London Daily

Focus on the big picture.
Wednesday, Dec 10, 2025

Gucci Has Reinvented One of Princess Diana’s Favorite Handbags

Gucci Has Reinvented One of Princess Diana’s Favorite Handbags

The chic bamboo tote is synonymous with Lady Di’s free-spirited style in the early ’90s

After the roaring success of its reborn Jackie bag, Gucci is bringing back another beloved accessory from the brand’s archive. Princess Diana’s favorite bamboo handle tote has been reimagined by Alessandro Michele some 20 years after the original caught the royal’s eye.



Behold, the Gucci Diana bag.


Synonymous with Lady Di’s style in the early ’90s, when the paparazzi fawned over her leaving Chelsea’s Harbour Gym wearing collegiate sweaters and cycling shorts, the capacious holdall came to evoke her personal freedom. As she distanced herself from the royal family, Diana became bolder with her fashion choices, though, as her stylist Anna Harvey once said, she always dispensed with the formality around royal dress codes.



Diana doing quintessential Di leisurewear, with her capacious Gucci bamboo tote, in 1996.


Michele’s version of the structured tote builds on this idea of fluidity. Distinguishable from the original by the neon leather belts fastened around the bamboo handles – a nod to the functional bands that maintained the integrity of the ’90s wooden handles – the new high-vis straps come in interchangeable fluoro alternatives. Letters and star symbols can be embossed on the inside of the belts to bring customizable charm to the updated version of the princess’s prized tote.



Diana carrying her Gucci, which was first introduced by the house in 1991, while taking Prince William to Eton in 1996.


Available in three sizes and seven colorways – the timeless cuir is the closest color to Diana’s own trusty Gucci – the shocking emerald and sweet rose versions with yellow, pink or orange straps chime with the brand’s mission to promote self-expression through its products. Showcased on the arm of a pink-haired model carrying a pet rabbit on the runway, the Gucci Diana represents the cycle of reinvention and being free to be who you are – something the original poster girl for the brand would no doubt support.



Sienna Miller carrying her new Gucci Diana bag.


Friends of the house, including Sienna Miller, Jodie Turner-Smith and Elle Fanning, have been quick to throw their support behind the new handbag rooted in the house’s history. Queen of boho style Sienna has been bringing polish to her signature cut-offs with the large black version, the fluoro orange accents caught Jodie’s eye, and ultra-feminine dresser Elle has fallen for the powder pink iteration.



Jodie Turner-Smith is a fan of the modern Diana tote.


Expect this modernized classic to be a royally good addition to the summer wardrobes of It-girls around the world when it launches today, July 6.



Elle Fanning showing off the everyday charm of her Gucci Diana.
Newsletter

Related Articles

0:00
0:00
Close
UK Officials Push Back at Trump Saying European Leaders ‘Talk Too Much’ About Ukraine
UK Warns of Escalating Cyber Assault Linked to Putin’s State-Backed Operations
UK Consumer Spending Falters in November as Households Hold Back Ahead of Budget
UK Orders Fresh Review of Prince Harry’s Security Status After Formal Request
U.S. Authorises Nvidia to Sell H200 AI Chips to China Under Security Controls
Trump in Direct Assault: European Leaders Are Weak, Immigration a Disaster. Russia Is Strong and Big — and Will Win
"App recommendation" or disguised advertisement? ChatGPT Premium users are furious
"The Great Filtering": Australia Blocks Hundreds of Thousands of Minors From Social Networks
Mark Zuckerberg Pulls Back From Metaverse After $70 Billion Loss as Meta Shifts Priorities to AI
Nvidia CEO Says U.S. Data-Center Builds Take Years while China ‘Builds a Hospital in a Weekend’
Indian Airports in Turmoil as IndiGo Cancels Over a Thousand Flights, Stranding Thousands
Hollywood Industry on Edge as Netflix Secures Near-$60 Bln Loan for Warner Bros Takeover
Drugs and Assassinations: The Connection Between the Italian Mafia and Football Ultras
Hollywood megadeal: Netflix acquires Warner Bros. Discovery for 83 billion dollars
The Disregard for a Europe ‘in Danger of Erasure,’ the Shift Toward Russia: Trump’s Strategic Policy Document
Two and a Half Weeks After the Major Outage: A Cloudflare Malfunction Brings Down Multiple Sites
UK data-regulator demands urgent clarity on racial bias in police facial-recognition systems
Labour Uses Biscuits to Explain UK Debt — MPs Lean Into Social Media to Reach New Audiences
German President Lays Wreath at Coventry as UK-Germany Reaffirm Unity Against Russia’s Threat
UK Inquiry Finds Putin ‘Morally Responsible’ for 2018 Novichok Death — London Imposes Broad Sanctions on GRU
India backs down on plan to mandate government “Sanchar Saathi” app on all smartphones
King Charles Welcomes German President Steinmeier to UK in First State Visit by Berlin in 27 Years
UK Plans Major Cutback to Jury Trials as Crown Court Backlog Nears 80,000
UK Government to Significantly Limit Jury Trials in England and Wales
U.S. and U.K. Seal Drug-Pricing Deal: Britain Agrees to Pay More, U.S. Lifts Tariffs
UK Postpones Decision Yet Again on China’s Proposed Mega-Embassy in London
Head of UK Budget Watchdog Resigns After Premature Leak of Reeves’ Budget Report
Car-sharing giant Zipcar to exit UK market by end of 2025
Reports of Widespread Drone Deployment Raise Privacy and Security Questions in the UK
UK Signals Security Concerns Over China While Pursuing Stronger Trade Links
Google warns of AI “irrationality” just as Gemini 3 launch rattles markets
Top Consultancies Freeze Starting Salaries as AI Threatens ‘Pyramid’ Model
Macron Says Washington Pressuring EU to Delay Enforcement of Digital-Regulation Probes Against Meta, TikTok and X
UK’s DragonFire Laser Downs High-Speed Drones as £316m Deal Speeds Naval Deployment
UK Chancellor Rejects Claims She Misled Public on Fiscal Outlook Ahead of Budget
Starmer Defends Autumn Budget as Finance Chief Faces Accusations of Misleading Public Finances
EU Firms Struggle with 3,000-Hour Paperwork Load — While Automakers Fear De Facto 2030 Petrol Car Ban
White House launches ‘Hall of Shame’ site to publicly condemn media outlets for alleged bias
UK Budget’s New EV Mileage Tax Undercuts Case for Plug-In Hybrids
UK Government Launches National Inquiry into ‘Grooming Gangs’ After US Warning and Rising Public Outcry
Taylor Swift Extends U.K. Chart Reign as ‘The Fate of Ophelia’ Hits Six Weeks at No. 1
250 Still Missing in the Massive Fire, 94 Killed. One Day After the Disaster: Survivor Rescued on the 16th Floor
Trump: National Guard Soldier Who Was Shot in Washington Has Died; Second Soldier Fighting for His Life
UK Chancellor Reeves Defends Tax Rises as Essential to Reduce Child Poverty and Stabilise Public Finances
No Evidence Found for Claim That UK Schools Are Shifting to Teaching American English
European Powers Urge Israel to Halt West Bank Settler Violence Amid Surge in Attacks
"I Would Have Given Her a Kidney": She Lent Bezos’s Ex-Wife $1,000 — and Received Millions in Return
European States Approve First-ever Military-Grade Surveillance Network via ESA
UK to Slash Key Pension Tax Perk, Targeting High Earners Under New Budget
UK Government Announces £150 Annual Cut to Household Energy Bills Through Levy Reforms
×