London Daily

Focus on the big picture.
Wednesday, Mar 04, 2026

Duchess of Cambridge backs BBC's Tiny Happy People scheme to help children

The Duchess of Cambridge has said there is "a massive gap" in support given to parents after the first few months of a child's life until they start school.

It was something she felt too as a new mum, the duchess told BBC Breakfast.

Catherine was speaking as part of the launch of the BBC's Tiny Happy People initiative for children aged 0-4.

It aims to help parents develop their children's language skills with simple activities including free online videos and quizzes.

During the interview, the duchess also spoke about the difficulties of life in lockdown for so many, but said one of the "silver linings" might be that we revalue how important our relationships are.


'Gold dust for families'

The duchess has long championed the importance of improving early years support for children. Earlier this year, she ran a nationwide survey to "spark a national conversation" and help create change for future generations.

At the heart of the BBC's five-year Tiny Happy People initiative is a simple message - talk to children from as early an age as possible.

It includes a range of online activities including parenting tips, films, articles and quizzes launched to help parents and carers develop the communication skills of their young children, right from the start of pregnancy.

The scheme was initially launched in Manchester last October, and Catherine has been involved for several months.

She recently met families at Sandringham, the Queen's estate in Norfolk, to hear about how they had found the activities. One of the parents she spoke with, Ryan, said they had helped him to identify that his eight-month-old daughter Mia has five different cries.

"He's learned a huge amount from Tiny Happy People," the duchess said, speaking to the BBC in the grounds of Sandringham.

"It's information like that I wish I had had as a first time mum, it's gold dust really for families to be given those tips and tools to be able to use, particularly in those first five years."

She said parents receive help from midwives and health visitors after a baby is born, but there's a gap before they start school.

Research by the National Literacy Trust shows that once children start behind, they stay behind, affecting performance in school, job prospects and even life expectancy.

And other Department for Education research shows more than one in four children (27%) in England does not reach the necessary level of literacy development - meaning language, communication and literacy skills - by the time they start primary school, rising to more than one in three (42%) in deprived areas.


'So proud of BBC commitment'

The free films, articles and quizzes explain the science behind baby brain development.

They include fun activities to do with both babies and toddlers to support language development and parent wellbeing, along with tips for new and soon-to-be parents.

"We couldn't be more proud of the part we're playing in this amazing partnership," said Tony Hall, the director general of the BBC.

"Growing up happy and healthy is the greatest gift we can give to any child. This campaign embodies our mission to inform, educate and entertain. The BBC has created hundreds of videos and written content that we hope will make a real difference."

James Purnell, the director of BBC Radio and Education, added: "Early years language provides the foundation for all aspects of a child's life - right into adulthood.

"Tiny Happy People is a major, long-term education commitment from the BBC to help close the under-fives language and communication gap, and help give kids the best chance in life. We're all so proud of it and look forward to seeing parents and carers from across the UK using the materials."

The duchess helped in the character and background development for two animations on parenting, which are now available on the Tiny Happy People website, about making eye contact with babies and singing to babies.

Also supporting the initiative are a number of celebrities who are using the activities to build their own infants' communication skills, including soap stars Jennie McAlpine and Kieron Richardson, singer and farmer JB Gill, former Love Islanders Jess and Dom Lever, BBC Three presenter Annie Price, and Louise Pentland, who was voted the UK's favourite mum influencer last year.

Catherine and her husband, the Duke of Cambridge, have three children - Prince George, Princess Charlotte, and Prince Louis.

The Royal Foundation website says the duchess believes "many of society's greatest social and health challenges" could be "mitigated or entirely avoided" if young children are given "the right support".

The interview with the duchess is being broadcast on BBC Breakfast on Tuesday 14 July. Visit the Tiny Happy People website here.

Newsletter

Related Articles

0:00
0:00
Close
Trump Says UK–US ‘Special Relationship’ Is Diminished Amid Middle East Dispute
UK Economic Forecasts Face Fresh Strain from Middle East Conflict and Rising Energy Costs
UK Reaffirms Close US Ties After Trump’s Public Criticism
Reeves Stresses Stability and Fiscal Discipline in UK Budget Update as Growth Outlook Shifts
UK Deploys Royal Navy Destroyer HMS Dragon to Cyprus After Drone Strike on RAF Base
Green Party Surges Past Labour in New UK Poll as Traditional Party Support Crumbles
Majority of Britons Oppose U.S. Use of UK Military Bases in Iran Conflict
UK Intensifies Evacuation Efforts from Oman, Working with Airlines to Boost Flight Capacity
Trump Condemns UK and Spain in Unusually Sharp Rift Over Iran Military Action
Trump Repeats UK Claims That Diverge from Verified Facts Amid Diplomatic Strain
UK Arrests Prominent Figures Linked to Epstein Network as Questions Mount Over US Action
Trump Says UK ‘Took Far Too Long’ to Approve Use of Airbases for Iran Strikes
Scope of Britain’s Role in the Expanding Middle East Conflict Comes Under Scrutiny
Trump Says He Is ‘Very Disappointed’ in Starmer Over Iran Comments
U.S. Embassy in Riyadh Struck by Drones Amid Escalating Iran Conflict
Starmer Confronts Strategic Test After Drone Strike Near British Base in Cyprus
Rolls-Royce Chief Signals Openness to Germany Joining UK-Led Fighter Jet Programme
UK Stocks Slip as Escalating Iran Conflict Triggers Global Market Selloff
UK Overhauls Asylum System to Make Refugee Status Temporary
Starmer Warns of ‘Reckless’ Iranian Strikes Amid Escalating Regional Tensions
British Base in Cyprus Targeted as Drones Intercepted Amid Expanding Iran Conflict
Starmer Diverges from Trump on Iran Strategy, Rejects ‘Regime Change from the Skies’
U.S. and Israel Intensify Strikes on Iran as Conflict Expands to Lebanon and Gulf States
Violent Pro-Iranian Protesters Storm U.S. Consulate in Karachi
Missile Debris Sparks Fires at Dubai’s Jebel Ali Port Near Palm Jumeirah
Iran Strikes U.S. Fifth Fleet Headquarters in Bahrain Amid Wider Gulf Retaliation
When the State Replaces the Parent: How Gender Policy Is Redefining Custody and Coercion
Bill Clinton Denies Knowing Woman in Hot Tub Photo During Closed-Door Epstein Deposition
Former U.S. President Bill Clinton Testifies on Ties to Jeffrey Epstein Before Congressional Oversight Committee
Dyson Reaches Settlement in Landmark UK Forced Labour Case
Barclays and Jefferies Shares Fall After UK Mortgage Lender Collapse Rekindles Credit Market Concerns
Play Exploring Donald Trump’s Rise to Power by ‘Lehman Trilogy’ Author to Premiere in the UK
Man Arrested After Churchill Statue Defaced in Central London
Keir Starmer Faces Political Setback as Labour Finishes Third in High-Profile By-Election
UK Assisted Dying Bill Set to Fall Short in Parliament as Regional Initiatives Gain Ground
UK Defence Ministry Clarifies Position After Reports of Imminent Helicopter Contract
Independent Left-Wing Plumber Secures Shock Victory as Greens Surge in UK By-Election
Reform UK Refers Alleged ‘Family Voting’ Incidents in By-Election to Police
United Kingdom Temporarily Withdraws Embassy Staff from Iran Amid Heightened Regional Tensions
UK Government Reaches Framework Agreement on Release of Mandelson Vetting Files
UK Police Contracts With Israeli Surveillance Firms Spark Debate Over Ethics and Oversight
United Airlines Passenger Hears Cockpit Conversations After Accessing In-Flight Audio Channel
Spain to Conduct Border Checks on Gibraltar Arrivals Under New Post-Brexit Framework
Engie Shares Jump After $14 Billion Agreement to Acquire UK Power Grid Assets
BNP Paribas Overtakes Goldman Sachs in UK Investment Banking League Tables
Geothermal Project to Power Ten Thousand Homes Marks UK Renewable Energy Milestone
UK Visa Grants Drop Nineteen Percent in 2025 as Migration Controls Tighten
Barclays and Jefferies Among Banks Exposed to Collapse of UK Mortgage Lender MFS
UK Asylum Applications Edge Down in 2025 Despite Rise in Small Boat Crossings
Jefferies Reports Significant Exposure After Collapse of UK Lender MFS
×