London Daily

Focus on the big picture.
Monday, Jan 19, 2026

Duchess of Cambridge backs BBC's Tiny Happy People scheme to help children

The Duchess of Cambridge has said there is "a massive gap" in support given to parents after the first few months of a child's life until they start school.

It was something she felt too as a new mum, the duchess told BBC Breakfast.

Catherine was speaking as part of the launch of the BBC's Tiny Happy People initiative for children aged 0-4.

It aims to help parents develop their children's language skills with simple activities including free online videos and quizzes.

During the interview, the duchess also spoke about the difficulties of life in lockdown for so many, but said one of the "silver linings" might be that we revalue how important our relationships are.


'Gold dust for families'

The duchess has long championed the importance of improving early years support for children. Earlier this year, she ran a nationwide survey to "spark a national conversation" and help create change for future generations.

At the heart of the BBC's five-year Tiny Happy People initiative is a simple message - talk to children from as early an age as possible.

It includes a range of online activities including parenting tips, films, articles and quizzes launched to help parents and carers develop the communication skills of their young children, right from the start of pregnancy.

The scheme was initially launched in Manchester last October, and Catherine has been involved for several months.

She recently met families at Sandringham, the Queen's estate in Norfolk, to hear about how they had found the activities. One of the parents she spoke with, Ryan, said they had helped him to identify that his eight-month-old daughter Mia has five different cries.

"He's learned a huge amount from Tiny Happy People," the duchess said, speaking to the BBC in the grounds of Sandringham.

"It's information like that I wish I had had as a first time mum, it's gold dust really for families to be given those tips and tools to be able to use, particularly in those first five years."

She said parents receive help from midwives and health visitors after a baby is born, but there's a gap before they start school.

Research by the National Literacy Trust shows that once children start behind, they stay behind, affecting performance in school, job prospects and even life expectancy.

And other Department for Education research shows more than one in four children (27%) in England does not reach the necessary level of literacy development - meaning language, communication and literacy skills - by the time they start primary school, rising to more than one in three (42%) in deprived areas.


'So proud of BBC commitment'

The free films, articles and quizzes explain the science behind baby brain development.

They include fun activities to do with both babies and toddlers to support language development and parent wellbeing, along with tips for new and soon-to-be parents.

"We couldn't be more proud of the part we're playing in this amazing partnership," said Tony Hall, the director general of the BBC.

"Growing up happy and healthy is the greatest gift we can give to any child. This campaign embodies our mission to inform, educate and entertain. The BBC has created hundreds of videos and written content that we hope will make a real difference."

James Purnell, the director of BBC Radio and Education, added: "Early years language provides the foundation for all aspects of a child's life - right into adulthood.

"Tiny Happy People is a major, long-term education commitment from the BBC to help close the under-fives language and communication gap, and help give kids the best chance in life. We're all so proud of it and look forward to seeing parents and carers from across the UK using the materials."

The duchess helped in the character and background development for two animations on parenting, which are now available on the Tiny Happy People website, about making eye contact with babies and singing to babies.

Also supporting the initiative are a number of celebrities who are using the activities to build their own infants' communication skills, including soap stars Jennie McAlpine and Kieron Richardson, singer and farmer JB Gill, former Love Islanders Jess and Dom Lever, BBC Three presenter Annie Price, and Louise Pentland, who was voted the UK's favourite mum influencer last year.

Catherine and her husband, the Duke of Cambridge, have three children - Prince George, Princess Charlotte, and Prince Louis.

The Royal Foundation website says the duchess believes "many of society's greatest social and health challenges" could be "mitigated or entirely avoided" if young children are given "the right support".

The interview with the duchess is being broadcast on BBC Breakfast on Tuesday 14 July. Visit the Tiny Happy People website here.

Newsletter

Related Articles

0:00
0:00
Close
High-Speed Train Collision in Southern Spain Kills at Least Twenty-One and Injures Scores
Meghan Markle May Return to the U.K. This Summer as Security Review Advances
Trump’s Greenland Tariff Threat Sparks EU Response and Risks Deep Transatlantic Rift
Prince Harry’s High Court Battle With Daily Mail Publisher Begins in London
Trump’s Tariff Escalation Presents Complex Challenges for the UK Economy
UK Prime Minister Starmer Rebukes Trump’s Greenland Tariff Strategy as Transatlantic Tensions Rise
Prince Harry’s Last Press Case in UK Court Signals Potential Turning Point in Media and Royal Relations
OpenAI to Begin Advertising in ChatGPT in Strategic Shift to New Revenue Model
GDP Growth Remains the Most Telling Barometer of Britain’s Economic Health
Prince William and Kate Middleton Stay Away as Prince Harry Visits London Amid Lingering Rift
Britain Braces for Colder Weather and Snow Risk as Temperatures Set to Plunge
Mass Protests Erupt as UK Nears Decision on China’s ‘Mega Embassy’ in London
Prince Harry to Return to UK to Testify in High-Profile Media Trial Against Associated Newspapers
Keir Starmer Rejects Trump’s Greenland Tariff Threat as ‘Completely Wrong’
Trump to hit Europe with 10% tariffs until Greenland deal is agreed
Prince Harry Returns to UK High Court as Final Privacy Trial Against Daily Mail Publisher Begins
Britain Confronts a Billion-Pound Wind Energy Paradox Amid Grid Constraints
The graduate 'jobpocalypse': Entry-level jobs are not shrinking. They are disappearing.
Cybercrime, Inc.: When Crime Becomes an Economy. How the World Accidentally Built a Twenty-Trillion-Dollar Criminal Economy
The Return of the Hands: Why the AI Age Is Rewriting the Meaning of “Real Work”
UK PM Kier Scammer Ridicules Tories With "Kamasutra"
Strategic Restraint, Credible Force, and the Discipline of Power
United Kingdom and Norway Endorse NATO’s ‘Arctic Sentry’ Mission Including Greenland
Woman Claiming to Be Freddie Mercury’s Secret Daughter Dies at Forty-Eight After Rare Cancer Battle
UK Launches First-Ever ‘Town of Culture’ Competition to Celebrate Local Stories and Boost Communities
Planned Sale of Shell and Exxon’s UK Gas Assets to Viaro Energy Collapses Amid Regulatory and Market Hurdles
UK Intensifies Arctic Security Engagement as Trump’s Greenland Rhetoric Fuels Allied Concern
Meghan Markle Could Return to the UK for the First Time in Nearly Four Years If Security Is Secured
Meghan Markle Likely to Return to UK Only if Harry Secures Official Security Cover
UAE Restricts Funding for Emiratis to Study in UK Amid Fears Over Muslim Brotherhood Influence
EU Seeks ‘Farage Clause’ in Brexit Reset Talks to Safeguard Long-Term Agreement Stability
Starmer’s Push to Rally Support for Action Against Elon Musk’s X Faces Setback as Canada Shuns Ban
UK Free School Meals Expansion Faces Political and Budgetary Delays
EU Seeks ‘Farage Clause’ in Brexit Reset Talks With Britain
Germany Hit by Major Airport Strikes Disrupting European Travel
Prince Harry Seeks King Charles’ Support to Open Invictus Games on UK Return
Washington Holds Back as Britain and France Signal Willingness to Deploy Troops in Postwar Ukraine
Elon Musk Accuses UK Government of Suppressing Free Speech as X Faces Potential Ban Over AI-Generated Content
Russia Deploys Hypersonic Missile in Strike on Ukraine
OpenAI and SoftBank Commit One Billion Dollars to Energy and Data Centre Supplier
UK Prime Minister Starmer Reaffirms Support for Danish Sovereignty Over Greenland Amid U.S. Pressure
UK Support Bolsters U.S. Seizure of Russian-Flagged Tanker Marinera in Atlantic Strike on Sanctions Evasion
The Claim That Maduro’s Capture and Trial Violate International Law Is Either Legally Illiterate—or Deliberately Deceptive
UK Data Watchdog Probes Elon Musk’s X Over AI-Generated Grok Images Amid Surge in Non-Consensual Outputs
Prince Harry to Return to UK for Court Hearing Without Plans to Meet King Charles III
UK Confirms Support for US Seizure of Russian-Flagged Oil Tanker in North Atlantic
Béla Tarr, Visionary Hungarian Filmmaker, Dies at Seventy After Long Illness
UK and France Pledge Military Hubs Across Ukraine in Post-Ceasefire Security Plan
Prince Harry Poised to Regain UK Security Cover, Clearing Way for Family Visits
UK Junk Food Advertising Ban Faces Major Loophole Allowing Brand-Only Promotions
×