London Daily

Focus on the big picture.
Sunday, Sep 21, 2025

Natural History Museum named UK's most visited indoor attraction for second year running

Natural History Museum named UK's most visited indoor attraction for second year running

The London museum was the most popular indoor attraction with 4,654,608 visitors last year, according to figures from the Association of Leading Visitor Attractions (Alva), while Windsor Great Park was the most popular site overall, with 5,636,844 visits.

The Natural History Museum was the most visited indoor attraction in the UK for a second consecutive year, new figures show.

The London museum had 4,654,608 visitors last year, topping the British Museum, which had 4,097,253 visitors, and the Tate Modern, with 3,883,160 visitors, according to data from the Association of Leading Visitor Attractions (Alva).

But it was Windsor Great Park that took the title of most visited attraction in the UK once again with 5,636,844 visits - a 4% increase on 2021.

Westminster Abbey, where the Queen's funeral was held in September, saw one of the largest increases in visitor numbers in 2022, up 551% to 1,063,063 visits.

However, while figures were up 69% across all attractions last year compared to 2021, they were still 23% down on 2019 pre-COVID levels.

Director of ALVA, Bernard Donoghue, said the figures showed the UK tourism industry was experiencing the "tourism equivalent of long-COVID".

Windsor Great Park


"[This is] due, mainly, to the absence of international visitors, notably from China and the Far East, but I am confident that they will return this year and we will see a continuing healthy recovery," he said.

"The year ended strongly with attractions reporting a very busy Christmas, strong visitor numbers and strong retail sales.

"People clearly wanted to create special memories with their loved ones after two difficult years and a challenging economic climate."

Commenting on the figures, The Natural History Museum's director, Doug Gurr, said: "We are thrilled to have become the UK's most popular indoor attraction for a second year running.

"It is a testament to our innovative and inspiring public programme of events and exhibitions."

Among the popular attractions which drew in crowds to the Natural History Museum was the return of Dippy the Dinosaur following a four-year tour of the UK.

The 85ft-long (26m) plaster cast of a diplodocus skeleton, which was first put on display in the London museum in 1905, was seen by 1,060,813 visitors when it came back as part of a new installation from late May 2022 to January 2023.

The Our Broken Planet: How We Got Here and Ways to Fix It display, which engaged audiences with the planetary emergency, was also seen by 1.2 million visitors during its run from May 2021 to August 2022.

The popular Wildlife Photographer of the Year exhibition also garnered 148,671 visitors.

Newsletter

Related Articles

0:00
0:00
Close
UK, Canada, and Australia Officially Recognise Palestine in Historic Shift
Alibaba Debuts Open-Source Deep Research Agent with Benchmarks Rivaling OpenAI
Marcos Faces Legacy-Defining Crisis as Flood Projects Scandal Sparks Massive Tide of Protests
China’s Micro-Drama Boom Turns Stalled Real Estate Projects into Lavish Film Sets
New Eye Drops Show Promise in Replacing Reading Glasses for Presbyopia
'Company Got 5,189 H-1B Visas, Then Laid Off 16,000 Americans': US Defends New $100,000 H-1B Visa Fee
Golf legend tells Omar she should be 'sent back to Somalia' after her Kirk comments
EU Set to Bar Big Tech from New Financial Data Access Scheme
China Bans Livestreaming and AI in Religion Amid Crackdown on Shaolin Temple Scandal
Documents Reveal Mandelson Failed to Declare Epstein-Funded Flights as MP in 2003
Dubai Property Boom Shows Strain as Flippers Get Buyer’s Remorse
Harris Memoir Sparks Backlash from Democrats for Blunt Critiques in ‘107 Days’
Germany Weighs Excluding France from Key European Fighter Jet Programme
Cyberattack Disrupts Check-in and Boarding Systems at Major European Airports
Japan’s ‘Death-Tainted’ Homes Gain Appeal as Prices Soar in Tokyo
Massive Attack Withdraws from Spotify Over Daniel Ek’s €600M Defence-AI Investment
Björn Borg Breaks Silence: Memoir Reveals Addiction, Shame and Cancer Battle
When Extremism Hijacks Idealism: How the Baader-Meinhof Gang Emerged and Fell
Top AI Researchers Are Heading Back to China as U.S. Struggles to Keep Pace
JWST Data Brings TRAPPIST-1e Closer to Earth-Like Habitability
Trump Orders Third Lethal Strike on Drug-Trafficking Vessel as U.S. Expands Maritime Counter-Narcotics Operations
Trump Orders $100,000 Fee on H-1B Visas and Launches ‘Gold Card’ Immigration Pathway
Why Google Search Is Fading and AI Is Taking Its Place
UAE-US Stargate Project Poised to Make Abu Dhabi a Global AI Powerhouse
Federal Judge Dismisses Trump’s Fifteen-Billion-Dollar Suit Against New York Times, Orders Refile
France’s Looming Budget Crisis and Political Fracture Raise Fears of Becoming Europe’s “Sick Man”
Three Russian MiG-31 Jets Breach Estonian Airspace in ‘Unprecedentedly Brazen’ NATO Incident
DeepSeek Claims R1 Model Trained for only $294,000, Sparking Global Debate Over China’s AI Capabilities
SoftBank Vision Fund to Cut Nearly Twenty Percent of Staff in Bold AI Strategy Shift
Intel’s Next-Gen Manufacturing Gets a Lifeline from Nvidia’s Strategic $5B Deal
Erika Kirk Elected CEO of Turning Point USA After Husband Charlie Kirk’s Assassination
Massive Strikes in France Pressure Macron and New PM on Austerity Proposals
Trump Seeks Supreme Court Permission to Remove Fed Governor Lisa Cook
Hillary Clinton’s Reckless Rhetoric Fuels Division After Charlie Kirk’s Assassination
NASDAQ Rises to Record as Intel Soars More Than 20%, Nvidia Gains 3%
Nvidia’s $5 Billion Bet on Intel Reshapes AI Hardware Landscape
Trump and Starmer Clash Over UK Recognition of Palestinian State Amid State Visit
Trump’s Quip on Biden and Google Lawsuit Revives Debate Over Antitrust Legacy
Macron and his wife to provide 'scientific photographic evidence' that she is a real woman
US Tech Giants Pledge Billions to UK AI Infrastructure Following Starmer's Call
Saudi Arabia cracks down on music ‘lounges’ after conservative backlash
DeepMind and OpenAI Achieve Gold at ‘Coding Olympics’ in AI Milestone
SEC Allows Public Companies to Block Investors from Class-Action Lawsuits
Saudi Arabia Signs ‘Strategic Mutual Defence’ Pact with Pakistan, Marking First Arab State to Gain Indirect Access to Nuclear Strike Capabilities in the Region
Federal Reserve Cuts Rates by Quarter Point and Signals More to Come
Effective and Impressive Generation Z Protest: Images from the Riots in Nepal
European manufacturers against ban on polluting cars: "The industry may collapse"
Sam Altman sells the 'Wedding Estate' in Hawaii for 49 million dollars
Trump: Cancel quarterly company reports and settle for reporting once every six months
Turkish car manufacturer Togg Enters German Market with 5-Star Electric Sedan and SUV to Challenge European EV Brands
×