London Daily

Focus on the big picture.
Friday, Mar 06, 2026

Elon Musk says his dog is now Twitter's CEO - as company's name gets quietly changed

Elon Musk says his dog is now Twitter's CEO - as company's name gets quietly changed

Prior to his takeover, Elon Musk spoke of an ambition to turn Twitter into "X, the everything app". According to a court document filed in California, and a subsequent tweet by Musk, that plan is beginning to take shape.

Elon Musk has said his dog has replaced him as Twitter's chief executive after appearing to back away from a pledge to step down.

The billionaire SpaceX boss took over the day-to-day running of the social media platform after buying it for $44bn (£38bn) last October.

After a tumultuous start to his tenure, which included thousands of staff sacked and warnings from regulators, Musk appeared to commit to quitting as CEO.

He set a Twitter poll in motion last December, writing: "Should I step down as head of Twitter? I will abide by the results of this poll."

Reminded of the pledge during an impromptu live BBC interview on Tuesday, Musk said: "I did stand down. I keep telling you I'm not the CEO of Twitter, my dog is the CEO of Twitter."

Musk, 51, has regularly made light of the controversy surrounding his stewardship of Twitter, and recently replaced its recognisable bird logo with the icon of cryptocurrency Dogecoin - a Shiba Inu like his dog Floki.

The "w" in Twitter was also removed from signage outside the company's San Francisco headquarters.

Musk's rare interview

Musk's BBC interview was broadcast in a Twitter Spaces call, and came after the broadcaster objected to being labelled "government-funded media" on the platform.

The BBC said it was arranged at short notice and took place at the firm's HQ.

Musk is regularly critical of media outlets, and recently removed The New York Times' verification tick after the newspaper said it would not pay to keep it.

Accounts will soon have to be signed up to subscription service Twitter Blue to have a blue checkmark.

After numerous false starts, Musk has said legacy checkmarks will finally be removed on 20 April. Journalists are among the accounts set to be impacted.


 Running Twitter 'a rollercoaster'

Having remained CEO, Musk admitted running Twitter had been "quite a rollercoaster" - and suggested he only went through with the takeover because a judge would have forced him to.

Musk had tried to back out after making his initial offer in April 2022, prompting Twitter to sue.

He said he has around 1,500 employees left after last year's mass lay-offs. Among those let go were engineers responsible for preventing service outages, sources told Reuters news agency.

Twitter has suffered several bugs and outages since the turn of the year, according to internet watchdog group NetBlocks, but Musk said any problems had not lasted long.

Musk also rejected claims that there had been a rise in hate speech and misinformation on Twitter.

Is a new name imminent?

The interview came as it emerged Twitter Inc no longer exists as a company.

According to a court document filed in California, it has been merged into a firm dubbed X Corp.

Musk appeared to confirm the move by tweeting an "X".

 Prior to his takeover, Musk spoke of an ambition to turn Twitter into "X, the everything app".

The vague idea has been compared China's WeChat, which combines features such as messaging, a marketplace, and public Twitter-style posts into one place.

Newsletter

Related Articles

0:00
0:00
Close
Starmer Defends UK Role in Iran Conflict After Renewed Criticism from President Trump
Blue Owl Reveals £36 Million Exposure After Collapse of UK Lender Serving Wealthy Clients
UK Asylum Reform Plan Triggers Fierce Debate Over Border Control and Humanitarian Impact
US Stealth Bombers Head to UK Base as Trump Issues Stark Warning to Iran
UK Deputy Prime Minister Says Legal Case Could Exist for British Strikes on Iranian Missile Sites
Investigators Link Mysterious Parcel Fires Across Europe to Russian Intelligence Operation
Debate Intensifies Over Britain’s Legal Justification for US Military Operations Launched From UK Bases
Britain Faces Heightened Energy Price Risks as Iran-Linked Tensions Threaten Global Oil and Gas Supplies
British Counter-Terror Police Arrest Four Suspected of Spying on Jewish Community for Iran
Axel Springer Agrees $770 Million Deal to Acquire Britain’s Daily Telegraph
Iceland Supermarket Drops Trademark Challenge Against Icelandic Government in Long-Running Naming Dispute
UK Defence Secretary Visits Cyprus Following Scrutiny of Britain’s Response to Drone Attacks
Questions Grow Over Britain’s Military Readiness as Response to Iran Conflict Draws Scrutiny
UK Offers Failed Asylum Seeker Families Up to Forty Thousand Pounds to Leave Voluntarily
Saharan Dust Could Bring ‘Blood Rain’ to Parts of the UK as Weather Systems Shift
UK Deploys Additional Typhoon Fighter Jets to Qatar and Helicopters to Cyprus Amid Rising Middle East Tensions
Experts Urge Britain to Accelerate Renewable Energy Push as Global Conflicts Drive Up Costs
British Public Shows Strong Reluctance to Join Wider War in Iran
First UK Evacuation Flight Departs Middle East After Lengthy Delay
United Kingdom Imposes New Visa Requirements on Travelers from St. Lucia and Nicaragua
Iran Conflict Strains U.S.–U.K. Alliance as Trump and Starmer Clash Over Military Strategy
UK Interest Rates Could Rise Above Four Percent Again if Energy Shock Continues, Think Tank Warns
Starmer Defends Britain’s Iran Strategy as Badenoch Urges Stronger Military Support
Labour MP Says She Saw No Sign Husband Broke Law After Arrest in China Espionage Investigation
UK Jobless Rate Overtakes Italy’s for First Time in Years as Labour Market Weakens
United Kingdom Suspends Student Visas for Four Countries in Unprecedented Immigration Move
Campaigners Warn UK Student Visa Ban Could Push Migrants Toward Dangerous Channel Crossings
First U.K. Charter Flight for Stranded Nationals Set to Depart Oman Amid Middle East Crisis
France and United Kingdom Deploy Warships to Eastern Mediterranean as Middle East Conflict Escalates
U.K. Arrests Three Men Including Lawmaker’s Partner in Suspected China Espionage Investigation
Trump Says UK–US ‘Special Relationship’ Is Diminished Amid Middle East Dispute
UK Economic Forecasts Face Fresh Strain from Middle East Conflict and Rising Energy Costs
UK Reaffirms Close US Ties After Trump’s Public Criticism
Reeves Stresses Stability and Fiscal Discipline in UK Budget Update as Growth Outlook Shifts
UK Deploys Royal Navy Destroyer HMS Dragon to Cyprus After Drone Strike on RAF Base
Green Party Surges Past Labour in New UK Poll as Traditional Party Support Crumbles
Majority of Britons Oppose U.S. Use of UK Military Bases in Iran Conflict
UK Intensifies Evacuation Efforts from Oman, Working with Airlines to Boost Flight Capacity
Trump Condemns UK and Spain in Unusually Sharp Rift Over Iran Military Action
Trump Repeats UK Claims That Diverge from Verified Facts Amid Diplomatic Strain
UK Arrests Prominent Figures Linked to Epstein Network as Questions Mount Over US Action
Trump Says UK ‘Took Far Too Long’ to Approve Use of Airbases for Iran Strikes
Scope of Britain’s Role in the Expanding Middle East Conflict Comes Under Scrutiny
Trump Says He Is ‘Very Disappointed’ in Starmer Over Iran Comments
U.S. Embassy in Riyadh Struck by Drones Amid Escalating Iran Conflict
Starmer Confronts Strategic Test After Drone Strike Near British Base in Cyprus
Rolls-Royce Chief Signals Openness to Germany Joining UK-Led Fighter Jet Programme
UK Stocks Slip as Escalating Iran Conflict Triggers Global Market Selloff
UK Overhauls Asylum System to Make Refugee Status Temporary
Starmer Warns of ‘Reckless’ Iranian Strikes Amid Escalating Regional Tensions
×