HBO Max will formally launch in the United Kingdom and Ireland on Thursday, March twenty-sixth, two months after its rollout in other European markets, ushering in direct access to the streamer’s full library for viewers previously limited to licensed outlets.

Warner Bros. Discovery has confirmed the date as the long-standing exclusive distribution deals with local broadcasters expire, formally opening the service to subscribers across both territories.

The service’s entry into the UK and Ireland market will offer a suite of subscription plans, including ad-supported and ad-free tiers.

Entry-level packages begin at just under five pounds a month for the ad-supported tier, with higher levels providing expanded device allowances, offline downloads and enhanced video quality up to four-k Ultra High Definition with immersive audio.

In addition to traditional entertainment, the launch will incorporate a standalone or add-on TNT Sports plan at just over thirty pounds per month, migrating major live sporting content into the HBO Max environment from its current home on a separate streaming service.

This includes domestic and international football, rugby, motorsport, mixed martial arts and other live events, reflecting a significant shift in how UK and Irish audiences will access premium sport and entertainment content.

HBO Max’s catalogue will include acclaimed dramas, blockbuster films and original series drawn from HBO, Warner Bros., DC Studios and Max Originals, granting local viewers direct access for the first time rather than via third-party licensing arrangements.

High-profile offerings set to be available at launch span new seasons of established series and anticipated original productions, alongside the service’s broader global slate.

As part of wider strategic developments within Warner Bros. Discovery’s streaming business, the UK and Ireland debut represents a key milestone in the platform’s global expansion.

The company’s executives have emphasised that HBO Max’s introduction in these major markets is designed to complement existing competitors with curated, premium content tailored to regional audiences.

On the eve of its launch, anticipation has grown among consumers keen to stream hit series, exclusive originals and live sports under a single subscription model.

Sky and other local partners will continue to provide existing distribution for select HBO content, often bundled with ad-supported tiers of the new service at no extra cost, ensuring continuity for current viewers.

With its March launch confirmed, HBO Max enters a competitive streaming landscape, poised to reshape entertainment and live sports consumption across the United Kingdom and Ireland.