoor Spaces Frequented by Children
Meta and Anduril Collaborate on AI-Driven Military Augmented Reality Systems
Russia's Fossil Fuel Revenues Approach €900 Billion Since Ukraine Invasion
U.S. Justice Department Reduces American Bar Association's Role in Judicial Nominations
U.S. Department of Energy Unveils 'Doudna' Supercomputer to Advance AI Research
U.S. SEC Dismisses Lawsuit Against Binance Amid Regulatory Shift
Alcohol Industry Faces Increased Scrutiny Amid Health Concerns
Italy Faces Population Decline Amid Youth Emigration
U.S. Goods Imports Plunge Nearly 20% Amid Tariff Disruptions
OpenAI Faces Competition from Cheaper AI Rivals
Foreign Tax Provision in U.S. Budget Bill Alarms Investors
Trump Accuses China of Violating Trade Agreement
Gerry Adams Wins Libel Case Against BBC
Russia Accuses Serbia of Supplying Arms to Ukraine
EU Central Bank Pushes to Replace US Dollar with Euro as World’s Main Currency
Chinese Woman Dies After Being Forced to Visit Bank Despite Critical Illness
President Trump Grants Full Pardons to Reality TV Stars Todd and Julie Chrisley
Texas Enacts App Store Accountability Act Mandating Age Verification
U.S. Health Secretary Ends Select COVID-19 Vaccine Recommendations
Vatican Calls for Sustainable Tourism in 2025 Message
Trump Warns Putin Is 'Playing with Fire' Amid Escalating Ukraine Conflict
India and Pakistan Engage Trump-Linked Lobbyists to Influence U.S. Policy
U.S. Halts New Student Visa Interviews Amid Enhanced Security Measures
Trump Administration Cancels $100 Million in Federal Contracts with Harvard
SpaceX Starship Test Flight Ends in Failure, Mars Mission Timeline Uncertain
King Charles Affirms Canadian Sovereignty Amid U.S. Statehood Pressure
Trump Threatens 25% Tariff on iPhones Amid Dispute with Apple CEO
Putin's Helicopter Reportedly Targeted by Ukrainian Drones
Liverpool Car Ramming Incident Leaves Multiple Injured
Australia Faces Immigration Debate Following Labor Party Victory
Iranian Revolutionary Guard Founder Warns Against Trusting Regime in Nuclear Talks
Macron Dismisses Viral Video of Wife's Gesture as Playful Banter
Cleveland Clinic Study Questions Effectiveness of Recent Flu Vaccine
Netanyahu Accuses Starmer of Siding with Hamas
Junior Doctors Threaten Strike Over 4% Pay Offer
Labour MPs Urge Chancellor to Tax Wealthy Over Cutting Welfare
Publication of UK Child Poverty Strategy Delayed Until Autumn
France Detains UK Fishing Vessel Amid Post-Brexit Tensions
Calls Grow to Resume Syrian Asylum Claims in UK
Nigel Farage Pledges to Reinstate Winter Fuel Payments
Boris and Carrie Johnson Welcome Daughter Poppy
×