London Daily

Focus on the big picture.
Thursday, Aug 20, 2026

‘How is that a real job?’ Parents struggle to keep up with children’s career options

‘How is that a real job?’ Parents struggle to keep up with children’s career options

Survey finds many feel overwhelmed as their children express interest in jobs they know nothing about

When Leon Martin asked for his parents’ advice on how to pursue his dream of becoming a UX designer, they were flummoxed. “I literally didn’t have the first idea what he was talking about,” said Anne, his mother. “I didn’t know whether he was talking about designing clothes, computer programmes or a fancy new brand of mountain bike.”

Even when 18-year-old Leon explained that the role was to do with “behind the scenes” online design, his mother floundered. “I felt like I’d totally failed as a parent,” she said. “My job as a parent is to open doors so my children can achieve their potential, but how can I do that when I don’t even understand what their ambitions are?”

Anne isn’t alone. Research has found that more than two-thirds of parents of 11- to 18-year-olds in England are lost in a “job fog”, feeling overwhelmed as their children express interest in careers they know nothing about.

The situation isn’t helped by the number of new career and education options available to young people. More than 75% of parents felt that giving relevant career advice to their children was almost impossible in such a fast-changing jobs market.

Michelle Rea, from Talking Futures, which carried out the survey of more than 2,000 parents of secondary school pupils in England, said parents were concerned that their lack of knowledge could hinder career conversations.

“All the evidence points to the pivotal role parents’ attitudes and opinions play in shaping and influencing their children’s education and career choices,” she said. “The temptation is to stick with what we feel most confident talking about, and that’s usually what we know and have experienced ourselves. But things have changed since most of us were at school.”

Bryony Mathew, a neuroscientist, British ambassador and author of Qubits and Quiver Trees: Awesome Careers of the Future, said the world was changing so rapidly that parents should not try to identify specific careers for their children.

“Children in primary school today will one day take on careers that don’t yet exist, and each child won’t have just one career but lots of different careers,” she said. “This means that parents should be encouraging their children to learn a wide mixture of art, science, computing and coding, so that they can find or create their own niches. Parent can’t possibly teach a child what their niche is in such a fast-moving world; it’s something the young person has to discover themselves.”

Shamajul Motin, an educational consultant for the Shaw Trust, employment consultants who work for the government and the Education Skills Funding Agency, said he spent most of his time talking to parents who did not understand their children’s career choices.

“For example, we have loads of young people who want to be streamers, and the parents are like: ‘How is that a real job when all they do is play computer games all day? How are they going to make a living out of that?’” he said. “But the parent doesn’t realise that the child actually can not only make a lot of money from doing exactly that – but go on to gain the attention of a big gaming company and then be employed by them. The world of work has changed and it’s taking parents time to realise that.”


Futuristic careers

UX designer

User experience design is the process of creating evidence-based designs for products or websites. Decisions in UX design are driven by research, data analysis and test results rather than aesthetic preferences and opinions. Senior UX designers and consultants can earn £65,000 a year or more.

Twitch streamer

Live streaming technology lets you watch, create and share videos in real time. A streamer plays video games live for an audience, speaking to viewers on microphone and camera. Viewers can respond through a dedicated chat channel. Streamers make money through viewer donations and advertising. An expert streamer can make up to £350,000 a year.

Machine learning engineer

A specific branch of artificial intelligence that uses big data to create complex algorithms to programme a machine (such as a self-driving car or digital voice assistant) to perform and carry out tasks like a human. The average salary for a machine learning engineer in the UK is £52,000.

Asteroid miner

Asteroids and minor planets contain important materials such as gold, silver and platinum that we need to make electronics. Asteroid mining is the hypothetical extraction and transportation of these minerals back to Earth using flying asteroid bots. A job of the future …

Newsletter

Related Articles

0:00
0:00
Close
England and Wales Have Fewer Than 1,800 Prison Places Left for Men
Suspected People Smuggler Arrested After Investigation Identified Him
Children's Doctors Warn That Vaping Can Lead Young People to Smoking
Prince Harry and Meghan to Move Back to Britain With Their Children
Hundreds of Thousands of Students Receive GCSE and Vocational Results Across England, Wales and Northern Ireland
Here Is What Can Never Happen in Your Country: Taiwan Is Giving Money to All Its People Because It Collected Too Much Tax
UK Inflation Rises to 2.9% as Energy Bills Jump
UK Issues New Conduct Guide for Asylum Seekers on Consent and Respect
Moderna Shares Surge After Positive Personalized Skin Cancer Trial Results
UK Markets Watch US National Debt Surpass Forty Trillion Dollars
UK Broadcasters Urge Government to Invest in Digital Participation and Broadband
CVC Capital Partners and Standard Life Launch Two Billion Pound Pension Risk Transfer Venture
UK Private Sector Productivity Growth Accelerates in Second Quarter
UK Foreign Secretary Ed Miliband Condemns Israeli E1 Settlement Tender
UK Watchdog Investigates Trainline, Virgin Atlantic and RED Driving School Over Hidden Fees
Prince Harry and Meghan Markle Plan Move to Private Home Outside London
UK Retail Sentiment Improves as Summer Spending Boosts Consumer Confidence
UK Aid Cuts Draw Warnings From Charities Over Humanitarian Consequences
UK Financial Conduct Authority Issues Guidance for Motor Finance Redress Scheme
UK Met Office Launches Aviation Programme to Reduce Climate Impact of Persistent Contrails
Former UK Civil Service Chief Received Record 500,000 Pound Severance Payment
West Midlands to Bring Bus Network Under Public Franchising Model
UK Government Drops Plan to Relax Affordable Housing Requirements After Backlash
UK Reaffirms Military Support for Ukraine Despite Russian Hybrid Warfare Threats
UK Technology Sector Expands Nearly 8 Percent as Digital Industry Outpaces Wider Economy
UK Drought Threatens Harvests Across England and Wales as Food Inflation Risks Persist
UK Government Pledges 442 Million Pounds to End Rough Sleeping by Christmas
UK Government Signals Willingness to Reconsider Digital Services Tax Amid US Tariff Threats
UK Inflation Rises to 2.9 Percent as Energy Costs Threaten Economic Recovery
NHS Hospitals Cancel Surgeries as Extreme Heat Pushes Ward Temperatures Above 40 Degrees Celsius
UK Heatwave Forces Emergency Measures as Wildfire Risk, Hospital Disruption and Drought Intensify
A Sleepless Night on Wall Street: Nasdaq to Begin Nearly Round-the-Clock Trading
"The First in the World": 69-Year-Old Protested Artificial Intelligence—and Went to Jail
Ukraine's Ousted Defence Minister Calls for Wartime Presidential Election
UK Marks Ten Years of Night Tube as London Weekend Usage Exceeds Eighty-One Thousand Journeys a Night
Met Office Issues Thunderstorm Warnings Across Northern Ireland Over Flash-Flood Risk
Frasers Group Raises Stake in Hugo Boss to Nearly Forty-Eight Percent
Scottish Clyde Marine Pilots Prepare for Strike That Could Disrupt Glasgow and Greenock Shipping
Twenty Passengers Injured After Southern Train Derails Near Lewes in East Sussex
Government Rules Out High-Speed Rail Revival Between West Midlands and Northern England
West Midlands Bus Network Returns to Public Ownership in Twenty-Four Million Pound Deal
UK Competition Watchdog Targets Trainline, Virgin Atlantic and RED Driving School Over Drip Pricing
Northern Ireland Health Minister Mike Nesbitt Resigns After Dispute Over Causeway Hospital Surgery Closure
UK Long-Term Government Bond Yields Rise to Five Point Eight Five Percent as Borrowing Costs Surge
UK Government Overhauls Planning Rules to Push Housing Development Near Major Transport Hubs
UK Health and Economic Pressures Highlight Wider Strain on Households and Public Finances
UK Prime Minister Andy Burnham Reaffirms Full Support for Ukraine Amid Russian Warnings
Sainsbury’s Suspends Live Facial Recognition at London Store After Customer Misidentified
Artists Urge UK Prime Minister Andy Burnham to Reject New North Sea Oil and Gas Licensing
UK Government Awards Four Hundred and Fifty-Six Million Pound Civil Service Training Contract to EY and KPMG
×