London Daily

Focus on the big picture.
Saturday, Jan 31, 2026

Marchesa Brings Its Couture Vision to Spanish Bridal House Pronovias

Marchesa Brings Its Couture Vision to Spanish Bridal House Pronovias

Things are looking up in the world of weddings. As COVID-19 vaccines roll out, there’s a growing sense of optimism that in-person celebrations aren’t far off; some could take place as soon as this summer.

The United Kingdom recently announced a plan for weddings to “return to normal, with no limit on attendees” on June 21st. The city’s third lockdown will also officially lift that day.

Needless to say, brides around the world saw it as a glimmer of hope for their own postponed or TBD nuptials. If they’re ready to start fantasizing about “the dress” again, a new collaboration is debuting at exactly the right time: Spanish bridal house Pronovias tapped Marchesa for a 21-dress collection, merging the former’s global reach with the latter’s romantic aesthetic and couture flourishes.

Like many partnerships, this one began with mutual admiration. Two years ago, Georgina Chapman took her Marchesa bridal collection to Valmont Barcelona Bridal Fashion Week, the industry’s biggest event held in Pronovias’s hometown. She met with the brand’s CEO, Amandine Ohayon, and they quickly formed a plan to work together. “We’ve always admired Marchesa and wanted to do something a little different,” Ohayon says.

Marchesa fans will recognize many of the details and finishes: the corseted busts, 3-D flowers, guipure lace, and matching veils are all Chapman signatures. But the designer said she was also excited to experiment with new silhouettes and “branch out” beyond her traditional aesthetic. She called out a lace dress, the Oropesse, as a bit of a departure, with its high, halter neckline and a sheer layer falling away from the body. Another free-flowing style, the Caneta, had a sweet empire silhouette and layers of ethereal handkerchief lace. “Creating dresses for a broader marketplace allowed us to be accessible not just in price, but also in silhouette,” she adds. “There really is a dress for every kind of bride out there.”

Ohayon said those easier, comfier shapes were partly informed by the feedback she received from Pronovias brides throughout the pandemic. “Girls are quite uncertain where they’re going to get married, so they’re looking at more versatile options,” she explains. “They’re a little simpler and easier, and I think they’ll be very successful.”

The collection will arrive in stores worldwide in April, with dates varying by city and their stages of lockdown. Pronovias operates 50 of its own stores, including seven in the United States, where Ohayon is hoping to grow her audience. Chapman will likely pick up some new fans in Europe and Asia, but her local fans will be just as thrilled to see the dresses up close—and find a Marchesa design within their budget. The dresses start at around $2,000. “Most people can only dream about wearing Marchesa,” Pronovias’s chief creative director Alessandra Rinaudo said. “Our mission was to give them that opportunity.” Ahead of its debut, scroll through every dress here.


Newsletter

Related Articles

0:00
0:00
Close
China Lifts Sanctions on British MPs and Peers After Starmer Xi Talks in Beijing
Trump Nominates Kevin Warsh as Fed Chair to Reorient U.S. Monetary Policy Toward Pro-Growth Interest Rates
AstraZeneca Announces £11bn China Investment After Scaling Back UK Expansion Plans
Starmer and Xi Forge Warming UK-China Ties in Beijing Amid Strategic Reset
Tech Market Shifts and AI Investment Surge Drive Global Innovation and Layoffs
Markets Jolt as AI Spending, US Policy Shifts, and Global Security Moves Drive New Volatility
U.S. Signals Potential Decertification of Canadian Aircraft as Bilateral Tensions Escalate
Former South Korean First Lady Kim Keon Hee Sentenced to 20 Months for Bribery
Tesla Ends Model S and X Production and Sends $2 Billion to xAI as 2025 Revenue Declines
China Executes 11 Members of the Ming Clan in Cross-Border Scam Case Linked to Myanmar’s Lawkai
Trump Administration Officials Held Talks With Group Advocating Alberta’s Independence
Starmer Signals UK Push for a More ‘Sophisticated’ Relationship With China in Talks With Xi
Shopping Chatbots Move From Advice to Checkout as Walmart Pushes Faster Than Amazon
Starmer Seeks Economic Gains From China Visit While Navigating US Diplomatic Sensitivities
Starmer Says China Visit Will Deliver Economic Benefits as He Prepares to Meet Xi Jinping
UK Prime Minister Starmer Arrives in China to Bolster Trade and Warn Firms of Strategic Opportunities
The AI Hiring Doom Loop — Algorithmic Recruiting Filters Out Top Talent and Rewards Average or Fake Candidates
Amazon to Cut 16,000 Corporate Jobs After Earlier 14,000 Reduction, Citing Streamlining and AI Investment
Federal Reserve Holds Interest Rate at 3.75% as Powell Faces DOJ Criminal Investigation During 2026 Decision
Putin’s Four-Year Ukraine Invasion Cost: Russia’s Mass Casualty Attrition and the Donbas Security-Guarantee Tradeoff
Wall Street Bets on Strong US Growth and Currency Moves as Dollar Slips After Trump Comments
UK Prime Minister Traveled to China Using Temporary Phones and Laptops to Limit Espionage Risks
Google’s $68 Million Voice Assistant Settlement Exposes Incentives That Reward Over-Collection
Kim Kardashian Admits Faking Paparazzi Visit to Britney Spears for Fame in Early 2000s
UPS to Cut 30,000 More Jobs by 2026 Amid Shift to High-Margin Deliveries
France Plans to Replace Teams and Zoom Across Government With Homegrown Visio by 2027
Trump Removes Minneapolis Deportation Operation Commander After Fatal Shooting of Protester
Iran’s Elite Wealth Abroad and Sanctions Leakage: How Offshore Luxury Sustains Regime Resilience
U.S. Central Command Announces Regional Air Exercise as Iran Unveils Drone Carrier Footage
Four Arrested in Andhra Pradesh Over Alleged HIV-Contaminated Injection Attack on Doctor
Hot Drinks, Hidden Particles: How Disposable Cups Quietly Increase Microplastic Exposure
UK Banks Pledge £11 Billion Lending Package to Help Firms Expand Overseas
Suella Braverman Defects to Reform UK, Accusing Conservatives of Betrayal on Core Policies
Melania Trump Documentary Sees Limited Box Office Traction in UK Cinemas
Meta and EssilorLuxottica Ray-Ban Smart Glasses and the Non-Consensual Public Recording Economy
WhatsApp Develops New Meta AI Features to Enhance User Control
Germany Considers Gold Reserves Amidst Rising Tensions with the U.S.
Michael Schumacher Shows Significant Improvement in Health Status
Greenland’s NATO Stress Test: Coercion, Credibility, and the New Arctic Bargaining Game
Diego Garcia and the Chagos Dispute: When Decolonization Collides With Alliance Power
Trump Claims “Total” U.S. Access to Greenland as NATO Weighs Arctic Basing Rights and Deterrence
Air France and KLM Suspend Multiple Middle East Routes as Regional Tensions Disrupt Aviation
U.S. winter storm triggers 13,000-plus flight cancellations and 160,000 power outages
Poland delays euro adoption as Domański cites $1tn economy and zloty advantage
White House: Trump warns Canada of 100% tariff if Carney finalizes China trade deal
PLA opens CMC probe of Zhang Youxia, Liu Zhenli over Xi authority and discipline violations
ICE and DHS immigration raids in Minneapolis: the use-of-force accountability crisis in mass deportation enforcement
UK’s Starmer and Trump Agree on Urgent Need to Bolster Arctic Security
Starmer Breaks Diplomatic Restraint With Firm Rebuke of Trump, Seizing Chance to Advocate for Europe
UK Finance Minister Reeves to Join Starmer on China Visit to Bolster Trade and Economic Ties
×