London Daily

Focus on the big picture.
Thursday, Sep 10, 2026

Attack ad on Sunak ‘not to everybody’s taste’, Labour MP admits

Attack ad on Sunak ‘not to everybody’s taste’, Labour MP admits

A Labour frontbencher has defended a party advert that claimed Rishi Sunak does not believe adults convicted of sexually assaulting children should be jailed.
The party was accused of “pandering to prejudice” and engaging in “gutter politics” after sharing the poster on social media.

Under a claim that “Labour is the party of law and order”, the advert asked: “Do you think adults convicted of sexually assaulting children should go to prison? Rishi Sunak doesn’t.”


However, shadow culture secretary Lucy Powell has said the post was part of “political campaigning” but conceded it “won’t be to everybody’s taste”.

Asked whether she was “comfortable with pointing the finger at Rishi Sunak”, Ms Powell told Sky News: “I’m comfortable with taking a sort of standardised graphic that the prime minister used himself many, many times in recent months and years, to highlight how one of his own policies isn’t working.”

She added: “It’s political campaigning. I’m comfortable to be on your programme this morning defending what we’re talking about, which is some really serious issues around the criminal justice system and how this country is just not dealing with that.”

Critics urged Labour to take the poster down after it emerged online this week.

New Statesman journalist George Eaton said: “This is one of the worst political adverts in recent UK history and not the first time Labour has pandered to prejudice in the hope of electoral gain.” He criticised Labour for singling out Mr Sunak.

Conservative commentator Iain Dale said it was “a new low in British political attack ads”.

“Just as I criticised Rishi Sunak for saying Keir Starmer was the "friend of people traffickers", I think this is a disgrace too,” he wrote on Twitter.

“I assume these people who didn’t get sent to prison wouldn’t have done under Blair and Brown either.”

The party said the poster was based on analysis of official figures which suggested more than 4,000 adults convicted of sexual assault or sexual activity on children under 16 have dodged jail sentences since 2010. Some 2,026 were let off with community sentences and 2,474 with suspended sentences, it said.
Newsletter

Related Articles

0:00
0:00
Close
Merz Rebukes AfD Expansion in Saxony-Anhalt
King Charles Confirms Prince Harry and Meghan Will Remain Private Citizens
Labour Selects Former Child Refugee for By-Election in Keir Starmer’s Former Seat
Foreign Private Equity Accelerates Takeovers of London-Listed Industrial Companies
NHS Maternity Care Faces Scrutiny Over Support for Mothers After Caesarean Births
BBC Warns Staff Strikes Are Likely Amid Job Cuts and Programme Cancellations
English Housing Affordability Improves to Best Level in More Than a Decade
UK Health Commission Proposes Framework for Wider AI Adoption Across NHS
Labour Faces Pressure for Wealth Tax Ahead of Autumn Budget
Metropolitan Police Open Criminal Investigation Into Alleged Foreign Donations to Reform UK
UK Police Deploy Riot Officers After Anti-Immigration Unrest in Portsmouth and Dover
UK Defends Sanctions on Israeli Settlements Despite Diplomatic Retaliation
UK Air Traffic Control Failure Cancels More Than 1,000 Flights and Disrupts 65,000 Passengers
Compass Urges £10 Million Wealth Tax and Public Ownership Ahead of UK Autumn Budget
UK Government’s Devolution Plans Face House of Lords Scrutiny
Maldives Seeks New Chagos Sovereignty Talks With UK Prime Minister Andy Burnham
UK Airports Face Continuing Disruption After National Air Traffic Control Failure
UK Bans Imports From Israeli Settlements and Expands Sanctions on Iran
British Chambers of Commerce Forecasts UK Growth of 1% as Investment Remains Weak
UK Suspends Local Government Reorganisation Decisions and Cancels Planned Shadow Authority Polls
UK Parliament Opens Inquiry Into Gaps in Climate Change Preparedness
Andy Burnham and Xi Jinping Hold Talks on Trade, Security and British Consular Cases
UK Joins France, Canada and Other Nations in Measures Against Israeli West Bank Settlements
UK Announces New Sanctions Targeting Iranian Nuclear and Military Networks
British Chambers of Commerce Calls for Business Rate Reform and Productivity Support
UK Farmers Warn Dry Summer Could Reduce Crop Yields and Push Up Food Prices
UK Rail Networks Hit by Widespread Delays After Major Signalling Failures
Matt Clifford Resigns as ARIA Chair After Conflict-of-Interest Scrutiny
UK and France Say Joint Border Operations Have Prevented More Than 48,000 Irregular Channel Crossings
UK Core Inflation Remains Above Expectations as Utility and Commodity Costs Stay Elevated
Jaguar Land Rover Considers Up to 4,000 UK Job Cuts Amid Automotive Industry Pressure
UK Government Pauses Local Authority Reorganisation for Legal Review
UK Public Borrowing Reaches £1.8 Billion in July, Adding Pressure Before Autumn Budget
Chancellor John Healey Puts Regional Devolution and Fiscal Discipline at Heart of UK Growth Plan
Counter-Terrorism Police Lead Salford Investigation After Two Teenagers Charged
UK Rejects Financial Reparations for Transatlantic Slavery
UK and Egypt Step Up Diplomacy Over Escalating West Bank Tensions
UK Pauses Council Reorganisation Across Four English Counties
Jaguar Land Rover Plans 4,000 Job Cuts in Major UK Restructuring
UK Unveils Planning and Regulatory Overhaul to Speed Infrastructure and Economic Growth
University of Bristol Opens £500 Million Innovation Campus
Families Give Evidence to Independent Review of Sussex Maternity Failures
Sweden Confirms Deportation of 458 British Citizens Over Post-Brexit Residency Rules
UK Launches £3 Million Challenge for Long-Duration Energy Storage
Reform UK Proposes £100 Billion in Spending Cuts and Brownfield Deregulation
Andy Burnham Warns Macron That EU Procurement Rules Could Hurt British Steel
Andy Burnham Faces Major Decision on Future North Sea Oil and Gas Drilling
SEND Support in England Projected to Reach One in 10 Pupils
England’s Housing Courts Struggle With Surge in No-Fault Eviction Cases
Violent Clashes Erupt in Portsmouth During Protest Against Asylum Processing
×