London Daily

Focus on the big picture.
Saturday, Feb 21, 2026

Neymar accuses Nike of 'absurd lie' as brand drops him for 'not cooperating in sex assault inquiry'

Neymar accuses Nike of 'absurd lie' as brand drops him for 'not cooperating in sex assault inquiry'

The world's most expensive player denies the allegations, which follow his split from the sportswear firm last year.

Neymar has accused Nike of telling "an absurd lie" after the sportswear giant said it had ended its tie-up with the football star because he refused to cooperate with an investigation into claims that he sexually assaulted an employee from the company.

The Brazilian, who became the world's most expensive player when he signed for Paris St German for €222m in 2017, denies the allegations, his spokeswoman said.

Nike, the world's biggest sportswear maker, had previously not given a reason for terminating its deal with Neymar.

Nike is the world's biggest sportswear maker


He had been signed with the company for 15 years.

In a statement, Nike said it viewed the allegations about an incident in 2016 as "credible" but also said that an investigation it had commissioned was inconclusive.

"No single set of facts emerged that would enable us to speak substantively on the matter," Nike said.

"It would be inappropriate for Nike to make an accusatory statement without being able to provide supporting facts.

"Nike ended its relationship with the athlete because he refused to cooperate in a good faith investigation of credible allegations of wrongdoing by an employee."

Neymar's spokeswoman said he would defend himself vigorously against any claim, describing the allegations as baseless and adding that the endorsement deal ended for commercial reasons.

"It is very strange a case that was supposed to have happened in 2016, with allegations by a Nike employee, come to light only at that moment," her statement said.

Neymar signed a deal with Puma last year


The statements came after a Wall Street journal report into the investigation.

Nike said a female employee officially reported the incident to the company in 2018 though at the time it respected her right to keep the matter confidential and did not investigate until she expressed an interest in 2019 in legally pursuing the matter.

Neymar signed up with rival sportswear firm Puma in September. Puma declined to comment.

Neymar was separately accused of rape in a Paris hotel in 2019.

The player said the encounter with the woman, a Brazilian model, was consensual and accused her of attempting to extort him.

Brazilian authorities dropped that investigation citing lack of evidence and later charged the model with slander, extortion and fraud.

The slander and extortion charges were later dropped and she was acquitted of the fraud charge last year.

Newsletter

Related Articles

0:00
0:00
Close
UK Confirms Preferential U.S. Trading Terms Will Continue After Supreme Court Tariff Ruling
U.S. and U.K. to Hold Talks on Diego Garcia as Iran Objects to Potential Military Use
UK Officials Weigh Possible Changes to Prince Andrew’s Position in Line of Succession Amid Ongoing Scrutiny
British Police Probe Epstein’s UK Airport Links and Expand High-Profile Inquiries
United Kingdom Denies U.S. Access to Military Base for Potential Iran Strike
British Co-founder of ASOS falls to his death from Pattaya apartment
Early 2026 Data Suggests Tentative Recovery for UK Businesses and Households
UK Introduces Digital-First Passport Rules for Dual Citizens in Border Control Overhaul
Unable to Access Live Financial Data for January UK Surplus Report
UK Government Considers Law to Remove Prince Andrew from Royal Line of Succession
UK ‘Working Closely with US’ to Assess Impact of Supreme Court Tariff Ruling
Trump Criticises UK Decision to Restrict Use of Bases in Potential Iran Strike Scenario
UK Foreign Secretary and U.S. State Chief Hold Strategic Talks as Tensions Rise Over Joint Air Base
Two teens arrested in France for alleged terror plot.
Nordic Fracture: How Criminal Scandals and Toxic Ties are Dismantling the Norwegian Crown
US Supreme Court Voids Trump’s Emergency Tariff Plan, Reshaping Trade Power and Fiscal Risk
King Charles III Opens London Fashion Week as Royal Family Faces Fresh Scrutiny
Trump’s Evolving Stance on UK Chagos Islands Deal Draws Renewed Scrutiny
House Democrat Says Former UK Ambassador Unable to Testify in Congressional Epstein Inquiry
No Record of Prince Andrew Arrest in UK as Claims Circulate Online
UK Has Not Granted US Approval to Launch Iran Strikes from RAF Bases, Government Confirms
AI Pricing Pressure Mounts as Chinese Models Undercut US Rivals and Margin Risks Grow
Global Counsel, Advisory Firm Co-Founded by Lord Mandelson, Enters Administration After Client Exodus
London High Court dispute over Ricardo Salinas’s $400mn Elektra share-backed bitcoin loan
UK Intensifies Efforts to Secure Saudi Investment in Next-Generation Fighter Jet Programme
Former Student Files Civil Claim Against UK Authorities After Rape Charges Against Peers Are Dropped
Archer Aviation Chooses Bristol for New UK Engineering Hub to Drive Electric Air Taxi Expansion
UK Sees Surge in Medical Device Testing as Government Pushes Global Competitiveness
UK Competition Watchdog Flags Concerns Over Proposed Getty Images–Shutterstock Merger
Trump Reasserts Opposition to UK Chagos Islands Proposal, Urges Stronger Strategic Alignment
Greek Prime Minister Kyriakos Mitsotakis advocates for a ban on minors using social media.
Liberal Senator Michaelia Cash Accuses Prime Minister of Lying to Australians
Meanwhile in Time Square, NYC One of the most famous landmarks
Jensen Huang just told the story of how Elon Musk became NVIDIA’s very first customer for their powerful AI supercomputer
A Lunar New Year event in Taiwan briefly came to a halt after a temple official standing beside President Lai Ching‑te suddenly vomited, splashing Lai’s clothing
Jillian Michaels reveals Bill Gates’ $55 million investment in mRNA vaccines turned into over $1 billion.
Ex-Prince Andrew Mountbatten-Windsor's arrested
Former British Prince Andrew Arrested on Suspicion of Misconduct in Public Office
Four Chagos Islanders Establish Permanent Settlement on Atoll
Unitree Robotics founder Wang Xingxing showcases future robot deployment during Spring Festival Gala.
UK Inflation Slows Sharply in January, Strengthening Case for Bank of England Rate Cut
Hide the truth, fake the facts, pretend the opposite, Britain is as usual
France President Macron says Free Speech is Bull Sh!t
Viktor Orbán getting massive praise for keeping Hungary safe, rich and migrant-free!
UK Inflation Falls to Ten-Month Low, Markets Anticipate Interest Rate Cut
UK House Prices Climb 2.4% in December as Market Shows Signs of Stabilisation
BAE Systems Predicts Sustained Expansion as Defence Orders Reach Record High
Pro-Palestine Activists Cleared of Burglary Charges Over Break-In at UK Israeli Arms Facility
Former Reform UK Councillors Form New Local Group Amid Party Fragmentation
Reform UK Pledges to Retain Britain’s Budget Watchdog as It Seeks Broader Economic Credibility
×