Chinese officials on Monday said Sweden's H&M and other foreign companies should not make rash moves or step into politics after the companies raised concerns about forced labour in Xinjiang, sparking a furious online backlash and boycotts.

H&M, Burberry, Nike, Adidas and other Western brands have been hit by consumer boycotts in China since last week over comments about their sourcing of cotton in Xinjiang. The growing rift comes as the United States and other Western governments increase pressure on China over suspected human rights abuses in the region

"I don't think a company should politicize its economic behaviour," said Xu Guixiang, a Xinjiang government spokesman, at a news conference on Monday morning. "Can H&M continue to make money in the Chinese market? Not anymore."

"To rush into this decision and get involved in the sanctions is not reasonable. It's like lifting a stone to drop it on one's own feet," he said.

H&M did not immediately respond to a request for comment.

Chinese social media users last week began circulating a 2020 statement by H&M announcing it would no longer source cotton from Xinjiang.

H&M said at the time the decision was due to difficulties conducting credible due diligence in the region and after media and human rights groups reported the use of forced labour in Xinjiang - a charge that Beijing has repeatedly denied.

Elijan Anayat, another Xinjiang government spokesman, said during the briefing that Chinese people did not want the products of companies such as H&M and Nike that have boycotted Xinjiang's cotton. He said he would welcome companies taking trips to the region's cotton fields to see them for themselves.

WESTERN SANCTIONS

Washington on Friday condemned what it called a state-led social media campaign in China against U.S and other international companies for committing not to use cotton from Xinjiang.

The wave of consumer boycotts in China has coincided with a coordinated set of sanctions imposed by Britain, Canada, the European Union and the United States last week over what they say are human rights abuses taking place in Xinjiang.

The U.S government has publicly accused Beijing of genocide against the Uighur Muslim ethnic minorities in the region.

Xu repeatedly rejected accusations of genocide and human rights abuses in the region and accused the Western powers of engaging in political manipulation to destabilise China with the sanctions.

"They have lost their minds and their conscience, they are enthusiastic about political manipulation and the abuse of sanctions, to a level that is hysterical," said Xu.

Anayat said: "Their real purpose by fabricating the issue of genocide is to disrupt security and stability in China."

The United States in January announced an import ban on all cotton and tomato products from the area due to allegations of forced labour from detained Uighur Muslims.

Western governments and rights groups have previously accused authorities in the far-western region of detaining and torturing Uighurs in camps, where some former inmates have said they were subject to ideological indoctrination.

China has repeatedly denied all such charges and say the camps are for vocational training and combating religious extremism.