London Daily

Focus on the big picture.
Wednesday, Oct 21, 2026

Boris Johnson studied the classics at Oxford but now seeks (and needs!) a spokesman to rein in his flailing tongue

Boris Johnson studied the classics at Oxford but now seeks (and needs!) a spokesman to rein in his flailing tongue

A job listing for the role of prime minister’s spokesperson has been released, but what will the new role mean for the political discourse in Britain and is it actually an insurance policy to protect BoJo from himself?
Boris Johnson was born in New York. And now he’s paying tribute to the Stars and Stripes by adopting a cult feature of the American political sphere – the high-profile spokesperson who will front White House-style televised daily press briefings.

It’s a role that’s never previously existed in Britain, as the government has the non-political civil service at its beck and call. Currently they hold twice daily briefings known as ‘the lobby’, where they speak to journalists and answer questions.

There’s no doubt that this practice has the air of a colonial country club, with only the right faces and names fitting in. That came across loudly during the Covid-19 crisis when the political reporters seemed to have all agreed to not ask anything searching of the government – the quid pro quo for their acquiescence is anyone’s guess. Their questioning during the coronavirus press conferences was the equivalent of tickling a teddy bear.

So the new spokesperson will hopefully shake up that cosy love-in of backroom dealings.

Though only their afternoon briefing will be shown on TV daily, the morning session will continue to be held in private with journalists.

The material difference is the spokesperson will be a member of the Conservative Party.

They will work for the prime minister and will sacrifice any neutrality. So they will no longer be a faceless figure existing only in print as the ‘prime minister’s official spokesman’.

They will be front and centre, out there at the coalface, dodging the bullets – in return, their salary is expected to be around £100,000. That shows how much faith Boris is placing in this individual to steer his communications. Members of Parliament in the House of Commons only make £81,932.

The brief is encapsulated as to “communicate with the nation on behalf of the prime minister” and the successful candidate is expected to have “excellent risk management and crisis communication skills.”

That should really be ‘super-human crisis communication skills’. Boris is the man who vowed: “I’d rather be dead in a ditch than ask for Brexit delay.” And what did he ask for a few months later? Exactly.

Other smash hits from BoJo’s cannon of confusion include: “Life expectancy in Africa has risen astonishingly as that country has entered the global economic system,” and his advice to Libya on how to rebuild from a brutal civil war: “They have got a brilliant vision to turn Sirte into the next Dubai. The only thing they have got to do is clear the dead bodies away.”

There was also his tone-deaf decision to recite Rudyard Kipling’s Mandalay in a sacred temple in Burma – a poem laced with colonial bile. He was only stopped by Britain’s visibly uncomfortable ambassador who interjected: “No, not appropriate.”

Then he was given a dressing room captured by the BBC after visiting a Sikh temple in Bristol, unaware of the religion’s rejection of alcohol, Boris blundered on about Brexit: “I hope I’m not embarrassing anybody here by saying that whenever we go to India – Mumbai or to Delhi – we have to bring clinking. We have to bring Johnnie Walker, we have to bring whisky. There is a duty of 150 per cent in India on imports of Scotch whisky. So we have to bring it in duty free for our relatives.”

Johnson, then foreign secretary, was criticised for making misleading statements when Iran arrested dual national Nazanin Zaghari-Ratcliffe accusing her of being a threat to the regime. She and her family maintain she was only there on holiday, but Boris said that in fact she had been “training journalists,” but had to concede shortly afterwards his assertion was “my mistake.”

Being mistaken or lying is something Boris has dabbled in all throughout his career. He was sacked by the Times in 1988 for writing a front-page story that contained a quote from his godfather, British historian Colin Lucas. But it was completely fabricated and his godfather complained.

Then in 2004, he lost a junior political role after declaring: “I have not had an affair with Petronella (Wyatt). It is complete balderdash.” However, it transpired he had – and Ms Wyatt even had an abortion as a result of their relationship.

So eating soup with chopsticks might be easier than having to speak on behalf of a man who has a natural talent for saying the wrong thing.

The other side of the coin is that possibly those around Boris have realised he’s a liability. Now as PM, he probably couldn’t survive a really high-profile slip of the tongue and his handlers likely think prevention is better than cure. So if he doesn’t talk, he can’t hang himself – and by default, them too.

Some critics, mainly on the other side of the political spectrum, have raised concerns that the new spokesperson will “unbalance the political discourse.” But that seems a moot point. Instead of the civil service filtering things, aren’t we better just to hear the full story?

We all know they are going to be Boris’ lackeys, but at least there’s no mystery about what camp they’re in. There will also be no shortage of applicants, as many of today’s media figures are desperate to be celebrities. Trump has fired a good handful of spokespersons, but they all seem to reappear on podcasts, TV panels or even do the classic trick of ‘telling their story’ in a book. Sean Spicer and Anthony Scaramucci became celebrities after doing the job for Donald Trump.

It’s going to open up the channels of communication and bring a bit more box-office appeal to British politics. It will shake things up and that’s something that is desperately needed in the dusty and staid corridors of Westminster.

I just pity the poor soul who has to decipher and accurately transmit what Boris is saying.

They’ll earn every penny of their six-figure pay packet. Applications close on August 21.

All of the prominent broadcasters will know it’s a poisoned chalice, but will they be able to resist?
Newsletter

Related Articles

0:00
0:00
Close
London Capital Markets Face Renewed Scrutiny After High-Profile Offerings Underperform Post-Listing
Green Party Wins Historic First Westminster Parliamentary By-Election in Gorton and Denton
Environment Secretary Emma Reynolds Unveils Sweeping Regulatory Overhaul for English Water Industry
United Kingdom Health Security Agency Confirms Thirty-Four Cases in Kent Meningitis Outbreak
Ministry of Defence Prepares Heat Pump Subsidy Cuts to Fund Urgent Military Modernization
British and European Union Officials Schedule Long-Awaited Bilateral Leaders Summit for November Twentieth
Bank of England Governor Andrew Bailey Urges Strict Fiscal Credibility to Protect British Bond Markets
United Kingdom Inflation Rises to Three Point One Percent Driven by Escalating Fuel Costs
Profit Warnings Among London-Listed Companies Reach Two-Year High Amid Global Energy Shocks
Chancellor John Healey Signals Targeted Tax Changes on Banks and London Corporate Offices Ahead of Budget
British Government Reallocates Twenty-Five Per Cent of International Climate Finance to Global Biodiversity Projects
Initial British Carbon Border Taxes Set to Undercut Parallel European Union Tariffs on Industrial Imports
Whitehall Prepares National Zero-Interest Loan Initiative to Accelerate Domestic Heat Pump and Solar Adoption
European Union Offers British Automakers Access to Hybrid Vehicle Trade Protections Subject to Strict Regulatory Alignment
British Probation Officers Threaten Widespread Industrial Action After Rejecting Five Per Cent Government Pay Offer
Microsoft Abandons Major British Artificial Intelligence Data Centre Citing Severe National Grid Power Constraints
United Kingdom Inflation Accelerates to Three Point Four Per Cent Ahead of Chancellor John Healey's Inaugural Autumn Budget
Surging Cloned Number Plates Severely Complicate Traffic Enforcement and Police Investigations
Mounting Opposition Challenges Planned Rollout of Autonomous Taxis Across London
Influential Think Tank Urges Rejoining European Union to Navigate Geopolitical Crises
Government Review Recommends Slashing Benefits to Fund Youth Employment Initiatives
Senior Minister Shabana Mahmood Seeks New Law Enforcement Pact With European Union
Airbus Executive Warns Britain Risks Losing Crucial Role in European Space Industry
Exorbitant Electricity Costs Push British Steelmakers to Worst Competitive Position in Three Years
British Food and Beverage Exports to European Union Collapse by Over a Third Since Brexit
Up to Twenty English Maternity Units Face Impending Closure Due to Safety and Staffing Crises
Government Declares Severe Drought Across Southern England Following Record Dry Spell
Corporate Profit Warnings Reach Two-Year High Amid Middle East Conflict and Rising Costs
International Monetary Fund Warns Chancellor John Healey Against Proposed Bank Tax Raid
Northern Ireland Secures Favorable Agricultural Export Agreement with European Union
Scottish Government Approves Major Offshore Floating Wind Farm Near Aberdeenshire
High Speed Two Rail Project Faces Three Billion Pound Cost Escalation on Initial Phase
National Health Service Warns of Winter Capacity Crisis Across English Hospitals
Tata Steel Confirms Two Thousand Job Cuts at Port Talbot to Fund Green Transition
Global Microchip Developer Announces Three Billion Pound Semiconductor Plant in Cambridge
United Kingdom Artificial Intelligence Safety Institute Proposes Mandatory Licensing for Generative Models
United Kingdom Commits Additional Long-Range Weapons and Air Defenses to Ukraine
British Chancellor Overhauls Infrastructure Financing to Bypass Borrowing Constraints
Bank of England Holds Benchmark Interest Rate at Four Point Five Percent
First Minister Rhun ap Iorwerth Confirms Constitutional Discussions Over Welsh Independence During Initial Bilateral Call with Prime Minister
Labour Party Instructs Local Council Groups to Sever Power-Sharing Accords with Green Party Over New Controversial Policy Positions
Institute for Fiscal Studies Warns of Thirty-Five Billion Pound Fiscal Gap Ahead of Chancellor John Healey Upcoming Autumn Budget
House of Lords Backs Landmark Legislative Amendment to Decriminalize Abortion Across England and Wales
United Kingdom Defence Secretary Wes Streeting Travels to Pentagon for High-Level Strategic Talks Amid Escalating Tensions Over Ukraine and United States Policy Shifts
Bank of England and International Monetary Fund Officials Issue Urgent Warnings Regarding Potential Artificial Intelligence Financial Market Shocks
Reform UK Faces Severe Political Fallout and Scrutiny After Undercover Media Investigations Reveal Systemic Racism Among Candidates
Former Democratic Unionist Party Leader Jeffrey Donaldson Sentenced to Fifteen Years in Prison Following Landmark Child Sexual Abuse Trial
House of Lords Votes to Amend Schools Bill Implementing Comprehensive Social Media Ban for Children Under Sixteen Years of Age
International Monetary Fund Upgrades United Kingdom Growth Forecast for Two Thousand Twenty-Six While Warning of Energy-Driven Inflation Pressures
Competition and Markets Authority Launches Formal Inquiry Into Corporate Artificial Intelligence Partnerships
×