London Daily

Focus on the big picture.
Saturday, Dec 13, 2025

Elon Musk says his dog is now Twitter's CEO - as company's name gets quietly changed

Elon Musk says his dog is now Twitter's CEO - as company's name gets quietly changed

Prior to his takeover, Elon Musk spoke of an ambition to turn Twitter into "X, the everything app". According to a court document filed in California, and a subsequent tweet by Musk, that plan is beginning to take shape.

Elon Musk has said his dog has replaced him as Twitter's chief executive after appearing to back away from a pledge to step down.

The billionaire SpaceX boss took over the day-to-day running of the social media platform after buying it for $44bn (£38bn) last October.

After a tumultuous start to his tenure, which included thousands of staff sacked and warnings from regulators, Musk appeared to commit to quitting as CEO.

He set a Twitter poll in motion last December, writing: "Should I step down as head of Twitter? I will abide by the results of this poll."

Reminded of the pledge during an impromptu live BBC interview on Tuesday, Musk said: "I did stand down. I keep telling you I'm not the CEO of Twitter, my dog is the CEO of Twitter."

Musk, 51, has regularly made light of the controversy surrounding his stewardship of Twitter, and recently replaced its recognisable bird logo with the icon of cryptocurrency Dogecoin - a Shiba Inu like his dog Floki.

The "w" in Twitter was also removed from signage outside the company's San Francisco headquarters.

Musk's rare interview

Musk's BBC interview was broadcast in a Twitter Spaces call, and came after the broadcaster objected to being labelled "government-funded media" on the platform.

The BBC said it was arranged at short notice and took place at the firm's HQ.

Musk is regularly critical of media outlets, and recently removed The New York Times' verification tick after the newspaper said it would not pay to keep it.

Accounts will soon have to be signed up to subscription service Twitter Blue to have a blue checkmark.

After numerous false starts, Musk has said legacy checkmarks will finally be removed on 20 April. Journalists are among the accounts set to be impacted.


 Running Twitter 'a rollercoaster'

Having remained CEO, Musk admitted running Twitter had been "quite a rollercoaster" - and suggested he only went through with the takeover because a judge would have forced him to.

Musk had tried to back out after making his initial offer in April 2022, prompting Twitter to sue.

He said he has around 1,500 employees left after last year's mass lay-offs. Among those let go were engineers responsible for preventing service outages, sources told Reuters news agency.

Twitter has suffered several bugs and outages since the turn of the year, according to internet watchdog group NetBlocks, but Musk said any problems had not lasted long.

Musk also rejected claims that there had been a rise in hate speech and misinformation on Twitter.

Is a new name imminent?

The interview came as it emerged Twitter Inc no longer exists as a company.

According to a court document filed in California, it has been merged into a firm dubbed X Corp.

Musk appeared to confirm the move by tweeting an "X".

 Prior to his takeover, Musk spoke of an ambition to turn Twitter into "X, the everything app".

The vague idea has been compared China's WeChat, which combines features such as messaging, a marketplace, and public Twitter-style posts into one place.

Newsletter

Related Articles

0:00
0:00
Close
UK Government Declines to Comment After ICC Prosecutor Alleges Britain Threatened to Defund Court Over Israel Arrest Warrant
Apple Shutters All Retail Stores in the United Kingdom Under New National COVID-19 Lockdown
US–UK Technology Partnership Strains as Key Trade Disagreements Emerge
UK Police Confirm No Further Action Over Allegation That Andrew Asked Bodyguard to Investigate Virginia Giuffre
Giuffre Family Expresses Deep Disappointment as UK Police Decline New Inquiry Into Andrew Mountbatten-Windsor Claims
Transatlantic Trade Ambitions Hit a Snag as UK–US Deal Faces Emerging Challenges
Ex-ICC Prosecutor Alleges UK Threatened to Withdraw Funding Over Netanyahu Arrest Warrant Bid
UK Disciplinary Tribunal Clears Carter-Ruck Lawyer of Misconduct in OneCoin Case
‘Pink Ladies’ Emerge as Prominent Face of UK Anti-Immigration Protests
Nigel Farage Says Reform UK Has Become Britain’s Largest Party as Labour Membership Falls Sharply
Google DeepMind and UK Government Launch First Automated AI Lab to Accelerate Scientific Discovery
UK Economy Falters Ahead of Budget as Growth Contracts and Confidence Wanes
Australia Approves Increased Foreign Stake in Strategic Defence Shipbuilder
Former UK Prime Minister Boris Johnson proclaims, “For Ukraine, surrendering their land would be a nightmare.”
Microsoft Challenges £2.1 Billion UK Cloud Licensing Lawsuit at Competition Tribunal
Fake Doctor in Uttar Pradesh Accused of Killing Woman After Performing YouTube-Based Surgery
Hackers Are Hiding Malware in Open-Source Tools and IDE Extensions
Traveling to USA? Homeland Security moving toward requiring foreign travelers to share social media history
UK Officials Push Back at Trump Saying European Leaders ‘Talk Too Much’ About Ukraine
UK Warns of Escalating Cyber Assault Linked to Putin’s State-Backed Operations
UK Consumer Spending Falters in November as Households Hold Back Ahead of Budget
UK Orders Fresh Review of Prince Harry’s Security Status After Formal Request
U.S. Authorises Nvidia to Sell H200 AI Chips to China Under Security Controls
Trump in Direct Assault: European Leaders Are Weak, Immigration a Disaster. Russia Is Strong and Big — and Will Win
"App recommendation" or disguised advertisement? ChatGPT Premium users are furious
"The Great Filtering": Australia Blocks Hundreds of Thousands of Minors From Social Networks
Mark Zuckerberg Pulls Back From Metaverse After $70 Billion Loss as Meta Shifts Priorities to AI
Nvidia CEO Says U.S. Data-Center Builds Take Years while China ‘Builds a Hospital in a Weekend’
Indian Airports in Turmoil as IndiGo Cancels Over a Thousand Flights, Stranding Thousands
Hollywood Industry on Edge as Netflix Secures Near-$60 Bln Loan for Warner Bros Takeover
Drugs and Assassinations: The Connection Between the Italian Mafia and Football Ultras
Hollywood megadeal: Netflix acquires Warner Bros. Discovery for 83 billion dollars
The Disregard for a Europe ‘in Danger of Erasure,’ the Shift Toward Russia: Trump’s Strategic Policy Document
Two and a Half Weeks After the Major Outage: A Cloudflare Malfunction Brings Down Multiple Sites
UK data-regulator demands urgent clarity on racial bias in police facial-recognition systems
Labour Uses Biscuits to Explain UK Debt — MPs Lean Into Social Media to Reach New Audiences
German President Lays Wreath at Coventry as UK-Germany Reaffirm Unity Against Russia’s Threat
UK Inquiry Finds Putin ‘Morally Responsible’ for 2018 Novichok Death — London Imposes Broad Sanctions on GRU
India backs down on plan to mandate government “Sanchar Saathi” app on all smartphones
King Charles Welcomes German President Steinmeier to UK in First State Visit by Berlin in 27 Years
UK Plans Major Cutback to Jury Trials as Crown Court Backlog Nears 80,000
UK Government to Significantly Limit Jury Trials in England and Wales
U.S. and U.K. Seal Drug-Pricing Deal: Britain Agrees to Pay More, U.S. Lifts Tariffs
UK Postpones Decision Yet Again on China’s Proposed Mega-Embassy in London
Head of UK Budget Watchdog Resigns After Premature Leak of Reeves’ Budget Report
Car-sharing giant Zipcar to exit UK market by end of 2025
Reports of Widespread Drone Deployment Raise Privacy and Security Questions in the UK
UK Signals Security Concerns Over China While Pursuing Stronger Trade Links
Google warns of AI “irrationality” just as Gemini 3 launch rattles markets
Top Consultancies Freeze Starting Salaries as AI Threatens ‘Pyramid’ Model
×