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Tuesday, Jun 02, 2026

Kiss Sells Music Catalogue and Brand for $300m to Swedish Investor: A New Chapter in Rock History

Hard rock band Kiss sold their music catalog and intellectual property to Swedish music investor Pophouse Entertainment for a reported $300m.
The sale includes the band's back catalog, brand, and likeness, marking their retirement from live performances.

Bob Dylan and Bruce Springsteen also sold their catalogs for $500m and $450m respectively to major music companies.

The details of the Kiss deal are not disclosed, but it is less than Michael Jackson's $600m catalog sale.

Pophouse will own the rights to generate future AI-content using the Kiss brand.

Kiss, a rock band founded in 1973 by Paul Stanley and Gene Simmons, is known for its iconic face paint and hits like "Rock and Roll All Nite" and "God of Thunder." In the 1980s, they temporarily went without face paint and experienced a resurgence.

The band, which has sold over 100 million records, recently collaborated with a company to create a digital avatar project and produced Abba Voyage concerts using similar technology.

Gene Simmons, the band's entrepreneurial heart, declined to disclose the exact monetary scale of their collaborations but hinted it could be "billions of dollars," though he later suggested this was an exaggeration.

A man expressed confidence in paying the rent for a business deal while emphasizing the importance of working with trustworthy partners.

He described the partnership as collaborative and rewarding, leading to new friendships.

Per Sundin, CEO of Pophouse, praised the partnership, highlighting the unique IP, fantastic music, and global fanbase of the band.

The band members, including Gene Simmons, will continue to be involved in the brand's development and AI-generated material.

Simmons compared the relationship to that of a mother to her baby.

The speaker, a member of the rock band KISS, reflected on the enduring role of a mother in a child's life, stating that even as children grow up and get married, a mother's influence remains constant.

KISS is known for extensively marketing their brand on various products, from common items like coffee to unconventional ones like condoms and coffins.

When asked if there were any limits to what they would sell, the speaker mentioned that selling KISS crack or cigarettes was not an option, but they were open to branding most other things for the fun of it.
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