London Daily

Focus on the big picture.
Tuesday, Mar 10, 2026

Gucci Has Reinvented One of Princess Diana’s Favorite Handbags

Gucci Has Reinvented One of Princess Diana’s Favorite Handbags

The chic bamboo tote is synonymous with Lady Di’s free-spirited style in the early ’90s

After the roaring success of its reborn Jackie bag, Gucci is bringing back another beloved accessory from the brand’s archive. Princess Diana’s favorite bamboo handle tote has been reimagined by Alessandro Michele some 20 years after the original caught the royal’s eye.



Behold, the Gucci Diana bag.


Synonymous with Lady Di’s style in the early ’90s, when the paparazzi fawned over her leaving Chelsea’s Harbour Gym wearing collegiate sweaters and cycling shorts, the capacious holdall came to evoke her personal freedom. As she distanced herself from the royal family, Diana became bolder with her fashion choices, though, as her stylist Anna Harvey once said, she always dispensed with the formality around royal dress codes.



Diana doing quintessential Di leisurewear, with her capacious Gucci bamboo tote, in 1996.


Michele’s version of the structured tote builds on this idea of fluidity. Distinguishable from the original by the neon leather belts fastened around the bamboo handles – a nod to the functional bands that maintained the integrity of the ’90s wooden handles – the new high-vis straps come in interchangeable fluoro alternatives. Letters and star symbols can be embossed on the inside of the belts to bring customizable charm to the updated version of the princess’s prized tote.



Diana carrying her Gucci, which was first introduced by the house in 1991, while taking Prince William to Eton in 1996.


Available in three sizes and seven colorways – the timeless cuir is the closest color to Diana’s own trusty Gucci – the shocking emerald and sweet rose versions with yellow, pink or orange straps chime with the brand’s mission to promote self-expression through its products. Showcased on the arm of a pink-haired model carrying a pet rabbit on the runway, the Gucci Diana represents the cycle of reinvention and being free to be who you are – something the original poster girl for the brand would no doubt support.



Sienna Miller carrying her new Gucci Diana bag.


Friends of the house, including Sienna Miller, Jodie Turner-Smith and Elle Fanning, have been quick to throw their support behind the new handbag rooted in the house’s history. Queen of boho style Sienna has been bringing polish to her signature cut-offs with the large black version, the fluoro orange accents caught Jodie’s eye, and ultra-feminine dresser Elle has fallen for the powder pink iteration.



Jodie Turner-Smith is a fan of the modern Diana tote.


Expect this modernized classic to be a royally good addition to the summer wardrobes of It-girls around the world when it launches today, July 6.



Elle Fanning showing off the everyday charm of her Gucci Diana.
Newsletter

Related Articles

0:00
0:00
Close
Roman Abramovich Signals Legal Fight if UK Seeks to Seize Chelsea Sale Funds
UK Ready to Back Emergency Oil Reserve Release as Middle East Conflict Pushes Prices Higher
Study of 40,000 Articles Sparks Debate Over Alleged Anti-Muslim Bias in UK Media
US and UK Army Chiefs Strengthen Cooperation on the Future of Armored Warfare
Britain’s Search for the Next ARM Intensifies as Startups and Investors Target the Semiconductor Frontier
Three US Strategic Bombers Arrive at RAF Fairford as Iran Conflict Intensifies
Cancer Death Rates in the UK Fall to the Lowest Level on Record
UK Government Bond Yields Retreat Slightly After Sharp Spike Triggered by Middle East Conflict
UK Chancellor Warns Middle East War Could Push Inflation Higher
UK Prime Minister Warns Iran Conflict Could Drive Up Prices and Threaten Economic Stability
Trump Declines UK Offer to Deploy Aircraft Carriers to Middle East Amid Iran Conflict
Prince Harry and Meghan Markle to Return to Australia After Seven Years for Philanthropic and Business Engagements
UK Government Signals Independence From Washington as Cooper Says Britain Does Not Agree With Trump on Every Issue
UK Experts Warn AI Chatbots Are Fueling Surge in Claims of Organised ‘Satanic’ Ritual Abuse
UK Political Parties Divided Over Strategy as Iran Conflict Reshapes Foreign Policy Debate
Britain Discloses Secret Military Repair Hubs Operating Inside Ukraine
Trump Says US No Longer Needs UK Carrier Support After Delayed Offer Amid Iran Conflict
Why Britain Has Become Involved in the US-Israel Military Campaign Against Iran
UK Gas Storage Falls to Under Two Days as Iran Conflict Jolts Global Energy Markets
UK Warned to Brace for Economic Shock as Iran War Drives Global Energy Price Surge
Starmer and Trump Hold First Call After Public Dispute Over Iran Conflict
UK Dentists Returned £1.3 Billion to Government as Shift Toward Private Care Accelerates
Expert Warns UK Must Build Emergency Food Stockpiles to Prepare for Climate Shocks or War
UK Plans Charter Flight to Evacuate British Nationals from Gulf as Regional Conflict Disrupts Air Travel
Families of Zimbabwe’s Liberation Fighters Call on Britain to Help Locate Skulls Taken During Colonial War
Iran’s Ambassador Warns Britain to ‘Be Very Careful’ Over Deeper Role in Expanding Middle East War
UK Military Leadership Defends Britain’s Defensive Role in Expanding Middle East Conflict
Four U.S. Strategic Bombers Arrive in Britain as Iran War Intensifies
Soham Murderer Ian Huntley Dies After Violent Attack in High-Security Prison
UK Lawmakers and Experts Condemn Scale of Overseas Human Remains Held in British Museums
Royal Navy Aircraft Carrier HMS Prince of Wales Placed on Standby for Potential Deployment
United Kingdom Confirms U.S. Military Using British Bases for Operations Targeting Iranian Missile Sites
Starmer Defends UK Role in Iran Conflict After Renewed Criticism from President Trump
Blue Owl Reveals £36 Million Exposure After Collapse of UK Lender Serving Wealthy Clients
UK Asylum Reform Plan Triggers Fierce Debate Over Border Control and Humanitarian Impact
US Stealth Bombers Head to UK Base as Trump Issues Stark Warning to Iran
UK Deputy Prime Minister Says Legal Case Could Exist for British Strikes on Iranian Missile Sites
Investigators Link Mysterious Parcel Fires Across Europe to Russian Intelligence Operation
Debate Intensifies Over Britain’s Legal Justification for US Military Operations Launched From UK Bases
Britain Faces Heightened Energy Price Risks as Iran-Linked Tensions Threaten Global Oil and Gas Supplies
British Counter-Terror Police Arrest Four Suspected of Spying on Jewish Community for Iran
Axel Springer Agrees $770 Million Deal to Acquire Britain’s Daily Telegraph
Iceland Supermarket Drops Trademark Challenge Against Icelandic Government in Long-Running Naming Dispute
UK Defence Secretary Visits Cyprus Following Scrutiny of Britain’s Response to Drone Attacks
Questions Grow Over Britain’s Military Readiness as Response to Iran Conflict Draws Scrutiny
UK Offers Failed Asylum Seeker Families Up to Forty Thousand Pounds to Leave Voluntarily
Saharan Dust Could Bring ‘Blood Rain’ to Parts of the UK as Weather Systems Shift
UK Deploys Additional Typhoon Fighter Jets to Qatar and Helicopters to Cyprus Amid Rising Middle East Tensions
Experts Urge Britain to Accelerate Renewable Energy Push as Global Conflicts Drive Up Costs
British Public Shows Strong Reluctance to Join Wider War in Iran
×