London Daily

Focus on the big picture.
Saturday, Dec 13, 2025

Digital Estonia Leads, Serbian Tax Breaks: Meanwhile, in Croatia...

Digital Estonia Leads, Serbian Tax Breaks: Meanwhile, in Croatia...

As Estonia leads the digital revolution in Europe, Serbia announces tax breaks to entice digital nomads. Meanwhile in Croatia... 

There are so many things I love about living in Croatia - the people, the nature, the climate, the food, the wine, the safety, the cheap pints.

And the total absurdity. I genuinely couldn't live anywhere else.

Here we are, fairly well into the 21st century in the rest of Europe, or at least most countries are.

Somewhere up there in northern Europe, a tiny former Soviet republic with no obvious natural resources to turn it into an economic powerhouse, little Estonia leads the way in its digital revolution. Now offering public administration efficiencies we can only dream of in Croatia, those efficiencies have also brought savings equivalent to 2% of GDP. Learn more in Lessons from Estonia: Farewell Uhljebistan, Welcome to the Future?


Could it happen in Croatia? At least a little bit?

I had to laugh today when I saw this on a friend's Facebook timeline, as it just about sums it up. Rimac the superstar, a Croatian company which is taking the world by storm, attracting prestigious foreign investment form the likes of Porsche and Hyundai. Rimac Automobili, one small company started by a 23-year-old which represents the entire car industry of Croatia and which has the world's top names from abroad queueing up to invest. And the Croatian government, propping up things from the past - shipyards, a national airline (here is what happened in Budapest when Malev went bust 7 years ago) and a rusting boat of a former president from a former era.

But if they do insist on such things, could we at least be a little sensible looking to the future in working to attract investment by making laws and taxation competitive?

One area where Croatia has HUGE potential to attract an entirely new industry which could bring more visitors than tourism does currently (and for longer, not only in peak season, and not only on the coast) is the digital nomad revolution. To be clear - as there is some confusion - when talking about digital nomads, I am not referring just to bloggers and influencers (although they are a form of nomad), but people who work remotely online, and who can therefore be anywhere.

People like the Russian/Ukranian couple resident in Munich, but living all over Europe for 10 months of the year. From April to June inclusive, they were enjoying life in Jelsa (and they will return for three months next year). Their daily routine: swim, coffee on the square (Jelsa), work online until lunch (Munich), lunch in a restaurant in Jelsa, back to work online in Munich. After work, another swim and an evening's entertainment in Jelsa.

Working and earning in Munich, spending in Jelsa. 90 days a year.

Newsletter

Related Articles

0:00
0:00
Close
Ex-ICC Prosecutor Alleges UK Threatened to Withdraw Funding Over Netanyahu Arrest Warrant Bid
UK Disciplinary Tribunal Clears Carter-Ruck Lawyer of Misconduct in OneCoin Case
‘Pink Ladies’ Emerge as Prominent Face of UK Anti-Immigration Protests
Nigel Farage Says Reform UK Has Become Britain’s Largest Party as Labour Membership Falls Sharply
Google DeepMind and UK Government Launch First Automated AI Lab to Accelerate Scientific Discovery
UK Economy Falters Ahead of Budget as Growth Contracts and Confidence Wanes
Australia Approves Increased Foreign Stake in Strategic Defence Shipbuilder
Former UK Prime Minister Boris Johnson proclaims, “For Ukraine, surrendering their land would be a nightmare.”
Microsoft Challenges £2.1 Billion UK Cloud Licensing Lawsuit at Competition Tribunal
Fake Doctor in Uttar Pradesh Accused of Killing Woman After Performing YouTube-Based Surgery
Hackers Are Hiding Malware in Open-Source Tools and IDE Extensions
Traveling to USA? Homeland Security moving toward requiring foreign travelers to share social media history
UK Officials Push Back at Trump Saying European Leaders ‘Talk Too Much’ About Ukraine
UK Warns of Escalating Cyber Assault Linked to Putin’s State-Backed Operations
UK Consumer Spending Falters in November as Households Hold Back Ahead of Budget
UK Orders Fresh Review of Prince Harry’s Security Status After Formal Request
U.S. Authorises Nvidia to Sell H200 AI Chips to China Under Security Controls
Trump in Direct Assault: European Leaders Are Weak, Immigration a Disaster. Russia Is Strong and Big — and Will Win
"App recommendation" or disguised advertisement? ChatGPT Premium users are furious
"The Great Filtering": Australia Blocks Hundreds of Thousands of Minors From Social Networks
Mark Zuckerberg Pulls Back From Metaverse After $70 Billion Loss as Meta Shifts Priorities to AI
Nvidia CEO Says U.S. Data-Center Builds Take Years while China ‘Builds a Hospital in a Weekend’
Indian Airports in Turmoil as IndiGo Cancels Over a Thousand Flights, Stranding Thousands
Hollywood Industry on Edge as Netflix Secures Near-$60 Bln Loan for Warner Bros Takeover
Drugs and Assassinations: The Connection Between the Italian Mafia and Football Ultras
Hollywood megadeal: Netflix acquires Warner Bros. Discovery for 83 billion dollars
The Disregard for a Europe ‘in Danger of Erasure,’ the Shift Toward Russia: Trump’s Strategic Policy Document
Two and a Half Weeks After the Major Outage: A Cloudflare Malfunction Brings Down Multiple Sites
UK data-regulator demands urgent clarity on racial bias in police facial-recognition systems
Labour Uses Biscuits to Explain UK Debt — MPs Lean Into Social Media to Reach New Audiences
German President Lays Wreath at Coventry as UK-Germany Reaffirm Unity Against Russia’s Threat
UK Inquiry Finds Putin ‘Morally Responsible’ for 2018 Novichok Death — London Imposes Broad Sanctions on GRU
India backs down on plan to mandate government “Sanchar Saathi” app on all smartphones
King Charles Welcomes German President Steinmeier to UK in First State Visit by Berlin in 27 Years
UK Plans Major Cutback to Jury Trials as Crown Court Backlog Nears 80,000
UK Government to Significantly Limit Jury Trials in England and Wales
U.S. and U.K. Seal Drug-Pricing Deal: Britain Agrees to Pay More, U.S. Lifts Tariffs
UK Postpones Decision Yet Again on China’s Proposed Mega-Embassy in London
Head of UK Budget Watchdog Resigns After Premature Leak of Reeves’ Budget Report
Car-sharing giant Zipcar to exit UK market by end of 2025
Reports of Widespread Drone Deployment Raise Privacy and Security Questions in the UK
UK Signals Security Concerns Over China While Pursuing Stronger Trade Links
Google warns of AI “irrationality” just as Gemini 3 launch rattles markets
Top Consultancies Freeze Starting Salaries as AI Threatens ‘Pyramid’ Model
Macron Says Washington Pressuring EU to Delay Enforcement of Digital-Regulation Probes Against Meta, TikTok and X
UK’s DragonFire Laser Downs High-Speed Drones as £316m Deal Speeds Naval Deployment
UK Chancellor Rejects Claims She Misled Public on Fiscal Outlook Ahead of Budget
Starmer Defends Autumn Budget as Finance Chief Faces Accusations of Misleading Public Finances
EU Firms Struggle with 3,000-Hour Paperwork Load — While Automakers Fear De Facto 2030 Petrol Car Ban
White House launches ‘Hall of Shame’ site to publicly condemn media outlets for alleged bias
×