London Daily

Focus on the big picture.
Wednesday, Jul 15, 2026

Marchesa Brings Its Couture Vision to Spanish Bridal House Pronovias

Marchesa Brings Its Couture Vision to Spanish Bridal House Pronovias

Things are looking up in the world of weddings. As COVID-19 vaccines roll out, there’s a growing sense of optimism that in-person celebrations aren’t far off; some could take place as soon as this summer.

The United Kingdom recently announced a plan for weddings to “return to normal, with no limit on attendees” on June 21st. The city’s third lockdown will also officially lift that day.

Needless to say, brides around the world saw it as a glimmer of hope for their own postponed or TBD nuptials. If they’re ready to start fantasizing about “the dress” again, a new collaboration is debuting at exactly the right time: Spanish bridal house Pronovias tapped Marchesa for a 21-dress collection, merging the former’s global reach with the latter’s romantic aesthetic and couture flourishes.

Like many partnerships, this one began with mutual admiration. Two years ago, Georgina Chapman took her Marchesa bridal collection to Valmont Barcelona Bridal Fashion Week, the industry’s biggest event held in Pronovias’s hometown. She met with the brand’s CEO, Amandine Ohayon, and they quickly formed a plan to work together. “We’ve always admired Marchesa and wanted to do something a little different,” Ohayon says.

Marchesa fans will recognize many of the details and finishes: the corseted busts, 3-D flowers, guipure lace, and matching veils are all Chapman signatures. But the designer said she was also excited to experiment with new silhouettes and “branch out” beyond her traditional aesthetic. She called out a lace dress, the Oropesse, as a bit of a departure, with its high, halter neckline and a sheer layer falling away from the body. Another free-flowing style, the Caneta, had a sweet empire silhouette and layers of ethereal handkerchief lace. “Creating dresses for a broader marketplace allowed us to be accessible not just in price, but also in silhouette,” she adds. “There really is a dress for every kind of bride out there.”

Ohayon said those easier, comfier shapes were partly informed by the feedback she received from Pronovias brides throughout the pandemic. “Girls are quite uncertain where they’re going to get married, so they’re looking at more versatile options,” she explains. “They’re a little simpler and easier, and I think they’ll be very successful.”

The collection will arrive in stores worldwide in April, with dates varying by city and their stages of lockdown. Pronovias operates 50 of its own stores, including seven in the United States, where Ohayon is hoping to grow her audience. Chapman will likely pick up some new fans in Europe and Asia, but her local fans will be just as thrilled to see the dresses up close—and find a Marchesa design within their budget. The dresses start at around $2,000. “Most people can only dream about wearing Marchesa,” Pronovias’s chief creative director Alessandra Rinaudo said. “Our mission was to give them that opportunity.” Ahead of its debut, scroll through every dress here.


Newsletter

Related Articles

0:00
0:00
Close
Spain in Ecstasy: "We Feel Unbeatable, We Taught the Whole World a Lesson"
Spain and UK Dismantle Gibraltar Border Following Landmark Schengen Integration Treaty
Forget Tinder: The Surprising Platform Where People Find Love
UK Government Faces Growing Debate Over Local Control of Immigration Enforcement
UK Biodiversity Forum Highlights Business Need to Protect Natural Environment
UK Parliament to Consider Workplace Temperature Limits Amid Climate Concerns
UK Parliament Considers Independent Immigration Appeals Authority Proposal
BBC Charter Renewal Scrutiny Intensifies as Parliament Reviews Broadcaster’s Future
Parliament Reviews Future of UK Maternity and Neonatal Care Services
UK-India Trade Accelerator Launched to Help Smaller Firms Expand Into Indian Market
UK Business Leaders Meet in Edinburgh to Address Economic Risks From Biodiversity Loss
UK Parliament Prepares for Sir Keir Starmer’s Final Prime Minister’s Questions Before Leadership Transition
Green Party-Led Lewisham Council Moves Against Cooperation With Home Office Immigration Raids
UK Government Faces Parliamentary Pressure Over Capita Contracts in Shared Services Programme
UK Economy Expected to See Modest Growth as OECD Highlights Fiscal and Global Risks
Public Accounts Committee Warns UK Government’s Four Point Three Billion Pound Shared Services Plan Risks Failure
EU and UK Sign Agreement Removing Gibraltar Border Controls After Years of Post-Brexit Uncertainty
OECD Warns UK Must Maintain Fiscal Discipline as Andy Burnham Prepares to Become Prime Minister
UK-India Free Trade Agreement Enters Into Force as Businesses Seek New Growth Opportunities
Harvard Astrophysicist to Lead U.S. Scientific Advisory on Unidentified Aerial Phenomena
On the Island That Did Not Yield to Trump, There Is No Electricity, and 10 Million Live in Darkness
Emergency Sirens Activated Across Bahrain as Interior Ministry Issues Shelter Directives
Key Trends to Watch
United Nations Expert Calls for Full Implementation of Supreme Court Ruling on Legal Definition of Sex
Industry Coalition Urges Labour Lawmakers to Back Continued North Sea Oil and Gas Production
Parliamentary Committee Calls for Tougher Restrictions on Unhealthy Food Advertising
Government Expands Awaab's Law to Cover Heat and Additional Housing Hazards
Energy Regulator Opens Independent Investigation Into National Grid Operator
United Kingdom and European Union Sign Landmark Gibraltar Border Agreement
Chancellor Unveils Financial Services Reform and Artificial Intelligence Strategy at Mansion House
Counterterrorism Police Take Over Investigation Into Killing of Former Minister Ann Widdecombe
Beer Industry Warns UK Rules Could Limit Growth of Alcohol-Free Market
Home Office Faces Legal Challenges Over Asylum Seeker Accommodation Closures
UK Heatwaves Linked to More Than Two Thousand Seven Hundred Deaths as Climate Debate Intensifies
Home Secretary Faces Pressure Over Political Security After Ann Widdecombe Murder Investigation
United Kingdom Opens Trade Consultation With Indonesia, Philippines, United Arab Emirates and Uruguay
Robert Jenrick Joins Reform UK After Leaving Conservative Party Leadership Role
Counter-Terrorism Police Take Over Investigation into Murder of Former MP Ann Widdecombe
Andy Burnham Secures Strong Labour Backing in Race to Succeed Keir Starmer
Global Markets Slide as Middle East Conflict Escalation Sends Oil Prices Higher
UK Prime Minister Keir Starmer Offers Condolences Following Death of Qatar’s Father Amir
UK Regional Innovation Policy Focuses on Research Clusters Across Scotland, Wales, and Northern England
UK Corporate Transparency Rules Set to Become More Strict Under Modern Slavery Reform Plans
UK Civil Service Estate Strategy Shifts Government Activity Away From London
UK Strengthens National Security Powers Through New Threat Designations
Greater Manchester Police Conduct Drink and Drug Driving Operations After Football Events
UK Government Advances Darlington Economic Campus With Construction Milestone
UK Authorities Increase Football-Related Security Operations After Tournament Fixtures
UK Invests Fifty-One Million Pounds in National Cryogenics Facility and Regional Innovation Hubs
UK Moves Toward Tougher Modern Slavery Reporting Rules With Corporate Penalties
×