London Daily

Focus on the big picture.
Wednesday, Aug 05, 2026

Body positivity and technical elegance at Fashion East AW23

Body positivity and technical elegance at Fashion East AW23

Karoline Vitto and Standing Ground continue their tenure, while newcomer Johanna Parv has her debut

Counting the likes of JW Anderson, Wales Bonner and Martine Rose in its illustrious alumni, Fashion East is a London Fashion Week show that’s not to be missed.

Founded by Lulu Kennedy over 20 years ago, the talent incubator hosts promising young designers season after season - and AW23 is no exception.

On the top floor of The Truman Brewery in the heart of Shoreditch, Michael Stewart kicked off proceedings with his evening wear label Standing Ground.

Where last season guests were greeted by a row of statuesque models wearing his signature slinky column dresses, this time models walked down an industrial runway to a soundtrack of acid techno in a collection that felt fluid yet sculptural.

Standing Ground

From couture-like corseted dresses crafted using a free-flowing silk jersey to structured coats and the introduction of architectural wind-swept separates, the designer turned his hand to tailoring, whilst staying true to his commitment to the silhouette: “My main focus when I’m designing is fit and form. It’s so central to what I do and my design process,” he told the Evening Standard.

Next was the turn of newcomer Johanna Parv, who cut her teeth at Balenciaga, Dior, Burberry and Soar Running before launching her eponymous brand in 2020. Taking inspiration from the city cyclist, her collection was at once practical, contemporary and elevated.

The models transformed their looks as they walked - a technical jacket’s silhouette was altered at the pull of a toggle and a coat was concealed within a waistband that doubled up as a bike lock holder.

Johanna Parv


Bags were front and centre. With a range that included cross-body messengers and upcycled vintage handbags fitted with functional straps, the Estonian designer’s accessory ingenuity shone through.

Closing the show was this season’s name-to-know Karoline Vitto. Counting Paloma Elsesser and Shygirl among her fanbase, she offers a unique, refreshing body-positive perspective which the fashion industry has been missing.

For her sophomore collection, the Brazilian-born designer brought her celebration of the female form to the Eighties: “I wanted to take the idea of the strong Eighties supermodel, contemporise it and bring it into a curve scenario.”

Karoline Vitto


Not only did she exclusively use plus size models, but she brought the curves and folds that are so often hidden into the spotlight. Skirt suits with an exposed waistline, jersey dresses with a full side cutout, and exposed metal detailing throughout.

Instead of using virgin fabrics containing elastane, like the vast majority of plus size designers, she partnered with deadstock supplier Nona Source.

It an exciting moment for the brand, and later this year Vitto is entering circular fashion: “We are going into rental this year. I can’t share too much yet, but I’m very excited for these clothes that you see on the catwalks to have a second life.”

Newsletter

Related Articles

0:00
0:00
Close
Spain and Morocco Trade Blame After 72,000 Migrants Enter Ceuta
Met Police Investigated Journalist Who Questioned Cambridge Professor
Badenoch Defends Tory Candidate Jailed for Antisemitic Abuse of Luciana Berger
NHS Spends £240m a Year Storing Paper Records Despite Digital Push
Apple Seeks Court Order to Stop OpenAI Using Alleged Trade Secrets
Breaking With the Past: One of the World’s Smallest Countries Changes Its Name
AI Is Remaking the US Economy, From GDP Growth to iPhone Prices
Comcast: Tied to a Chair and Hit in the Face With Cake: The Regular Humiliation Ritual at the US Corporate Giant
Aston Martin Faces Legal Threat Over £550m Rescue Deal
Conservative Party and Reform UK Face Growing Scrutiny Over Political Transparency
GMB and Public Sector Unions Prepare for Wider Debate Over Government Priorities
UK Government Faces Pressure to Address National Water Infrastructure Failures
NHS Radiographers Report Rising Racist Abuse From Patients
Breast Cancer Experts Call for Overhaul of NHS Diagnostic Approach
UK Government Reviews Prison Policy After Debate Over Capacity and Public Safety
Nigel Farage Faces Questions Over Leadership Discussions and Five Million Pound Donation
Conservative Party Faces Candidate Controversy Over Former Antisemitic Activist
UK Energy Industry Pushes for Greater Role for Domestic Oil and Gas Production
Gatwick Expansion Debate Continues as Airport Prepares for Second Runway Construction
Reform UK Wants the Royal Navy to Return Channel Boats to France
Government Faces Pressure Over Charity Funding Linked to Illegal Israeli Settlements
UK Fire Chiefs Demand Ban on Disposable Barbecues During Severe Drought
Medical Review Warns Current Breast Cancer Guidelines Miss Many Young Women
NHS Mental Health Trust Announces Twenty-Five Million Pound Service Cuts
MI6 Rated Europe’s Most Capable Foreign Intelligence Service in International Review
UK Watchdog Finds Serious Failures in Electronic Offender Monitoring System
BP Chief Warns UK Must Protect Domestic Oil and Gas Capacity
Water Supply Crisis Threatens England’s Housing Expansion Plans
UK Government Rewrites Procurement Rules to Prioritise Jobs Over Environmental Targets
English Channel Rescue Operation Saves One Hundred Seventy-Three Migrants After Boat Capsizes
Gatwick Airport Wins Legal Approval for Second Runway Expansion
UK Government Tightens Early Prison Release Scheme After Public Backlash Over Offender Freedoms
US and Japan Step In to Support the Yen in Rare Joint Intervention
The AI Pricing Problem: Companies Cannot Predict Their Own Bills
Europe’s Heat and Drought Are Now Disrupting Power, Shipping and Tourism
Apple’s OpenAI Lawsuit Becomes a Public Fight Over AI Hardware
UK Man Jailed After Keeping His Mother’s Body in a Freezer and Claiming £78,000
A SpaceX Rocket Is About to Crash Into the Moon — and Scientists Hope to Watch
World War II munitions discovered after wildfires in southern France
BP profits reach four-year high amid Middle East conflict
Europe’s Drying Rivers Trigger Power Cuts, Factory Shutdowns and Wildfire Emergencies
UK Driver Sentenced to Four Years for Staged Electric Vehicle Brake Failure Fraud
Conservative Party and Reform UK Face Scrutiny During Clacton By-Election Campaign
Ministry of Justice Reviews Early Release Rules After Public Anger Over Police Killer Cases
NHS Radiographers Report Rising Racist Abuse From Patients Across UK Hospitals
UK Banking Regulators Face Pressure After Customer Loses Fourteen Thousand Pounds in AI Voice Scam
Research Challenges Treasury Control Over UK Public Spending and Calls for Greater Local Decision-Making
Home Office Begins Four-Week Weapons Surrender Campaign Across Major English Cities
Southern England Records Driest July in Nearly Two Centuries as Drought Concerns Grow
Apple Challenges UK Government Request for Access to Encrypted User Data in Legal Fight
×