London Daily

Focus on the big picture.
Tuesday, Aug 05, 2025

Marchesa Brings Its Couture Vision to Spanish Bridal House Pronovias

Marchesa Brings Its Couture Vision to Spanish Bridal House Pronovias

Things are looking up in the world of weddings. As COVID-19 vaccines roll out, there’s a growing sense of optimism that in-person celebrations aren’t far off; some could take place as soon as this summer.

The United Kingdom recently announced a plan for weddings to “return to normal, with no limit on attendees” on June 21st. The city’s third lockdown will also officially lift that day.

Needless to say, brides around the world saw it as a glimmer of hope for their own postponed or TBD nuptials. If they’re ready to start fantasizing about “the dress” again, a new collaboration is debuting at exactly the right time: Spanish bridal house Pronovias tapped Marchesa for a 21-dress collection, merging the former’s global reach with the latter’s romantic aesthetic and couture flourishes.

Like many partnerships, this one began with mutual admiration. Two years ago, Georgina Chapman took her Marchesa bridal collection to Valmont Barcelona Bridal Fashion Week, the industry’s biggest event held in Pronovias’s hometown. She met with the brand’s CEO, Amandine Ohayon, and they quickly formed a plan to work together. “We’ve always admired Marchesa and wanted to do something a little different,” Ohayon says.

Marchesa fans will recognize many of the details and finishes: the corseted busts, 3-D flowers, guipure lace, and matching veils are all Chapman signatures. But the designer said she was also excited to experiment with new silhouettes and “branch out” beyond her traditional aesthetic. She called out a lace dress, the Oropesse, as a bit of a departure, with its high, halter neckline and a sheer layer falling away from the body. Another free-flowing style, the Caneta, had a sweet empire silhouette and layers of ethereal handkerchief lace. “Creating dresses for a broader marketplace allowed us to be accessible not just in price, but also in silhouette,” she adds. “There really is a dress for every kind of bride out there.”

Ohayon said those easier, comfier shapes were partly informed by the feedback she received from Pronovias brides throughout the pandemic. “Girls are quite uncertain where they’re going to get married, so they’re looking at more versatile options,” she explains. “They’re a little simpler and easier, and I think they’ll be very successful.”

The collection will arrive in stores worldwide in April, with dates varying by city and their stages of lockdown. Pronovias operates 50 of its own stores, including seven in the United States, where Ohayon is hoping to grow her audience. Chapman will likely pick up some new fans in Europe and Asia, but her local fans will be just as thrilled to see the dresses up close—and find a Marchesa design within their budget. The dresses start at around $2,000. “Most people can only dream about wearing Marchesa,” Pronovias’s chief creative director Alessandra Rinaudo said. “Our mission was to give them that opportunity.” Ahead of its debut, scroll through every dress here.


Newsletter

Related Articles

0:00
0:00
Close
Elon Musk Receives $23.7 Billion Tesla Stock Award
Texas House Paralyzed After Democrats Walk Out Over Redistricting
Mexican Cartels Complicate Sheinbaum’s U.S. Security Talks
Mark Zuckerberg Declares War on the iPhone
India Rejects U.S. Tariff Threat, Defends Russian Oil Purchases
United States Establishes Strategic Bitcoin Reserve and Digital Asset Stockpile
Thousands of Private ChatGPT Conversations Accidentally Indexed by Google
China Tightens Mineral Controls, Curtailing Critical Inputs for Western Defence Contractors
OpenAI’s Bold Bet: Teaching AI to Think, Not Just Chat
Tesla Seeks Shareholder Approval for $29 Billion Compensation Package for Elon Musk
Nvidia is cutting prices on its RTX 50-series graphics cards after sales slowed and inventories piled up
Ghislaine Maxwell Transferred to Minimum-Security Prison Amid Ongoing DOJ Discussions
U.S. Tariffs Surge to Highest Levels in Nearly a Century Under Second Trump Term
Matt Taibbi Slams Media for Role in Russiagate Narrative
Pilots Call for Mental Health Support Without Stigma
All Five Trapped Miners Found Dead After El Teniente Mine Collapse
Ong Beng Seng Pleads Guilty in Corruption Case Linked to Former Singapore Transport Minister
BP’s Largest Oil and Gas Find in 25 Years Uncovered Offshore Brazil
Italy Fines Shein One Million Euros for Misleading Sustainability Claims
JPMorgan and Coinbase Unveil Partnership to Let Chase Cardholders Buy Crypto Directly
Declassified Annex Links Soros‑Affiliated Officials and Clinton Campaign to ‘Russiagate’ Narrative
UK's Online Safety Law: A Front for Censorship
Nationwide Protests Erupt in Brazil Demanding Presidential Resignation
Parents Abandon Child at Barcelona Airport Over Passport Issue
Mystery Surrounds Death of Brazilian Woman with iPhones Glued to Her Body
Bus Driver Discovers Toddler Hidden in Suitcase in New Zealand
Switzerland Celebrates 734 Years of Independence Amid Global Changes
U.S. Opens Official Investigation into Former Trump Prosecutor Jack Smith
Leaked audio of Canada's new PM Mark Carney admitting the truth about the Net Zero agenda: "We're gonna make a lot of money off of this."
China Enforces Comprehensive Ban on Cryptocurrency Activities
Absolutely 100% Realistic EVO Series Doll by EXDOLL (Chinese Company) used mainly for carnal purposes
World Economic Forum founder Klaus Schwab: "In this new world, we must accept... total transparency. You have to get used to it. You have to behave accordingly. But if you have nothing to hide, you shouldn't be afraid."
Meet Mufti Hamid Patel, head of Office for Standards in Education in Pakistan
George Soros tells the World Economic Forum: "President Trump is a con man and the ultimate narcissist, who wants the world to revolve around him."
Hamas are STARVING the hostages.
Decline in Tourism in Majorca Amidst Ongoing Anti-Tourism Protests
British Tourist Dies Following Hair Transplant in Turkey, Police Investigate
Poland Begins Excavation at Dziemiany After New Clue to World War II‑Era Nazi Treasure
WhatsApp Users Targeted in New Scam Involving Account Takeovers
Trump Threatens Canada with Tariffs Over Palestinian State Recognition
Trump Deploys Nuclear Submarines After Threats from Former Russian President Medvedev
Trump Sues Murdoch in “Heavyweight Bout”: Lawsuit Over Alleged Epstein Letter Sets Stage for Courtroom Showdown
Germany Enters Fiscal Crisis as Cabinet Approves €174 Billion in New Debt
Trump Administration Finalizes Broad Tariff Increases on Global Trade Partners
J.K. Rowling Limits Public Engagements Citing Safety Fears
JD.com Launches €2.2 Billion Bid for German Electronics Retailer Ceconomy
Azerbaijan Proceeds with Plan to Legalise Casinos on Artificial Islands
Former Judge Charged After Drunk Driving Crash Kills Comedian in Brazil
Jeff Bezos hasn’t paid a dollar in taxes for decades. He makes billions and pays $0 in taxes, LEGALLY
China Increases Use of Exit Bans Amid Rising U.S. Tensions
×