London Daily

Focus on the big picture.
Tuesday, Mar 31, 2026

Duchess of Cambridge backs BBC's Tiny Happy People scheme to help children

The Duchess of Cambridge has said there is "a massive gap" in support given to parents after the first few months of a child's life until they start school.

It was something she felt too as a new mum, the duchess told BBC Breakfast.

Catherine was speaking as part of the launch of the BBC's Tiny Happy People initiative for children aged 0-4.

It aims to help parents develop their children's language skills with simple activities including free online videos and quizzes.

During the interview, the duchess also spoke about the difficulties of life in lockdown for so many, but said one of the "silver linings" might be that we revalue how important our relationships are.


'Gold dust for families'

The duchess has long championed the importance of improving early years support for children. Earlier this year, she ran a nationwide survey to "spark a national conversation" and help create change for future generations.

At the heart of the BBC's five-year Tiny Happy People initiative is a simple message - talk to children from as early an age as possible.

It includes a range of online activities including parenting tips, films, articles and quizzes launched to help parents and carers develop the communication skills of their young children, right from the start of pregnancy.

The scheme was initially launched in Manchester last October, and Catherine has been involved for several months.

She recently met families at Sandringham, the Queen's estate in Norfolk, to hear about how they had found the activities. One of the parents she spoke with, Ryan, said they had helped him to identify that his eight-month-old daughter Mia has five different cries.

"He's learned a huge amount from Tiny Happy People," the duchess said, speaking to the BBC in the grounds of Sandringham.

"It's information like that I wish I had had as a first time mum, it's gold dust really for families to be given those tips and tools to be able to use, particularly in those first five years."

She said parents receive help from midwives and health visitors after a baby is born, but there's a gap before they start school.

Research by the National Literacy Trust shows that once children start behind, they stay behind, affecting performance in school, job prospects and even life expectancy.

And other Department for Education research shows more than one in four children (27%) in England does not reach the necessary level of literacy development - meaning language, communication and literacy skills - by the time they start primary school, rising to more than one in three (42%) in deprived areas.


'So proud of BBC commitment'

The free films, articles and quizzes explain the science behind baby brain development.

They include fun activities to do with both babies and toddlers to support language development and parent wellbeing, along with tips for new and soon-to-be parents.

"We couldn't be more proud of the part we're playing in this amazing partnership," said Tony Hall, the director general of the BBC.

"Growing up happy and healthy is the greatest gift we can give to any child. This campaign embodies our mission to inform, educate and entertain. The BBC has created hundreds of videos and written content that we hope will make a real difference."

James Purnell, the director of BBC Radio and Education, added: "Early years language provides the foundation for all aspects of a child's life - right into adulthood.

"Tiny Happy People is a major, long-term education commitment from the BBC to help close the under-fives language and communication gap, and help give kids the best chance in life. We're all so proud of it and look forward to seeing parents and carers from across the UK using the materials."

The duchess helped in the character and background development for two animations on parenting, which are now available on the Tiny Happy People website, about making eye contact with babies and singing to babies.

Also supporting the initiative are a number of celebrities who are using the activities to build their own infants' communication skills, including soap stars Jennie McAlpine and Kieron Richardson, singer and farmer JB Gill, former Love Islanders Jess and Dom Lever, BBC Three presenter Annie Price, and Louise Pentland, who was voted the UK's favourite mum influencer last year.

Catherine and her husband, the Duke of Cambridge, have three children - Prince George, Princess Charlotte, and Prince Louis.

The Royal Foundation website says the duchess believes "many of society's greatest social and health challenges" could be "mitigated or entirely avoided" if young children are given "the right support".

The interview with the duchess is being broadcast on BBC Breakfast on Tuesday 14 July. Visit the Tiny Happy People website here.

Newsletter

Related Articles

0:00
0:00
Close
King Charles Plans US State Visit as UK Strengthens Ties with Trump Leadership
Trump Urges Allies to Secure Their Own Oil Supplies as Hormuz Crisis Disrupts Global Energy
Russia Expels British Diplomat as UK Pushes Back Against Pressure
White House App Faces Scrutiny After Claims of Continuous User Location Tracking
BBC Faces Scrutiny Over Allegations of Paid Content Linked to Saudi Arabia
UK-France Coastal Patrol Agreement Nears Breakdown Amid Migration Pressures
UK Police Detain Pro-Palestine Activist Again Weeks After Bail Release
FTSE 100 Advances as Energy and Mining Shares Gain Amid Middle East Tensions
Eli Lilly Seeks UK Pricing Deal to Unlock Renewed Pharmaceutical Investment
Three Arrested in UK After Massive Cocaine Haul Discovered Hidden in Banana Shipment
UK Fuel Prices Poised for Further Surge Amid Global Energy Pressures
Apple Subsidiary Penalized by UK Authorities for Breach of Moscow Sanctions
Western Allies Intensify Coordinated Sanctions Strategy Against Russia
UK Lawmakers Face Criticism Over Renewed Push for Social Media Restrictions
Starmer Signals UK Crackdown on Addictive Social Media Features
Rising Costs Push One in Five UK Hospitality Businesses to the Brink of Closure
Man Arrested on Suspicion of Attempted Murder After Car Strikes Pedestrians in UK, Injuring Seven
Escalating Conflict Involving Iran Tightens Fiscal Pressures and Highlights UK Economic Vulnerabilities
UK Moves to Confront Russian ‘Shadow Fleet’ Operating in Its Waters
UK Housing Divide Deepens as Older Owners Hold Wealth While Under-30s Face Mounting Barriers
London Demonstration Calls on UK to Recognize Iranian Opposition’s Provisional Government
UK Green Party Vote on ‘Zionism is Racism’ Motion Collapses Amid Internal Disputes and Technical Failures
SNL UK Ignites Debate with Sharp Royal Satire Targeting Prince Andrew and Prince William
EU Proposes ‘Emergency Brake’ to Resolve Deadlock in UK Youth Mobility Talks
Thousands Rally in London to Oppose Rise of Far-Right Movements
Hong Kong Official Rejects Allegations of Surveillance Orders Targeting UK-Based Dissidents
PayPal Expands Cryptocurrency Services to Allow UK Users to Buy and Sell Bitcoin
UK Minister Challenges Reform Party’s ‘Pro-Family’ Agenda as Debate Intensifies
Concerns Grow Over Meningitis Risk Among UK Students Amid Warning Signs of New Outbreaks
Japanese Grand Prix 2026: Schedule, UK Start Times and Full Broadcast Details
Electric Vehicles Seen as Strategic Solution to UK Fuel Reserve Concerns
Rise of Lone-Actor Threats and Online Radicalisation Drives New Wave of Antisemitic Attacks in the UK
Canada Advances Plan to Ban Cryptocurrency Donations in Election Campaigns
UK Faces Looming Medicine Shortages as Iran Conflict Threatens Supply Chains
Deadly Meningitis Outbreak in the U.K. Highlights Urgent Need for Vaccination
Fresh Claims Emerge Over Harry and Meghan’s Australia Visit as Insider Speaks Out
NATO Assessment Indicates UK Defence Spending Has Fallen Below Alliance Average
FTSE 100 Slips as Middle East Tensions Weigh on Investor Sentiment
UK Economy Begins to Feel Early Impact of Iran Conflict as Policy Challenges Intensify
Russian National Jailed in UK After Assault Case Linked to Barron Trump’s Alert
Energy Price Surge Accelerates Shift Away from Fossil Fuels in UK Homes
UK Museums House More Than 260,000 Human Remains, New Report Reveals
Surging UK Gilt Yields Reflect Inflation Pressures and Fiscal Uncertainty
UK Issues Updated Guidance on Children’s Screen Time with Focus on Balance and Wellbeing
UK Migration Figures Show Shifting Trends Across Asylum, Visas and Channel Crossings
UK Watchdog Launches Probe into Five Firms Over Alleged Fake Reviews and Ratings
Jaguar Land Rover Halts Production at UK Plant Amid Supplier Disruption
UK Police Reverse Position, Confirm Arrests Will Resume for Palestine Action Protests
UK Small Businesses Face Europe’s Steepest Cost Pressures, New Survey Reveals
US Envoy Urges UK to Proceed with King’s Visit Amid Diplomatic Sensitivities
×