Greggs is taking sausage rolls into five-star room service with a permanent suite at Newcastle’s Hotel Gotham, where guests can use a rotary telephone to order freshly baked favourites delivered on a silver platter.

Opening from Thursday, the Greggs Suite will sleep two and be available year-round. Its midnight-blue and gold décor carries the baker’s branding into the hotel’s Art Deco setting, making the contrast between high-street food and luxury hospitality the centrepiece of the collaboration.

The first 96 days come with an additional pastry reference: guests staying during that period will receive limited-edition merchandise, including bespoke dressing gowns, slippers and eye masks. The number marks the 96 layers of Greggs’ puff pastry; it is not a limit on how long the suite will operate.

Both businesses emphasise their connection to Newcastle. Zoe Harris, customer director at Greggs, said: “We love finding unexpected ways to bring joy to our customers and partnering with Hotel Gotham has allowed us to create something that’s both luxurious and delightfully Greggs.”

Hotel Gotham’s general manager, Chris Thompson, described the partnership with one of Newcastle’s most recognisable brands as a natural fit, bringing together the hotel’s Art Deco glamour and Greggs’ sense of fun. For both partners, the city provides the link between otherwise rather different offers.

A portion of the proceeds from each stay will be donated annually to the Greggs Foundation, supporting local community initiatives and schools through its Feeding Brighter Futures programme.

Reservations open on the Gotham website from Monday. Greggs will also run a giveaway through its app every three months for the next two years, offering an overnight stay for two people.