London Daily

Focus on the big picture.
Saturday, Mar 28, 2026

"My Apologies...": Elon Musk Takes Swipe At Former Twitter Ads Head

"My Apologies...": Elon Musk Takes Swipe At Former Twitter Ads Head

Twitter's former ads head tweeted that Elon Musk has "no idea what the f*** he's talking about" after Mr Musk explained how Twitter's working to make ads more relevant for users.
Elon Musk has hit back at former Twitter ads head Bruce Falck for saying that the Twitter CEO has no idea of what he is speaking about. It all started when Mr Falck criticised Mr Musk's apologetic message to Twitter users for showing them commercials. "Sorry for showing you so many irrelevant & annoying ads on Twitter," Mr Musk tweeted. In response, Mr Falck said, "As the former lead for Ads at Twitter, I can confidently say this man has no idea wtf he's talking about."

This exchange provoked a response from Mr Musk, who fired back with a sarcastic reply. "My apologies, you must be a genius, which is why Twitter has the worst ad relevance on Earth. Almost nobody buys anything on Twitter, but almost everyone on Instagram does. That is being fixed," the Twitter chief wrote.


Notably, Mr Musk has previously announced that a higher-priced subscription to the microblogging platform with no ads will be available in the coming weeks.

"Ads are too frequent on Twitter and too big. Taking steps to address both in coming weeks," he tweeted. "Also, there will be a higher-priced subscription that allows zero ads," Mr Musk added.

Meanwhile, Mr Musk has never been one to shy away from a fight. Yesterday, he even denied reports that he had asked engineers at the micro-blogging platform to boost his tweets. The report stated that Mr Musk had asked Twitter engineers to change the algorithm and prioritise his tweets as he was unhappy with the views his posts were getting during the Super Bowl.

This change reportedly resulted in a glut of Elon Musk's tweets on the feed of millions of users, even those not following the tycoon. However, denying the allegations, the billionaire said that the source of the report was a disgruntled Twitter employee who is on his way out.

"The "source" of the bogus Platformer article is a disgruntled employee who had been on paid time off for months, had already accepted a job at Google and felt the need to poison the well on the way out. Twitter will be taking legal action against him," the Twitter chief wrote in a tweet.
Newsletter

Related Articles

0:00
0:00
Close
Fresh Claims Emerge Over Harry and Meghan’s Australia Visit as Insider Speaks Out
NATO Assessment Indicates UK Defence Spending Has Fallen Below Alliance Average
FTSE 100 Slips as Middle East Tensions Weigh on Investor Sentiment
UK Economy Begins to Feel Early Impact of Iran Conflict as Policy Challenges Intensify
Russian National Jailed in UK After Assault Case Linked to Barron Trump’s Alert
Energy Price Surge Accelerates Shift Away from Fossil Fuels in UK Homes
UK Museums House More Than 260,000 Human Remains, New Report Reveals
Surging UK Gilt Yields Reflect Inflation Pressures and Fiscal Uncertainty
UK Issues Updated Guidance on Children’s Screen Time with Focus on Balance and Wellbeing
UK Migration Figures Show Shifting Trends Across Asylum, Visas and Channel Crossings
UK Watchdog Launches Probe into Five Firms Over Alleged Fake Reviews and Ratings
Jaguar Land Rover Halts Production at UK Plant Amid Supplier Disruption
UK Police Reverse Position, Confirm Arrests Will Resume for Palestine Action Protests
UK Small Businesses Face Europe’s Steepest Cost Pressures, New Survey Reveals
US Envoy Urges UK to Proceed with King’s Visit Amid Diplomatic Sensitivities
FTSE 100 Drops Over One Percent as Middle East Tensions Weigh on Markets
UK CO2 Plant Set to Reopen as Authorities Move to Safeguard Supplies Amid Middle East Tensions
Trump Urges Stronger Defence Investment as He Questions Allied Naval Capabilities
New COVID Variant Detected in UK Raises Concerns Over Vaccine Effectiveness
FTSE Russell Moves to Standardise Free-Float Rules for UK and International Listings
HBO Max Launches in UK and Ireland, Marking Major Step in Global Streaming Expansion
UK Signals Readiness to Seize Russian ‘Shadow Fleet’ Vessels in Escalation of Sanctions Enforcement
Escalating Middle East Conflict Seen as Major Threat to UK Economic Stability
Early Challenges Mark Prince Harry and Meghan’s Australia Visit
UK Government Rejects Cover-Up Claims After Theft of Former PM Aide’s Phone
Cyprus Opens Strategic Talks with UK Over Sovereign Base Areas
UK Faces Risk of Sharp Inflation Surge Despite Stable Pre-Crisis Figures
UK Police Arrest Two Over Suspected Antisemitic Arson as Iran Link Investigated
UK Inflation Holds at Three Percent Ahead of Oil Price Shock from Iran Conflict
UK Fuel Prices Face Upward Pressure as Global Oil Trends Raise Cost Outlook
Girlguiding UK Sets September Deadline for Membership Policy Change Affecting Trans Participants
Germany and UK Accelerate Wind Power Expansion to Strengthen Energy Security
UK Moves to Ban Cryptocurrency Donations to Political Parties Over Foreign Influence Concerns
UK and Turkey Finalise Major Air Defence Agreement Worth Billions
Apple Introduces Mandatory Age Verification for iPhone Users in the UK
Diverging Views Emerge Over Meghan Markle’s Planned Australia Appearance
Trump Signals Frustration with UK Leadership Amid Diverging Approaches to Iran Conflict
UK Government Takes Control of Hunterston B as Landmark Nuclear Decommissioning Begins
UK Public Inflation Expectations Jump Sharply in March, Raising Pressure on Bank of England
UK Ministers Warn Expanded North Sea Drilling Would Deepen Exposure to Global Energy Volatility
Delayed UK Defence Investment Plan Leaves Suppliers Under Severe Financial Strain
Can Iran Strike the UK? Assessing the Real Military Threat as Conflict Escalates
Sanctioned Iranian Banker Linked to Luxury Marbella Villa Through UK Corporate Structure
Casey Bloys Navigates HBO Max UK Launch, Paramount Integration and Industry Buzz Over Netflix Meeting
Iran Conflict Sparks Sharp Turbulence in UK Mortgage Market, Reaching Pandemic-Era Disruption Levels
Major Donor Urges University of Kentucky to Reconsider Mitch Barnhart’s Post-Retirement Role
United Kingdom Moves to Lead International Effort to Reopen Strait of Hormuz
UK Police Investigate Targeted Attack on Jewish Ambulance Vehicles
UK Police Investigate Targeted Attack on Jewish Ambulance Vehicles
Senior UK Advocate Criticises Barnhart Retirement Appointment, Calls for Reconsideration
×