London Daily

Focus on the big picture.
Friday, Aug 07, 2026

First-time buyers in England offered new homes at up to 50% off

First-time buyers in England offered new homes at up to 50% off

Government’s First Homes initiative could give discounts of £100,000 but prompts prediction of a ‘scramble’
First-time buyers in England will be able to apply for a discount of up to 50% on a new-build home under a government scheme.

The First Homes initiative could save buyers £100,000 or more. But some experts say that with demand for these cut-price homes likely to exceed supply, it could spark a scramble for properties and add more fuel to the house price boom.

The government says the scheme is aimed at first-time buyers in the area where the homes are built, many of whom will be keyworkers such as NHS staff and those on the pandemic frontline such as delivery drivers and supermarket staff. It is aimed at helping them on to the property ladder by offering homes at a discount of at least 30% compared with the market price.

However, local authorities will be able to offer a bigger discount – either 40% or 50% – “if they can demonstrate a need for this”.

Crucially, the discount will be passed on with the sale of the property to future first-time buyers, meaning homes will always be sold below market value, thereby “benefiting local communities, keyworkers, and families for generations to come”, the government said.

“The scheme will support local people who struggle to afford market prices in their area, but want to stay in the communities where they live and work,” the housing ministry said.

First Homes is the latest initiative aimed at tackling the challenges of getting on the property ladder and follows a government guarantee scheme for 95% mortgages.

Years of rising prices have put home ownership out of reach for many and the current housing boom – fuelled by stamp duty tax breaks – has led to double-digit annual price growth, meaning that many would-be buyers have been left behind once again.

The scheme is for first-time buyers only; households with a combined annual income of more than £80,000 – or £90,000 in Greater London – cannot apply. Local councils will be able to bring in their own requirements such as prioritising keyworkers or local people.

There are also price caps: after the discount has been applied, the purchaser cannot be required to pay more than £250,000, or £420,000 in Greater London. However, councils will be able to make the case for imposing lower price caps.

The initial First Homes properties went on the market on Friday as part of the opening phase of an early delivery project in Bolsover, Derbyshire.

More new homes will be offered to first-time buyers under the scheme across the country in the coming weeks. The government said it would be funding a further 1,500 homes which will come on to the market from the autumn, and plans to have “at least 10,000 homes a year being delivered in the years ahead, and more if there is demand”.

Those who can afford to buy a First Home without a mortgage will not be eligible, and there are measures aimed at preventing people buying the homes purely as an investment.

With the property website Rightmove putting the current average asking price for first-time buyers in Great Britain at £205,925, some buyers using the scheme could save £100,000 or more.

However, Tim Bannister, Rightmove’s director of property data, said: “There’s likely to be a scramble for properties under this scheme as they become available, especially as we’ve already seen an influx of first-time buyers enter the market recently, helped by more lower deposit mortgages being available.”

Robert Jenrick, the housing secretary, said: “First Homes will offer a realistic and affordable route into home ownership for even more people who want to own their own home.”
Newsletter

Related Articles

0:00
0:00
Close
Weight-Loss Drug Boom Tests the Limits of Prescription Advertising Rules
Trump Keeps Hegseth at Pentagon While Leaving Door Open for DeSantis
UK Clears Paramount’s Warner Bros. Discovery Deal, but US Trial Looms
UK Prosecutors Add 38 Charges Against Andrew and Tristan Tate
Taiwan’s President Joins Wartime Command Drill as China Pressure Grows
Saudi Arabia, Turkey and Pakistan Sign Mutual-Defence Pact
Trump-Era Policy Shifts Test the Boundaries of U.S. Institutions
UK Drought Cuts Harvests and Raises Food-Security Fears
Ukraine Tells Senate Republicans Its Drone War Offers a Blueprint for America
HMRC’s 2029 Tax Shift Could Overlap Old and New Self-Assessment Bills
Thetford Disorder Prompts Expanded Police Powers Amid Asylum-Housing Protests
Cambridge Faces Calls for Independent Review of Jason Arday Appointment
Scotland’s ‘Cock of the North’ Woodland Is Being Felled After Wind Damage
Reform UK and Greens Unite Against Vast Solar Plans for Kent Marshland
New Zealand Draws Wealthy Americans With Revamped Investor Visa
Senate Panel Votes to Hold Anthony Fauci in Contempt After Fifth Amendment Testimony
Cambridge Professor Jason Arday Resigns as University Opens Inquiry Into His Credentials
Manchester Power Failure Disrupts Trains Across North West Into Friday
UK Fashion and Tourism Sectors Prepare for Strong Summer and Autumn Activity
London Residents Seek Appeal Against Approval for Chinese Super-Embassy Development
UK Environment Officials Issue Biosecurity Alert Over Rising Bluetongue Cases in Livestock
UK Charity Regulator Opens Investigations Into Donations Linked to Israeli Settlements
Gatwick Expansion and Chinese Embassy Plans Highlight Growing UK Infrastructure Disputes
UK Agriculture Authorities Warn of Rising Bluetongue Virus Cases Among Sheep Farms
UK Watchdog Finds Electronic Monitoring Failures Leaving Some Offenders Without Timely Alerts
Metropolitan Police Investigate Covent Garden Knife Attack That Injured Four Men
UK Government Confirms Severe Terror Threat Level as Prevent Programme Expands
Diageo Plans Guinness Expansion While Cutting Jobs Through Global Restructuring Programme
Bank of England Keeps UK Borrowing Costs Stable While Markets Await Future Rate Cuts
Gatwick Airport Wins Approval for Second Runway Expansion After Legal Challenges Fail
Apple Challenges UK Government Over Demand for Access to Encrypted iCloud Data
London Approves First Autonomous Taxi Licences for Wayve and Uber Passenger Trials
UK Artificial Intelligence Safety Institute Finds Advanced AI Models Showing Deceptive Behaviour in Security Tests
UK Small Boat Channel Crossings Fall Forty-Three Percent as Government Highlights France Cooperation
UK Government Plans Procurement Reforms to Boost British Jobs and Domestic Steel Supply Chains
Bank of England Holds Interest Rates at Three Point Seven Percent as Inflation Stays Above Target
EY Raises UK 2026 Growth Forecast to Zero Point Nine Percent as Energy Risks Remain a Concern
UK Artificial Intelligence Regulation and Public Infrastructure Investment Remain Key Policy Focus Areas
Kemi Badenoch Faces Criticism Over Appointment of Former Neo-Nazi Linked Figure to Advisory Role
AG Barr Reports £10 Million Sales Loss After Supply Chain and Planning Failures
UK Government Fast-Tracks Specialist Care Pathways for Motor Neurone Disease Patients
UK Government Connects More Than 60,000 Rural Homes and Businesses to Gigabit Broadband
Next Raises Full-Year Profit Forecast After Strong Summer Sales
Metropolitan Police Arrest Woman After Four Men Stabbed in Central London’s Covent Garden Area
UK Procurement Reform and Infrastructure Spending Signal New Focus on Regional Economic Growth
UK Government Expands Global Talent Visa Access for International Researchers and Innovators
NHS Launches £343 Million Expansion of Community Mental Health Centres Across England
UK Treasury Explores Higher Borrowing Capacity for Infrastructure and Housing Investment
UK Cabinet Office Reforms Procurement Rules to Direct £90 Billion of Public Spending Toward Jobs and Skills
UK Government Considers Public Inquiry Into Jeffrey Epstein’s Activities and Possible Institutional Failures
×