London Daily

Focus on the big picture.
Thursday, Dec 04, 2025

Marchesa Brings Its Couture Vision to Spanish Bridal House Pronovias

Marchesa Brings Its Couture Vision to Spanish Bridal House Pronovias

Things are looking up in the world of weddings. As COVID-19 vaccines roll out, there’s a growing sense of optimism that in-person celebrations aren’t far off; some could take place as soon as this summer.

The United Kingdom recently announced a plan for weddings to “return to normal, with no limit on attendees” on June 21st. The city’s third lockdown will also officially lift that day.

Needless to say, brides around the world saw it as a glimmer of hope for their own postponed or TBD nuptials. If they’re ready to start fantasizing about “the dress” again, a new collaboration is debuting at exactly the right time: Spanish bridal house Pronovias tapped Marchesa for a 21-dress collection, merging the former’s global reach with the latter’s romantic aesthetic and couture flourishes.

Like many partnerships, this one began with mutual admiration. Two years ago, Georgina Chapman took her Marchesa bridal collection to Valmont Barcelona Bridal Fashion Week, the industry’s biggest event held in Pronovias’s hometown. She met with the brand’s CEO, Amandine Ohayon, and they quickly formed a plan to work together. “We’ve always admired Marchesa and wanted to do something a little different,” Ohayon says.

Marchesa fans will recognize many of the details and finishes: the corseted busts, 3-D flowers, guipure lace, and matching veils are all Chapman signatures. But the designer said she was also excited to experiment with new silhouettes and “branch out” beyond her traditional aesthetic. She called out a lace dress, the Oropesse, as a bit of a departure, with its high, halter neckline and a sheer layer falling away from the body. Another free-flowing style, the Caneta, had a sweet empire silhouette and layers of ethereal handkerchief lace. “Creating dresses for a broader marketplace allowed us to be accessible not just in price, but also in silhouette,” she adds. “There really is a dress for every kind of bride out there.”

Ohayon said those easier, comfier shapes were partly informed by the feedback she received from Pronovias brides throughout the pandemic. “Girls are quite uncertain where they’re going to get married, so they’re looking at more versatile options,” she explains. “They’re a little simpler and easier, and I think they’ll be very successful.”

The collection will arrive in stores worldwide in April, with dates varying by city and their stages of lockdown. Pronovias operates 50 of its own stores, including seven in the United States, where Ohayon is hoping to grow her audience. Chapman will likely pick up some new fans in Europe and Asia, but her local fans will be just as thrilled to see the dresses up close—and find a Marchesa design within their budget. The dresses start at around $2,000. “Most people can only dream about wearing Marchesa,” Pronovias’s chief creative director Alessandra Rinaudo said. “Our mission was to give them that opportunity.” Ahead of its debut, scroll through every dress here.


Newsletter

Related Articles

0:00
0:00
Close
India backs down on plan to mandate government “Sanchar Saathi” app on all smartphones
King Charles Welcomes German President Steinmeier to UK in First State Visit by Berlin in 27 Years
UK Plans Major Cutback to Jury Trials as Crown Court Backlog Nears 80,000
UK Government to Significantly Limit Jury Trials in England and Wales
U.S. and U.K. Seal Drug-Pricing Deal: Britain Agrees to Pay More, U.S. Lifts Tariffs
UK Postpones Decision Yet Again on China’s Proposed Mega-Embassy in London
Head of UK Budget Watchdog Resigns After Premature Leak of Reeves’ Budget Report
Car-sharing giant Zipcar to exit UK market by end of 2025
Reports of Widespread Drone Deployment Raise Privacy and Security Questions in the UK
UK Signals Security Concerns Over China While Pursuing Stronger Trade Links
Google warns of AI “irrationality” just as Gemini 3 launch rattles markets
Top Consultancies Freeze Starting Salaries as AI Threatens ‘Pyramid’ Model
Macron Says Washington Pressuring EU to Delay Enforcement of Digital-Regulation Probes Against Meta, TikTok and X
UK’s DragonFire Laser Downs High-Speed Drones as £316m Deal Speeds Naval Deployment
UK Chancellor Rejects Claims She Misled Public on Fiscal Outlook Ahead of Budget
Starmer Defends Autumn Budget as Finance Chief Faces Accusations of Misleading Public Finances
EU Firms Struggle with 3,000-Hour Paperwork Load — While Automakers Fear De Facto 2030 Petrol Car Ban
White House launches ‘Hall of Shame’ site to publicly condemn media outlets for alleged bias
UK Budget’s New EV Mileage Tax Undercuts Case for Plug-In Hybrids
UK Government Launches National Inquiry into ‘Grooming Gangs’ After US Warning and Rising Public Outcry
Taylor Swift Extends U.K. Chart Reign as ‘The Fate of Ophelia’ Hits Six Weeks at No. 1
250 Still Missing in the Massive Fire, 94 Killed. One Day After the Disaster: Survivor Rescued on the 16th Floor
Trump: National Guard Soldier Who Was Shot in Washington Has Died; Second Soldier Fighting for His Life
UK Chancellor Reeves Defends Tax Rises as Essential to Reduce Child Poverty and Stabilise Public Finances
No Evidence Found for Claim That UK Schools Are Shifting to Teaching American English
European Powers Urge Israel to Halt West Bank Settler Violence Amid Surge in Attacks
"I Would Have Given Her a Kidney": She Lent Bezos’s Ex-Wife $1,000 — and Received Millions in Return
European States Approve First-ever Military-Grade Surveillance Network via ESA
UK to Slash Key Pension Tax Perk, Targeting High Earners Under New Budget
UK Government Announces £150 Annual Cut to Household Energy Bills Through Levy Reforms
UK Court Hears Challenge to Ban on Palestine Action as Critics Decry Heavy-Handed Measures
Investors Rush Into UK Gilts and Sterling After Budget Eases Fiscal Concerns
UK to Raise Online Betting Taxes by £1.1 Billion Under New Budget — Firms Warn of Fallout
Lamine Yamal? The ‘Heir to Messi’ Lost to Barcelona — and the Kingdom Is in a Frenzy
Warner Music Group Drops Suit Against Suno, Launches Licensed AI-Music Deal
HP to Cut up to 6,000 Jobs Globally as It Ramps Up AI Integration
MediaWorld Sold iPad Air for €15 — Then Asked Customers to Return Them or Pay More
UK Prime Minister Sir Keir Starmer Promises ‘Full-Time’ Education for All Children as School Attendance Slips
UK Extends Sugar Tax to Sweetened Milkshakes and Lattes in 2028 Health Push
UK Government Backs £49 Billion Plan for Heathrow Third Runway and Expansion
UK Gambling Firms Report £1bn Surge in Annual Profits as Pressure Mounts for Higher Betting Taxes
UK Shares Advance Ahead of Budget as Financials and Consumer Staples Lead Gains
Domino’s UK CEO Andrew Rennie Steps Down Amid Strategic Reset
UK Economy Stalls as Reeves Faces First Budget Test
UK Economy’s Weak Start Adds Pressure on Prime Minister Starmer
UK Government Acknowledges Billionaire Exodus Amid Tax Rise Concerns
UK Budget 2025: Markets Brace as Chancellor Faces Fiscal Tightrope
UK Unveils Strategic Plan to Secure Critical Mineral Supply Chains
UK Taskforce Calls for Radical Reset of Nuclear Regulation to Cut Costs and Accelerate Build
UK Government Launches Consultation on Major Overhaul of Settlement Rules
×