London Daily

Focus on the big picture.
Tuesday, Mar 10, 2026

‘How is that a real job?’ Parents struggle to keep up with children’s career options

‘How is that a real job?’ Parents struggle to keep up with children’s career options

Survey finds many feel overwhelmed as their children express interest in jobs they know nothing about

When Leon Martin asked for his parents’ advice on how to pursue his dream of becoming a UX designer, they were flummoxed. “I literally didn’t have the first idea what he was talking about,” said Anne, his mother. “I didn’t know whether he was talking about designing clothes, computer programmes or a fancy new brand of mountain bike.”

Even when 18-year-old Leon explained that the role was to do with “behind the scenes” online design, his mother floundered. “I felt like I’d totally failed as a parent,” she said. “My job as a parent is to open doors so my children can achieve their potential, but how can I do that when I don’t even understand what their ambitions are?”

Anne isn’t alone. Research has found that more than two-thirds of parents of 11- to 18-year-olds in England are lost in a “job fog”, feeling overwhelmed as their children express interest in careers they know nothing about.

The situation isn’t helped by the number of new career and education options available to young people. More than 75% of parents felt that giving relevant career advice to their children was almost impossible in such a fast-changing jobs market.

Michelle Rea, from Talking Futures, which carried out the survey of more than 2,000 parents of secondary school pupils in England, said parents were concerned that their lack of knowledge could hinder career conversations.

“All the evidence points to the pivotal role parents’ attitudes and opinions play in shaping and influencing their children’s education and career choices,” she said. “The temptation is to stick with what we feel most confident talking about, and that’s usually what we know and have experienced ourselves. But things have changed since most of us were at school.”

Bryony Mathew, a neuroscientist, British ambassador and author of Qubits and Quiver Trees: Awesome Careers of the Future, said the world was changing so rapidly that parents should not try to identify specific careers for their children.

“Children in primary school today will one day take on careers that don’t yet exist, and each child won’t have just one career but lots of different careers,” she said. “This means that parents should be encouraging their children to learn a wide mixture of art, science, computing and coding, so that they can find or create their own niches. Parent can’t possibly teach a child what their niche is in such a fast-moving world; it’s something the young person has to discover themselves.”

Shamajul Motin, an educational consultant for the Shaw Trust, employment consultants who work for the government and the Education Skills Funding Agency, said he spent most of his time talking to parents who did not understand their children’s career choices.

“For example, we have loads of young people who want to be streamers, and the parents are like: ‘How is that a real job when all they do is play computer games all day? How are they going to make a living out of that?’” he said. “But the parent doesn’t realise that the child actually can not only make a lot of money from doing exactly that – but go on to gain the attention of a big gaming company and then be employed by them. The world of work has changed and it’s taking parents time to realise that.”


Futuristic careers

UX designer

User experience design is the process of creating evidence-based designs for products or websites. Decisions in UX design are driven by research, data analysis and test results rather than aesthetic preferences and opinions. Senior UX designers and consultants can earn £65,000 a year or more.

Twitch streamer

Live streaming technology lets you watch, create and share videos in real time. A streamer plays video games live for an audience, speaking to viewers on microphone and camera. Viewers can respond through a dedicated chat channel. Streamers make money through viewer donations and advertising. An expert streamer can make up to £350,000 a year.

Machine learning engineer

A specific branch of artificial intelligence that uses big data to create complex algorithms to programme a machine (such as a self-driving car or digital voice assistant) to perform and carry out tasks like a human. The average salary for a machine learning engineer in the UK is £52,000.

Asteroid miner

Asteroids and minor planets contain important materials such as gold, silver and platinum that we need to make electronics. Asteroid mining is the hypothetical extraction and transportation of these minerals back to Earth using flying asteroid bots. A job of the future …

Newsletter

Related Articles

0:00
0:00
Close
Roman Abramovich Signals Legal Fight if UK Seeks to Seize Chelsea Sale Funds
UK Ready to Back Emergency Oil Reserve Release as Middle East Conflict Pushes Prices Higher
Study of 40,000 Articles Sparks Debate Over Alleged Anti-Muslim Bias in UK Media
US and UK Army Chiefs Strengthen Cooperation on the Future of Armored Warfare
Britain’s Search for the Next ARM Intensifies as Startups and Investors Target the Semiconductor Frontier
Three US Strategic Bombers Arrive at RAF Fairford as Iran Conflict Intensifies
Cancer Death Rates in the UK Fall to the Lowest Level on Record
UK Government Bond Yields Retreat Slightly After Sharp Spike Triggered by Middle East Conflict
UK Chancellor Warns Middle East War Could Push Inflation Higher
UK Prime Minister Warns Iran Conflict Could Drive Up Prices and Threaten Economic Stability
Trump Declines UK Offer to Deploy Aircraft Carriers to Middle East Amid Iran Conflict
Prince Harry and Meghan Markle to Return to Australia After Seven Years for Philanthropic and Business Engagements
UK Government Signals Independence From Washington as Cooper Says Britain Does Not Agree With Trump on Every Issue
UK Experts Warn AI Chatbots Are Fueling Surge in Claims of Organised ‘Satanic’ Ritual Abuse
UK Political Parties Divided Over Strategy as Iran Conflict Reshapes Foreign Policy Debate
Britain Discloses Secret Military Repair Hubs Operating Inside Ukraine
Trump Says US No Longer Needs UK Carrier Support After Delayed Offer Amid Iran Conflict
Why Britain Has Become Involved in the US-Israel Military Campaign Against Iran
UK Gas Storage Falls to Under Two Days as Iran Conflict Jolts Global Energy Markets
UK Warned to Brace for Economic Shock as Iran War Drives Global Energy Price Surge
Starmer and Trump Hold First Call After Public Dispute Over Iran Conflict
UK Dentists Returned £1.3 Billion to Government as Shift Toward Private Care Accelerates
Expert Warns UK Must Build Emergency Food Stockpiles to Prepare for Climate Shocks or War
UK Plans Charter Flight to Evacuate British Nationals from Gulf as Regional Conflict Disrupts Air Travel
Families of Zimbabwe’s Liberation Fighters Call on Britain to Help Locate Skulls Taken During Colonial War
Iran’s Ambassador Warns Britain to ‘Be Very Careful’ Over Deeper Role in Expanding Middle East War
UK Military Leadership Defends Britain’s Defensive Role in Expanding Middle East Conflict
Four U.S. Strategic Bombers Arrive in Britain as Iran War Intensifies
Soham Murderer Ian Huntley Dies After Violent Attack in High-Security Prison
UK Lawmakers and Experts Condemn Scale of Overseas Human Remains Held in British Museums
Royal Navy Aircraft Carrier HMS Prince of Wales Placed on Standby for Potential Deployment
United Kingdom Confirms U.S. Military Using British Bases for Operations Targeting Iranian Missile Sites
Starmer Defends UK Role in Iran Conflict After Renewed Criticism from President Trump
Blue Owl Reveals £36 Million Exposure After Collapse of UK Lender Serving Wealthy Clients
UK Asylum Reform Plan Triggers Fierce Debate Over Border Control and Humanitarian Impact
US Stealth Bombers Head to UK Base as Trump Issues Stark Warning to Iran
UK Deputy Prime Minister Says Legal Case Could Exist for British Strikes on Iranian Missile Sites
Investigators Link Mysterious Parcel Fires Across Europe to Russian Intelligence Operation
Debate Intensifies Over Britain’s Legal Justification for US Military Operations Launched From UK Bases
Britain Faces Heightened Energy Price Risks as Iran-Linked Tensions Threaten Global Oil and Gas Supplies
British Counter-Terror Police Arrest Four Suspected of Spying on Jewish Community for Iran
Axel Springer Agrees $770 Million Deal to Acquire Britain’s Daily Telegraph
Iceland Supermarket Drops Trademark Challenge Against Icelandic Government in Long-Running Naming Dispute
UK Defence Secretary Visits Cyprus Following Scrutiny of Britain’s Response to Drone Attacks
Questions Grow Over Britain’s Military Readiness as Response to Iran Conflict Draws Scrutiny
UK Offers Failed Asylum Seeker Families Up to Forty Thousand Pounds to Leave Voluntarily
Saharan Dust Could Bring ‘Blood Rain’ to Parts of the UK as Weather Systems Shift
UK Deploys Additional Typhoon Fighter Jets to Qatar and Helicopters to Cyprus Amid Rising Middle East Tensions
Experts Urge Britain to Accelerate Renewable Energy Push as Global Conflicts Drive Up Costs
British Public Shows Strong Reluctance to Join Wider War in Iran
×