London Daily

Focus on the big picture.
Wednesday, Jul 02, 2025

Most instagrammable place in the world? Right here in Britain

Most instagrammable place in the world? Right here in Britain

The Lake District has scooped the top spot in new research revealing the world’s most gorgeous natural beauty spots.

Years ago we would turn to holiday brochures (remember those?) for travel inspiration, now, however Instagram images are a major source of wanderlust for holidaymakers wanting to uncover some snap-worthy scenery across the globe.

So to locate some of the most amazing hotspots, The Body Shop looked at countries from which they source ingredients and paired them with social media data to reveal the most-Instagrammed natural beauty spots.

Topping the global list with 3.1 million hashtags is the Lake District, which will come as good news for the one in four of us who are ‘very likely’ to be planning a summer staycation this year.

Around 15.8 million visitors come to the Lake District each year to enjoy the area, which covers 2,362 square kilometres of breath-taking scenery.

In second place is Italy’s Amalfi Coast, which UNESCO described as “an outstanding example of Mediterranean landscape”. Clearly lots of visitors agreed, as 2,800,000 of them hashtagged the view.

Italy also sneaks into third spot, alongside France and Switzerland thanks to Mont Blanc which has 2.6k hashtags from impressed travellers. It is also Europe’s highest mountain to explore, standing tall at 4,807 metres.

Snagging another spot in the top five, the UK also comes in fourth via Scotland’s Highlands, a remote region on the northwest of Scotland which has an impressive 2,400,000 hashtags on Instagram.

In fifth place is Italy again, with the Dolomites (another one of Italy’s UNESCO World Heritage sites), which has 2,200,000 hashtags.

As this round-up demonstrates, England and Scotland are home to some of the most beautiful natural hotspots the world has to offer. Staycation 2021 doesn’t seem so bad after all, eh?

The top 10 most Instagrammed natural beauty spots


1. Lake District
The Lake District has been voted the world's most Instagrammable natural hotspot.


With 3,100,000 hashtags England’s largest national park, Lake District, has been crowned the most Instagrammed natural beauty spot in the world.

With shimmering lakes and craggy mountains, it's a fantastic place to immerse yourself in nature.

Around 15.8 million visitors come to the Lake District each year to enjoy the scenery and tranquillity of the walking trails across this huge natural park.

2. Amalfi Coast
Beautiful view of Positano on the Italian Amalfi coast.


Located on the western side of Italy, the Amalfi Coast with its sweeping coastal views comes in second place as the most Instagrammed natural wonder.

Having been hashtagged a remarkable 2,800,000 times, this beautiful coastline is 50 km in length and offers off-the-scale scenic views of the Mediterranean Sea, dotted with colourful, picturesque Italian towns and villages.

3. Mont Blanc
Mont Blanc, beautiful to look at, tricky to climb.


Europe’s highest mountain, Mont Blanc, pops up in third place, with an incredible 2,600,000 hashtags.

Located across the borders of Switzerland, Italy, and France, this magnificent mountain of 4,807 metres attracts hikers around the world to venture to the top of its white peak and document their conquest with an obligatory Instagram photo, bien sur.

4. Scotland’s Highlands
Wild stag overlooking a loch. It's remote alright.


In fourth place, the remote region of the northwest of Scotland has an impressive 2,400,000 hashtags #scotlandhighlands on Instagram.

Its mind-blowing landscapes offers the UK’s highest mountains, white beaches, mysterious lochs (aka lakes) and lush valleys. This region is great for outdoor activities from hikes along incredible scenic trails to windsurfing.

5. The Dolomites
The picture perfect Dolomites is popular with Instagrammers.


The Dolomites are another one of Italy’s UNESCO World Heritage sites and round off the top five. This magnificent chain of mountains on the eastern side of the Alps is acclaimed as the most beautiful mountains on earth. The natural wonder offers dramatic vertical walls, sheer cliffs and glaciers.

Its natural beauty has been captured on Instagram using the hashtag #dolomites 2,200,000 times.

6. Pyrenees
Perfect scenery in the Pyrenees.


Falling just outside the top five, but still exceptionally beautiful, the Pyrenees mountains located between France, Spain, and Andorra are placed in sixth position. This spectacular mountain range has been hashtagged 1,800,000 times.

Its wild beauty is characterised by high summits, clear water lakes, giant waterfalls and abundance of wildlife and flora and fauna such as bearded vultures, grouse, chamois and wild orchids making this lush area 'the flower garden of Europe.'

7. Sierra Nevada
The beautiful Sierra Nevada mountains.


In seventh place, the Sierra Nevada is a dramatic, rugged, and extensive mountain range in Spain. Its snowy summits, torrential rivers, stony scree slopes and glacial lakes enchant many visitors to venture there to explore its different outdoors activities such as skiing, hiking, mountain biking and summer camps.

This vast area of land has been designated a national park and declared a UNESCO Biosphere Reserve in recognition of its exceptional diversity of flora and fauna, so it’s no surprise this lush region has been hashtagged 1,400,000 times.

8. Mount Etna
The snow-capped Mount Etna volcano. Taormina, Sicily, Italy.


Located on the beautiful island of Sicily in Italy, Mount Etna is also known by the locals as Mongibello and sits in eight position on our list. Mount Etna is the largest and most active volcano in Europe, its lunar landscape and its view of the sea makes it a unique natural spot that attracts numerous brave visitors to reach its crater.

It’s no wonder this incredible experience has been hashtagged 1,300,000 times on Instagram.

9. Galapagos Islands
A turquoise bay in the Galapagos Islands.


With 1,200,000 Instagram hashtags, these beautiful islands are situated in the Pacific Ocean some 1,000 km from the Ecuadorian coast. Their immense marine reserve is known as a unique “living museum and showcase of evolution” Here you can find unusual plants and animal life such as marine iguanas, giant tortoises, huge cacti, and fur seal breeds. Its blue and clear waters are home to more than 30 species of shark!

10. Lago di Como
The stunningly beautiful Lake Como.


With 1,100,000 hashtags, the Lago di Como or Lake Como is one of the deepest lakes in Europe, with a jaw-dropping depth of approximately 410 metres! Lago di Como offers one of the most picturesque sceneries, with its shores bordered by steep mountains slopes and beautiful villages, making this place a relaxing and magical experience.

Newsletter

Related Articles

0:00
0:00
Close
Poland Implements Border Checks Amid Growing Migration Tensions
Political Dispute Escalates Between Trump and Musk
Emirates Airline Expands Market Share with New $20 Million Campaign
Amazon Reaches Milestone with Deployment of One Millionth Robot
US Senate Votes to Remove AI Regulation Moratorium from Domestic Policy Bill
Yulia Putintseva Calls for Spectator Ejection at Wimbledon Over Safety Concerns
Jury Deliberations in Diddy Trial Yield Partial Verdict in Serious Criminal Charges
House Oversight Committee Subpoenas Former Jill Biden Aide Amid Investigation into Alleged Concealment of President Biden's Cognitive Health
King Charles Plans Significant Role for Prince Harry in Coronation
Two Chinese Nationals Arrested for Espionage Activities Against U.S. Navy
Amazon Reaches Major Automation Milestone with Over One Million Robots
Extreme Heat Wave Sweeps Across Europe, Hitting Record Temperatures
Meta Announces Formation of Ambitious AI Unit, Meta Superintelligence Labs
Robots Compete in Football Tournament in China Amid Injuries
Trump Administration Considers Withdrawal of Funding for Hospitals Providing Gender Treatment to Minors
Texas Enacts Law Allowing Gold and Silver Transactions
China Unveils Miniature Insect-Like Surveillance Drone
OpenAI Secures Multimillion-Dollar AI Contracts with Pentagon, India, and Grab
Marc Marquez Claims Victory at Dutch Grand Prix Amidst Family Misfortune
Germany Votes to Suspend Family Reunification for Asylum Seekers
Elon Musk Critiques Senate Budget Proposal Over Job Losses and Strategic Risks
Los Angeles Riots ended with Federal Investigations into Funding
Budapest Pride Parade Draws 200,000 Participants Amid Government Ban
Southern Europe Experiences Extreme Heat
Xiaomi's YU7 SUV Launch Garners Record Pre-Orders Amid Market Challenges
Jeff Bezos and Lauren Sanchez's Lavish Wedding in Venice
Russia Launches Largest Air Assault on Ukraine Since Invasion
Education Secretary Announces Overhaul of Complaints System Amid Rising Parental Grievances
Massive Anti-Government Protests Erupt in Belgrade
Trump Ends Trade Talks with Canada Over Digital Services Tax
UK Government Softens Welfare Reform Plans Amid Labour Party Rebellion
Labour Faces Rebellion Over Disability Benefit Reforms Ahead of Key Vote
Jeff Bezos and Lauren Sánchez Host Lavish Wedding in Venice Amid Protests
Trump Asserts Readiness for Further Strikes on Iran Amid Nuclear Tensions
North Korea to Open New Beach Resort to Boost Tourism Economy
UK Labour Party Faces Internal Tensions Over Welfare Reforms
Andrew Cuomo Hints at Potential November Comeback Amid Democratic Primary Results
Curtis Sliwa Champions His Vision for New York City Amid Rising Crime Concerns
Federal Reserve Proposes Changes to Capital Rule Affecting Major Banks
EU TO HUNGARY: LET THEM PRIDE OR PREP FOR SHADE. ORBÁN TO EU: STAY IN YOUR LANE AND FIX YOUR OWN MESS.
Trump Escalates Criticism of Media Over Iran Strike Coverage
Trump Announces Upcoming US-Iran Meeting Amid Controversial Airstrikes
Trump Moves to Reshape Middle East Following Israel-Iran Conflict
Big Four Accounting Firms Fined in Exam Cheating Scandal
NATO Members Agree to 5% Defense Spending Target by 2035
Australia's Star Casino Secures $195 Million Rescue Package Amid Challenges
UK to Enhance Nuclear Capabilities with Acquisition of F-35A Fighter Jets
Russian Shadow Payments via Cryptocurrency Reach $9 Billion
Explosions Rock Doha as Iranian Missiles Target Qatar
“You Have 12 Hours to Flee”: Israeli Threat Campaign Targets Surviving Iranian Officials
×