London Daily

Focus on the big picture.
Friday, Aug 22, 2025

Digital Estonia Leads, Serbian Tax Breaks: Meanwhile, in Croatia...

Digital Estonia Leads, Serbian Tax Breaks: Meanwhile, in Croatia...

As Estonia leads the digital revolution in Europe, Serbia announces tax breaks to entice digital nomads. Meanwhile in Croatia... 

There are so many things I love about living in Croatia - the people, the nature, the climate, the food, the wine, the safety, the cheap pints.

And the total absurdity. I genuinely couldn't live anywhere else.

Here we are, fairly well into the 21st century in the rest of Europe, or at least most countries are.

Somewhere up there in northern Europe, a tiny former Soviet republic with no obvious natural resources to turn it into an economic powerhouse, little Estonia leads the way in its digital revolution. Now offering public administration efficiencies we can only dream of in Croatia, those efficiencies have also brought savings equivalent to 2% of GDP. Learn more in Lessons from Estonia: Farewell Uhljebistan, Welcome to the Future?


Could it happen in Croatia? At least a little bit?

I had to laugh today when I saw this on a friend's Facebook timeline, as it just about sums it up. Rimac the superstar, a Croatian company which is taking the world by storm, attracting prestigious foreign investment form the likes of Porsche and Hyundai. Rimac Automobili, one small company started by a 23-year-old which represents the entire car industry of Croatia and which has the world's top names from abroad queueing up to invest. And the Croatian government, propping up things from the past - shipyards, a national airline (here is what happened in Budapest when Malev went bust 7 years ago) and a rusting boat of a former president from a former era.

But if they do insist on such things, could we at least be a little sensible looking to the future in working to attract investment by making laws and taxation competitive?

One area where Croatia has HUGE potential to attract an entirely new industry which could bring more visitors than tourism does currently (and for longer, not only in peak season, and not only on the coast) is the digital nomad revolution. To be clear - as there is some confusion - when talking about digital nomads, I am not referring just to bloggers and influencers (although they are a form of nomad), but people who work remotely online, and who can therefore be anywhere.

People like the Russian/Ukranian couple resident in Munich, but living all over Europe for 10 months of the year. From April to June inclusive, they were enjoying life in Jelsa (and they will return for three months next year). Their daily routine: swim, coffee on the square (Jelsa), work online until lunch (Munich), lunch in a restaurant in Jelsa, back to work online in Munich. After work, another swim and an evening's entertainment in Jelsa.

Working and earning in Munich, spending in Jelsa. 90 days a year.

Newsletter

Related Articles

0:00
0:00
Close
After 200,000 Orders in 2 Minutes: Xiaomi Accelerates Marketing in Europe
Ukraine Declares De Facto War on Hungary and Slovakia with Terror Drone Strikes on Their Gas Lifeline
Animated K-pop Musical ‘KPop Demon Hunters’ Becomes Netflix’s Most-Watched Original Animated Film
New York Appeals Court Voids Nearly $500 Million Civil Fraud Penalty Against Trump While Upholding Fraud Liability
Elon Musk tweeted, “Europe is dying”
Far-Right Activist Convicted of Incitement Changes Gender and Demands: "Send Me to a Women’s Prison" | The Storm in Germany
Hungary Criticizes Ukraine: "Violating Our Sovereignty"
Will this be the first country to return to negative interest rates?
Child-free hotels spark controversy
North Korea is where this 95-year-old wants to die. South Korea won’t let him go. Is this our ally or a human rights enemy?
Hong Kong Launches Regulatory Regime and Trials for HKD-Backed Stablecoins
China rehearses September 3 Victory Day parade as imagery points to ‘loyal wingman’ FH-97 family presence
Trump Called Viktor Orbán: "Why Are You Using the Veto"
Horror in the Skies: Plane Engine Exploded, Passengers Sent Farewell Messages
MSNBC Rebrands as MS NOW Amid Comcast’s Cable Spin-Off
AI in Policing: Draft One Helps Speed Up Reports but Raises Legal and Ethical Concerns
Shame in Norway: Crown Princess’s Son Accused of Four Rapes
Apple Begins Simultaneous iPhone 17 Production in India and China
A Robot to Give Birth: The Chinese Announcement That Shakes the World
Finnish MP Dies by Suicide in Parliament Building
Outrage in the Tennis World After Jannik Sinner’s Withdrawal Storm
William and Kate Are Moving House – and the New Neighbors Were Evicted
Class Action Lawsuit Against Volkswagen: Steering Wheel Switches Cause Accidents
Taylor Swift on the Way to the Super Bowl? All the Clues Stirring Up Fans
Dogfights in the Skies: Airbus on Track to Overtake Boeing and Claim Aviation Supremacy
Tim Cook Promises an AI Revolution at Apple: "One of the Most Significant Technologies of Our Generation"
Apple Expands Social Media Presence in China With RedNote Account Ahead of iPhone 17 Launch
Are AI Data Centres the Infrastructure of the Future or the Next Crisis?
Cambridge Dictionary Adds 'Skibidi,' 'Delulu,' and 'Tradwife' Amid Surge of Online Slang
Bill Barr Testifies No Evidence Implicated Trump in Epstein Case; DOJ Set to Release Records
Zelenskyy Returns to White House Flanked by European Allies as Trump Pressures Land-Swap Deal with Putin
The CEO Who Replaced 80% of Employees for the AI Revolution: "I Would Do It Again"
Emails Worth Billions: How Airlines Generate Huge Profits
Character.ai Bets on Future of AI Companionship
China Ramps Up Tax Crackdown on Overseas Investments
Japanese Office Furniture Maker Expands into Bomb Shelter Market
Intel Shares Surge on Possible U.S. Government Investment
Hurricane Erin Threatens U.S. East Coast with Dangerous Surf
EU Blocks Trade Statement Over Digital Rule Dispute
EU Sends Record Aid as Spain Battles Wildfires
JPMorgan Plans New Canary Wharf Tower
Zelenskyy and his allies say they will press Trump on security guarantees
Beijing is moving into gold and other assets, diversifying away from the dollar
Escalating Clashes in Serbia as Anti-Government Protests Spread Nationwide
The Drought in Britain and the Strange Request from the Government to Delete Old Emails
Category 5 Hurricane in the Caribbean: 'Catastrophic Storm' with Winds of 255 km/h
"No, Thanks": The Mathematical Genius Who Turned Down 1.5 Billion Dollars from Zuckerberg
The surprising hero, the ugly incident, and the criticism despite victory: "Liverpool’s defense exposed in full"
Digital Humans Move Beyond Sci-Fi: From Virtual DJs to AI Customer Agents
YouTube will start using AI to guess your age. If it’s wrong, you’ll have to prove it
×