London Daily

Focus on the big picture.
Tuesday, Jul 14, 2026

Irish Times apologises and takes down 'hoax' AI-generated article

Irish Times apologises and takes down 'hoax' AI-generated article

The paper's editor said it got it "badly wrong" when it discovered an opinion column about Irish women using fake tan being problematic was written, at least in part, by artificial intelligence.
The Irish Times has apologised after it published an opinion article that was generated by artificial intelligence.

Editor Ruadhan Mac Cormaic said his paper was "genuinely sorry" after it published the comment piece called "Irish women's obsession with fake tan is problematic" on Thursday.

In the article, which was supposedly written by a 29-year-old healthcare worker Adrianna Acosta-Cortez, there was an argument suggesting the use of fake tan by Irish women was cultural appropriation.

However, by Friday, people were questioning whether the author's name and photo were real.

The body of the article was then removed and replaced with: "The text of this article has been removed pending checks."

In a letter from the editor on Sunday, Mr Mac Cormaic said the paper had fallen victim to a "deliberate deception" and does not "take this lightly".

He said: "It was a breach of the trust between The Irish Times and its readers, and we are genuinely sorry.

"The incident has highlighted a gap in our pre-publication procedures. We need to make them more robust - and we will."

Mr Mac Cormaic added the incident pointed to the challenges faced by the use of artificial intelligence for news organisations.

"We, like others, will learn and adapt," he said, adding the paper "got it badly wrong" on Thursday.

He said: "We published online an opinion column under the headline 'Irish women's obsession with fake tan is problematic', written by someone purporting to be a young immigrant woman in Ireland.

"It made an argument that has been aired in other countries but related it to the Irish context.

"Over the course of several days, the author engaged with the relevant editorial desk - taking suggestions for edits on board, offering personal anecdotes and supplying links to relevant research.

"All of this was taken in good faith, and the article was published online on Thursday morning."

Mr Mac Cormaic confirmed the paper was made aware the piece may not be genuine less than 24 hours after it was published, saying: "That prompted us to remove it from the site and to initiate a review, which is ongoing.

"It now appears that the article and the accompanying byline photo may have been produced, at least in part, using generative AI technology.

"It was a hoax; the person we were corresponding with was not who they claimed to be. We had fallen victim to a deliberate and coordinated deception."

Earlier in the year, US news outlet CNET was forced to issue a number of substantial corrections, after it generated a number of articles using AI.
Newsletter

Related Articles

0:00
0:00
Close
UK Prime Minister Keir Starmer Offers Condolences Following Death of Qatar’s Father Amir
UK Regional Innovation Policy Focuses on Research Clusters Across Scotland, Wales, and Northern England
UK Corporate Transparency Rules Set to Become More Strict Under Modern Slavery Reform Plans
UK Civil Service Estate Strategy Shifts Government Activity Away From London
UK Strengthens National Security Powers Through New Threat Designations
Greater Manchester Police Conduct Drink and Drug Driving Operations After Football Events
UK Government Advances Darlington Economic Campus With Construction Milestone
UK Authorities Increase Football-Related Security Operations After Tournament Fixtures
UK Invests Fifty-One Million Pounds in National Cryogenics Facility and Regional Innovation Hubs
UK Moves Toward Tougher Modern Slavery Reporting Rules With Corporate Penalties
UK Government Reports Forty-Three Million Pounds in Savings From Office Estate Reform
UK Government Expands Civil Service Regional Strategy With Manchester and Darlington Campus Projects
UK Designates Iran’s Islamic Revolutionary Guard Corps as National Security Threat
United Kingdom Financial Markets Monitor Business Response to Economic Policy Changes
Scottish Renewable Energy Expansion Highlights Need for Faster Grid Development
Wales and Regions Strengthen Focus on Economic Development Through Tourism and Investment
Retail Industry Warns High Street Businesses Remain Under Pressure
Police Chiefs Highlight Growing Challenges Managing Protests and Public Order
Agriculture Leaders Seek Clarity on Post-Brexit Farming Support and Environmental Rules
Transport Unions Warn of Further Industrial Action Over Pay and Working Conditions
Welsh Tourism Sector Reports Strong Growth Driven by Domestic and International Visitors
National Infrastructure Review Gains Support as Leaders Seek Faster Project Delivery
Financial Markets Assess Impact of United Kingdom Corporate Tax Policy Changes
Northern Ireland Assembly Debates Cross-Border Trade and Infrastructure Cooperation Plans
Government Opens Consultations on Housing Reform and Planning System Changes
Scottish Government Faces Pressure to Accelerate Offshore Wind and Grid Expansion
National Energy System Operator Warns Grid Investment Is Needed for Future Electricity Demand Growth
United Kingdom Research Council Invests in Artificial Intelligence and Biotechnology Innovation Hubs
United Kingdom Expands Oversight of Skilled Worker Visa Sponsors Amid Migration Debate
Cross-Party MPs Call for National Infrastructure Strategy Review to Accelerate Economic Growth
Prime Minister Announces One Billion Pound NHS Funding Package Ahead of Winter Pressures
Bank of England Signals Cautious Approach to Interest Rates as Inflation Remains Above Forecasts
World Cup Visitors Turn American Big-Box Stores Into Souvenir Stops
Netflix Weighs Always-On Channels, Bundles and Short-Form Video
Passenger Is Pulled Partly Outside Ryanair Jet After Window Fails Mid-Flight
Innovation-led growth strategy
Public service reform pressure
Defence and industrial security
Labour leadership transition and economic reset
Northern England Pushes for Greater Influence in Britain’s Future Economic Model
UK Technology Strategy Focuses on Life Sciences, Digital Innovation and Research Investment
Britain and United States Maintain Focus on Pharmaceuticals Cooperation and Industrial Growth
UK Public Services Face Continued Pressure as Government Promises Visible Improvements
Regional Economic Power Becomes Key Theme in Britain’s Next Political Phase
Britain Expands Support for Small Businesses as Firms Seek Better Access to Finance
UK Economy Remains Central Political Challenge as Cost of Living and Growth Concerns Persist
National Health Service Introduces New Workplace Reviews to Improve Conditions for Healthcare Staff
UK Life Sciences Sector Secures More Than Three Billion Pounds in Investment to Support Innovation
Britain Strengthens Defence Strategy as Security Concerns Reshape Military and Industrial Policy
Andy Burnham Promises Stronger UK Defence Industry and Expanded Domestic Production
×