London Daily

Focus on the big picture.
Friday, Sep 11, 2026

How many people plan to vote tactically?

How many people plan to vote tactically?

The result of the 2019 general election could determine whether Brexit happens or not.

Some campaign groups are suggesting people use tactical-voting websites, to help them decide which candidate to support. One website has faced criticism over the nature of its advice.

But what is tactical voting and is there any evidence it works?


What is tactical voting?

Put simply, tactical voting is when someone backs a candidate they wouldn't normally support, to stop someone else winning.

This could happen in a constituency where two parties are in a tight race and candidates from other parties trail far behind.

In these circumstances, a supporter of the candidate who was a distant third, might pick their favourite of the two who are in with a chance.

At this election, campaigners say voting tactically could help MPs who share voters' views on Brexit win more seats.


Why would tactical voting matter in the UK?

In a general election, the UK's 46 million voters are invited to choose an MP for their area - one of 650 constituencies.

The UK uses a first-past-the-post voting system, sometimes described as "winner takes all".

It means the local candidate who receives the most votes becomes an MP - and the party with the most winning candidates nationally normally forms a government.


Am I allowed to vote tactically?

Tactical voting is perfectly legal in the UK. Voters are free to choose any candidate on the ballot paper, no matter what the reason is.

Parties themselves sometimes make tactical decisions not to stand in certain seats.

This is to prevent the vote splitting, which could prevent another party with similar political views being elected.

In August, for example, the Liberal Democrats beat the Conservatives in the Brecon and Radnorshire by-election, after Plaid Cymru and the Greens agreed not to stand.

At this election, the Brexit Party has said it could be open to an electoral pact with the Conservatives. It believes this could increase the chances of a Brexit-supporting government winning power.


Will tactical voting increase at this election?

This election is going to be highly unpredictable, researchers at the British Election Study say.

That's because voters could be more likely to switch their support, largely because of the uncertainty over Brexit.

Last month, the Electoral Reform Society campaign group asked polling company BMG Research to find out how widespread tactical voting might be.

Of 1,500 voters questioned, 24% said they planned to vote tactically to keep out a candidate they dislike.

That compares with 66% who said they would vote for their first preference - regardless of how likely they were to win. The remaining 10% said they didn't know.

When the same question was asked before the 2017 general election, 20% of people said they planned to vote tactically.


Is there any evidence tactical voting works?

Tactical voting has been a very powerful tool in the past, says Stephen Fisher, professor of political sociology at the University of Oxford.

"It played a big role in delivering a landslide for Labour's Tony Blair in 1997 and it's been a staple of elections since then," he says.

Newsletter

Related Articles

0:00
0:00
Close
English Councils to Gain Power to Introduce Tourist Taxes by 2028
Kemi Badenoch Reshuffles Conservative Shadow Cabinet
Firefighters Make Progress Containing Major Wildfires in South Wales
John Lewis Partnership Reports £124 Million Loss
Study Says UK AI Data Centres Will Create Only a Quarter of Forecast Jobs
UK Government Considers Higher Industrial Water Prices Amid Supply Pressures
Andy Burnham Holds First Call With Donald Trump as UK Prime Minister
NHS Records Busiest Summer on Record as Heatwaves Drive Hospital Admissions
Home Secretary Orders Police Crackdown on Far-Right Anti-Migrant Vigilantes
UK Supreme Court Rules Northern Ireland Religious Education Curriculum Breaches Human Rights Standards
Markets Price in Four Bank of England Rate Rises by Next Summer
House of Commons Prepares Free Vote on Assisted Dying Bill
UK Government Bans Trade With Israeli Settlements in Occupied Territories
UK Economy Grows 0.4% in July as Artificial Intelligence Investment Supports Expansion
Andy Burnham Becomes UK Prime Minister After Keir Starmer Resigns
John Lewis Partnership Loss Widens to £124 Million
UK Government to Put White Working-Class Social Mobility at Centre of Equality Policy
McLaren Plans £450 Million Technology Investment Creating 1,000 UK Jobs
UK Chancellor Faces Calls for Wealth Taxes and Public Ownership in Autumn Budget
English Mayors to Gain Powers to Impose Uncapped Overnight Tourist Taxes
JPMorgan’s Jamie Dimon Warns UK Government Against Bank Windfall Taxes
UK Air Traffic Control Outage Cancels More Than 2,000 Flights
UK Imposes Trade Ban on Israeli Settlements in the West Bank
UK Borrowing Costs Surge as Middle East Tensions Push Long-Term Gilt Yields to Highest Since 1998
Buckingham Palace Says Prince Harry and Meghan Will Not Resume Official Royal Duties
UK Treasury Faces Calls to Scrap £100,000 Childcare Support Threshold
Trades Union Congress Urges Labour Government to Rewrite Migration Policy
Riot Police Deployed After Anti-Migrant Protests Turn Violent in Portsmouth
UK Considers Replacing Some Disability Cash Payments With Direct Services
JPMorgan’s Jamie Dimon Warns UK Chancellor Against Higher Banking Taxes
UK Announces New Sanctions Targeting Israeli Settlements in West Bank
Metropolitan Police Investigate Alleged Illegal Donations to Reform UK
UK Charges Wiltshire Man With Assisting Russian Intelligence
UK Orders Urgent Review After Air Traffic Failure Cancels More Than 2,000 Flights
Merz Rebukes AfD Expansion in Saxony-Anhalt
King Charles Confirms Prince Harry and Meghan Will Remain Private Citizens
Labour Selects Former Child Refugee for By-Election in Keir Starmer’s Former Seat
Foreign Private Equity Accelerates Takeovers of London-Listed Industrial Companies
NHS Maternity Care Faces Scrutiny Over Support for Mothers After Caesarean Births
BBC Warns Staff Strikes Are Likely Amid Job Cuts and Programme Cancellations
English Housing Affordability Improves to Best Level in More Than a Decade
UK Health Commission Proposes Framework for Wider AI Adoption Across NHS
Labour Faces Pressure for Wealth Tax Ahead of Autumn Budget
Metropolitan Police Open Criminal Investigation Into Alleged Foreign Donations to Reform UK
UK Police Deploy Riot Officers After Anti-Immigration Unrest in Portsmouth and Dover
UK Defends Sanctions on Israeli Settlements Despite Diplomatic Retaliation
UK Air Traffic Control Failure Cancels More Than 1,000 Flights and Disrupts 65,000 Passengers
Compass Urges £10 Million Wealth Tax and Public Ownership Ahead of UK Autumn Budget
UK Government’s Devolution Plans Face House of Lords Scrutiny
Maldives Seeks New Chagos Sovereignty Talks With UK Prime Minister Andy Burnham
×