London Daily

Focus on the big picture.
Sunday, Dec 07, 2025

Londoners facing squeeze as rental prices surges by 23%: ‘It is alarming’

Londoners facing squeeze as rental prices surges by 23%: ‘It is alarming’

Londoners trying to find a rental property in the capital are now facing record average prices of £571 a week, new research has shown.
According to data from Foxtons, rents in the first nine months of the year have risen by 22 per cent since last year.

Property website, Rightmove has also reported that rental enquiries have increased by 23 per cent in comparison to last year.

Due to such high demand, renters now face surging bidding wars with other potential tenants or being asked for large sums of money up front in order to secure the property.

Speaking to the Standard, Daniel O’Sullivan, 41, a self-employed composer, needed to move properties quickly after separating from his wife – due to his fluctuating income he has at times needed universal credit support.

With the added pressure of finding a secure environment for his two children, Mr O’Sullivan found a property in Upper Norwood in February.

He said: “It was very stressful in January. Firstly, there’s the referencing issue where you have to prove that you earn 50k a year. Which to me is absurd.

“A lot wouldn’t accept anyone that received help, so you’re discounted from many places already

“It’s highly selective and geared towards people with higher earnings. It’s highly unsustainable.”

Although the rent cost a surprisingly reasonable £1,400 for a semi-detached house, he was asked for a deposit covering five weeks rent and six months payment up front.

This left him asking money from his family, adding: “I’m still in debt to a member of my family who helped me out - it’s alarming.

“I never thought I’d be in that situation.”

Despite asking for and being assured of a long lease, Mr O’Sullivan soon had photographers visiting the property amid plans to sell it.

He moved to a new property in October but is still yet to receive his previous deposit.

Laurence Russell, a 28-year-old business journalist and organiser for the ACORN Renters Union, moved to Brixton in October 2021 from Crawley where he had been paying £550 a month.

“It was really scary going through the market. I needed to move out quickly and needed to find something soon.

“I viewed properties on an accelerated timescale and I saw a lot of horrific places which I couldn’t see myself going for and many which weren’t in my price range.

“It was scary seeing places and thinking that I would indeed to try and make a life here for the sake of my job.

When his tenancy expired this October, the landlord attempted to raise the rent from £1,400 for he and his housemate to £1,800.

Although this was reduced to £1,600 after negotiations, he was charged surprising one-off fees for a property which he said had a leak.

“Looking at this rental increase is quite existential because, you suddenly thought the life you had an idea of is not really possible to an extent.

“Me and my housemate have said that we can probably afford the rent for another year but after that, who knows.”
Newsletter

Related Articles

0:00
0:00
Close
Mark Zuckerberg Pulls Back From Metaverse After $70 Billion Loss as Meta Shifts Priorities to AI
Nvidia CEO Says U.S. Data-Center Builds Take Years while China ‘Builds a Hospital in a Weekend’
Indian Airports in Turmoil as IndiGo Cancels Over a Thousand Flights, Stranding Thousands
Hollywood Industry on Edge as Netflix Secures Near-$60 Bln Loan for Warner Bros Takeover
Drugs and Assassinations: The Connection Between the Italian Mafia and Football Ultras
Hollywood megadeal: Netflix acquires Warner Bros. Discovery for 83 billion dollars
The Disregard for a Europe ‘in Danger of Erasure,’ the Shift Toward Russia: Trump’s Strategic Policy Document
Two and a Half Weeks After the Major Outage: A Cloudflare Malfunction Brings Down Multiple Sites
UK data-regulator demands urgent clarity on racial bias in police facial-recognition systems
Labour Uses Biscuits to Explain UK Debt — MPs Lean Into Social Media to Reach New Audiences
German President Lays Wreath at Coventry as UK-Germany Reaffirm Unity Against Russia’s Threat
UK Inquiry Finds Putin ‘Morally Responsible’ for 2018 Novichok Death — London Imposes Broad Sanctions on GRU
India backs down on plan to mandate government “Sanchar Saathi” app on all smartphones
King Charles Welcomes German President Steinmeier to UK in First State Visit by Berlin in 27 Years
UK Plans Major Cutback to Jury Trials as Crown Court Backlog Nears 80,000
UK Government to Significantly Limit Jury Trials in England and Wales
U.S. and U.K. Seal Drug-Pricing Deal: Britain Agrees to Pay More, U.S. Lifts Tariffs
UK Postpones Decision Yet Again on China’s Proposed Mega-Embassy in London
Head of UK Budget Watchdog Resigns After Premature Leak of Reeves’ Budget Report
Car-sharing giant Zipcar to exit UK market by end of 2025
Reports of Widespread Drone Deployment Raise Privacy and Security Questions in the UK
UK Signals Security Concerns Over China While Pursuing Stronger Trade Links
Google warns of AI “irrationality” just as Gemini 3 launch rattles markets
Top Consultancies Freeze Starting Salaries as AI Threatens ‘Pyramid’ Model
Macron Says Washington Pressuring EU to Delay Enforcement of Digital-Regulation Probes Against Meta, TikTok and X
UK’s DragonFire Laser Downs High-Speed Drones as £316m Deal Speeds Naval Deployment
UK Chancellor Rejects Claims She Misled Public on Fiscal Outlook Ahead of Budget
Starmer Defends Autumn Budget as Finance Chief Faces Accusations of Misleading Public Finances
EU Firms Struggle with 3,000-Hour Paperwork Load — While Automakers Fear De Facto 2030 Petrol Car Ban
White House launches ‘Hall of Shame’ site to publicly condemn media outlets for alleged bias
UK Budget’s New EV Mileage Tax Undercuts Case for Plug-In Hybrids
UK Government Launches National Inquiry into ‘Grooming Gangs’ After US Warning and Rising Public Outcry
Taylor Swift Extends U.K. Chart Reign as ‘The Fate of Ophelia’ Hits Six Weeks at No. 1
250 Still Missing in the Massive Fire, 94 Killed. One Day After the Disaster: Survivor Rescued on the 16th Floor
Trump: National Guard Soldier Who Was Shot in Washington Has Died; Second Soldier Fighting for His Life
UK Chancellor Reeves Defends Tax Rises as Essential to Reduce Child Poverty and Stabilise Public Finances
No Evidence Found for Claim That UK Schools Are Shifting to Teaching American English
European Powers Urge Israel to Halt West Bank Settler Violence Amid Surge in Attacks
"I Would Have Given Her a Kidney": She Lent Bezos’s Ex-Wife $1,000 — and Received Millions in Return
European States Approve First-ever Military-Grade Surveillance Network via ESA
UK to Slash Key Pension Tax Perk, Targeting High Earners Under New Budget
UK Government Announces £150 Annual Cut to Household Energy Bills Through Levy Reforms
UK Court Hears Challenge to Ban on Palestine Action as Critics Decry Heavy-Handed Measures
Investors Rush Into UK Gilts and Sterling After Budget Eases Fiscal Concerns
UK to Raise Online Betting Taxes by £1.1 Billion Under New Budget — Firms Warn of Fallout
Lamine Yamal? The ‘Heir to Messi’ Lost to Barcelona — and the Kingdom Is in a Frenzy
Warner Music Group Drops Suit Against Suno, Launches Licensed AI-Music Deal
HP to Cut up to 6,000 Jobs Globally as It Ramps Up AI Integration
MediaWorld Sold iPad Air for €15 — Then Asked Customers to Return Them or Pay More
UK Prime Minister Sir Keir Starmer Promises ‘Full-Time’ Education for All Children as School Attendance Slips
×