Google Partners With Bakkt To Bring Crypto to "Millions of Consumers"

Bakkt – a digital asset platform – recently announced a partnership with Google to introduce digital assets to "millions of consumers". According to Bakkt the partnership will allow consumers to benefit from the “expanded reach and access” to cryptocurrencies.

Digital asset platform, Bakkt, announced Friday, 8 October that it has partnered with Google “to introduce digital assets to millions of consumers.” According to the announcement through the partnership with Google, consumers will benefit from expanded reach and access to digital assets.

Bakkt was launched in 2018 by Intercontinental Exchange Inc., the parent company of the New York Stock Exchange (NYSE). It enables institutions and consumers to buy, sell, store and spend digital assets, including crypto.

Bakkt explained how the new service works:

“Users will be able to add their virtual Bakkt Visa Debit Card into Google Pay to purchase everyday goods and services online, in-store, or wherever Google Pay is accepted.”

The company further clarified that cryptocurrencies, such as bitcoin will be converted to fiat currency when these payments take place.

Other cryptocurrency platforms have also added Google Pay, including Bitpay and the Nasdaq-listed crypto exchange Coinbase. The former added Google Pay for U.S. cardholders to spend cryptocurrencies in August while the latter enabled Coinbase Card users to pay via Apple Pay and Google Pay in June.

Bakkt & Google Cloud
Bakkt said that it has also selected Google Cloud as a preferred cloud provider. The company will market its solutions powered by Google Cloud to leading retailers and merchants in the U.S. Bakkt also plans to leverage Google Cloud’s tools to build new analytics along with artificial intelligence (AI), machine learning (ML), and geolocation functionality on its platform.

Gavin Michael, Bakkt CEO, said:

“This partnership is a testament to Bakkt’s strong position in the digital asset marketplace, to empower consumers to enjoy their digital assets in a real-time, secure, reliable manner.”

Google Cloud President of North America, Kirsten Kliphouse, commented:

“We are proud to help Bakkt accelerate and scale the availability of their innovative solutions, powered by our technologies.”

Source: Google Partners With Bakkt To Bring Crypto to "Millions of Consumers" – Fintechs.fi

Add Comment

Water pollution remains high despite £5bn investment

A joint report by UK water regulators reveals that the environmental performance of water companies worsened last year despite a £5bn investment over the past five years.

Department for Environment, Food and Rural Affairs Implements Strict Water Quality Monitoring Rules Following Severe Rainfall and Flooding

Environment Secretary Steve Reed announced mandatory monitoring requirements and heightened financial penalties for water utility companies failing to curb raw sewage discharges...

Welsh Government Unveils Comprehensive Regional Housing Strategy to Address Rural Affordability and Homelessness Pressures in Cardiff

Welsh First Minister Eluned Morgan announced a new legislative package aimed at expanding social housing construction, regulating short-term holiday lets, and increasing financi...

Office for National Statistics Reports Slowing Consumer Price Inflation and Steady Retail Performance Across United Kingdom Markets

Data published by the Office for National Statistics showed that annual consumer price inflation eased slightly toward target levels, supported by moderating energy tariffs and ...

Northern Ireland First Minister Michelle O'Neill and Deputy First Minister Emma Little-Pengelly Advance Cross-Border Infrastructure Agreement in Belfast

Northern Ireland Executive leaders Michelle O'Neill and Emma Little-Pengelly finalized a collaborative framework with regional transport agencies to upgrade cross-border rail li...

Competition and Markets Authority Launches Formal Investigation Into Artificial Intelligence Partnerships Involving Major Technology Corporations

The Competition and Markets Authority initiated a formal market study to examine the competitive implications of strategic investments and partnership agreements between dominan...

Scottish First Minister John Swinney Secures Cross-Party Support for Devolved Budget Framework and Renewable Energy Expansion

Scottish First Minister John Swinney successfully negotiated a legislative agreement in the Scottish Parliament at Holyrood, securing the necessary votes to pass the regional bu...

High Court Rules in Favor of Environmental Campaigners Over Department for Energy Security and Net Zero Licensing Procedures

The High Court in London delivered a landmark judgment finding that the Department for Energy Security and Net Zero failed to properly account for downstream greenhouse gas emis...

National Health Service England Announces Major Digital Modernization and Artificial Intelligence Diagnostic Rollout Across Regional Trusts

Health Secretary Wes Streeting unveiled a comprehensive technology overhaul for the National Health Service, allocating significant funding to deploy artificial intelligence dia...

Bank of England Monetary Policy Committee Signals Cautious Approach to Interest Rate Cuts Amid Persistent Wage Growth and Inflation Pressures

Officials at the Bank of England indicated that borrowing costs will likely remain restrictive for longer as robust domestic wage settlements and sticky service sector inflation...

British Prime Minister Keir Starmer and Chancellor Rachel Reeves Outline Strategic Infrastructure Plans to Boost Regional Growth and Private Investment

United Kingdom Prime Minister Keir Starmer and Chancellor Rachel Reeves addressed business leaders and regional officials to detail a series of major public investment initiativ...

Regional Economic Divergence and Industrial Transformation

Decisions in Edinburgh, Cardiff, and Westminster underscore a concerted political push toward regional industrial modernization, with devolved administrations aggressively lever...

London Daily