London Daily

Focus on the big picture.
Wednesday, Oct 08, 2025

Love Island contestants called out over social media ads

Love Island contestants called out over social media ads

The Advertising Standards Authority (ASA) has named six influencers it says are "consistently failing to disclose advertising" on Instagram.

It said the six, who include Love Islanders Jess and Eve Gale and Belle Hassan, have all previously been warned about breaking advertising rules.

It is part of its policy of listing repeat rule-breakers on its website.

The watchdog is now taking out ads alerting consumers to the rule breaches.

Ads are also being taken out against Jodie Marsh, Anna Vakili and Francesca Allen.

The ASA is running the campaign for two weeks and could take further action against influencers who continue to break the rules by referring them to other watchdogs that can offer fines.

UK advertising rules state that paid posts must be clearly marked with #ad or Instagram's paid partnership feature.

Shahriar Coupal heads up advertising policy at the ASA and says "it's important social media followers are told" about what influencers are doing.

"In a new front of enforcement activity, we're using targeted ads to highlight the breaches of six social media personalities to the very same audience they are seeking to influence," she adds.

'It's your income'
Shaughna Phillips says she is "always transparent" with followers


Shaughna Phillips was on Love Island in 2020 and says finding the right tone with advertising online is often difficult, but that she is "always transparent" with her followers.

"They're your consumers, you don't want to mislead them in any way," she tells Radio 1 Newsbeat.

"I have to agree with what I'm promoting and it has to be in the interest of my followers, but I also don't want an ad to perform badly for a brand, I want it to get the best coverage and engagement possible," she says.

Shaughna says that it's easy for Instagram to become filled with adverts and paid promotions from influencers, but people forget that they're also an important source of income.

"Even though it might look like you're doing a lot of ads, that could potentially be your rent for that month, so you might sometimes not have a choice," she says.

"It can saturate your brand though - if you've done one that people haven't bought into and haven't enjoyed, they might just not look at anything you post after that."

She also says influencers need good management to ensure they put across the right image online.


The government is currently looking into the effect influencers have on social media and met on Tuesday to discuss whether more needs to be done to regulate paid ads and promotions.

The Digital, Culture, Media and Sport Committee met with leaders from Twitter, YouTube, Instagram and TikTok to look at what could change.

Newsletter

Related Articles

0:00
0:00
Close
France: Less Than a Month After His Appointment, the New French Prime Minister Resigns
Hungarian Prime Minister Viktor Orbán stated that Hungary will not adopt the euro because the European Union is falling apart.
Sarah Mullally Becomes First Woman Appointed Archbishop of Canterbury
Mayor in western Germany in intensive care after stabbing
Australian government pays Deloitte nearly half a million dollars for a report built on fabricated quotes, fake citations, and AI-generated nonsense.
US Prosecutors Gained Legal Approval to Hack Telegram Servers
Macron Faces Intensifying Pressure to Resign or Trigger New Elections Amid France’s Political Turmoil
Standard Chartered Names Roberto Hoornweg as Sole Head of Corporate & Investment Banking
UK Asylum Housing Firm Faces Backlash Over £187 Million Profits and Poor Living Conditions
UK Police Crack Major Gang in Smuggling of up to 40,000 Stolen Phones to China
BYD’s UK Sales Soar Nearly Nine-Fold, Making Britain Its Biggest Market Outside China
Trump Proposes Farm Bailout from Tariff Revenues Amid Backlash from Other Industries
FIFA Accuses Malaysia of Forging Citizenship Documents, Suspends Seven Footballers
Latvia to Bar Tourist and Occasional Buses to Russia and Belarus Until 2026
A Dollar Coin Featuring Trump’s Portrait Expected to Be Issued Next Year
Australia Orders X to Block Murder Videos, Citing Online Safety and Public Exposure
Three Scientists Awarded Nobel Prize in Medicine for Discovery of Immune Self-Tolerance Mechanism
OpenAI and AMD Forge Landmark AI-Chip Alliance with Equity Option
Munich Airport Reopens After Second Drone Shutdown
France Names New Government Amid Political Crisis
Trump Stands Firm in Shutdown Showdown and Declares War on Drug Cartels — Turning Crisis into Opportunity
Surge of U.S. Billionaires Transforms London’s Peninsula Apartments into Ultra-Luxury Stronghold
Pro Europe and Anti-War Babiš Poised to Return to Power After Czech Parliamentary Vote
Jeff Bezos Calls AI Surge a ‘Good’ Bubble, Urges Focus on Lasting Innovation
Japan’s Ruling Party Chooses Sanae Takaichi, Clearing Path to First Female Prime Minister
Sean ‘Diddy’ Combs Sentenced to Fifty Months in Prison Following Prostitution Conviction
Taylor Swift’s ‘Showgirl’ Launch Extends Billion-Dollar Empire
Trump Administration Launches “TrumpRx” Plan to Enable Direct Drug Sales at Deep Discounts
Trump Announces Intention to Impose 100 Percent Tariff on Foreign-Made Films
Altman Says GPT-5 Already Outpaces Him, Warns AI Could Automate 40% of Work
Singapore and Hong Kong Vie to Dominate Asia’s Rising Gold Trade
Trump Organization Teams with Saudi Developer on $1 Billion Trump Plaza in Jeddah
Manhattan Sees Surge in Office-to-Housing Conversions, Highest Since 2008
Switzerland and U.S. Issue Joint Assurance Against Currency Manipulation
Electronic Arts to Be Taken Private in Historic $55 Billion Buyout
Thomas Jacob Sanford Named as Suspect in Deadly Michigan Church Shooting and Arson
Russian Research Vessel 'Yantar' Tracked Mapping Europe’s Subsea Cables, Raising Security Alarms
New York Man Arrested After On-Air Confession to 2017 Parents’ Murders
U.S. Defense Chief Orders Sudden Summit of Hundreds of Generals and Admirals
Global Cruise Industry Posts Dramatic Comeback with 34.6 Million Passengers in 2024
Trump Claims FBI Planted 274 Agents at Capitol Riot, Citing Unverified Reports
India: Internet Suspended in Bareilly Amid Communal Clashes Between Muslims and Hindus
Supreme Court Extends Freeze on Nearly $5 Billion in U.S. Foreign Aid at Trump’s Request
Archaeologists Recover Statues and Temples from 2,000-Year-Old Sunken City off Alexandria
China Deploys 2,000 Workers to Spain to Build Major EV Battery Factory, Raising European Dependence
Speed Takes Over: How Drive-Through Coffee Chains Are Rewriting U.S. Coffee Culture
U.S. Demands Brussels Scrutinize Digital Rules to Prevent Bias Against American Tech
Ringo Starr Champions Enduring Beatles Legacy While Debuting Las Vegas Art Show
Private Equity’s Fundraising Surge Triggers Concern of European Market Shake-Out
Colombian President Petro Vows to Mobilize Volunteers for Gaza and Joins List of Fighters
×