London Daily

Focus on the big picture.
Thursday, Jul 10, 2025

Elon Musk says his dog is now Twitter's CEO - as company's name gets quietly changed

Elon Musk says his dog is now Twitter's CEO - as company's name gets quietly changed

Prior to his takeover, Elon Musk spoke of an ambition to turn Twitter into "X, the everything app". According to a court document filed in California, and a subsequent tweet by Musk, that plan is beginning to take shape.

Elon Musk has said his dog has replaced him as Twitter's chief executive after appearing to back away from a pledge to step down.

The billionaire SpaceX boss took over the day-to-day running of the social media platform after buying it for $44bn (£38bn) last October.

After a tumultuous start to his tenure, which included thousands of staff sacked and warnings from regulators, Musk appeared to commit to quitting as CEO.

He set a Twitter poll in motion last December, writing: "Should I step down as head of Twitter? I will abide by the results of this poll."

Reminded of the pledge during an impromptu live BBC interview on Tuesday, Musk said: "I did stand down. I keep telling you I'm not the CEO of Twitter, my dog is the CEO of Twitter."

Musk, 51, has regularly made light of the controversy surrounding his stewardship of Twitter, and recently replaced its recognisable bird logo with the icon of cryptocurrency Dogecoin - a Shiba Inu like his dog Floki.

The "w" in Twitter was also removed from signage outside the company's San Francisco headquarters.

Musk's rare interview

Musk's BBC interview was broadcast in a Twitter Spaces call, and came after the broadcaster objected to being labelled "government-funded media" on the platform.

The BBC said it was arranged at short notice and took place at the firm's HQ.

Musk is regularly critical of media outlets, and recently removed The New York Times' verification tick after the newspaper said it would not pay to keep it.

Accounts will soon have to be signed up to subscription service Twitter Blue to have a blue checkmark.

After numerous false starts, Musk has said legacy checkmarks will finally be removed on 20 April. Journalists are among the accounts set to be impacted.


 Running Twitter 'a rollercoaster'

Having remained CEO, Musk admitted running Twitter had been "quite a rollercoaster" - and suggested he only went through with the takeover because a judge would have forced him to.

Musk had tried to back out after making his initial offer in April 2022, prompting Twitter to sue.

He said he has around 1,500 employees left after last year's mass lay-offs. Among those let go were engineers responsible for preventing service outages, sources told Reuters news agency.

Twitter has suffered several bugs and outages since the turn of the year, according to internet watchdog group NetBlocks, but Musk said any problems had not lasted long.

Musk also rejected claims that there had been a rise in hate speech and misinformation on Twitter.

Is a new name imminent?

The interview came as it emerged Twitter Inc no longer exists as a company.

According to a court document filed in California, it has been merged into a firm dubbed X Corp.

Musk appeared to confirm the move by tweeting an "X".

 Prior to his takeover, Musk spoke of an ambition to turn Twitter into "X, the everything app".

The vague idea has been compared China's WeChat, which combines features such as messaging, a marketplace, and public Twitter-style posts into one place.

Newsletter

Related Articles

0:00
0:00
Close
Severe Heatwave Claims 2,300 Lives Across Europe
NVIDIA Achieves Historic Milestone as First Company Valued at $4 Trillion
Declining Beer Consumption Signals Cultural Shift in Germany
Linda Yaccarino Steps Down as CEO of X After Two Years
US Imposes New Tariffs on Brazilian Exports Amid Political Tensions
Azerbaijan and Armenia are on the brink of a historic peace deal.
Emails Leaked: How Passenger Luggage Became a Side Income for Airport Workers
Polish MEP: “Dear Leftists - China is laughing at you, Russia is laughing, India is laughing”
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Weinstein Victim’s Lawyer Says MeToo Movement Still Strong
U.S. Enacts Sweeping Tax and Spending Legislation Amid Trade Policy Shifts
Football Mourns as Diogo Jota and Brother André Silva Laid to Rest in Portugal
Labour Expected to Withdraw Support for Special Needs Funding Model
Leaked Audio Reveals Tory Aide Defending DEI Record
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
London Stock Exchange Faces Historic Low in Initial Public Offerings
A new online platform has emerged in the United Kingdom, specifically targeting Muslim men seeking virgin brides
Trump Celebrates Independence Day with B-2 Flyover and Signs Controversial Legislation
Boris Johnson Urges Conservatives to Ignore Farage
SNP Ordered to Update Single-Sex Space Guidance Within Days
Starmer Set to Reject Calls for Wealth Taxes
Stolen Century-Old Rolls-Royce Recovered After Hotel Theft
Macron Presses Starmer to Recognise Palestinian State
Labour Delayed Palestine Action Ban Over Riot Concerns
Swinney’s Tax Comments ‘Offensive to Scots’, Say Tories
High Street Retailers to Enforce Bans on Serial Shoplifters
Music Banned by Henry VIII to Be Performed After 500 Years
Steve Coogan Says Working Class Is Being ‘Ethnically Cleansed’
Home Office Admits Uncertainty Over Visa Overstayer Numbers
JD Vance Questions Mandelson Over Reform Party’s Rising Popularity
Macron to Receive Windsor Carriage Ride in Royal Gesture
Labour Accused of ‘Hammering’ Scots During First Year in Power
BBC Head of Music Stood Down Amid Bob Vylan Controversy
Corbyn Eyes Hard-Left Challenge to Starmer’s Leadership
London Tube Trains Suspended After Major Fire Erupts Nearby
Richard Kemp: I Felt Safer in Israel Under Attack Than in the UK
Cyclist Says Police Cited Human Rights Act for Riding No-Handed
China’s Central Bank Consults European Peers on Low-Rate Strategies
AI Raises Alarms Over Long-Term Job Security
Saudi Arabia Maintains Ties with Iran Despite Israel Conflict
Musk Battles to Protect Tesla Amid Trump Policy Threats
Air France-KLM Acquires Majority Stake in Scandinavian Airlines
UK Educators Sound Alarm on Declining Child Literacy
Shein Fined €40 Million in France Over Misleading Discounts
Brazil’s Lula Visits Kirchner During Argentina House Arrest
Trump Scores Legislative Win as House Passes Tax Reform Bill
Keir Starmer Faces Criticism After Rocky First Year in Power
DJI Launches Heavy-Duty Coaxial Quadcopter with 80 kg Lift Capacity
U.S. Senate Approves Major Legislation Dubbed the 'Big Beautiful Bill'
Largest Healthcare Fraud Takedown in U.S. History Announced by DOJ
×