London Daily

Focus on the big picture.
Tuesday, Sep 09, 2025

Microsoft unveils new Bing powered by ChatGPT and takes aim at Google in bid to change how we search the web

Microsoft unveils new Bing powered by ChatGPT and takes aim at Google in bid to change how we search the web

The launch of ChatGPT last year appears to have accelerated what tech giants had planned for artificial intelligence, with Google and now Microsoft revealing how search engines will be freshened up by the technology.

Microsoft has revealed a revamped Bing search engine powered by chatbot technology as an AI arms race with rival Google hots up.

The Windows, Office, and Xbox maker is also giving its Edge web browser an update following a multibillion-dollar investment in OpenAI, which took the world by storm last year by releasing ChatGPT.

While Microsoft has long been a giant of the computing industry, it has lagged behind Google when it comes to its search engine and web browser - with Chrome the global favourite.

It hopes its own chatbot - a large language model like ChatGPT, which is trained on a huge amount of text data to generate answers, summarise information and carry out realistic conversations - will give it a boost.

At a launch event for the new AI-powered services, senior Microsoft figures said the search experience had not changed for 20 years, in a dig at its rivals.

Microsoft has suggested the new features could be available to use within weeks.

How will it work?

Microsoft - an early investor in OpenAI - has described its new Bing features as "an AI copilot for the web".

Rather than just returning a list of websites and adverts, results pages will also have a sidebar where a chatbot will provide more detailed answers.
Advertisement

For example, searching for a recipe won't just give you a list of relevant websites - it might also write one for you.

Bing will also seek to review its search results and compile information into a single, digestible answer.

And there will be a very ChatGPT-style chat experience, separate from the main search engine, where you can have back-and-forth conversations about a topic of your choosing.

New Bing has a ChatGPT-style chatbot feature.

Will this really tempt people to use Bing?

That's the million (or multibillion) dollar question, especially given that Google has become so synonymous with searching the web that it has become a verb.

We don't just look it up, and we certainly don't "Bing it", we "Google it".

Microsoft is counting on its belief that its AI tech is the best - it says the new Bing is running on a "next-generation large language model that is more powerful than ChatGPT", which it has dubbed Prometheus.

"This technology is going to reshape pretty much every software category," said Microsoft boss Satya Nadella at the company's headquarters in Redmond, Washington, on Tuesday.

But Google is also looking to harness similar tech in its products, announcing its own conversational AI service named Bard earlier this week.

Mr Nadella appeared bullish, though, declaring: "The race starts today."

The new Bing invites users to 'ask me anything'.


Is AI going to change how we search the web?


Google and Microsoft are certainly betting on that being the case, having seemingly been spooked by the sudden success of ChatGPT when it was released in November - amassing more than 100 million users already.

It quickly had some users predicting the downfall of traditional search engines, as the upstart chatbot threatened to upend how people prepare for job interviews, journalists write stories, and children do homework.

Search engines will look to beat it by staying up to date with current affairs, which ChatGPT cannot do.

The new Bing, for example, will draw on real-time news and updates, and can also provide references for where it's sourcing information from - addressing a criticism of ChatGPT, which sometimes get its facts wrong.

Startup search engines, like Neeva and You.com, are also looking to leverage chatbots to tempt users away from the usual suspects and take a place in the AI arms race.

Neeva's chief executive Sridhar Ramaswamy, formerly Google's advertising tsar, told Sky News last month that he believed "a platform shift" was on the cards.

Can I try the new Bing now?


Microsoft is already rolling out its new-look search engine but you will have to join a waiting list before you can try it.

In the meantime, it has already been implementing ChatGPT into its Teams software to do things like summarise meetings and offer shortcut responses in chats.

Google's Bard is also being rolled out slowly, first to its "trusted users" before a full release in the coming weeks.

The search giant was due to announce more details about its plans for AI at an event in Paris on Wednesday.

Newsletter

Related Articles

0:00
0:00
Close
Court Staff Cover Up Banksy Image of Judge Beating a Protester
Social Media Access Curtailed in Turkey After CHP Calls for Rallies Following Police Blockade of Istanbul Headquarters
Nayib Bukele Points Out Belgian Hypocrisy as Brussels Considers Sending Army into the Streets
Elon Musk Poised to Become First Trillionaire Under Ambitious Tesla Pay Plan
France, at an Impasse, Heads Toward Another Government Collapse
Burning the Minister’s House Helped Protesters to Win Justice: Prabowo Fires Finance Minister in Wake of Indonesia Protests
Brazil Braces for Fallout from Bolsonaro Trial by corrupted judge
The Country That Got Too Rich? Public Spending Dominates Norway Election
Nearly 40 Years Later: Nike Changes the Legendary Slogan Just Do It
Generations Born After 1939 Unlikely to Reach Age One Hundred, New Study Finds
End to a four-year manhunt in New Zealand: the father who abducted his children to the forests was killed, the three siblings were found
Germany Suspends Debt Rules, Funnels €500 Billion Toward Military and Proxy War Strategy
EU Prepares for War
BMW Eyes Growth in China with New All‑Electric Neue Klasse Lineup
Trump Threatens Retaliatory Tariffs After EU Imposes €2.95 Billion Fine on Google
Tesla Board Proposes Unprecedented One-Trillion-Dollar Performance Package for Elon Musk
US Justice Department Launches Criminal Mortgage-Fraud Probe into Federal Reserve Governor Lisa Cook
Escalating Drug Trafficking and Violence in Latin America: A Growing Crisis
US and Taiwanese Defence Officials Held Secret Talks in Alaska
Report: Secret SEAL Team 6 Mission in North Korea Ordered by Trump in 2019 Ended in Failure
Gold Could Reach Nearly $5,000 if Fed Independence Is Undermined, Goldman Sachs Warns
Uruguay, Colombia and Paraguay Secure Places at 2026 World Cup
Florida Murder Case: The Adelson Family, the Killing of Dan Markel, and the Trial of Donna Adelson
Trump Administration Advances Plans to Rebrand Pentagon as Department of War Instead of the Fake Term Department of Defense
Big Tech Executives Laud Trump at White House Dinner, Unveil Massive U.S. Investments
Tether Expands into Gold Sector with Profit-Driven Diversification
‘Looks Like a Wig’: Online Users Express Concern Over Kate Middleton
Brand-New $1 Million Yacht Sinks Just Fifteen Minutes After Maiden Launch in Turkey
Here’s What the FBI Seized in John Bolton Raid — and the Legal Risks He Faces
Florida’s Vaccine Revolution: DeSantis Declares War on Mandates
Trump’s New War – and the ‘Drug Tyrant’ Fearing Invasion: ‘1,200 Missiles Aimed at Us’
"The Situation Has Never Been This Bad": The Fall of PepsiCo
At the Parade in China: Laser Weapons, 'Eagle Strike,' and a Missile Capable of 'Striking Anywhere in the World'
The Fashion Designer Who Became an Italian Symbol: Giorgio Armani Has Died at 91
Putin Celebrates ‘Unprecedentedly High’ Ties with China as Gazprom Seals Power of Siberia-2 Deal
China Unveils New Weapons in Grand Military Parade as Xi Hosts Putin and Kim
Queen Camilla’s Teenage Courage: Fended Off Attempted Assault on London Train, New Biography Reveals
Scottish Brothers Set Record in Historic Pacific Row
Rapper Cardi B Cleared of Liability in Los Angeles Civil Assault Trial
Google Avoids Break-Up in U.S. Antitrust Case as Stocks Rise
Couple celebrates 80th wedding anniversary at assisted living facility in Lancaster
Information Warfare in the Age of AI: How Language Models Become Targets and Tools
The White House on LinkedIn Has Changed Their Profile Picture to Donald Trump
"Insulted the Prophet Muhammad": Woman Burned Alive by Angry Mob in Niger State, Nigeria
Trump Responds to Death Rumors – Announces 'Missile City'
Court of Appeal Allows Asylum Seekers to Remain at Essex Hotel Amid Local Tax Boycott Threats
Germany in Turmoil: Ukrainian Teenage Girl Pushed to Death by Illegal Iraqi Migrant
United Krack down on human rights: Graham Linehan Arrested at Heathrow Over Three X Posts, Hospitalised, Released on Bail with Posting Ban
Asian and Middle Eastern Investors Avoid US Markets
Ray Dalio Warns of US Shift to Autocracy
×