London Daily

Focus on the big picture.
Monday, Dec 29, 2025

How to survive a pandemic as a young entrepreneur

How to survive a pandemic as a young entrepreneur

Starting your own business as a young person can be a gamble.

It might be just you and a friend taking a risk to build your idea into something sustainable.

So what happens when a pandemic comes along?

Three entrepreneurs tell Radio 1 Newsbeat how they managed to adapt their businesses to the "new normal" - and give their tips if you're hoping to go it alone too.

Zoe Lucock


'Don't be afraid to ask for help'

"There is no right time to start a business, you just don't know what's around the corner", food truck owner Zoe Lucock says.

The 28-year-old runs Trailer Trash with her mate Jessica Buckley.


Zoe and Jess' food truck company Trailer Trash had all their business cancelled in 2020.


Before the coronavirus pandemic, the pair had their summer booked up serving burgers and cocktails at weddings and festivals.

But thanks to lockdown it was all cancelled, so they started looking for something more stable that would provide an income.

They decided to throw their energy - along with some savings - into changing their business. So they bought an old train carriage and recruited some friends who were furloughed to help renovate it into a café.

It now sits on a old train line in Stratford and they serve take-away coffees to passing dog walkers and cyclists.

"Everyone is feeling safer outside, which is what we can offer, with outdoor seating and take-aways", Zoe says. "Without having the breathing space and time to do it I don't think we would have taken it on."


Zoe and Jess are now renovating a disused train carriage and turning it into a café.


Zoe says you should never be afraid to ask for help "whether that's from the county council, government grants or loans" to support your plans.

Feedback from friends, family and existing customers helps too. "Take on positives that you hear, and just go for it," she adds.

The friends have plans to turn it into a proper café, serving food and wine, and they hope it will last as a long-term approach.

"We know we can adapt this business model if we go into another lockdown," Zoe says.

Keaton Rich


'Broaden your horizons to get work'

Like Zoe, Keaton Rich's entire year of work was cancelled. He's a photographer who shoots artists at gigs, festivals and events all over the world.

"I realised if I couldn't go outside and take photographs, I'd have to go and do something else," the 25-year-old tells Newsbeat.


Keaton had to go back to basics and reinvent his business when lockdown hit.


So he fell back on other skills he had and added these to his company's portfolio.

"I went back into my old path of graphic design, designing and rebranding websites, consultancy. It means in the long run I can make a similar salary as when I take photos."

Keaton's taken on jobs he wouldn't normally have done in order to pay the bills, and says you should put "ego" aside.

And diversifying what he does has ended up been a positive step.

As well as taking on new clients - from fashion to insurance - he's ended up doing unexpected jobs he loved, including designing a vintage football shirt.


He says when you work for yourself you've got to take every opportunity you see.

"I don't know if we're all going to go out and do our day to day jobs in the future. But there's a way to put yourself in a better position by taking jobs that come your way. Always ask for feedback, don't be afraid."

Emily Hale


'It's about being agile, adapting and being innovative'

For some people, the pandemic has given them the drive to quit their "9 to 5" job and start a business.

Emily Hale was furloughed from her marketing job in March, which she says gave her the time to build her pilates brand online.

She was already teaching some pilates in her spare time, and just before she was furloughed she was asked to do a live class for Gymshark.

"That really gave me the confidence, that I could succeed as a pilates teacher," the 22-year-old says.


Emily started streaming more classes online after she was furloughed.


Emily had scoliosis and as a result, had back braces fitted, so she found traditional styles of pilates didn't work for her.

She started exploring different techniques that worked for people with back conditions.

"I made myself a website and I started to post more content and videos."


Emily turned a spare room at her mum's into a pilates studio.


In lockdown she redecorated a spare room at her mum's house, and turned it into a studio.

She started streaming more classes and quickly got booked up.

So she quit her marketing job to focus full time on teaching - and now makes more money from her bedroom than she did in her previous role.

If you're thinking of becoming self-employed, Emily says starting an online business is a sensible move.

"Fitness was completely offline until a few years ago, but now there's been an explosion in fitness apps and zoom classes - helped by lockdown.

"It's obviously a big challenge being at the start of a business during this pandemic, but it's really helpful being online - it means you can change your strategy and how you operate with a click of a button."

Newsletter

Related Articles

0:00
0:00
Close
UK Plans Royal Diplomacy with King Charles and Prince William to Reinvigorate Trade Talks with US
King Charles and Prince William Poised for Separate 2026 US Visits to Reinforce UK-US Trade and Diplomatic Ties
Apple Moves to Appeal UK Ruling Ordering £1.5 Billion in Customer Overcharge Damages
King Charles’s 2025 Christmas Message Tops UK Television Ratings on Christmas Day
The Battle Over the Internet Explodes: The United States Bars European Officials and Ignites a Diplomatic Crisis
Princesses Beatrice and Eugenie Join Royal Family at Sandringham Christmas Service
Fine Wine Investors Find Little Cheer in Third Year of Falls
UK Mortgage Rates Edge Lower as Bank of England Base Rate Cut Filters Through Lending Market
U.S. Supermarket Gives Customers Free Groceries for Christmas After Computer Glitch
Air India ‘Finds’ a Plane That Vanished 13 Years Ago
Caviar and Foie Gras? China Is Becoming a Luxury Food Powerhouse
Hong Kong Climbs to Second Globally in 2025 Tourism Rankings Behind Bangkok
From Sunniest Year on Record to Terror Plots and Sports Triumphs: The UK’s Defining Stories of 2025
Greta Thunberg Released on Bail After Arrest at London Pro-Palestinian Demonstration
Banksy Unveils New Winter Mural in London Amid Festive Season Excitement
UK Households Face Rising Financial Strain as Tax Increases Bite and Growth Loses Momentum
UK Government Approves Universal Studios Theme Park in Bedford Poised to Rival Disneyland Paris
UK Gambling Shares Slide as Traders Respond to Steep Tax Rises and Sector Uncertainty
Starmer and Trump Coordinate on Ukraine Peace Efforts in Latest Diplomatic Call
The Pilot Barricaded Himself in the Cockpit and Refused to Take Off: "We Are Not Leaving Until I Receive My Salary"
UK Fashion Label LK Bennett Pursues Accelerated Sale Amid Financial Struggles
U.S. Government Warns UK Over Free Speech in Pro-Life Campaigner Prosecution
Newly Released Files Shed Light on Jeffrey Epstein’s Extensive Links to the United Kingdom
Prince William and Prince George Volunteer Together at UK Homelessness Charity
UK Police Arrest Protesters Chanting ‘Globalise the Intifada’ as Authorities Recalibrate Free Speech Enforcement
Scambodia: The World Owes Thailand’s Military a Profound Debt of Gratitude
Women in Partial Nudity — and Bill Clinton in a Dress and Heels: The Images Revealed in the “Epstein Files”
US Envoy Witkoff to Convene Security Advisers from Ukraine, UK, France and Germany in Miami as Peace Efforts Intensify
UK Retailers Report Sharp Pre-Christmas Sales Decline and Weak Outlook, CBI Survey Shows
UK Government Rejects Use of Frozen Russian Assets to Fund Aid for Ukraine
UK Financial Conduct Authority Opens Formal Investigation into WH Smith After Accounting Errors
UK Issues Final Ultimatum to Roman Abramovich Over £2.5bn Chelsea Sale Funds for Ukraine
Rare Pink Fog Sweeps Across Parts of the UK as Met Office Warns of Poor Visibility
UK Police Pledge ‘More Assertive’ Enforcement to Tackle Antisemitism at Protests
UK Police Warn They Will Arrest Protesters Chanting ‘Globalise the Intifada’
Trump Files $10 Billion Defamation Lawsuit Against BBC as Broadcaster Pledges Legal Defence
UK Says U.S. Tech Deal Talks Still Active Despite Washington’s Suspension of Prosperity Pact
UK Mortgage Rules to Give Greater Flexibility to Borrowers With Irregular Incomes
UK Treasury Moves to Position Britain as Leading Global Hub for Crypto Firms
U.S. Freezes £31 Billion Tech Prosperity Deal With Britain Amid Trade Dispute
Prince Harry and Meghan’s Potential UK Return Gains New Momentum Amid Security Review and Royal Dialogue
Zelensky Opens High-Stakes Peace Talks in Berlin with Trump Envoy and European Leaders
Historical Reflections on Press Freedom Emerge Amid Debate Over Trump’s Media Policies
UK Boosts Protection for Jewish Communities After Sydney Hanukkah Attack
UK Government Declines to Comment After ICC Prosecutor Alleges Britain Threatened to Defund Court Over Israel Arrest Warrant
Apple Shutters All Retail Stores in the United Kingdom Under New National COVID-19 Lockdown
US–UK Technology Partnership Strains as Key Trade Disagreements Emerge
UK Police Confirm No Further Action Over Allegation That Andrew Asked Bodyguard to Investigate Virginia Giuffre
Giuffre Family Expresses Deep Disappointment as UK Police Decline New Inquiry Into Andrew Mountbatten-Windsor Claims
Transatlantic Trade Ambitions Hit a Snag as UK–US Deal Faces Emerging Challenges
×