London Daily

Focus on the big picture.
Friday, Jun 05, 2026

Duchess of Cambridge backs BBC's Tiny Happy People scheme to help children

The Duchess of Cambridge has said there is "a massive gap" in support given to parents after the first few months of a child's life until they start school.

It was something she felt too as a new mum, the duchess told BBC Breakfast.

Catherine was speaking as part of the launch of the BBC's Tiny Happy People initiative for children aged 0-4.

It aims to help parents develop their children's language skills with simple activities including free online videos and quizzes.

During the interview, the duchess also spoke about the difficulties of life in lockdown for so many, but said one of the "silver linings" might be that we revalue how important our relationships are.


'Gold dust for families'

The duchess has long championed the importance of improving early years support for children. Earlier this year, she ran a nationwide survey to "spark a national conversation" and help create change for future generations.

At the heart of the BBC's five-year Tiny Happy People initiative is a simple message - talk to children from as early an age as possible.

It includes a range of online activities including parenting tips, films, articles and quizzes launched to help parents and carers develop the communication skills of their young children, right from the start of pregnancy.

The scheme was initially launched in Manchester last October, and Catherine has been involved for several months.

She recently met families at Sandringham, the Queen's estate in Norfolk, to hear about how they had found the activities. One of the parents she spoke with, Ryan, said they had helped him to identify that his eight-month-old daughter Mia has five different cries.

"He's learned a huge amount from Tiny Happy People," the duchess said, speaking to the BBC in the grounds of Sandringham.

"It's information like that I wish I had had as a first time mum, it's gold dust really for families to be given those tips and tools to be able to use, particularly in those first five years."

She said parents receive help from midwives and health visitors after a baby is born, but there's a gap before they start school.

Research by the National Literacy Trust shows that once children start behind, they stay behind, affecting performance in school, job prospects and even life expectancy.

And other Department for Education research shows more than one in four children (27%) in England does not reach the necessary level of literacy development - meaning language, communication and literacy skills - by the time they start primary school, rising to more than one in three (42%) in deprived areas.


'So proud of BBC commitment'

The free films, articles and quizzes explain the science behind baby brain development.

They include fun activities to do with both babies and toddlers to support language development and parent wellbeing, along with tips for new and soon-to-be parents.

"We couldn't be more proud of the part we're playing in this amazing partnership," said Tony Hall, the director general of the BBC.

"Growing up happy and healthy is the greatest gift we can give to any child. This campaign embodies our mission to inform, educate and entertain. The BBC has created hundreds of videos and written content that we hope will make a real difference."

James Purnell, the director of BBC Radio and Education, added: "Early years language provides the foundation for all aspects of a child's life - right into adulthood.

"Tiny Happy People is a major, long-term education commitment from the BBC to help close the under-fives language and communication gap, and help give kids the best chance in life. We're all so proud of it and look forward to seeing parents and carers from across the UK using the materials."

The duchess helped in the character and background development for two animations on parenting, which are now available on the Tiny Happy People website, about making eye contact with babies and singing to babies.

Also supporting the initiative are a number of celebrities who are using the activities to build their own infants' communication skills, including soap stars Jennie McAlpine and Kieron Richardson, singer and farmer JB Gill, former Love Islanders Jess and Dom Lever, BBC Three presenter Annie Price, and Louise Pentland, who was voted the UK's favourite mum influencer last year.

Catherine and her husband, the Duke of Cambridge, have three children - Prince George, Princess Charlotte, and Prince Louis.

The Royal Foundation website says the duchess believes "many of society's greatest social and health challenges" could be "mitigated or entirely avoided" if young children are given "the right support".

The interview with the duchess is being broadcast on BBC Breakfast on Tuesday 14 July. Visit the Tiny Happy People website here.

Newsletter

Related Articles

0:00
0:00
Close
Japanese Technology Firm Fujitsu Launches Advanced Artificial Intelligence Tool for Corporate Disclosures
South Africa Officially Launches Nationwide Campaign for Highly Contested Local Government Elections
United Kingdom Commits Additional Funding for Unexploded Ordnance Clearance in Laos
Singapore Announces Stringent New Greenhouse Gas Regulations for Commercial Cooling Systems
Cambodia and Thailand Hold High-Level Border Security Talks at United Nations Headquarters
Myanmar Military Government and China Sign Major Agreement to Upgrade Media and Cultural Cooperation
Knife Attack at Swiss Train Station Leaves Three Injured in Suspected Act of Domestic Terrorism
Transnational Extortion Gang Threatens Canadian Police With Army of One Thousand Armed Operatives
Australia Imposes Forty-Two-Day Quarantine on Cruise Ship Passengers Following Deadly Hantavirus Outbreak
International Monetary Fund Unlocks Seven Hundred Million United States Dollars for Sri Lanka Following Economic Reforms
Australia Launches Record One Point Four Billion Dollar Lawsuit Against Chemical Giant 3M Over Contamination
China and Canada Foreign Ministers Meet in Ottawa in Effort to Stabilize Strained Diplomatic Ties
Indonesia Demands Urgent United Nations Security Council Reform Amid Escalating Global Conflicts
Extreme Weather Patterns Trigger Severe Drought in Madagascar and Destructive Flooding in East Africa
Indian State of Karnataka Faces Political Upheaval as Chief Minister Siddaramaiah Abruptly Resigns
Philippines and Japan Reaffirm Defense Ties as Crucial for Indo-Pacific Regional Stability
Norway Joins French Nuclear Deterrence Initiative in Major Shift for European Security Architecture
Global Critical Mineral Alliances Expand as Western Nations Move to Counter Chinese Supply Dominance
United States Imposes Fifty Percent Tariffs on Mexican Steel and Aluminum Ahead of Trade Pact Review
European Union and China Head Toward Major Trade Conflict Over Clean Technology Exports
United States Economic Growth Severely Downgraded to One Point Six Percent as Stagflation Fears Mount
World Health Organization Warns Central African Ebola Epidemic is Outpacing Containment Efforts
United States Treasury Department Conditions Sanctions Relief on Reopening of the Strait of Hormuz
Iranian Air Defenses Intercept and Destroy United States Military Drone Over Bushehr Province
Iranian Armed Forces Launch Ballistic Missiles Toward Unspecified Targets Prompting Regional Condemnation
United Nations Secretary-General Warns Global Order Facing Highest Level of Conflict Since 1945
Israel Issues Sweeping Evacuation Orders in Southern Lebanon Amid Intensified Hezbollah Conflict
Russia Announces Systemic Military Strikes Targeting Ukrainian Defense and Energy Infrastructure
United States and Iranian Negotiators Reach Draft Agreement to Extend Ceasefire and Resume Nuclear Talks
United Nations Security Council Deeply Divided Over United States Capture of Venezuelan President
US and Iran Exchange Direct Military Strikes Amid Fragile Gulf Ceasefire
World Health Organization Warns of Catastrophic Ebola Outbreak in DR Congo
Russia Threatens New Wave of Strikes on Ukrainian Infrastructure and Embassies
Scientists Warn Atlantic Ocean Currents Could Collapse Faster Than Projected
Anthropic Reaches $900 Billion Valuation in Historic AI Funding Round
Washington Imposes Crippling Sanctions on Iranian Maritime Authority
Japan and the Philippines Initiate Strategic Intelligence-Sharing Pact
Microsoft Deploys Autonomous Computer-Using AI Agents to Global Markets
Anthropic Secures $45 Billion Compute Infrastructure Agreement With SpaceX
U.S. Director of National Intelligence Resigns Amid Administration Shakeup
Micron Technology Crosses Trillion-Dollar Valuation Amid Unprecedented Hardware Demand
Canada and Germany Finalize Historic Long-Term LNG Export Agreement
China Expands International Travel Restrictions on Domestic AI Researchers
Japan Approves Sweeping Overhaul of National Intelligence Apparatus
Global Airlines Scramble Logistics as Middle East Airspace Remains Fractured
Japan's Naphtha Imports Plunge 47 Percent Amid Strait of Hormuz Closure
Global Crude Prices Retreat Below $96 as Gulf Tensions Momentarily Ease
Generative AI Outperforms Human Baselines in Landmark Global Creativity Study
NASA Partners With Private Aerospace to Unveil Permanent Lunar Base Architecture
South Korean Equity Markets Surge on Next-Generation Memory Chip Frenzy
×