London Daily

Focus on the big picture.
Saturday, Feb 28, 2026

Covid-19 reverse psychology: Did Johnson play the left by ‘pretending’ he didn’t want a lockdown so it could get public support?

Covid-19 reverse psychology: Did Johnson play the left by ‘pretending’ he didn’t want a lockdown so it could get public support?

The ‘liberal-left’ narrative that the UK Tory government wanted to pursue Covid-19 ‘herd immunity’ instead of a lockdown has been shattered by official filings which appears to show the opposite was the case.

The phrase ‘smoking gun’ is oft-overused, but it is surely appropriate in relation to the report in the Daily Telegraph newspaper that the UK government struck a deal worth £119m with an American advertising company, OMD Group, urging people to ‘Stay Home, Stay Safe’ a full three weeks before Boris Johnson ordered a lockdown.

Think about what this means. It’s safe to assume that if this big money deal was struck on 2nd March, the preparations began a lot earlier – in February, or more likely, even earlier than that. You don’t just set up an advertising campaign with a major US agency in a couple of hours.

What does this tell us? Well, basically everything we thought we knew about how Britain came to be locked down on 23rd March is probably false.

The dominant narrative is that Bojo, the hapless ‘clown’ and his Keystone Cops Cabinet were pushed into lockdown. Pushed by public opinion. Pushed by the ‘experts’. Pushed by the Premier League. Pushed by the ‘Left’. Pushed by Piers Morgan. Pushed by ‘Professor Doom’ Neil Ferguson and his ludicrous ‘modelling’.

But if they had already arranged a £119m lockdown advertising campaign, which referenced emergency economic measures in its communication strategy, it would mean the decision to lockdown had already been taken many weeks earlier. At the same time, the government was giving every impression that they weren’t going to lockdown.

Why did they do this? Well, put yourself in the shoes of Johnson and his top aide Dominic Cummings. If a Conservative government, and one which has already been denounced as by the liberal-left for being pro-Brexit, and anti-free movement, had said openly in February that they were planning to lock Britain down there would have been an outcry. The big question for the government was: how can we lock the country down, without stirring the liberal-left still further and provoking mass public opposition. What if the answer then was: pretend that we don’t want a lockdown? Then the binary, groupthink ‘culture warriors’ would be sure to press for one! They would end up calling for the government to do exactly what the government had planned to do all along! High-fives all round at Number 10.

Think back to March.

Reporting on the seemingly muddled UK response to the virus then made a lot of people think that the intention was to let the virus “pass through” the community. Was this intentional?

There’s grounds for believing it was.

A much publicised report in the Sunday Times said that Dom Cummings, a hated figure for hard-core Remainers, had argued against strict measures at a private meeting at the end of February. No 10 denied the claim, calling it a fabrication.

But the report made an impact. If ‘Deadly Dom’ wants herd immunity then surely we need to do the opposite and lockdown, was the Pavlovian response of many on the left.

Then there was the reporting, or rather misreporting of Premier Johnson’s “take it on the chin”television interview of 5th March. Johnson said that one of the theories (he didn’t mention herd immunity by name) of dealing with the virus was “that perhaps you could take it on the chin, take it all in one go and allow the disease, as it were, to move through the population, without taking as many draconian measures.”

That was like a red rag to a bull to those who were already convinced the government’s ‘response’ was too laid-back. But it is interesting to note that the Prime Minister wasn’t advocating ‘taking it on the chin’ – simply saying it was one theory that had been put forward. He actually said a few seconds later: “I think it would be better if we take all the measures that we can now to stop the peak of the disease being as difficult for the NHS as it might be”.

Johnson was actually hinting about more restrictions to come, but all the liberal-left could hear was the opposite.

By getting his opponents to push for a lockdown, by making them believe he opposed one, Johnson guaranteed that when a lockdown was finally announced, there’d be a much wider acceptance of it. Throughout the year the pattern has continued. The great enablers of the government’s Covid authoritarianism have been those on the left, for instance Richard Burgon MP, whose line of attack has not been to oppose Tory restrictions but to say that the restrictions either don’t go far enough or were being eased too soon.


The very same people who had been calling Johnson an ‘extremist’, even a ‘fascist’ before March, have ended up being his witting (or unwitting) accomplices. It’s hard to escape the conclusion that the government has played its opponents like a violin. Now here’s a thought.

Suppose that instead of being a ’clown’ and a ’buffoon’ Boris de Pfeffel Johnson was actually far smarter than anyone gives him credit for? We’ve all read mystery stories when the bar room idiot, who plays at being drunk, is actually the very sober criminal mastermind. Could the ‘clown’ actually be playing the clown in order to get the opposition to pressurise him to do the things he wants to do anyway?

And what about Dom Cummings? Love him or loathe him, he ain’t dumb. He’s a student of Russian history. He is said to quote Lenin. And if he admires Vladimir Ilyich, he could be an admirer of Felix Dzerzhinsky too. And how did ‘Iron Felix’ keep the show on the road after 1917? He set up the ‘Trust‘. The Bolshevik Counter Espionage operation which controlled, and misdirected, the anti-Bolshevik ‘White Russian’ opposition.

The opposition ended up calling for things that the government wanted them to call for. Rather like Labour going into the last election pledging for a ‘2nd referendum' on Europe, or pushing for a lockdown in 2020. By supporting a lockdown, while giving the impression they opposed one, were Johnson and his government playing chess, when everyone else, who thought they were being so clever, was playing checkers?

The OMD deal is our strongest clue yet that the ‘reluctant lockdowners’ had it planned for quite some time.

Newsletter

Related Articles

0:00
0:00
Close
When the State Replaces the Parent: How Gender Policy Is Redefining Custody and Coercion
Bill Clinton Denies Knowing Woman in Hot Tub Photo During Closed-Door Epstein Deposition
Former U.S. President Bill Clinton Testifies on Ties to Jeffrey Epstein Before Congressional Oversight Committee
Dyson Reaches Settlement in Landmark UK Forced Labour Case
Barclays and Jefferies Shares Fall After UK Mortgage Lender Collapse Rekindles Credit Market Concerns
Play Exploring Donald Trump’s Rise to Power by ‘Lehman Trilogy’ Author to Premiere in the UK
Man Arrested After Churchill Statue Defaced in Central London
Keir Starmer Faces Political Setback as Labour Finishes Third in High-Profile By-Election
UK Assisted Dying Bill Set to Fall Short in Parliament as Regional Initiatives Gain Ground
UK Defence Ministry Clarifies Position After Reports of Imminent Helicopter Contract
Independent Left-Wing Plumber Secures Shock Victory as Greens Surge in UK By-Election
Reform UK Refers Alleged ‘Family Voting’ Incidents in By-Election to Police
United Kingdom Temporarily Withdraws Embassy Staff from Iran Amid Heightened Regional Tensions
UK Government Reaches Framework Agreement on Release of Mandelson Vetting Files
UK Police Contracts With Israeli Surveillance Firms Spark Debate Over Ethics and Oversight
United Airlines Passenger Hears Cockpit Conversations After Accessing In-Flight Audio Channel
Spain to Conduct Border Checks on Gibraltar Arrivals Under New Post-Brexit Framework
Engie Shares Jump After $14 Billion Agreement to Acquire UK Power Grid Assets
BNP Paribas Overtakes Goldman Sachs in UK Investment Banking League Tables
Geothermal Project to Power Ten Thousand Homes Marks UK Renewable Energy Milestone
UK Visa Grants Drop Nineteen Percent in 2025 as Migration Controls Tighten
Barclays and Jefferies Among Banks Exposed to Collapse of UK Mortgage Lender MFS
UK Asylum Applications Edge Down in 2025 Despite Rise in Small Boat Crossings
Jefferies Reports Significant Exposure After Collapse of UK Lender MFS
FTSE 100 Reaches Fresh Record Highs as Major Share Buybacks and Earnings Lift London Stocks
So, what's happened is, I think, government policy, not just under Labour, but under the Conservatives as well, has driven a lot of small landlords out of business.
Larry Summers, the former U.S. Treasury Secretary, is resigning from Harvard University as fallout continues over his ties to Jeffrey Epstein.
U.S. stocks ended higher on Wednesday, with the Dow gaining about six-tenths of a percent, the S&P 500 adding eight-tenths of a percent, and the tech-heavy Nasdaq climbing roughly one-and-a-quarter percent.
From fears of AI-fuelled unemployment to Big Tech's record investment, this is AI Weekly.
Apple just dropped iOS 26.4.
US Lawmakers Seek Briefing from UK Over Reported Encryption Order Directed at Apple
UK Business Secretary Calls on EU to Remove Trade Barriers Hindering Growth
Legal Pathways for Removing Prince Andrew from Britain’s Line of Succession Examined
PM Netanyahu welcome India PM Narendra Modi to Israel
Shadow Diplomacy: How Harry and Meghan’s Jordan Trip Undermines the Monarchy
Sir Jim Ratcliffe, co-owner of Manchester United, comments on immigration in the UK.
Bill Gates, the UN and the WEF are attempting to construct "a giant digital gulag for all of humanity" via digital ID, CBDCs and vaccine passport infrastructure.
Britain’s Channel Crisis: Paying Billions While the Boats Keep Coming
Downing Street’s Veteran Deception Scandal
UK HealthCare Expands ‘Food as Health’ Initiative Statewide to Tackle Chronic Illness in Kentucky
Leonardo Chief Says UK Set to Decide on New Medium Helicopter Programme
UK Slows Chagos Islands Agreement After Concerns Raised in Washington
European and UK Stock Markets Reach Fresh Highs as Banks and Miners Lead Rally
UK Government Insists Chagos Islands Negotiations Continue After Minister’s ‘Pause’ Remark
No Confirmed Deal for Engie to Acquire UK Power Networks Amid Market Speculation
UK Reaffirms Updated Entry Requirements for Travellers as of February 25, 2026
General Atlantic to sell equity stake in ByteDance, valuing the company at $550 billion
German Chancellor Friedrich Merz Secures Pledge from China for Greater Imports of Quality Goods
Lord Mandelson Condemns Arrest as Driven by ‘Baseless Suggestion’ He Would Flee Abroad
Former UK Ambassador Released on Bail Following Arrest in Epstein-Linked Investigation
×