London Daily

Focus on the big picture.
Saturday, Jan 24, 2026

Decoding the Queen's colorful style

Decoding the Queen's colorful style

As Britain's longest-reigning monarch, the Queen is both a cherished and consistent part of public life -- her image synonymous with stability and tradition to the British people.

When masses gather and wait dutifully to catch a glimpse of Her Majesty, the color she steps out in is more important than you might think, too. Standing at 5 feet 3 inches, vivid hues like yellow, fuschia, purple, chartreuse and periwinkle make her easier to spot in large crowds. The Queen's bold wardrobe is so distinctive, it has spawned entire books dedicated to recording each beaming outfit. In "Our Rainbow Queen," Welsh journalist Sali Hughes notes Her
Majesty's color wheel considerations: "(she) won't wear green to grassy venues, nor dark colours against dark upholstery."

The monarch's commitment to a vibrant color palette is a sign of respect for those who take the time to support her in person. "She needs to stand out for people to be able to say 'I saw the Queen,'" says Sophie Rhys-Jones, the Countess of Wessex, in the 2016 documentary "The Queen at 90."

The Queen's official 90th birthday at The Mall on June 11, 2016 in London, England.


There is an art to dressing one of the most photographed women in history. Over her 60 year reign the Queen has amassed an army of staffers, but few have been trusted with the task of royal dressmaker. British designers Norman Hartnell, Hardy Amies, Stewart Parvin and Angela Kelly have all helped develop her style -- steering clear of trend cycles that can quickly fall out of favor.

Kelly -- the Queen's sartorial adviser for almost three decades and a close confidante -- has created an air-tight formula that ensures every one of the her 300 annual engagements hits the mark. From fail-safe weighted hem-lines and wager-worthy hats, to extensively researched weather forecasts and local customs -- the Queen's outfits are nothing if not judicious.

The Queen during a visit to The Royal Australian Air Force Memorial on March 31, 2021 near Egham, England.


"Our role as her dressers is to ensure that Her Majesty is appropriately attired for each occasion," writes Angela Kelly in her 2019 monarch-approved memoir, "The Other Side of the Coin."

"I look for movement with soft light materials, and might even switch on a fan to see how they behave in a breeze...As the light changes, or when Her Majesty moves to an interior space, this will have an effect on the color and texture of the fabric, and this must be taken into account."

Her Majesty carrying her trusty Launer handbag while visiting Balmoral, Scotland in 1974.


Her monochromatic looks are typically decorated with a three-strand pearl necklace and a sparkling antique brooch set in either gold or silver, while a glossy Launer handbag can usually be found in the crook of her elbow. Not only do these mainstay accessories bring a sense of occasion to the Queen's ensembles, they are a kind of sartorial crest on-lookers have come to expect and dissect -- with many eager to unearth sentimental stories behind each item. Take, for example, the hand-painted Centenary Rose Brooch commissioned by the Queen as a 100th birthday gift for the Queen Mother, which she in turn wore during a Christmas broadcast less than a year later after her mother passed.

Her Majesty horse riding in Windsor Home Park over the UK's May bank holiday weekend.


For languid afternoons spent walking the grounds of the Balmoral Estate in Scotland, the Queen is quick to switch out of her color block couture and into muted country wear made of tweed and tartan. Her off-duty attire is of equal importance, and often sets the mood for political arrangements. In 2016, when the Obamas arrived at Windsor Castle to meet Her Majesty for the third time, the Queen wore a silk scarf fastened under her chin (a defining feature of her more casual outfits), signaling familiarity and an informal tone.

The Queen wearing the Rose Centenary Brooch in 2008.


Fashion statements


Poised, appropriate and always strategic -- the Queen's styling choices are as much a form of diplomacy as they are an expression of identity.

In 2011, Her Majesty became the first British monarch to visit the Republic of Ireland since its creation -- and the first to enter the country in a century.

The historic state visit was not taken lightly, with tactful considerations infusing every detail of the trip right down to the stitches on her garments. The Queen masterfully demonstrated the soft power potential of fashion, arriving in Dublin wearing a green coat and matching hat -- Ireland's de facto national color.

Later in the visit, she donned a white, silk gown embellished with more than 2,000 hand-sewn embroidered shamrocks and an Irish harp brooch made from Swarovski crystals.

Even in her early career, the Queen was well versed in the value of image-making and optics. Coming to power (and of age) during World War II, the young princess quickly became a vision of hope and optimism in war-torn Britain. She stoked those fires anyway she could -- carefully constructing an image that conveyed authority, elegance and decorum. One of the most readily available sources was her wardrobe.

Her Majesty during her engagement to Prince Philip in 1947.


In 1947, two years after the war had ended, the Queen used clothing ration coupons to purchase her wedding dress -- a common practice for brides at the time. It was a gesture of commonality, although Her Majesty did receive 200 extra coupons from the government to help cover the cost. The gown, made of ivory silk and duchess satin with a 15-foot train, was designed by Norman Hartnell.

Queen Elizabeth II watches as pallbearers carry the coffin of Prince Philip, Duke of Edinburgh inside St George's Chapel in Windsor Castle on April 17, 2021.


At one of her more recent public engagements -- the funeral commemorating her beloved husband, the Duke of Edinburgh -- the Queen wore all black in line with a mourning tradition. Typically seen in bold colors, Her Majesty's somber outfit was all the more poignant for its rarity. Pinned to her coat was the Richmond Brooch, a diamond-encrusted wedding present gifted to Queen Mary in 1893. Her Majesty inherited the piece in 1953 and wore the flourish to Harry and Meghan's 2018 wedding, reinforcing its connection to marriage and coupledom.

Newsletter

Related Articles

0:00
0:00
Close
Starmer Breaks Diplomatic Restraint With Firm Rebuke of Trump, Seizing Chance to Advocate for Europe
UK Finance Minister Reeves to Join Starmer on China Visit to Bolster Trade and Economic Ties
Prince Harry Says Sacrifices of NATO Forces in Afghanistan Deserve ‘Respect’ After Trump Remarks
Barron Trump Emerges as Key Remote Witness in UK Assault and Rape Trial
Nigel Farage Attended Davos 2026 Using HP Trust Delegate Pass Linked to Sasan Ghandehari
Gold Jumps More Than 8% in a Week as the Dollar Slides Amid Greenland Tariff Dispute
BlackRock Executive Rick Rieder Emerges as Leading Contender to Succeed Jerome Powell as Fed Chair
Boston Dynamics Atlas humanoid robot and LG CLOiD home robot: the platform lock-in fight to control Physical AI
United States under President Donald Trump completes withdrawal from the World Health Organization: health sovereignty versus global outbreak early-warning access
FBI and U.S. prosecutors vs Ryan Wedding’s transnational cocaine-smuggling network: the fight over witness-killing and cross-border enforcement
Trump Administration’s Iran Military Buildup and Sanctions Campaign Puts Deterrence Credibility on the Line
Apple and OpenAI Chase Screenless AI Wearables as the Post-iPhone Interface Battle Heats Up
Tech Brief: AI Compute, Chips, and Platform Power Moves Driving Today’s Market Narrative
NATO’s Stress Test Under Trump: Alliance Credibility, Burden-Sharing, and the Fight Over Strategic Territory
OpenAI’s Money Problem: Explosive Growth, Even Faster Costs, and a Race to Stay Ahead
Trump Reverses Course and Criticises UK-Mauritius Chagos Islands Agreement
Elizabeth Hurley Tells UK Court of ‘Brutal’ Invasion of Privacy in Phone Hacking Case
UK Bond Yields Climb as Report Fuels Speculation Over Andy Burnham’s Return to Parliament
America’s Venezuela Oil Grip Meets China’s Demand: Market Power, Legal Shockwaves, and the New Rules of Energy Leverage
TikTok’s U.S. Escape Plan: National Security Firewall or Political Theater With a Price Tag?
Trump’s Board of Peace: Breakthrough Diplomacy or a Hostile Takeover of Global Order?
Trump’s Board of Peace: Breakthrough Diplomacy or a Hostile Takeover of Global Order?
The Greenland Gambit: Economic Genius or Political Farce?
The Greenland Gambit: Economic Genius or Political Farce?
The Greenland Gambit: Economic Genius or Political Farce?
Will AI Finally Make Blue-Collar Workers Rich—or Is This Just Elite Tech Spin?
Prince William to Make Official Visit to Saudi Arabia in February
Prince Harry Breaks Down in London Court, Says UK Tabloids Have Made Meghan Markle’s Life ‘Absolute Misery’
Malin + Goetz UK Business Enters Administration, All Stores Close
EU and UK Reject Trump’s Greenland-Linked Tariff Threats and Pledge Unified Response
UK Deepfake Crackdown Puts Intense Pressure on Musk’s Grok AI After Surge in Non-Consensual Explicit Images
Prince Harry Becomes Emotional in London Court, Invokes Memory of Princess Diana in Testimony Against UK Tabloids
UK Inflation Rises Unexpectedly but Interest Rate Cuts Still Seen as Likely
AI vs Work: The Battle Over Who Controls the Future of Labor
Buying an Ally’s Territory: Strategic Genius or Geopolitical Breakdown?
AI Everywhere: Power, Money, War, and the Race to Control the Future
Trump vs the World Order: Disruption Genius or Global Arsonist?
Trump vs the World Order: Disruption Genius or Global Arsonist?
Trump vs the World Order: Disruption Genius or Global Arsonist?
Trump vs the World Order: Disruption Genius or Global Arsonist?
Arctic Power Grab: Security Chessboard or Climate Crime Scene?
Starmer Steps Back from Trump’s ‘Board of Peace’ Amid Strained US–UK Relations
Prince Harry’s Lawyer Tells UK Court Daily Mail Was Complicit in Unlawful Privacy Invasions
UK Government Approves China’s ‘Mega Embassy’ in London Amid Debate Over Security and Diplomacy
Trump Cites UK’s Chagos Islands Sovereignty Shift as Justification for Pursuing Greenland Acquisition
UK Government Weighs Australia-Style Social Media Ban for Under-Sixteens Amid Rising Concern Over Online Harm
Trump Aides Say U.S. Has Discussed Offering Asylum to British Jews Amid Growing Antisemitism Concerns
UK Seeks Diplomatic De-escalation with Trump Over Greenland Tariff Threat
Prince Harry Returns to London as High Court Trial Begins Over Alleged Illegal Tabloid Snooping
High-Speed Train Collision in Southern Spain Kills at Least Twenty-One and Injures Scores
×