London Daily

Focus on the big picture.
Wednesday, Sep 09, 2026

Body positivity and technical elegance at Fashion East AW23

Body positivity and technical elegance at Fashion East AW23

Karoline Vitto and Standing Ground continue their tenure, while newcomer Johanna Parv has her debut

Counting the likes of JW Anderson, Wales Bonner and Martine Rose in its illustrious alumni, Fashion East is a London Fashion Week show that’s not to be missed.

Founded by Lulu Kennedy over 20 years ago, the talent incubator hosts promising young designers season after season - and AW23 is no exception.

On the top floor of The Truman Brewery in the heart of Shoreditch, Michael Stewart kicked off proceedings with his evening wear label Standing Ground.

Where last season guests were greeted by a row of statuesque models wearing his signature slinky column dresses, this time models walked down an industrial runway to a soundtrack of acid techno in a collection that felt fluid yet sculptural.

Standing Ground

From couture-like corseted dresses crafted using a free-flowing silk jersey to structured coats and the introduction of architectural wind-swept separates, the designer turned his hand to tailoring, whilst staying true to his commitment to the silhouette: “My main focus when I’m designing is fit and form. It’s so central to what I do and my design process,” he told the Evening Standard.

Next was the turn of newcomer Johanna Parv, who cut her teeth at Balenciaga, Dior, Burberry and Soar Running before launching her eponymous brand in 2020. Taking inspiration from the city cyclist, her collection was at once practical, contemporary and elevated.

The models transformed their looks as they walked - a technical jacket’s silhouette was altered at the pull of a toggle and a coat was concealed within a waistband that doubled up as a bike lock holder.

Johanna Parv


Bags were front and centre. With a range that included cross-body messengers and upcycled vintage handbags fitted with functional straps, the Estonian designer’s accessory ingenuity shone through.

Closing the show was this season’s name-to-know Karoline Vitto. Counting Paloma Elsesser and Shygirl among her fanbase, she offers a unique, refreshing body-positive perspective which the fashion industry has been missing.

For her sophomore collection, the Brazilian-born designer brought her celebration of the female form to the Eighties: “I wanted to take the idea of the strong Eighties supermodel, contemporise it and bring it into a curve scenario.”

Karoline Vitto


Not only did she exclusively use plus size models, but she brought the curves and folds that are so often hidden into the spotlight. Skirt suits with an exposed waistline, jersey dresses with a full side cutout, and exposed metal detailing throughout.

Instead of using virgin fabrics containing elastane, like the vast majority of plus size designers, she partnered with deadstock supplier Nona Source.

It an exciting moment for the brand, and later this year Vitto is entering circular fashion: “We are going into rental this year. I can’t share too much yet, but I’m very excited for these clothes that you see on the catwalks to have a second life.”

Newsletter

Related Articles

0:00
0:00
Close
British Chambers of Commerce Forecasts UK Growth of 1% as Investment Remains Weak
UK Suspends Local Government Reorganisation Decisions and Cancels Planned Shadow Authority Polls
UK Parliament Opens Inquiry Into Gaps in Climate Change Preparedness
Andy Burnham and Xi Jinping Hold Talks on Trade, Security and British Consular Cases
UK Joins France, Canada and Other Nations in Measures Against Israeli West Bank Settlements
UK Announces New Sanctions Targeting Iranian Nuclear and Military Networks
British Chambers of Commerce Calls for Business Rate Reform and Productivity Support
UK Farmers Warn Dry Summer Could Reduce Crop Yields and Push Up Food Prices
UK Rail Networks Hit by Widespread Delays After Major Signalling Failures
Matt Clifford Resigns as ARIA Chair After Conflict-of-Interest Scrutiny
UK and France Say Joint Border Operations Have Prevented More Than 48,000 Irregular Channel Crossings
UK Core Inflation Remains Above Expectations as Utility and Commodity Costs Stay Elevated
Jaguar Land Rover Considers Up to 4,000 UK Job Cuts Amid Automotive Industry Pressure
UK Government Pauses Local Authority Reorganisation for Legal Review
UK Public Borrowing Reaches £1.8 Billion in July, Adding Pressure Before Autumn Budget
Chancellor John Healey Puts Regional Devolution and Fiscal Discipline at Heart of UK Growth Plan
Counter-Terrorism Police Lead Salford Investigation After Two Teenagers Charged
UK Rejects Financial Reparations for Transatlantic Slavery
UK and Egypt Step Up Diplomacy Over Escalating West Bank Tensions
UK Pauses Council Reorganisation Across Four English Counties
Jaguar Land Rover Plans 4,000 Job Cuts in Major UK Restructuring
UK Unveils Planning and Regulatory Overhaul to Speed Infrastructure and Economic Growth
University of Bristol Opens £500 Million Innovation Campus
Families Give Evidence to Independent Review of Sussex Maternity Failures
Sweden Confirms Deportation of 458 British Citizens Over Post-Brexit Residency Rules
UK Launches £3 Million Challenge for Long-Duration Energy Storage
Reform UK Proposes £100 Billion in Spending Cuts and Brownfield Deregulation
Andy Burnham Warns Macron That EU Procurement Rules Could Hurt British Steel
Andy Burnham Faces Major Decision on Future North Sea Oil and Gas Drilling
SEND Support in England Projected to Reach One in 10 Pupils
England’s Housing Courts Struggle With Surge in No-Fault Eviction Cases
Violent Clashes Erupt in Portsmouth During Protest Against Asylum Processing
Three-Quarters of NHS Emergency Staff Report Regular Violence or Aggression
UK Considers Converting Female Prison Space for Male Inmates as Overcrowding Worsens
UK House Prices Record First Annual Decline in Nearly Three Years
UK Government Reassesses Policy Toward Israel Amid Calls for Diplomatic Shift
Reform UK Faces Police Scrutiny Over Alleged Foreign Donations Scheme
University of Bristol Opens £500 Million Temple Quarter Enterprise Campus
Online Bookmakers Accused of Privacy Breaches Through Cookie Consent Practices
Health Campaigners Urge UK Government to Abandon U.S. Pharmaceutical Agreement
Three-Quarters of UK A&E Staff Report Regular Violence or Aggression
Far-Right Demonstrations Target Portsmouth as Small-Boat Crossings Fuel Tensions
UK Records Hottest Summer on Record After Severe Heatwaves
UK Travellers Face Renewed EU Border Delays as Temporary Flexibility Ends
UK Rejects Calls to Pause AI Data Centre Expansion Despite Energy Concerns
UK Defence Figures Push for 3% Spending Target Amid Falklands Concerns
England Faces Rising Financial Pressure as Special Educational Needs Plans Surge
Metropolitan Police Consider Reform UK Probe Over Overseas Donations
Keir Starmer to Leave Parliament, Triggering By-Election
UK Treasury Weighs Windfall Taxes on Banks and Oil Companies Amid Bond Market Turmoil
×