London Daily

Focus on the big picture.
Tuesday, Jul 22, 2025

NBA's Cade Cunningham And BlockFi Partner Up, Bonus Paid in Bitcoin

NBA's Cade Cunningham And BlockFi Partner Up, Bonus Paid in Bitcoin

NBA: Detroit Pistons’ start Cade Cunningham and BlockFi have partnered up to introduce the potential of cryptocurrencies to basketball fans.

BlockFi signed an exclusive multi-year partnership with the professional basketball player – Cade Cunningham. Detroit Pistons’ star will participate in educational videos and exclusive interviews, while the financial services company will provide him with a bonus paid directly in bitcoin (BTC).

Bonus Paid in Bitcoin
According to a recent press release, the rising star of the National Basketball Association – Cade Cunningham – entered into a partnership with the crypto-focused company – BlockFi. The 19-year-old American will educate sports fans about cryptocurrencies’ value by featuring in interviews, videos, and promotional giveaways as part of the collaboration.

Cunningham will receive a signing bonus for the deal, the amount of which was not disclosed. What’s known, though, is that BlockFi will transfer it directly into his account in the form of bitcoin.

Detroit Pistons’ guard argued that digital assets are getting more and more important in the financial system. He added that the partnership with BlockFi would not only be beneficial to him as a long-term investor but also to communities across the globe that will get the chance to learn more about the cryptocurrencies’ merit:

“I’m excited to partner with BlockFi to really diversify my portfolio and manage my crypto assets; especially as they become more important in personal finance. For me, it’s not just about setting up myself for financial success long-term but also to educate future generations on financial wellness.

In communities across the U.S. and around the world, many hardworking people still don’t have access to cost-efficient, reliable options to save and invest.”

In his turn, Zac Prince – CEO & Co-Founder of BlockFi – praised Cunningham as one of the stars in the NBA. He opined that people like him would definitely guide society to a better understanding of the potential of virtual assets:

“Anyone who watched a minute of Cade’s career thus far knows he is the future of basketball. What excites us is his interest in and commitment to cryptocurrencies, which we believe are the future of finance. Cade is using his platform to educate basketball fans about the importance and potential of cryptocurrencies.”

NFL Star Would Convert His Annual Marketing Profits into BTC
The National Football League also has its examples of digital asset supporters. New York Giants’ running back – Saquon Barkley – said he would receive all his future endorsement money exclusively in bitcoin.

He further highlighted the primary cryptocurrency as the right choice for a store of value, especially when inflation starts to shake the economy:

“We’re seeing inflation and we’re learning you can’t save wealth. That’s why I am going to be taking my marketing money in bitcoin.”

Barkley said he wants to create generational wealth for his family. This is impossible to rely on salary alone, and he claimed that investing in bitcoin is “the smart thing to do.”

Source: NBA's Cade Cunningham And BlockFi Partner Up, Bonus Paid in Bitcoin – Fintechs.fi

Newsletter

Related Articles

0:00
0:00
Close
US Treasury Secretary Calls for Institutional Review of Federal Reserve Amid AI‑Driven Growth Expectations
UK Government Considers Dropping Demand for Apple Encryption Backdoor
Severe Flooding in South Korea Claims Lives Amid Ongoing Rescue Operations
Japanese Man Discovers Family Connection Through DNA Testing After Decades of Separation
Russia Signals Openness to Ukraine Peace Talks Amid Escalating Drone Warfare
Switzerland Implements Ban on Mammography Screening
Japanese Prime Minister Vows to Stay After Coalition Loses Upper House Majority
Pogacar Extends Dominance with Stage Fifteen Triumph at Tour de France
CEO Resigns Amid Controversy Over Relationship with HR Executive
Man Dies After Being Pulled Into MRI Machine Due to Metal Chain in New York Clinic
NVIDIA Achieves $4 Trillion Valuation Amid AI Demand
US Revokes Visas of Brazilian Corrupted Judges Amid Fake Bolsonaro Investigation
U.S. Congress Approves Rescissions Act Cutting Federal Funding for NPR and PBS
North Korea Restricts Foreign Tourist Access to New Seaside Resort
Brazil's Supreme Court Imposes Radical Restrictions on Former President Bolsonaro
Centrist Criticism of von der Leyen Resurfaces as she Survives EU Confidence Vote
Judge Criticizes DOJ Over Secrecy in Dropping Charges Against Gang Leader
Apple Closes $16.5 Billion Tax Dispute With Ireland
Von der Leyen Faces Setback Over €2 Trillion EU Budget Proposal
UK and Germany Collaborate on Global Military Equipment Sales
Trump Plans Over 10% Tariffs on African and Caribbean Nations
Flying Taxi CEO Reclaims Billionaire Status After Stock Surge
Epstein Files Deepen Republican Party Divide
Zuckerberg Faces $8 Billion Privacy Lawsuit From Meta Shareholders
FIFA Pressured to Rethink World Cup Calendar Due to Climate Change
SpaceX Nears $400 Billion Valuation With New Share Sale
Microsoft, US Lab to Use AI for Faster Nuclear Plant Licensing
Trump Walks Back Talk of Firing Fed Chair Jerome Powell
Zelensky Reshuffles Cabinet to Win Support at Home and in Washington
"Can You Hit Moscow?" Trump Asked Zelensky To Make Putin "Feel The Pain"
Irish Tech Worker Detained 100 days by US Authorities for Overstaying Visa
Dimon Warns on Fed Independence as Trump Administration Eyes Powell’s Succession
Church of England Removes 1991 Sexuality Guidelines from Clergy Selection
Superman Franchise Achieves Success with Latest Release
Hungary's Viktor Orban Rejects Agreements on Illegal Migration
Jeff Bezos Considers Purchasing Condé Nast as a Wedding Gift
Ghislaine Maxwell Says She’s Ready to Testify Before Congress on Epstein’s Criminal Empire
Bal des Pompiers: A Celebration of Community and Firefighter Culture in France
FBI Chief Kash Patel Denies Resignation Speculations Amid Epstein List Controversy
Air India Pilot’s Mental Health Records Under Scrutiny
Google Secures Windsurf AI Coding Team in $2.4 Billion Licence Deal
Jamie Dimon Warns Europe Is Losing Global Competitiveness and Flags Market Complacency
South African Police Minister Suspended Amid Organised Crime Allegations
Nvidia CEO Claims Chinese Military Reluctance to Use US AI Technology
Hong Kong Advances Digital Asset Strategy to Address Economic Challenges
Australia Rules Out Pre‑commitment of Troops, Reinforces Defence Posture Amid US‑China Tensions
Martha Wells Says Humanity Still Far from True Artificial Intelligence
Nvidia Becomes World’s First Four‑Trillion‑Dollar Company Amid AI Boom
U.S. Resumes Deportations to Third Countries After Supreme Court Ruling
Excavation Begins at Site of Mass Grave for Children at Former Irish Institution
×