London Daily

Focus on the big picture.
Wednesday, Sep 02, 2026

Body positivity and technical elegance at Fashion East AW23

Body positivity and technical elegance at Fashion East AW23

Karoline Vitto and Standing Ground continue their tenure, while newcomer Johanna Parv has her debut

Counting the likes of JW Anderson, Wales Bonner and Martine Rose in its illustrious alumni, Fashion East is a London Fashion Week show that’s not to be missed.

Founded by Lulu Kennedy over 20 years ago, the talent incubator hosts promising young designers season after season - and AW23 is no exception.

On the top floor of The Truman Brewery in the heart of Shoreditch, Michael Stewart kicked off proceedings with his evening wear label Standing Ground.

Where last season guests were greeted by a row of statuesque models wearing his signature slinky column dresses, this time models walked down an industrial runway to a soundtrack of acid techno in a collection that felt fluid yet sculptural.

Standing Ground

From couture-like corseted dresses crafted using a free-flowing silk jersey to structured coats and the introduction of architectural wind-swept separates, the designer turned his hand to tailoring, whilst staying true to his commitment to the silhouette: “My main focus when I’m designing is fit and form. It’s so central to what I do and my design process,” he told the Evening Standard.

Next was the turn of newcomer Johanna Parv, who cut her teeth at Balenciaga, Dior, Burberry and Soar Running before launching her eponymous brand in 2020. Taking inspiration from the city cyclist, her collection was at once practical, contemporary and elevated.

The models transformed their looks as they walked - a technical jacket’s silhouette was altered at the pull of a toggle and a coat was concealed within a waistband that doubled up as a bike lock holder.

Johanna Parv


Bags were front and centre. With a range that included cross-body messengers and upcycled vintage handbags fitted with functional straps, the Estonian designer’s accessory ingenuity shone through.

Closing the show was this season’s name-to-know Karoline Vitto. Counting Paloma Elsesser and Shygirl among her fanbase, she offers a unique, refreshing body-positive perspective which the fashion industry has been missing.

For her sophomore collection, the Brazilian-born designer brought her celebration of the female form to the Eighties: “I wanted to take the idea of the strong Eighties supermodel, contemporise it and bring it into a curve scenario.”

Karoline Vitto


Not only did she exclusively use plus size models, but she brought the curves and folds that are so often hidden into the spotlight. Skirt suits with an exposed waistline, jersey dresses with a full side cutout, and exposed metal detailing throughout.

Instead of using virgin fabrics containing elastane, like the vast majority of plus size designers, she partnered with deadstock supplier Nona Source.

It an exciting moment for the brand, and later this year Vitto is entering circular fashion: “We are going into rental this year. I can’t share too much yet, but I’m very excited for these clothes that you see on the catwalks to have a second life.”

Newsletter

Related Articles

0:00
0:00
Close
UK Business Confidence Improves but Remains Deeply Negative
Aberdeen Hydrogen Bus Sale Recovers Just Six Pence for Every Pound Invested
Which? Exposes Booking.com Verification Failures With Fake 10 Downing Street Listing
British Business Bank Invests Up to £46 Million in Deep-Tech Startup Fund
Scottish Government Puts Violence Against Women at Center of Legislative Program
FCA Eases UK IPO Rules to Strengthen London’s Listing Market
UK Likely to Avoid Next US Tariff Measures as Washington Targets EU
Macron Visits UK for Bayeux Tapestry Exhibition and Border Security Talks
British Chambers of Commerce Cuts UK Growth Outlook to 1% for 2026 and 2027
Keir Starmer Resigns as MP for Holborn and St Pancras, Triggering By-Election
Prime Minister Andy Burnham Unveils Devolution and Cost-of-Living Agenda
UK Borrowing Costs Surge as 30-Year Gilt Yield Reaches 5.88%
Cleveland Police Receive £2 Million to Tackle Serious Crime in Middlesbrough
Number of Young People in England Without a Close Friend Reaches Record Level
Five Arrested After Newborn Baby Dies From Stab Wounds in Sheffield
Nigel Farage Faces Questions Over Reported Second Parliamentary Standards Investigation
UK Retirement Funding Requirement Rises by £64,000 Compared With 2021
UK House Prices Rise for First Time Since April, Nationwide Says
FCA Chief Faces Allegations of Intimidating Consumer Group Over £9 Billion Car Loan Inquiry
Scottish Government Presses Ahead With Cap on Essential Food Prices
Burnham Government Moves to Overhaul Early Prison Release Scheme
UK Records Hottest Summer on Record in 2026, Met Office Says
UK Government Announces Major Reset of Diplomatic Policy Towards Israel
UK Pushes Back After Trump Reopens Falkland Islands Sovereignty Dispute
Keir Starmer Resigns as MP, Triggering Holborn and St Pancras By-Election
Andy Burnham Blames Brexit for UK’s Decade of Weak Growth in First Commons Address
England Faces Renewed Scrutiny Over Sewage Discharges and Water Quality
Victoria Beckham Business Reports First Operating Profit Since Launch
BT Expects £2 Billion From Copper Sales During Full-Fibre Rollout
UK Train Drivers Secure 3.6% Pay Rise and Avert Strike Action
FCA Chief Faces Scrutiny Over Alleged Pressure on Consumer Group in Car Finance Case
Kemi Badenoch Names Andrew Griffith Shadow Chancellor in Conservative Reshuffle
UK House Prices Rise for First Time Since April
UK Shop-Price Inflation Accelerates to 1.5% in August
Met Office Data Point to Hottest UK Summer on Record
UK Announces Emergency Prison Release Measures and £110 Million Capacity Expansion
UK Launches Expanded Free School Meals and 1,400 Breakfast Clubs
Bank of England Governor Warns G20 of AI-Related Economic and Cyber Risks
Prime Minister Andy Burnham Calls for Greater Public Control of Water, Energy and Transport
UK Gains Full Access to £13 Trillion Trans-Pacific Trade Bloc
UK Long-Term Borrowing Costs Hit 28-Year High as Oil Shock Drives Global Bond Selloff
Royal Mail Keeps First-Class Stamps at £1.80 and Second-Class at 91p
Church of England Prepares Formal Apology Over Historical Forced Adoptions
UK Competition Regulator Caps Veterinary Prescription Fees at £21
UK Aviation Authorities Roll Out Airspace Changes to Reduce Flight Delays
England Makes School Allergy Policies Mandatory Under Benedict’s Law
England and Wales Tighten Child Safeguarding Checks by Removing Supervision Exemption
Cornwall Geothermal Plant Begins Commercial Power and Lithium Operations
UK Inflation Holds Near 2.9% as Energy Costs Remain a Risk
UK Productivity Growth Averages 1.1% Over Two Years, Resolution Foundation Says
×