London Daily

Focus on the big picture.
Tuesday, Sep 16, 2025

New measures for size, as world's people surpass 8 billion

New measures for size, as world's people surpass 8 billion

What is bigger: A ronna or a quetta?
Scientists meeting outside of Paris on Friday — who have expanded the world’s measuring unit systems for the first time this century as the global population surges past 8 billion — have the answer.

Rapid scientific advances and vast worldwide data storage on the web, in smartphones and in the cloud mean that the very terms used to measure things in weight and size need extending too. And one British scientist led the push Friday to incorporate bold new, tongue-twisting prefixes on the gigantic and even the minuscule scale.

“Most people are familiar with prefixes like milli- as in milligram. But these are prefixes for the biggest and smallest levels ever measured,” Dr Richard Brown, head of Metrology at the U.K.’s National Physical Laboratory who proposed the four new prefixes, told The Associated Press.

“In the last 30 years, the datasphere has increased exponentially, and data scientists have realized they will no longer have words to describe the levels of storage. These terms are upcoming, the future,” he explained.

There’s the gargantuan “ronna” (that’s 27 zeros after the one) and its big brother the “quetta” – (that’s 30 zeros).

Their ant-sized counterparts are the “ronto” (27 zeros after the decimal point), and the “quecto” (with 30 zeros after the decimal point) -- representing the smaller numbers needed for quantum science and particle physics.

Brown presented the new prefixes to officials from 64 nations attending the General Conference on Weights and Measures in Versailles, outside of Paris -- who approved them on Friday.

The conference, which takes place every four years in France, is the supreme authority of the International Bureau of Weights and Measures. The new terms take effect immediately, marking the first time since 1991 that any new additions have been made.

Brown said the new terms also make it easier to describe things scientists already know about — reeling off a list of the smallest and biggest things discovered by humankind.

Did you know that the mass of an electron is one rontogram? And that a byte of data on a mobile increases the phone’s mass by one quectogram?

Further from home, the planet Jupiter is two just quettagrams in mass. While, incredibly, “the diameter of the entire observable universe is just one ronnameter,” Brown said.

He explained how the new names were not chosen at random: The first letter of the new prefixes had to be one not used in other prefixes and units.

“There were only the letters ‘r’ and ‘q’ that weren’t already taken. Following that, there’s a precedent that they sound similar to Greek letters and that big number prefixes end with an ‘a’ and smaller numbers with an ‘o,’” he added.

“It was high time. (We) need new words as things expand,” Brown said. “In just a few decades, the world has become a very different place.”
#ANT 
Newsletter

Related Articles

0:00
0:00
Close
U.S. and Britain Poised to Finalize Over $10 Billion in High-Tech, Nuclear and Defense Deals During Trump State Visit
China Finds Nvidia Violated Antitrust Laws in Mellanox Deal, Deepens Trade Tensions with US
US Air Force Begins Modifications on Qatar-Donated Jet Amid Plans to Use It as Air Force One
Pope Leo Warns of Societal Crisis Over Mega-CEO Pay, Citing Tesla’s Proposed Trillion-Dollar Package
Poland Green-Lights NATO Deployment in Response to Major Russian Drone Incursion
Elon Musk Retakes Lead as World’s Richest After Brief Ellison Surge
U.S. and China Agree on Framework to Shift TikTok to American Ownership
London Daily Podcast: London Massive Pro Democracy Rally, Musk Support, UK Economic Data and Premier League Results Mark Eventful Weekend
This Week in AI: Meta’s Superintelligence Push, xAI’s Ten Billion-Dollar Raise, Genesis AI’s Robotics Ambitions, Microsoft Restructuring, Amazon’s Million-Robot Milestone, and Google’s AlphaGenome Update
Le Pen Tightens the Pressure on Macron as France Edges Toward Political Breakdown
Musk calls for new UK government at huge pro-democracy rally in London, but Britons have been brainwashed to obey instead of fighting for their human rights
Elon Musk responds to post calling for the murder of Erika Kirk, widow of Charlie Kirk: 'Either we fight back or they will kill us'
Czech Republic signs €1.34 billion contract for Leopard 2A8 main battle tanks with delivery from 2028
USA: Office Depot Employees Refused to Print Poster in Memory of Charlie Kirk – and Were Fired
Proposed U.S. Bill Would Allow Civil Suits Against Judges Who Release Repeat Violent Offenders
Penske Media Sues Google Over “AI Overviews,” Claiming It Uses Journalism Without Consent and Destroys Traffic
Indian Student Engineers Propose “Project REBIRTH” to Protect Aircraft from Crashes Using AI, Airbags and Smart Materials
French Debt Downgrade Piles Pressure on Macron’s New Prime Minister
US and UK Near Tech, Nuclear and Whisky Deals Ahead of Trump Trip
One in Three Europeans Now Uses TikTok, According to the Chinese Tech Giant
Could AI Nursing Robots Help Healthcare Staffing Shortages?
NATO Deploys ‘Eastern Sentry’ After Russian Drones Violate Polish Airspace
Anesthesiologist Left Operation Mid-Surgery to Have Sex with Nurse
Tens of Thousands of Young Chinese Get Up Every Morning and Go to Work Where They Do Nothing
The New Life of Novak Djokovic
The German Owner of Politico Mathias Döpfner Eyes Further U.S. Media Expansion After Axel Springer Restructuring
Suspect Arrested: Utah Man in Custody for Charlie Kirk’s Fatal Shooting
In a politically motivated trial: Bolsonaro Sentenced to 27 Years for Plotting Coup After 2022 Defeat
German police raid AfD lawmaker’s offices in inquiry over Chinese payments
Turkish authorities seize leading broadcaster amid fraud and tax investigation
Volkswagen launches aggressive strategy to fend off Chinese challenge in Europe’s EV market
ChatGPT CEO signals policy to alert authorities over suicidal youth after teen’s death
The British legal mafia hit back: Banksy mural of judge beating protester is scrubbed from London court
Surpassing Musk: Larry Ellison becomes the richest man in the world
Embarrassment for Starmer: He fired the ambassador photographed on Epstein’s 'pedophile island'
Manhunt after 'skilled sniper' shot Charlie Kirk. Footage: Suspect running on rooftop during panic
Effective Protest Results: Nepal’s Prime Minister Resigns as Youth-Led Unrest Shakes the Nation
Qatari prime minister says Netanyahu ‘killed any hope’ for Israeli hostages
King Charles and Prince Harry Share First In-Person Moment in 19 Months
Starmer Establishes Economic ‘Budget Board’ to Centralise Policy and Rebuild Business Trust
France Erupts in Mass ‘Block Everything’ Protests on New PM’s First Day
Poland Shoots Down Russian Drones in Airspace Violation During Ukraine Attack
Brazilian police say ex-President Bolsonaro had planned to flee to Argentina seeking asylum
Trinidad Leader Applauds U.S. Naval Strike and Advocates Forceful Action Against Traffickers
Kim Jong Un Oversees Final Test of New High-Thrust Solid-Fuel Rocket Engine
Apple Introduces Ultra-Thin iPhone Air, Enhanced 17 Series and New Health-Focused Wearables
Macron Appoints Sébastien Lecornu as Prime Minister Amid Budget Crisis and Political Turmoil
Supreme Court temporarily allows Trump to pause billions in foreign aid
Charlie Sheen says his father, Martin Sheen, turned him in to the police: 'The greatest betrayal possible'
Vatican hosts first Catholic LGBTQ pilgrimage
×