London Daily

Focus on the big picture.
Sunday, Sep 20, 2026

Instagram boss defends plan to develop children’s version of the app

Instagram boss defends plan to develop children’s version of the app

Instagram’s boss has defended the company’s plan to develop a version of the app for under 13s as he claims it could help better protect children from online harms.
It comes after reports published earlier this year suggested that Instagram had been working on a spin-off version of the app designed for those currently too young to use the main platform.

The plans were widely criticised because of ongoing concerns over the impact of social media on young people, but Instagram boss Adam Mosseri has now said the idea, although not yet “fully fledged”, is about keeping children safe online.

While speaking to reporters about an Instagram update that lets users hide like counts, Mr Mosseri said the proposal for an ‘Instagram for kids’ was about being more responsible, but admitted the plan had “leaked early” and it was still “really early in the process”.

“The idea though is that it has to be more responsible. In a world where kids under 13 want to use Instagram or platforms like Instagram verifying age is very difficult because they don’t have IDs,” he said.

“It has to be more responsible to give parents oversight and transparency than to have kids continue to lie about their age.

“That doesn’t mean we shouldn’t do more age verification – there’s a lot to do there and we’re working with different governments around the world – but I do think that a product that was designed for under-13s, which Instagram was not, and where parents have control and transparency, that’s going to be an important part of a broader approach, but it’s going to take some time.”

When asked about criticism of the idea, Mr Mosseri said he believed the critics were “trying to do the right thing”.

“They’re worried about children’s safety, as are we,” he said.

“I think that’s reasonable. I think there is stuff that we can do to design a version of Instagram that is safer, and I think we will do that.

“But I also think the reality is if you’re 12 and you want to use Instagram or Snapchat or any other platform – you don’t have an ID (at that age) in almost the entire world – you can lie about your age.

“And so given that, I feel like it’s got to better to get parents involved – as a parent I would rather be involved than have my boys lie about their age.”
Newsletter

Related Articles

0:00
0:00
Close
Addison Lee Founder Loses £20 Million UK Tax Tribunal Case
BrewDog Creditors Face Losses on About £190 Million of Debt
Harrods Seeks to Recover Abuse Compensation Costs From Mohamed Al Fayed’s Estate
Ed Davey Targets Reform UK as Liberal Democrat Conference Opens
Great Britain Retail Sales Rise 0.5% in August
NHS England Approves Life-Extending Treatment for Incurable Breast Cancer
Proposals to Limit NHS ADHD Diagnoses Draw Criticism From Patient Groups
Resolution Foundation Warns of Housing Cost Crunch for Low-Income UK Families
BBC Cash Reserves Fall to Decade Low as Annual Deficit Reaches £121 Million
Millisecond Software Error Triggered Major UK Air Traffic Control Disruption
Twenty Women Underwent Unnecessary Mastectomies During NHS Cancer Care
Sensitive UK Police Data Found Vulnerable to Access by Foreign Actors
British Steel Faces Renewed Pressure for a Long-Term Financial Plan
MPs Urge Government to End Thames Water Restructuring Talks With U.S. Hedge Funds
Andy Burnham Warns of Difficult UK Budget Choices as Inflation Returns to 3.1%
England Tightens School Food Standards With Restrictions on Deep-Fried and High-Sugar Foods
Oxfordshire Village Votes Symbolically to Leave UK Over Proposed Asylum Centre
Michael Marra Elected Leader of Scottish Labour
BBC Cash Reserves Fall Sharply as Financial Pressures Mount
George Osborne Calls for UK to Rejoin EU Customs Union
UK Explores Joining Canada-Led Global Defence Bank
Thirlwall Inquiry Highlights Management Failures Surrounding Lucy Letby Crimes
Parliamentary Committee Calls for New UK Law to Address AI Risks to Human Rights
UK Considers Giving Regional Mayors Greater Oversight of Water Companies
UK Opposition Presses Burnham for Stronger Response to Russian Security Threats
Reform UK Faces Scrutiny Over £72 Million in Donations as Political Finance Rules Tighten
Millisecond Software Failure Behind UK Air-Traffic Outage That Cancelled More Than 2,000 Flights
Bank of England Holds Interest Rate at 3.75% as Energy Prices Complicate Inflation Outlook
Burnham Warns of Difficult Choices in October Budget as UK Inflation Rises to 3.1%
Addison Lee Founder Loses £20.5 Million Non-Domicile Tax Case
BrewDog Creditors Face Heavy Losses After Collapse
Thirteenth Metropolitan Police Officer Dismissed Over Charing Cross Conduct
Oxfordshire Village Votes Symbolically to Leave UK Over Asylum Accommodation Plan
NHS Approves Life-Extending Treatment for Women With Incurable Breast Cancer
Software Defect Blamed for Major UK Air Traffic Disruption
Twenty Women Underwent Unnecessary Mastectomies at County Durham NHS Trust
British Steel Costs Taxpayers £1.3 Million a Day as MPs Demand Long-Term Plan
UK Parliament Advances Sovereign Grant Reform Setting Royal Funding at £99.9 Million
King Charles Urges Human-Centred Approach to Artificial Intelligence at Scotland Summit
House of Lords Begins Scrutiny of Voting-Age and Political Finance Reforms
UK Labour Market Shows Growing Divide Between Younger and Older Workers
Nearly Seven in 10 UK Small Businesses Delay or Cancel Growth Plans as Costs Rise
Andy Burnham Reaffirms UK Net-Zero Target Amid North Sea Energy Debate
UK Parliament Demands Credible Financial and Decarbonisation Plan for British Steel
MPs Urge Government to Reject Thames Water Rescue Deal and Prepare Special Administration
Bank of England Holds Rate at 3.75% as Energy Shock Raises Inflation Risks
TUC Calls for Social Energy Tariff Funded by Higher Taxes on Bank Profits
UK Parliament Enters Conference Recess After Advancing Sovereign Grant Legislation
King Charles Hosts Artificial Intelligence Leaders at Dumfries House Summit
Nearly Seven in Ten UK Small Businesses Delay or Cancel Growth Plans as Costs Rise
×