London Daily

Focus on the big picture.
Sunday, Dec 14, 2025

Londoners facing squeeze as rental prices surges by 23%: ‘It is alarming’

Londoners facing squeeze as rental prices surges by 23%: ‘It is alarming’

Londoners trying to find a rental property in the capital are now facing record average prices of £571 a week, new research has shown.
According to data from Foxtons, rents in the first nine months of the year have risen by 22 per cent since last year.

Property website, Rightmove has also reported that rental enquiries have increased by 23 per cent in comparison to last year.

Due to such high demand, renters now face surging bidding wars with other potential tenants or being asked for large sums of money up front in order to secure the property.

Speaking to the Standard, Daniel O’Sullivan, 41, a self-employed composer, needed to move properties quickly after separating from his wife – due to his fluctuating income he has at times needed universal credit support.

With the added pressure of finding a secure environment for his two children, Mr O’Sullivan found a property in Upper Norwood in February.

He said: “It was very stressful in January. Firstly, there’s the referencing issue where you have to prove that you earn 50k a year. Which to me is absurd.

“A lot wouldn’t accept anyone that received help, so you’re discounted from many places already

“It’s highly selective and geared towards people with higher earnings. It’s highly unsustainable.”

Although the rent cost a surprisingly reasonable £1,400 for a semi-detached house, he was asked for a deposit covering five weeks rent and six months payment up front.

This left him asking money from his family, adding: “I’m still in debt to a member of my family who helped me out - it’s alarming.

“I never thought I’d be in that situation.”

Despite asking for and being assured of a long lease, Mr O’Sullivan soon had photographers visiting the property amid plans to sell it.

He moved to a new property in October but is still yet to receive his previous deposit.

Laurence Russell, a 28-year-old business journalist and organiser for the ACORN Renters Union, moved to Brixton in October 2021 from Crawley where he had been paying £550 a month.

“It was really scary going through the market. I needed to move out quickly and needed to find something soon.

“I viewed properties on an accelerated timescale and I saw a lot of horrific places which I couldn’t see myself going for and many which weren’t in my price range.

“It was scary seeing places and thinking that I would indeed to try and make a life here for the sake of my job.

When his tenancy expired this October, the landlord attempted to raise the rent from £1,400 for he and his housemate to £1,800.

Although this was reduced to £1,600 after negotiations, he was charged surprising one-off fees for a property which he said had a leak.

“Looking at this rental increase is quite existential because, you suddenly thought the life you had an idea of is not really possible to an extent.

“Me and my housemate have said that we can probably afford the rent for another year but after that, who knows.”
Newsletter

Related Articles

0:00
0:00
Close
UK Government Declines to Comment After ICC Prosecutor Alleges Britain Threatened to Defund Court Over Israel Arrest Warrant
Apple Shutters All Retail Stores in the United Kingdom Under New National COVID-19 Lockdown
US–UK Technology Partnership Strains as Key Trade Disagreements Emerge
UK Police Confirm No Further Action Over Allegation That Andrew Asked Bodyguard to Investigate Virginia Giuffre
Giuffre Family Expresses Deep Disappointment as UK Police Decline New Inquiry Into Andrew Mountbatten-Windsor Claims
Transatlantic Trade Ambitions Hit a Snag as UK–US Deal Faces Emerging Challenges
Ex-ICC Prosecutor Alleges UK Threatened to Withdraw Funding Over Netanyahu Arrest Warrant Bid
UK Disciplinary Tribunal Clears Carter-Ruck Lawyer of Misconduct in OneCoin Case
‘Pink Ladies’ Emerge as Prominent Face of UK Anti-Immigration Protests
Nigel Farage Says Reform UK Has Become Britain’s Largest Party as Labour Membership Falls Sharply
Google DeepMind and UK Government Launch First Automated AI Lab to Accelerate Scientific Discovery
UK Economy Falters Ahead of Budget as Growth Contracts and Confidence Wanes
Australia Approves Increased Foreign Stake in Strategic Defence Shipbuilder
Former UK Prime Minister Boris Johnson proclaims, “For Ukraine, surrendering their land would be a nightmare.”
Microsoft Challenges £2.1 Billion UK Cloud Licensing Lawsuit at Competition Tribunal
Fake Doctor in Uttar Pradesh Accused of Killing Woman After Performing YouTube-Based Surgery
Hackers Are Hiding Malware in Open-Source Tools and IDE Extensions
Traveling to USA? Homeland Security moving toward requiring foreign travelers to share social media history
UK Officials Push Back at Trump Saying European Leaders ‘Talk Too Much’ About Ukraine
UK Warns of Escalating Cyber Assault Linked to Putin’s State-Backed Operations
UK Consumer Spending Falters in November as Households Hold Back Ahead of Budget
UK Orders Fresh Review of Prince Harry’s Security Status After Formal Request
U.S. Authorises Nvidia to Sell H200 AI Chips to China Under Security Controls
Trump in Direct Assault: European Leaders Are Weak, Immigration a Disaster. Russia Is Strong and Big — and Will Win
"App recommendation" or disguised advertisement? ChatGPT Premium users are furious
"The Great Filtering": Australia Blocks Hundreds of Thousands of Minors From Social Networks
Mark Zuckerberg Pulls Back From Metaverse After $70 Billion Loss as Meta Shifts Priorities to AI
Nvidia CEO Says U.S. Data-Center Builds Take Years while China ‘Builds a Hospital in a Weekend’
Indian Airports in Turmoil as IndiGo Cancels Over a Thousand Flights, Stranding Thousands
Hollywood Industry on Edge as Netflix Secures Near-$60 Bln Loan for Warner Bros Takeover
Drugs and Assassinations: The Connection Between the Italian Mafia and Football Ultras
Hollywood megadeal: Netflix acquires Warner Bros. Discovery for 83 billion dollars
The Disregard for a Europe ‘in Danger of Erasure,’ the Shift Toward Russia: Trump’s Strategic Policy Document
Two and a Half Weeks After the Major Outage: A Cloudflare Malfunction Brings Down Multiple Sites
UK data-regulator demands urgent clarity on racial bias in police facial-recognition systems
Labour Uses Biscuits to Explain UK Debt — MPs Lean Into Social Media to Reach New Audiences
German President Lays Wreath at Coventry as UK-Germany Reaffirm Unity Against Russia’s Threat
UK Inquiry Finds Putin ‘Morally Responsible’ for 2018 Novichok Death — London Imposes Broad Sanctions on GRU
India backs down on plan to mandate government “Sanchar Saathi” app on all smartphones
King Charles Welcomes German President Steinmeier to UK in First State Visit by Berlin in 27 Years
UK Plans Major Cutback to Jury Trials as Crown Court Backlog Nears 80,000
UK Government to Significantly Limit Jury Trials in England and Wales
U.S. and U.K. Seal Drug-Pricing Deal: Britain Agrees to Pay More, U.S. Lifts Tariffs
UK Postpones Decision Yet Again on China’s Proposed Mega-Embassy in London
Head of UK Budget Watchdog Resigns After Premature Leak of Reeves’ Budget Report
Car-sharing giant Zipcar to exit UK market by end of 2025
Reports of Widespread Drone Deployment Raise Privacy and Security Questions in the UK
UK Signals Security Concerns Over China While Pursuing Stronger Trade Links
Google warns of AI “irrationality” just as Gemini 3 launch rattles markets
Top Consultancies Freeze Starting Salaries as AI Threatens ‘Pyramid’ Model
×