London Daily

Focus on the big picture.
Tuesday, Sep 29, 2026

Elon Musk says his dog is now Twitter's CEO - as company's name gets quietly changed

Elon Musk says his dog is now Twitter's CEO - as company's name gets quietly changed

Prior to his takeover, Elon Musk spoke of an ambition to turn Twitter into "X, the everything app". According to a court document filed in California, and a subsequent tweet by Musk, that plan is beginning to take shape.

Elon Musk has said his dog has replaced him as Twitter's chief executive after appearing to back away from a pledge to step down.

The billionaire SpaceX boss took over the day-to-day running of the social media platform after buying it for $44bn (£38bn) last October.

After a tumultuous start to his tenure, which included thousands of staff sacked and warnings from regulators, Musk appeared to commit to quitting as CEO.

He set a Twitter poll in motion last December, writing: "Should I step down as head of Twitter? I will abide by the results of this poll."

Reminded of the pledge during an impromptu live BBC interview on Tuesday, Musk said: "I did stand down. I keep telling you I'm not the CEO of Twitter, my dog is the CEO of Twitter."

Musk, 51, has regularly made light of the controversy surrounding his stewardship of Twitter, and recently replaced its recognisable bird logo with the icon of cryptocurrency Dogecoin - a Shiba Inu like his dog Floki.

The "w" in Twitter was also removed from signage outside the company's San Francisco headquarters.

Musk's rare interview

Musk's BBC interview was broadcast in a Twitter Spaces call, and came after the broadcaster objected to being labelled "government-funded media" on the platform.

The BBC said it was arranged at short notice and took place at the firm's HQ.

Musk is regularly critical of media outlets, and recently removed The New York Times' verification tick after the newspaper said it would not pay to keep it.

Accounts will soon have to be signed up to subscription service Twitter Blue to have a blue checkmark.

After numerous false starts, Musk has said legacy checkmarks will finally be removed on 20 April. Journalists are among the accounts set to be impacted.


 Running Twitter 'a rollercoaster'

Having remained CEO, Musk admitted running Twitter had been "quite a rollercoaster" - and suggested he only went through with the takeover because a judge would have forced him to.

Musk had tried to back out after making his initial offer in April 2022, prompting Twitter to sue.

He said he has around 1,500 employees left after last year's mass lay-offs. Among those let go were engineers responsible for preventing service outages, sources told Reuters news agency.

Twitter has suffered several bugs and outages since the turn of the year, according to internet watchdog group NetBlocks, but Musk said any problems had not lasted long.

Musk also rejected claims that there had been a rise in hate speech and misinformation on Twitter.

Is a new name imminent?

The interview came as it emerged Twitter Inc no longer exists as a company.

According to a court document filed in California, it has been merged into a firm dubbed X Corp.

Musk appeared to confirm the move by tweeting an "X".

 Prior to his takeover, Musk spoke of an ambition to turn Twitter into "X, the everything app".

The vague idea has been compared China's WeChat, which combines features such as messaging, a marketplace, and public Twitter-style posts into one place.

Newsletter

Related Articles

0:00
0:00
Close
Six Flags Permanently Shuts Landmark X2 Roller Coaster Following Safety Scandals
Metropolitan Police Rule Out Terrorism in Golders Green Stabbing Investigation
Lithium-Ion Battery Identified as Cause of Fatal Merseyside House Fire
UK Department Rejects New Sea Use Framework Due to Stakeholder Fatigue
Major Thames Water Pipe Burst Causes School Closures in London
Aldi Commits £900 Million to Expand UK Supermarket Network
Scottish Affairs Committee Warns Skills Shortages Threaten Defence Sector Expansion
Parliamentary Committee Warns Northern Ireland Budget Deadlock is Stalling Economic Growth
NHS Hospitals in England Face Severe Shortages of Essential Medications
Home Secretary Signals Major Overhaul of UK Immigration and Leave to Remain Policies
Chancellor Promises New Job Schemes Alongside Strict Fiscal Discipline
Energy Secretary Proposes Taxpayer-Funded Green Transition and National Electricity Grid
UK Government to Renationalise Avanti West Coast Railway Franchise in March
Prime Minister Andy Burnham Pledges Major Social Care and Infrastructure Reforms
Five Suspects Released on Bail Following Alleged Bomb Plot Near RAF Fairford
UK Diesel Prices Hit Record High of 199p Per Litre
Transport for Wales and Network Rail Complete Electrification of South Wales Metro
Defra Expands Incentives for Sustainable Farming and Biodiversity in England
Northern Ireland Executive Approves Funding Package to Resolve Public Sector Pay Disputes
Universities UK Warns of Financial Insolvency Risks for Higher Education Institutions
UK Prisons Activate Emergency Protocols to Manage Capacity Pressures
UK Government Establishes New Safety Standards for Frontier AI Models
Home Office Tightens Skilled Worker Visa Requirements and Dependent Rules
Ministry of Defence Restructures Royal Navy Frigate Procurement to Prevent Overruns
UK Government Mandates New Housing Targets to Address National Shortage
UK and Scottish Governments Reach Agreement on North Sea Energy Transition
NHS Launches Digital Overhaul to Reduce Surgical Backlogs in England
Bank of England Holds Interest Rates as Service Sector Inflation Persists
UK Chancellor Announces Fiscal Consolidation Measures to Stabilize National Debt
RNLI Chief Executive Condemns Misinformation and Abuse Targeting Volunteer Crews
Metropolitan Police Charge Swindon Man with Assisting Foreign Intelligence Services
British Intelligence Report Warns Environmental Collapse Threatens Global Defense Infrastructure
Conservative Party Rejects New Taxes to Fund UK Social Care Reforms
Labour Government Signals Intent to Ease Residency Restrictions for Foreign Care Workers
Prime Minister Andy Burnham and Norwegian Prime Minister Jonas Støre Meet to Strengthen North Atlantic Defense
UK Government Plans to Revive Equity Loan Scheme to Assist First-Time Home Buyers
Prime Minister Andy Burnham Pledges Radical Reform for UK Utilities and Social Care
UK Treasury Prepares Difficult Autumn Budget Amid High Debt and Energy Volatility
Civil Aviation Authority Launches Review of Air Traffic Systems Following Digital Failure
X Reports First Increase in UK Revenues Following Advertiser Boycott
Shetland Islands Council Approves £400 Million Inter-Island Tunnel Project
Foreign Secretary Ed Miliband Warns Iran Against Hostile Activities on British Soil
UK Ministers Concede Chagos Islands Sovereignty Agreement Terminated After US Opposition
More in Common Poll Projects Hung Parliament with Labour Leading and Reform UK Gains
Prime Minister Andy Burnham Defends Economic Strategy as Public Finances Face Headwinds
Tony Blair Urges Government to Set Long-Term Goal of Rejoining the European Union
Prime Minister Andy Burnham Pledges Universal Free Social Care Funded Through General Taxation
UK Diesel and Petrol Prices Surge Near All-Time Highs Amid Middle East Energy Volatility
Analysis of Reform UK conference highlights deep political divisions over welfare and immigration
Bangladesh garment exports to the United Kingdom reach $915 million in early fiscal year
×