London Daily

Focus on the big picture.
Tuesday, Aug 04, 2026

Body positivity and technical elegance at Fashion East AW23

Body positivity and technical elegance at Fashion East AW23

Karoline Vitto and Standing Ground continue their tenure, while newcomer Johanna Parv has her debut

Counting the likes of JW Anderson, Wales Bonner and Martine Rose in its illustrious alumni, Fashion East is a London Fashion Week show that’s not to be missed.

Founded by Lulu Kennedy over 20 years ago, the talent incubator hosts promising young designers season after season - and AW23 is no exception.

On the top floor of The Truman Brewery in the heart of Shoreditch, Michael Stewart kicked off proceedings with his evening wear label Standing Ground.

Where last season guests were greeted by a row of statuesque models wearing his signature slinky column dresses, this time models walked down an industrial runway to a soundtrack of acid techno in a collection that felt fluid yet sculptural.

Standing Ground

From couture-like corseted dresses crafted using a free-flowing silk jersey to structured coats and the introduction of architectural wind-swept separates, the designer turned his hand to tailoring, whilst staying true to his commitment to the silhouette: “My main focus when I’m designing is fit and form. It’s so central to what I do and my design process,” he told the Evening Standard.

Next was the turn of newcomer Johanna Parv, who cut her teeth at Balenciaga, Dior, Burberry and Soar Running before launching her eponymous brand in 2020. Taking inspiration from the city cyclist, her collection was at once practical, contemporary and elevated.

The models transformed their looks as they walked - a technical jacket’s silhouette was altered at the pull of a toggle and a coat was concealed within a waistband that doubled up as a bike lock holder.

Johanna Parv


Bags were front and centre. With a range that included cross-body messengers and upcycled vintage handbags fitted with functional straps, the Estonian designer’s accessory ingenuity shone through.

Closing the show was this season’s name-to-know Karoline Vitto. Counting Paloma Elsesser and Shygirl among her fanbase, she offers a unique, refreshing body-positive perspective which the fashion industry has been missing.

For her sophomore collection, the Brazilian-born designer brought her celebration of the female form to the Eighties: “I wanted to take the idea of the strong Eighties supermodel, contemporise it and bring it into a curve scenario.”

Karoline Vitto


Not only did she exclusively use plus size models, but she brought the curves and folds that are so often hidden into the spotlight. Skirt suits with an exposed waistline, jersey dresses with a full side cutout, and exposed metal detailing throughout.

Instead of using virgin fabrics containing elastane, like the vast majority of plus size designers, she partnered with deadstock supplier Nona Source.

It an exciting moment for the brand, and later this year Vitto is entering circular fashion: “We are going into rental this year. I can’t share too much yet, but I’m very excited for these clothes that you see on the catwalks to have a second life.”

Newsletter

Related Articles

0:00
0:00
Close
Europe’s Drying Rivers Trigger Power Cuts, Factory Shutdowns and Wildfire Emergencies
Nigel Farage Expresses Openness to Potential Alliance with Restore Britain
AstraZeneca Merger Talks Reflect Intensifying Pharmaceutical Consolidation
University Merger May Set Template for Higher Education Reform
Apple's Legal Challenge Highlights Growing Tension Over Encryption and Surveillance
Prime Minister Andy Burnham's Agenda Signals Shift Toward Greater Regional Devolution
Mental Health Trust Faces Criticism Over Planned £25 Million Budget Cuts
Scientists and Cultural Leaders Call for Funding to Save Jodrell Bank Observatory
UK Manufacturing Output Reaches Highest Level in Nearly Two Years
University of Greenwich and University of Kent Complete Landmark Merger
Nigel Farage Unveils Naval Border Proposal Amid Questions Over £5 Million Donation
Prime Minister Andy Burnham Pledges Tougher Action on Small Boat Crossings
Apple Challenges UK Government Over Encrypted Data Access Demands
AstraZeneca Shares Fall After Reports of $400 Billion Bristol Myers Squibb Merger Talks
Triple Lock Lifts UK State Pension but Leaves a Wider Retirement Gap
Danube Drought Forces Hungary’s Paks Nuclear Plant Into Full Shutdown
Ceuta Death Toll Rises as Spain and Europe Clash Over Border Response
Cuba’s Grid Fails Again as Fuel Crisis Deepens
Nazca Lines Flight Crash Kills Thirteen as Peru Suspends Aerodiana
Modern Slavery Decisions Broaden the Al Fayed Inquiry’s Frame
FIFA’s Retreat Leaves a Larger Question Over Who Guards the Game
Two Firefighting Crew Members Die in Helicopter Collision West of Athens
Public Sector Automation Through Artificial Intelligence
Regional Investment Beyond London
Protection of Strategic Technology Assets
UK Competition Regulator Blocks Major Foreign Takeover of British Quantum Computing Firm
UK Government Commits Two Billion Pounds to Modernise Northern Rail Network
UK Parliament Approves Planning Reforms to Accelerate Housing Construction on Green Belt Land
Scotland Approves Major Floating Offshore Wind Expansion in the North Sea
United Kingdom and European Union Sign Defence and Critical Minerals Cooperation Agreement
NHS Invests Five Hundred Million Pounds in Artificial Intelligence Diagnostics to Reduce Waiting Lists
Bank of England Cuts Interest Rate to Three Point Seven Five Percent as Inflation Pressures Ease
Ceuta Border Surge Recasts Europe’s Migration Debate
Burnham Promises a Harder Channel Response as Crossings Test His New Government
Glasgow 2026 Commonwealth Games End With Organisers Defending Smaller Format as Sustainable Model
Reform UK Faces Labour Criticism Over Nigel Farage Leadership Return Discussions
Environment Agency Restricts River Thames Navigation as Low Water Levels Raise Concerns
UK Government Launches Free Bus Travel Scheme for Children During Summer Holidays
Chancellor Rachel Reeves Confirms October Budget Date and Plans Wider Regional Funding Shift
Prime Minister Andy Burnham Promises Tougher Action on Small Boat Crossings Amid European Migration Pressure
UK Economic Growth Forecast Raised Slightly as Inflation Expected to Remain Above Target Until 2029
National Farmers Union Warns of Food Shortage Risks as Drought and Heatwaves Damage UK Crops
Finland Deploys Commercial-Scale Thermal Batteries Using Crushed Rock to Store Renewable Grid Energy
Valued at $109 Million: F-35B Fighter Jet Crashes in Southern California
Sainsbury Agrees to Sell Argos in £120 Million Deal to Private Consortium
High Court Clears Way for Construction of Chinese Embassy at Royal Mint Court
UK Fuel Prices Climb to Multi-Month Highs as Strait of Hormuz Tensions Disrupt Oil Supplies
Severe Summer Drought and Record Heat Put UK Harvests at Risk
Prime Minister Andy Burnham Faces Labour Backbench Opposition Over Potential Support for New North Sea Oil and Gas Drilling
Bank of England Warns Inflation Will Stay Above 3% as Middle East Energy Shock Prolongs Cost-of-Living Pressures
×