LONDON DAILY ARCHIVE

Apple Apologizes for Controversial iPad Pro Ad Featuring Instrument Destruction

Apple has issued an apology for its iPad Pro advertisement, which depicted a hydraulic press destroying musical instruments, including guitars and a piano. The ad received widespread criticism for its perceived insensitivity, especially in an era where AI-generated music is outperforming human efforts. Given Apple's deep ties to the music industry through iTunes, many musicians viewed the ad as a disrespectful gesture towards an industry that significantly contributed to Apple's success. The backlash prompted Apple to formally acknowledge and apologize for the misstep.

11 May 2024 · 02:37 UTC