A UK anti-abortion charity with political connections increased its Facebook ad spend from around £11,400 in 2020 to nearly £190,000 within three years. An investigation by the Observer and the Citizens showed that the charity, serving as the secretariat for the Pro-Life All Party Parliamentary Group, noticeably intensified its campaigning with ads, often displaying foetal images, reaching over 13 million views in 2023, up from less than 1 million in 2020. The charity also saw a 60% rise in income during this period.