London Daily

Focus on the big picture.
Sunday, Nov 09, 2025

New measures for size, as world's people surpass 8 billion

New measures for size, as world's people surpass 8 billion

What is bigger: A ronna or a quetta?
Scientists meeting outside of Paris on Friday — who have expanded the world’s measuring unit systems for the first time this century as the global population surges past 8 billion — have the answer.

Rapid scientific advances and vast worldwide data storage on the web, in smartphones and in the cloud mean that the very terms used to measure things in weight and size need extending too. And one British scientist led the push Friday to incorporate bold new, tongue-twisting prefixes on the gigantic and even the minuscule scale.

“Most people are familiar with prefixes like milli- as in milligram. But these are prefixes for the biggest and smallest levels ever measured,” Dr Richard Brown, head of Metrology at the U.K.’s National Physical Laboratory who proposed the four new prefixes, told The Associated Press.

“In the last 30 years, the datasphere has increased exponentially, and data scientists have realized they will no longer have words to describe the levels of storage. These terms are upcoming, the future,” he explained.

There’s the gargantuan “ronna” (that’s 27 zeros after the one) and its big brother the “quetta” – (that’s 30 zeros).

Their ant-sized counterparts are the “ronto” (27 zeros after the decimal point), and the “quecto” (with 30 zeros after the decimal point) -- representing the smaller numbers needed for quantum science and particle physics.

Brown presented the new prefixes to officials from 64 nations attending the General Conference on Weights and Measures in Versailles, outside of Paris -- who approved them on Friday.

The conference, which takes place every four years in France, is the supreme authority of the International Bureau of Weights and Measures. The new terms take effect immediately, marking the first time since 1991 that any new additions have been made.

Brown said the new terms also make it easier to describe things scientists already know about — reeling off a list of the smallest and biggest things discovered by humankind.

Did you know that the mass of an electron is one rontogram? And that a byte of data on a mobile increases the phone’s mass by one quectogram?

Further from home, the planet Jupiter is two just quettagrams in mass. While, incredibly, “the diameter of the entire observable universe is just one ronnameter,” Brown said.

He explained how the new names were not chosen at random: The first letter of the new prefixes had to be one not used in other prefixes and units.

“There were only the letters ‘r’ and ‘q’ that weren’t already taken. Following that, there’s a precedent that they sound similar to Greek letters and that big number prefixes end with an ‘a’ and smaller numbers with an ‘o,’” he added.

“It was high time. (We) need new words as things expand,” Brown said. “In just a few decades, the world has become a very different place.”
#ANT 
Newsletter

Related Articles

0:00
0:00
Close
Tom Cruise Arrives by Helicopter at UK Scientology Fundraiser Amid Local Protests
Prince Andrew and Sarah Ferguson Face Fresh UK Probes Amid Royal Fallout
Mothers Link Teen Suicides to AI Chatbots in Growing Legal Battle
UK Government to Mirror Denmark’s Tough Immigration Framework in Major Policy Shift
UK Government Turns to Denmark-Style Immigration Reforms to Overhaul Border Rules
UK Chancellor Warned Against Cutting Insulation Funding as Budget Looms
UK Tenant Complaints Hit Record Levels as Rental Sector Faces Mounting Pressure
Apple to Pay Google About One Billion Dollars Annually for Gemini AI to Power Next-Generation Siri
UK Signals Major Shift as Nuclear Arms Race Looms
BBC’s « Celebrity Traitors UK » Finale Breaks Records with 11.1 Million Viewers
UK Spy Case Collapse Highlights Implications for UK-Taiwan Strategic Alignment
On the Road to the Oscars? Meghan Markle to Star in a New Film
A Vote Worth a Trillion Dollars: Elon Musk’s Defining Day
AI Researchers Claim Human-Level General Intelligence Is Already Here
President Donald Trump Challenges Nigeria with Military Options Over Alleged Christian Killings
Nancy Pelosi Finally Announces She Will Not Seek Re-Election, Signalling End of Long Congressional Career
UK Pre-Budget Blues and Rate-Cut Concerns Pile Pressure on Pound
ITV Warns of Nine-Per-Cent Drop in Q4 Advertising Revenue Amid Budget Uncertainty
National Grid Posts Slightly Stronger-Than-Expected Half-Year Profit as Regulatory Investments Drive Growth
UK Business Lobby Urges Reeves to Break Tax Pledges and Build Fiscal Headroom
UK to Launch Consultation on Stablecoin Regulation on November 10
UK Savers Rush to Withdraw Pension Cash Ahead of Budget Amid Tax-Change Fears
Massive Spoilers Emerge from MAFS UK 2025: Couple Swaps, Dating App Leaks and Reunion Bombshells
Kurdish-led Crime Network Operates UK Mini-Marts to Exploit Migrants and Sell Illicit Goods
UK Income Tax Hike Could Trigger £1 Billion Cut to Scotland’s Budget, Warns Finance Secretary
Tommy Robinson Acquitted of Terror-related Charge After Phone PIN Dispute
Boris Johnson Condemns Western Support for Hamas at Jewish Community Conference
HII Welcomes UK’s Westley Group to Strengthen AUKUS Submarine Supply Chain
Tragedy in Serbia: Coach Mladen Žižović Collapses During Match and Dies at 44
Diplo Says He Dated Katy Perry — and Justin Trudeau
Dick Cheney, Former U.S. Vice President, Dies at 84
Trump Calls Title Removal of Andrew ‘Tragic Situation’ Amid Royal Fallout
UK Bonds Rally as Chancellor Reeves Briefs Markets Ahead of November Budget
UK Report Backs Generational Smoking Ban Ahead of Tobacco & Vapes Bill Review
UK’s Domino’s Pizza Group Reports Modest Like-for-Like Sales Growth in Q3
UK Supplies Additional Storm Shadow Missiles to Ukraine as Trump Alleges Russian Underground Nuclear Tests
High-Profile Broodmare Puca Sells for Five Million Dollars at Fasig-Tipton ‘Night of the Stars’
Wilt Chamberlain’s One-of-a-Kind ‘Searcher 1’ Supercar Heads to Auction
Erling Haaland’s Remarkable Run: 13 Premier League Goals in 10 Matches and Eyes on History
UK Labour Peer Warns of Emerging ‘Constituency for Hating Jews’ in Britain
UK Home Secretary Admits Loss of Border Control, Warns Public Trust at Risk
President Trump Expresses Sympathy for UK Royal Family After Title Stripping of Prince Andrew
Former Prince Andrew to Lose His Last Military Title as King Charles Moves to End His Public Role
King Charles Relocates Andrew to Sandringham Estate and Strips Titles Amid Epstein Fallout
Two Arrested After Mass Stabbing on UK Train Leaves Ten Hospitalised
Glamour UK Says ‘Stay Mad Jo x’ After Really Big Rowling Backlash
Former Prince Prince Andrew Faces Possible U.S. Congressional Appearance Over Jeffrey Epstein Inquiry
UK Faces £20 Billion Productivity Shortfall as Brexit’s Impact Deepens
UK Chancellor Rachel Reeves Eyes New Council-Tax Bands for High-Value Homes
UK Braces for Major Storm with Snow, Heavy Rain and Winds as High as 769 Miles Wide
×