London Daily

Focus on the big picture.
Monday, Sep 08, 2025

Mark Zuckerberg reacts to NYT report on Facebook using news feed to promote positive stories about itself

Mark Zuckerberg reacts to NYT report on Facebook using news feed to promote positive stories about itself

Zuckerberg blasted the Times report's claim that he used an electric surfboard in a video posted to his personal accounts on July 4

Facebook CEO Mark Zuckerberg has reacted to a New York Times report that claims he approved a plan dubbed Project Amplify, where the social media giant would use the platform's "news feed" to promote positive coverage of itself to improve its image.

One line of the Times report alleges that, rather than addressing corporate controversies, Zuckerberg decided to post a video of himself riding a "electric surfboard" to his personal accounts on July 4. Zuckerberg fired back on Tuesday, arguing he actually can be seen using a board that has a manual hydrofoil.



"Look, it's one thing for the media to say false things about my work, but it's crossing the line to say I'm riding an electric surfboard when that video clearly shows a hydrofoil that I'm pumping with my own legs," Zuckerberg wrote.

Zuckerberg isn't the only Facebook employee to dispute the Times report.

"There is nothing surprising about a New York Times story that attempts to villainize Facebook for telling its side of the story -- but this article includes such clear falsehoods that were clearly refuted that even we are surprised," Facebook spokesperson Joe Osborne tweeted. "The story salaciously implies we are using News Feed to improve our image, and yet, NYT intentionally clipped my statement which clearly said on the record: "There is zero change to News Feed ranking." This wasn’t important to readers?"


He goes on to say the the Times' reporting of a January meeting in which Project Amplify was discussed is "fake", adding that there was "no named people in attendance or any named source claiming it ever happened."

The New York Times cited a total of six current and former employees in its report who "declined to be identified for fear of reprisal," including three who said Zuckerberg approved the project, two who tested the project in three cities in August, and one source that attended the January meeting.

In addition to pushing positive stories, the Times report also claimed that Facebook took steps to limit access to internal data.

The New York Times isn't the only outlet Facebook has pushed back against.

The Wall Street Journal recently published a series of reports, citing internal documents, which claim that Facebook was aware of numerous problems, including Instagram's impact on teen girls' mental health.


Facebook's Vice President of Global Affairs Nick Clegg said in a blog post on Sunday that the WSJ reports contained "deliberate mischaracterizations" of the company.

Newsletter

Related Articles

0:00
0:00
Close
Trump Threatens Retaliatory Tariffs After EU Imposes €2.95 Billion Fine on Google
Tesla Board Proposes Unprecedented One-Trillion-Dollar Performance Package for Elon Musk
US Justice Department Launches Criminal Mortgage-Fraud Probe into Federal Reserve Governor Lisa Cook
Escalating Drug Trafficking and Violence in Latin America: A Growing Crisis
US and Taiwanese Defence Officials Held Secret Talks in Alaska
Report: Secret SEAL Team 6 Mission in North Korea Ordered by Trump in 2019 Ended in Failure
Gold Could Reach Nearly $5,000 if Fed Independence Is Undermined, Goldman Sachs Warns
Uruguay, Colombia and Paraguay Secure Places at 2026 World Cup
Florida Murder Case: The Adelson Family, the Killing of Dan Markel, and the Trial of Donna Adelson
Trump Administration Advances Plans to Rebrand Pentagon as Department of War Instead of the Fake Term Department of Defense
Big Tech Executives Laud Trump at White House Dinner, Unveil Massive U.S. Investments
Tether Expands into Gold Sector with Profit-Driven Diversification
‘Looks Like a Wig’: Online Users Express Concern Over Kate Middleton
Brand-New $1 Million Yacht Sinks Just Fifteen Minutes After Maiden Launch in Turkey
Here’s What the FBI Seized in John Bolton Raid — and the Legal Risks He Faces
Florida’s Vaccine Revolution: DeSantis Declares War on Mandates
Trump’s New War – and the ‘Drug Tyrant’ Fearing Invasion: ‘1,200 Missiles Aimed at Us’
"The Situation Has Never Been This Bad": The Fall of PepsiCo
At the Parade in China: Laser Weapons, 'Eagle Strike,' and a Missile Capable of 'Striking Anywhere in the World'
The Fashion Designer Who Became an Italian Symbol: Giorgio Armani Has Died at 91
Putin Celebrates ‘Unprecedentedly High’ Ties with China as Gazprom Seals Power of Siberia-2 Deal
China Unveils New Weapons in Grand Military Parade as Xi Hosts Putin and Kim
Queen Camilla’s Teenage Courage: Fended Off Attempted Assault on London Train, New Biography Reveals
Scottish Brothers Set Record in Historic Pacific Row
Rapper Cardi B Cleared of Liability in Los Angeles Civil Assault Trial
Google Avoids Break-Up in U.S. Antitrust Case as Stocks Rise
Couple celebrates 80th wedding anniversary at assisted living facility in Lancaster
Information Warfare in the Age of AI: How Language Models Become Targets and Tools
The White House on LinkedIn Has Changed Their Profile Picture to Donald Trump
"Insulted the Prophet Muhammad": Woman Burned Alive by Angry Mob in Niger State, Nigeria
Trump Responds to Death Rumors – Announces 'Missile City'
Court of Appeal Allows Asylum Seekers to Remain at Essex Hotel Amid Local Tax Boycott Threats
Germany in Turmoil: Ukrainian Teenage Girl Pushed to Death by Illegal Iraqi Migrant
United Krack down on human rights: Graham Linehan Arrested at Heathrow Over Three X Posts, Hospitalised, Released on Bail with Posting Ban
Asian and Middle Eastern Investors Avoid US Markets
Ray Dalio Warns of US Shift to Autocracy
Eurozone Inflation Rises to 2.1% in August
Russia and China Sign New Gas Pipeline Deal
China's Robotics Industry Fuels Export Surge
Suntory Chairman Resigns After Police Probe
Gold Price Hits New All-Time Record
Von der Leyen's Plane Hit by Suspected Russian GPS Interference in an Incident Believed to Be Caused by Russia or by Pro-Peace or by Anti-Corruption European Activists
UK Fintechs Explore Buying US Banks
Greece Suspends 5% of Schools as Birth Rate Drops
Apollo to Launch $5 Billion Sports Investment Vehicle
Bolsonaro Trial Nears Close Amid US-Brazil Tension
European Banks Push for Lower Cross-Border Barriers
Poland's Offshore Wind Sector Attracts Investors
Nvidia Reveals: Two Mystery Customers Account for About 40% of Revenue
Woody Allen: "I Would Be Happy to Direct Trump Again in a Film"
×