London Daily

Focus on the big picture.
Thursday, Oct 30, 2025

Elon Musk says his dog is now Twitter's CEO - as company's name gets quietly changed

Elon Musk says his dog is now Twitter's CEO - as company's name gets quietly changed

Prior to his takeover, Elon Musk spoke of an ambition to turn Twitter into "X, the everything app". According to a court document filed in California, and a subsequent tweet by Musk, that plan is beginning to take shape.

Elon Musk has said his dog has replaced him as Twitter's chief executive after appearing to back away from a pledge to step down.

The billionaire SpaceX boss took over the day-to-day running of the social media platform after buying it for $44bn (£38bn) last October.

After a tumultuous start to his tenure, which included thousands of staff sacked and warnings from regulators, Musk appeared to commit to quitting as CEO.

He set a Twitter poll in motion last December, writing: "Should I step down as head of Twitter? I will abide by the results of this poll."

Reminded of the pledge during an impromptu live BBC interview on Tuesday, Musk said: "I did stand down. I keep telling you I'm not the CEO of Twitter, my dog is the CEO of Twitter."

Musk, 51, has regularly made light of the controversy surrounding his stewardship of Twitter, and recently replaced its recognisable bird logo with the icon of cryptocurrency Dogecoin - a Shiba Inu like his dog Floki.

The "w" in Twitter was also removed from signage outside the company's San Francisco headquarters.

Musk's rare interview

Musk's BBC interview was broadcast in a Twitter Spaces call, and came after the broadcaster objected to being labelled "government-funded media" on the platform.

The BBC said it was arranged at short notice and took place at the firm's HQ.

Musk is regularly critical of media outlets, and recently removed The New York Times' verification tick after the newspaper said it would not pay to keep it.

Accounts will soon have to be signed up to subscription service Twitter Blue to have a blue checkmark.

After numerous false starts, Musk has said legacy checkmarks will finally be removed on 20 April. Journalists are among the accounts set to be impacted.


 Running Twitter 'a rollercoaster'

Having remained CEO, Musk admitted running Twitter had been "quite a rollercoaster" - and suggested he only went through with the takeover because a judge would have forced him to.

Musk had tried to back out after making his initial offer in April 2022, prompting Twitter to sue.

He said he has around 1,500 employees left after last year's mass lay-offs. Among those let go were engineers responsible for preventing service outages, sources told Reuters news agency.

Twitter has suffered several bugs and outages since the turn of the year, according to internet watchdog group NetBlocks, but Musk said any problems had not lasted long.

Musk also rejected claims that there had been a rise in hate speech and misinformation on Twitter.

Is a new name imminent?

The interview came as it emerged Twitter Inc no longer exists as a company.

According to a court document filed in California, it has been merged into a firm dubbed X Corp.

Musk appeared to confirm the move by tweeting an "X".

 Prior to his takeover, Musk spoke of an ambition to turn Twitter into "X, the everything app".

The vague idea has been compared China's WeChat, which combines features such as messaging, a marketplace, and public Twitter-style posts into one place.

Newsletter

Related Articles

0:00
0:00
Close
UK and Vietnam Sign Landmark Migration Deal to Fast-Track Returns of Irregular Arrivals
UK Drug-Pricing Overhaul Essential for Life-Sciences Ambition, Says GSK Chief
Princesses Beatrice and Eugenie Temporarily Leave the UK Amid Their Parents’ Royal Fallout
UK Weighs Early End to Oil and Gas Windfall Tax as Reeves Seeks Investment Commitments
UK Retail Inflation Slows as Shop Prices Fall for First Time Since Spring
Next Raises Full-Year Profit Guidance After Strong Third-Quarter Performance
Reform UK’s Lee Anderson Admits to 'Gaming' Benefits System While Advocating Crackdown
United States and South Korea Conclude Major Trade Accord Worth $350 Billion
Hurricane Melissa Strikes Cuba After Devastating Jamaica With Record Winds
Vice President Vance to Headline Turning Point USA Campus Event at Ole Miss
U.S. Targets Maritime Narco-Routes While Border Pressure to Mexico Remains Limited
Bill Gates at 70: “I Have a Real Fear of Artificial Intelligence – and Also Regret”
Elon Musk Unveils Grokipedia: An AI-Driven Alternative to Wikipedia
Saudi Arabia Unveils Vision for First-Ever "Sky Stadium" Suspended Over Desert Floor
Amazon Announces 14 000 Corporate Job Cuts as AI Investment Accelerates
UK Shop Prices Fall for First Time Since March, Food Leads the Decline
London Stock Exchange Group ADR (LNSTY) Earns Zacks Rank #1 Upgrade on Rising Earnings Outlook
Soap legend Tony Adams, long-time star of Crossroads, dies at 84
Rachel Reeves Signals Tax Increases Ahead of November Budget Amid £20-50 Billion Fiscal Gap
NatWest Past Gains of 314% Spotlight Opportunity — But Some Key Risks Remain
UK Launches ‘Golden Age’ of Nuclear with £38 Billion Sizewell C Approval
UK Announces £1.08 Billion Budget for Offshore Wind Auction to Boost 2030 Capacity
UK Seeks Steel Alliance with EU and US to Counter China’s Over-Capacity
UK Struggles to Balance China as Both Strategic Threat and Valued Trading Partner
Argentina’s Markets Surge as Milei’s Party Secures Major Win
British Journalist Sami Hamdi Detained by U.S. Authorities After Visa Revocation Amid Israel-Gaza Commentary
King Charles Unveils UK’s First LGBT+ Armed Forces Memorial at National Memorial Arboretum
At ninety-two and re-elected: Paul Biya secures eighth term in Cameroon amid unrest
Racist Incidents Against UK Nurses Surge by 55%
UK Chancellor Rachel Reeves Cites Shared Concerns With Trump Administration as Foundation for Early US-UK Trade Deal
Essentra plc: A Closer Look at a UK ‘Penny Stock’ Opportunity Amid Market Weakness
U.S. and China Near Deal to Avert Rare-Earth Export Controls Ahead of Trump-Xi Summit
Justin time: Justin Herbert Shields Madison Beer with Impressive Reflex at Lakers Game
Russia’s President Putin Declares Burevestnik Nuclear Cruise Missile Ready for Deployment
Giuffre’s Memoir Alleges Maxwell Claimed Sexual Act with Clooney
House Republicans Move to Strip NYC Mayoral Front-Runner Zohran Mamdani of U.S. Citizenship
Record-High Spoiled Ballots Signal Voter Discontent in Ireland’s 2025 Presidential Election
Philippines’ Taal Volcano Erupts Overnight with 2.4 km Ash Plume
Albania’s Virtual AI 'Minister' Diella Set to 'Birth' Eighty-Three Digital Assistants for MPs
Tesla Unveils Vision for Optimus V3 as ‘Biggest Product of All Time’, Including Surgical Capabilities
Francis Ford Coppola Auctions Luxury Watches After Self-Financed Film Flop
Convicted Sex Offender Mistakenly Freed by UK Prison Service Arrested in London
United States and China Begin Constructive Trade Negotiations Ahead of Trump–Xi Summit
U.S. Treasury Sanctions Colombia’s President Gustavo Petro over Drug-Trafficking Allegations
Miss USA Crowns Nebraska’s Audrey Eckert Amid Leadership Overhaul
‘I Am Not Done’: Kamala Harris Signals Possible 2028 White House Run
NBA Faces Integrity Crisis After Mass Arrests in Gambling Scandal
Swift Heist at the Louvre Sees Eight French Crown Jewels Stolen in Under Seven Minutes
U.S. Halts Trade Talks with Canada After Ontario Ad Using Reagan Voice Triggers Diplomatic Fallout
Microsoft AI CEO: ‘We’re making an AI that you can trust your kids to use’ — but can Microsoft rebuild its own trust before fixing the industry’s?
×