London Daily

Focus on the big picture.
Thursday, Sep 17, 2026

Attack ad on Sunak ‘not to everybody’s taste’, Labour MP admits

Attack ad on Sunak ‘not to everybody’s taste’, Labour MP admits

A Labour frontbencher has defended a party advert that claimed Rishi Sunak does not believe adults convicted of sexually assaulting children should be jailed.
The party was accused of “pandering to prejudice” and engaging in “gutter politics” after sharing the poster on social media.

Under a claim that “Labour is the party of law and order”, the advert asked: “Do you think adults convicted of sexually assaulting children should go to prison? Rishi Sunak doesn’t.”


However, shadow culture secretary Lucy Powell has said the post was part of “political campaigning” but conceded it “won’t be to everybody’s taste”.

Asked whether she was “comfortable with pointing the finger at Rishi Sunak”, Ms Powell told Sky News: “I’m comfortable with taking a sort of standardised graphic that the prime minister used himself many, many times in recent months and years, to highlight how one of his own policies isn’t working.”

She added: “It’s political campaigning. I’m comfortable to be on your programme this morning defending what we’re talking about, which is some really serious issues around the criminal justice system and how this country is just not dealing with that.”

Critics urged Labour to take the poster down after it emerged online this week.

New Statesman journalist George Eaton said: “This is one of the worst political adverts in recent UK history and not the first time Labour has pandered to prejudice in the hope of electoral gain.” He criticised Labour for singling out Mr Sunak.

Conservative commentator Iain Dale said it was “a new low in British political attack ads”.

“Just as I criticised Rishi Sunak for saying Keir Starmer was the "friend of people traffickers", I think this is a disgrace too,” he wrote on Twitter.

“I assume these people who didn’t get sent to prison wouldn’t have done under Blair and Brown either.”

The party said the poster was based on analysis of official figures which suggested more than 4,000 adults convicted of sexual assault or sexual activity on children under 16 have dodged jail sentences since 2010. Some 2,026 were let off with community sentences and 2,474 with suspended sentences, it said.
Newsletter

Related Articles

0:00
0:00
Close
Asthma Charity Warns of Major Gaps in Childhood Diagnostic Testing Across England
TUC Chief Paul Nowak Appointed to Bank of England Court
Bristol Opens £35 Million Deep-Tech Innovation Hub at Temple Quarter
Oxfordshire Village Votes Symbolically to Leave UK Over Asylum Housing Plan
Andy Burnham Deepens UK Defense and AI Cooperation With NATO and Canada
UK Government Announces Neonatal Safety Reforms After Thirlwall Inquiry
Bank of England Weighs Rate Decision as UK Inflation Rises to 3.1%
UK Health Unions Warn of Staffing Pressures as Public and Private Pay Growth Diverges
Rockstar Games Faces Tribunal Claims From 23 Former Grand Theft Auto VI Developers
UK Treasury Faces Tighter Budget Constraints as Borrowing Costs and Pension Spending Rise
Prime Minister Andy Burnham Sets Out Ten-Year Plan for Greater Public Oversight of Utilities
UK Economy Grows 0.4% in July as Services and Technology Activity Strengthen
Scotland, Wales and Northern Ireland Leaders Coordinate Push for UK Constitutional Change
Police Tighten Public-Order Measures After Anti-Immigration Protests in Dover and Portsmouth
UK Ministers Pressed for Answers After US Diplomat Accused of Child Abuse Images Leaves Britain
Jaguar Land Rover Pursues NATO Defense Contracts for Defender Vehicles
British Service Member Dies in Road Accident While Deployed in Ukraine
George Osborne Calls for Britain to Rejoin EU Customs Union
Anthropic Chief Dario Amodei Urges Faster UK Action on Advanced AI Risks
UK State Pension Set for 3.9% Rise Under Triple Lock
UK Labour Market Cools as Payrolled Employment Continues to Decline
Reform UK’s £72 Million in Donations Faces Scrutiny Under Proposed Retrospective Funding Rules
UK Doctors Warn Expanded Pharmacy First Scheme Could Put Patients at Risk
British Airlines Cut Short-Haul Capacity as Jet Fuel Costs Rise
UK News Publishers Forecast 40% Search Traffic Drop as AI Overviews Expand
Axel Springer Wins Approval for £575 Million Daily Telegraph Acquisition
London Mayor Sadiq Khan Opposes Heathrow Third Runway Over Climate Targets
Scotland, Wales and Northern Ireland Leaders Hold Summit Seeking Greater Autonomy
UK Energy Price Cap Set to Rise to £1,723 in October
UK Treasury Warns Middle East Conflict Is Threatening Economic Growth
Labour Moves to Retrospectively Cap Overseas Political Donations After Reform UK Funding Surge
HMRC Warns Nearly Seven Million Adults Are Unclear About State Pension Entitlements
UK Parliament Passes Sovereign Grant Reform Before Conference Recess
British Rail Passengers Gain Automatic Right to Switch Operators During Disruptions
Burnham Hosts Downing Street Business Summit as UK Fiscal Pressure Builds
Labour Government Moves to Challenge £72 Million in Reform UK Crypto Donations
UK Advertising Industry Warns Wider Junk Food Rules Could Put £1 Billion in Media Spending at Risk
Cornwall Opens Devolution Talks With UK Government Over Transport and Local Services
UK Parliament Considers Sovereign Grant Reform Setting Royal Funding at £99.9 Million
Trades Union Congress Calls for Income-Based Energy Tariff Funded by Higher Bank Levy
UK Prime Minister Rejects Second Scottish Independence Referendum
House of Lords Begins Scrutiny of Bill to Lower UK Voting Age to 16
Anthropic Says Claude Was Exploited in Weapons-Related and State-Linked Cyber Activity
Institute of Directors Urges UK Government to Avoid Business Tax Increases in Autumn Budget
Rising Gilt Yields Cut UK Fiscal Headroom to About £13 Billion Ahead of Budget
UK Economy Grows 0.4% in July as Services and Technology Activity Strengthen
UK Government Promises Clearer Student Loan Guidance After Repayment Backlash
Charities Warn Unpaid Carers May Die Before Receiving Government Compensation
Dover Unrest Prompts Review of UK Counter-Extremism Strategy
Celtic Summit Leaders Reassert Right to Pursue Independence From UK
×