London Daily

Focus on the big picture.
Saturday, Jun 21, 2025

Meta could rival Twitter as it reveals work is under way on new social network

Meta could rival Twitter as it reveals work is under way on new social network

Meta, the owner of Facebook, Instagram and WhatsApp, appears to sense an opportunity to take advantage of the tumultuous nature of Elon Musk's Twitter ownership by launching a new rival.
Meta has revealed it is working on a new social network solely designed for sharing text updates.

The app would appear to be a direct competitor to Twitter, with a company spokesperson confirming it will be a "decentralised" platform similar to other alternatives that grew in popularity after Elon Musk's takeover.

"We're exploring a standalone decentralised social network for sharing text updates," a Meta statement said.

"We believe there's an opportunity for a separate space where creators and public figures can share timely updates about their interests."

The plan was originally reported by Money Control, citing Meta sources, with more details revealed by Platformer.

While the new app is said to be Instagram-branded (Meta owns that platform, plus Facebook and WhatsApp), allowing users to log in with existing accounts, it will operate differently.

It will reportedly support a decentralised social networking protocol called ActivityPub, which is the same one that powers some existing Twitter rivals like Mastodon.

What does decentralised mean?

Platforms that talk about being "decentralised" are hearkening back to an earlier era of the internet, where big tech companies had less of a monopoly over the websites that people used.

Facebook and Twitter, for example, are controlled by a single company - they have total oversight when it comes to content that is allowed on the platform.

But Mastodon, and other Twitter alternatives that rose in prominence last year, are instead made up of many independent communities or servers that live under one umbrella.

These might be run by different individuals or companies, with their own rules and policies.

Former Twitter boss Jack Dorsey, who co-founded the company in 2006, is working on his own such project called Blue Sky, which has been in testing since last year.

Is there demand for a 'new Twitter'?

Sky News analysis revealed surges in interest in Twitter-like platforms late last year, as users concerned with Musk's approach looked into jumping ship.

But the tumultuous takeover hasn't upended people's habits to the extent experts predicted. The rapid rise in Mastodon users, for example, has stalled.

One of the key issues facing upstart Twitter-like firms is that they often don't boast the accessible feature sets and slick visual design that helped make Facebook and Instagram usable by everyone, from your grandma to your kids.

Meta's new platform will likely be built with a mainstream audience in mind, though confidence in the company has taken something of a battering in recent years due to user privacy scandals and criticism of Mark Zuckerberg's metaverse strategy.

Other recent app experiments by the company have not always gone smoothly, with the likes of its video speed-dating service called Sparked and couples-focused social platform Tuned among those to have shut in recent years.
Newsletter

Related Articles

0:00
0:00
Close
Political Turmoil Resurfaces in Belgium Amid Economic Concerns
Fed policymakers divided on timing of interest rate cuts
Trump signals imminent agreement with Harvard University
Inheritance tax referendum alarms Swiss billionaire community
Japan cancels bilateral security meeting amid US defence demands
AI skeptic Emily Bender warns that ‘the emperor has no clothes’
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
FBI and Senate Investigate Allegations of Chinese Plot to Influence the 2020 Election in Biden’s Favor Using Fake U.S. Driver’s Licenses
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
Plans to Sell Dutch Embassy in Bangkok Face Local Opposition
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump's $5 Million 'Trump Card' Visa Program Draws Nearly 70,000 Applicants
DGCA Finds No Major Safety Concerns in Air India's Boeing 787 Fleet
Airlines Reroute Flights Amid Expanding Middle East Conflict Zones
Elon Musk's xAI Seeks $9.3 Billion in Funding Amid AI Expansion
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Taiwan Imposes Export Ban on Chips to Huawei and SMIC
Israel has just announced plans to strike Tehran again, and in response, Trump has urged people to evacuate
Netanyahu Signals Potential Regime Change in Iran
Juncker Criticizes EU Inaction on Trump Tariffs
EU Proposes Ban on New Russian Gas Contracts
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
UK Home Secretary Apologizes Over Child Grooming Failures
Trump Organization Launches 5G Mobile Network and Golden Handset
Towcester Hosts 2025 English Greyhound Derby Amid Industry Scrutiny
Gary Oldman and David Beckham Knighted in King's Birthday Honours
Over 30,000 Lightning Strikes Recorded Across UK During Overnight Storms
Princess of Wales Returns to Public Duties at Trooping the Colour
Red Arrows Use Sustainable Fuel in Historic Trooping the Colour Flypast
Former Welsh First Minister Addresses Unionist Concerns Over Irish Language
Iran Signals Openness to Nuclear Negotiations Amid Ongoing Regional Tensions
France Bars Israeli Arms Companies from Paris Defense Expo
King Charles Leads Tribute to Air India Crash Victims at Trooping the Colour
Jack Pitchford Embarks on 200-Mile Walk to Support Stem Cell Charity
Surrey Hikers Take on Challenge of Climbing 11 Peaks in a Single Day
UK Deploys RAF Jets to Middle East Amid Israel-Iran Tensions
Two Skydivers Die in 'Tragic Accident' at Devon Airfield
Sainsbury's and Morrisons Accused of Displaying Prohibited Tobacco Ads
UK Launches National Inquiry into Grooming Gangs
Families Seek Closure After Air India Crash
Gold Emerges as Global Safe Haven Amid Uncertainty
Trump Reports $57 Million Earnings from Crypto Venture
Trump's Military Parade Sparks Concerns Over Authoritarianism
×