London Daily

Focus on the big picture.
Saturday, Aug 02, 2025

Co-founder of $2B startup says he was fired for taking LSD at work

Co-founder of $2B startup says he was fired for taking LSD at work

The use of LSD as a creative accelerant and microdosing as a tool to focus has become increasingly popular, particularly in Silicon Valley

The co-founder and former CEO of $2 billion marketing startup Iterable says he was squeezed out of the company for taking LSD on the job.

San Francisco-based Iterable reportedly sent out a memo to staff on Monday announcing that co-founder Justin Zhu was fired for violating company policy, but Zhu told Bloomberg on Tuesday that the board ousted him for taking the psychedelic before a meeting in 2019.

Zhu told Bloomberg he was experimenting by taking a small amount of the psychedelic, or microdosing, to boost his focus. A representative for Iterable did not return the New York Post’s request for comment.

The use of LSD is illegal in the U.S. and the Drug Enforcement Agency classifies it as a Schedule I substance, which also includes marijuana, heroin and ecstasy. But the use of LSD as a creative accelerant and microdosing as a tool to focus has become increasingly popular, particularly in Silicon Valley, where Apple co-founder Steve Jobs spoke openly about his use of the drug.

Zhu, who previously worked at Google and Twitter, co-founded Iterable in 2013 along with Andrew Boni. By Wednesday morning, Iterable had removed Justin Zhu from the leadership team listed on its website and named Andrew Boni CEO.

Boni reportedly said in the memo to staff that Zhu’s not only violated the company’s "policies and values," but his "behavior also undermined the board’s confidence in Justin’s ability to lead the company going forward."

Boni also praised Zhu as a "world-class innovator and creative thinker" whose "vision, creativity and passion will remain a core part of our culture."

The use of LSD as a creative accelerant and microdosing as a tool to focus has become increasingly popular, particularly in Silicon Valley.


Iterable provides marketing services to businesses. It’s rapidly expanded in recent years, making headlines in 2019 when it secured $60 million in funding from investors. Its roster of clients now includes heavyweights like DoorDash, Asics and Zillow, according to its website.

Newsletter

Related Articles

0:00
0:00
Close
Decline in Tourism in Majorca Amidst Ongoing Anti-Tourism Protests
British Tourist Dies Following Hair Transplant in Turkey, Police Investigate
Poland Begins Excavation at Dziemiany After New Clue to World War II‑Era Nazi Treasure
WhatsApp Users Targeted in New Scam Involving Account Takeovers
Trump Threatens Canada with Tariffs Over Palestinian State Recognition
Trump Deploys Nuclear Submarines After Threats from Former Russian President Medvedev
Trump Sues Murdoch in “Heavyweight Bout”: Lawsuit Over Alleged Epstein Letter Sets Stage for Courtroom Showdown
Germany Enters Fiscal Crisis as Cabinet Approves €174 Billion in New Debt
Trump Administration Finalizes Broad Tariff Increases on Global Trade Partners
J.K. Rowling Limits Public Engagements Citing Safety Fears
JD.com Launches €2.2 Billion Bid for German Electronics Retailer Ceconomy
Azerbaijan Proceeds with Plan to Legalise Casinos on Artificial Islands
Former Judge Charged After Drunk Driving Crash Kills Comedian in Brazil
Jeff Bezos hasn’t paid a dollar in taxes for decades. He makes billions and pays $0 in taxes, LEGALLY
China Increases Use of Exit Bans Amid Rising U.S. Tensions
IMF Upgrades Global Growth Forecast as Weaker Dollar Supports Outlook
Procter & Gamble to Raise U.S. Prices to Offset One‑Billion‑Dollar Tariff Cost
House Republicans Move to Defund OECD Over Global Tax Dispute
Botswana Seeks Controlling Stake in De Beers as Anglo American Prepares Exit
Trump Administration Proposes Repeal of Obama‑Era Endangerment Finding, Dismantling Regulatory Basis for CO₂ Emissions Limits
France Opens Criminal Investigation into X Over Algorithm Manipulation Allegations
A family has been arrested in the UK for displaying the British flag
Mel Gibson refuses to work with Robert De Niro, saying, "Keep that woke clown away from me."
Trump Steamrolls EU in Landmark Trade Win: US–EU Trade Deal Imposes 15% Tariff on European Imports
ChatGPT CEO Sam Altman says people share personal info with ChatGPT but don’t know chats can be used as court evidence in legal cases.
The British propaganda channel BBC News lies again.
Deputy attorney general's second day of meeting with Ghislaine Maxwell has concluded
Controversial March in Switzerland Features Men Dressed in Nazi Uniforms
Politics is a good business: Barack Obama’s Reported Net Worth Growth, 1990–2025
Thai Civilian Death Toll Rises to 12 in Cambodian Cross-Border Attacks
TSUNAMI: Trump Just Crossed the Rubicon—And There’s No Turning Back
Over 120 Criminal Cases Dismissed in Boston Amid Public Defender Shortage
UN's Top Court Declares Environmental Protection a Legal Obligation Under International Law
"Crazy Thing": OpenAI's Sam Altman Warns Of AI Voice Fraud Crisis In Banking
The Podcaster Who Accidentally Revealed He Earns Over $10 Million a Year
Trump Announces $550 Billion Japanese Investment and New Trade Agreements with Indonesia and the Philippines
US Treasury Secretary Calls for Institutional Review of Federal Reserve Amid AI‑Driven Growth Expectations
UK Government Considers Dropping Demand for Apple Encryption Backdoor
Severe Flooding in South Korea Claims Lives Amid Ongoing Rescue Operations
Japanese Man Discovers Family Connection Through DNA Testing After Decades of Separation
Russia Signals Openness to Ukraine Peace Talks Amid Escalating Drone Warfare
Switzerland Implements Ban on Mammography Screening
Japanese Prime Minister Vows to Stay After Coalition Loses Upper House Majority
Pogacar Extends Dominance with Stage Fifteen Triumph at Tour de France
CEO Resigns Amid Controversy Over Relationship with HR Executive
Man Dies After Being Pulled Into MRI Machine Due to Metal Chain in New York Clinic
NVIDIA Achieves $4 Trillion Valuation Amid AI Demand
US Revokes Visas of Brazilian Corrupted Judges Amid Fake Bolsonaro Investigation
U.S. Congress Approves Rescissions Act Cutting Federal Funding for NPR and PBS
North Korea Restricts Foreign Tourist Access to New Seaside Resort
×