London Daily

Focus on the big picture.
Thursday, Jan 29, 2026

‘How is that a real job?’ Parents struggle to keep up with children’s career options

‘How is that a real job?’ Parents struggle to keep up with children’s career options

Survey finds many feel overwhelmed as their children express interest in jobs they know nothing about

When Leon Martin asked for his parents’ advice on how to pursue his dream of becoming a UX designer, they were flummoxed. “I literally didn’t have the first idea what he was talking about,” said Anne, his mother. “I didn’t know whether he was talking about designing clothes, computer programmes or a fancy new brand of mountain bike.”

Even when 18-year-old Leon explained that the role was to do with “behind the scenes” online design, his mother floundered. “I felt like I’d totally failed as a parent,” she said. “My job as a parent is to open doors so my children can achieve their potential, but how can I do that when I don’t even understand what their ambitions are?”

Anne isn’t alone. Research has found that more than two-thirds of parents of 11- to 18-year-olds in England are lost in a “job fog”, feeling overwhelmed as their children express interest in careers they know nothing about.

The situation isn’t helped by the number of new career and education options available to young people. More than 75% of parents felt that giving relevant career advice to their children was almost impossible in such a fast-changing jobs market.

Michelle Rea, from Talking Futures, which carried out the survey of more than 2,000 parents of secondary school pupils in England, said parents were concerned that their lack of knowledge could hinder career conversations.

“All the evidence points to the pivotal role parents’ attitudes and opinions play in shaping and influencing their children’s education and career choices,” she said. “The temptation is to stick with what we feel most confident talking about, and that’s usually what we know and have experienced ourselves. But things have changed since most of us were at school.”

Bryony Mathew, a neuroscientist, British ambassador and author of Qubits and Quiver Trees: Awesome Careers of the Future, said the world was changing so rapidly that parents should not try to identify specific careers for their children.

“Children in primary school today will one day take on careers that don’t yet exist, and each child won’t have just one career but lots of different careers,” she said. “This means that parents should be encouraging their children to learn a wide mixture of art, science, computing and coding, so that they can find or create their own niches. Parent can’t possibly teach a child what their niche is in such a fast-moving world; it’s something the young person has to discover themselves.”

Shamajul Motin, an educational consultant for the Shaw Trust, employment consultants who work for the government and the Education Skills Funding Agency, said he spent most of his time talking to parents who did not understand their children’s career choices.

“For example, we have loads of young people who want to be streamers, and the parents are like: ‘How is that a real job when all they do is play computer games all day? How are they going to make a living out of that?’” he said. “But the parent doesn’t realise that the child actually can not only make a lot of money from doing exactly that – but go on to gain the attention of a big gaming company and then be employed by them. The world of work has changed and it’s taking parents time to realise that.”


Futuristic careers

UX designer

User experience design is the process of creating evidence-based designs for products or websites. Decisions in UX design are driven by research, data analysis and test results rather than aesthetic preferences and opinions. Senior UX designers and consultants can earn £65,000 a year or more.

Twitch streamer

Live streaming technology lets you watch, create and share videos in real time. A streamer plays video games live for an audience, speaking to viewers on microphone and camera. Viewers can respond through a dedicated chat channel. Streamers make money through viewer donations and advertising. An expert streamer can make up to £350,000 a year.

Machine learning engineer

A specific branch of artificial intelligence that uses big data to create complex algorithms to programme a machine (such as a self-driving car or digital voice assistant) to perform and carry out tasks like a human. The average salary for a machine learning engineer in the UK is £52,000.

Asteroid miner

Asteroids and minor planets contain important materials such as gold, silver and platinum that we need to make electronics. Asteroid mining is the hypothetical extraction and transportation of these minerals back to Earth using flying asteroid bots. A job of the future …

Newsletter

Related Articles

0:00
0:00
Close
Starmer Seeks Economic Gains From China Visit While Navigating US Diplomatic Sensitivities
Starmer Says China Visit Will Deliver Economic Benefits as He Prepares to Meet Xi Jinping
UK Prime Minister Starmer Arrives in China to Bolster Trade and Warn Firms of Strategic Opportunities
The AI Hiring Doom Loop — Algorithmic Recruiting Filters Out Top Talent and Rewards Average or Fake Candidates
Amazon to Cut 16,000 Corporate Jobs After Earlier 14,000 Reduction, Citing Streamlining and AI Investment
Federal Reserve Holds Interest Rate at 3.75% as Powell Faces DOJ Criminal Investigation During 2026 Decision
Putin’s Four-Year Ukraine Invasion Cost: Russia’s Mass Casualty Attrition and the Donbas Security-Guarantee Tradeoff
Wall Street Bets on Strong US Growth and Currency Moves as Dollar Slips After Trump Comments
UK Prime Minister Traveled to China Using Temporary Phones and Laptops to Limit Espionage Risks
Google’s $68 Million Voice Assistant Settlement Exposes Incentives That Reward Over-Collection
Kim Kardashian Admits Faking Paparazzi Visit to Britney Spears for Fame in Early 2000s
UPS to Cut 30,000 More Jobs by 2026 Amid Shift to High-Margin Deliveries
France Plans to Replace Teams and Zoom Across Government With Homegrown Visio by 2027
Trump Removes Minneapolis Deportation Operation Commander After Fatal Shooting of Protester
Iran’s Elite Wealth Abroad and Sanctions Leakage: How Offshore Luxury Sustains Regime Resilience
U.S. Central Command Announces Regional Air Exercise as Iran Unveils Drone Carrier Footage
Four Arrested in Andhra Pradesh Over Alleged HIV-Contaminated Injection Attack on Doctor
Hot Drinks, Hidden Particles: How Disposable Cups Quietly Increase Microplastic Exposure
UK Banks Pledge £11 Billion Lending Package to Help Firms Expand Overseas
Suella Braverman Defects to Reform UK, Accusing Conservatives of Betrayal on Core Policies
Melania Trump Documentary Sees Limited Box Office Traction in UK Cinemas
Meta and EssilorLuxottica Ray-Ban Smart Glasses and the Non-Consensual Public Recording Economy
WhatsApp Develops New Meta AI Features to Enhance User Control
Germany Considers Gold Reserves Amidst Rising Tensions with the U.S.
Michael Schumacher Shows Significant Improvement in Health Status
Greenland’s NATO Stress Test: Coercion, Credibility, and the New Arctic Bargaining Game
Diego Garcia and the Chagos Dispute: When Decolonization Collides With Alliance Power
Trump Claims “Total” U.S. Access to Greenland as NATO Weighs Arctic Basing Rights and Deterrence
Air France and KLM Suspend Multiple Middle East Routes as Regional Tensions Disrupt Aviation
U.S. winter storm triggers 13,000-plus flight cancellations and 160,000 power outages
Poland delays euro adoption as Domański cites $1tn economy and zloty advantage
White House: Trump warns Canada of 100% tariff if Carney finalizes China trade deal
PLA opens CMC probe of Zhang Youxia, Liu Zhenli over Xi authority and discipline violations
ICE and DHS immigration raids in Minneapolis: the use-of-force accountability crisis in mass deportation enforcement
UK’s Starmer and Trump Agree on Urgent Need to Bolster Arctic Security
Starmer Breaks Diplomatic Restraint With Firm Rebuke of Trump, Seizing Chance to Advocate for Europe
UK Finance Minister Reeves to Join Starmer on China Visit to Bolster Trade and Economic Ties
Prince Harry Says Sacrifices of NATO Forces in Afghanistan Deserve ‘Respect’ After Trump Remarks
Barron Trump Emerges as Key Remote Witness in UK Assault and Rape Trial
Nigel Farage Attended Davos 2026 Using HP Trust Delegate Pass Linked to Sasan Ghandehari
Gold Jumps More Than 8% in a Week as the Dollar Slides Amid Greenland Tariff Dispute
BlackRock Executive Rick Rieder Emerges as Leading Contender to Succeed Jerome Powell as Fed Chair
Boston Dynamics Atlas humanoid robot and LG CLOiD home robot: the platform lock-in fight to control Physical AI
United States under President Donald Trump completes withdrawal from the World Health Organization: health sovereignty versus global outbreak early-warning access
FBI and U.S. prosecutors vs Ryan Wedding’s transnational cocaine-smuggling network: the fight over witness-killing and cross-border enforcement
Trump Administration’s Iran Military Buildup and Sanctions Campaign Puts Deterrence Credibility on the Line
Apple and OpenAI Chase Screenless AI Wearables as the Post-iPhone Interface Battle Heats Up
Tech Brief: AI Compute, Chips, and Platform Power Moves Driving Today’s Market Narrative
NATO’s Stress Test Under Trump: Alliance Credibility, Burden-Sharing, and the Fight Over Strategic Territory
OpenAI’s Money Problem: Explosive Growth, Even Faster Costs, and a Race to Stay Ahead
×