London Daily

Focus on the big picture.
Wednesday, Mar 04, 2026

Attack ad on Sunak ‘not to everybody’s taste’, Labour MP admits

Attack ad on Sunak ‘not to everybody’s taste’, Labour MP admits

A Labour frontbencher has defended a party advert that claimed Rishi Sunak does not believe adults convicted of sexually assaulting children should be jailed.
The party was accused of “pandering to prejudice” and engaging in “gutter politics” after sharing the poster on social media.

Under a claim that “Labour is the party of law and order”, the advert asked: “Do you think adults convicted of sexually assaulting children should go to prison? Rishi Sunak doesn’t.”


However, shadow culture secretary Lucy Powell has said the post was part of “political campaigning” but conceded it “won’t be to everybody’s taste”.

Asked whether she was “comfortable with pointing the finger at Rishi Sunak”, Ms Powell told Sky News: “I’m comfortable with taking a sort of standardised graphic that the prime minister used himself many, many times in recent months and years, to highlight how one of his own policies isn’t working.”

She added: “It’s political campaigning. I’m comfortable to be on your programme this morning defending what we’re talking about, which is some really serious issues around the criminal justice system and how this country is just not dealing with that.”

Critics urged Labour to take the poster down after it emerged online this week.

New Statesman journalist George Eaton said: “This is one of the worst political adverts in recent UK history and not the first time Labour has pandered to prejudice in the hope of electoral gain.” He criticised Labour for singling out Mr Sunak.

Conservative commentator Iain Dale said it was “a new low in British political attack ads”.

“Just as I criticised Rishi Sunak for saying Keir Starmer was the "friend of people traffickers", I think this is a disgrace too,” he wrote on Twitter.

“I assume these people who didn’t get sent to prison wouldn’t have done under Blair and Brown either.”

The party said the poster was based on analysis of official figures which suggested more than 4,000 adults convicted of sexual assault or sexual activity on children under 16 have dodged jail sentences since 2010. Some 2,026 were let off with community sentences and 2,474 with suspended sentences, it said.
Newsletter

Related Articles

0:00
0:00
Close
Trump Says UK–US ‘Special Relationship’ Is Diminished Amid Middle East Dispute
UK Economic Forecasts Face Fresh Strain from Middle East Conflict and Rising Energy Costs
UK Reaffirms Close US Ties After Trump’s Public Criticism
Reeves Stresses Stability and Fiscal Discipline in UK Budget Update as Growth Outlook Shifts
UK Deploys Royal Navy Destroyer HMS Dragon to Cyprus After Drone Strike on RAF Base
Green Party Surges Past Labour in New UK Poll as Traditional Party Support Crumbles
Majority of Britons Oppose U.S. Use of UK Military Bases in Iran Conflict
UK Intensifies Evacuation Efforts from Oman, Working with Airlines to Boost Flight Capacity
Trump Condemns UK and Spain in Unusually Sharp Rift Over Iran Military Action
Trump Repeats UK Claims That Diverge from Verified Facts Amid Diplomatic Strain
UK Arrests Prominent Figures Linked to Epstein Network as Questions Mount Over US Action
Trump Says UK ‘Took Far Too Long’ to Approve Use of Airbases for Iran Strikes
Scope of Britain’s Role in the Expanding Middle East Conflict Comes Under Scrutiny
Trump Says He Is ‘Very Disappointed’ in Starmer Over Iran Comments
U.S. Embassy in Riyadh Struck by Drones Amid Escalating Iran Conflict
Starmer Confronts Strategic Test After Drone Strike Near British Base in Cyprus
Rolls-Royce Chief Signals Openness to Germany Joining UK-Led Fighter Jet Programme
UK Stocks Slip as Escalating Iran Conflict Triggers Global Market Selloff
UK Overhauls Asylum System to Make Refugee Status Temporary
Starmer Warns of ‘Reckless’ Iranian Strikes Amid Escalating Regional Tensions
British Base in Cyprus Targeted as Drones Intercepted Amid Expanding Iran Conflict
Starmer Diverges from Trump on Iran Strategy, Rejects ‘Regime Change from the Skies’
U.S. and Israel Intensify Strikes on Iran as Conflict Expands to Lebanon and Gulf States
Violent Pro-Iranian Protesters Storm U.S. Consulate in Karachi
Missile Debris Sparks Fires at Dubai’s Jebel Ali Port Near Palm Jumeirah
Iran Strikes U.S. Fifth Fleet Headquarters in Bahrain Amid Wider Gulf Retaliation
When the State Replaces the Parent: How Gender Policy Is Redefining Custody and Coercion
Bill Clinton Denies Knowing Woman in Hot Tub Photo During Closed-Door Epstein Deposition
Former U.S. President Bill Clinton Testifies on Ties to Jeffrey Epstein Before Congressional Oversight Committee
Dyson Reaches Settlement in Landmark UK Forced Labour Case
Barclays and Jefferies Shares Fall After UK Mortgage Lender Collapse Rekindles Credit Market Concerns
Play Exploring Donald Trump’s Rise to Power by ‘Lehman Trilogy’ Author to Premiere in the UK
Man Arrested After Churchill Statue Defaced in Central London
Keir Starmer Faces Political Setback as Labour Finishes Third in High-Profile By-Election
UK Assisted Dying Bill Set to Fall Short in Parliament as Regional Initiatives Gain Ground
UK Defence Ministry Clarifies Position After Reports of Imminent Helicopter Contract
Independent Left-Wing Plumber Secures Shock Victory as Greens Surge in UK By-Election
Reform UK Refers Alleged ‘Family Voting’ Incidents in By-Election to Police
United Kingdom Temporarily Withdraws Embassy Staff from Iran Amid Heightened Regional Tensions
UK Government Reaches Framework Agreement on Release of Mandelson Vetting Files
UK Police Contracts With Israeli Surveillance Firms Spark Debate Over Ethics and Oversight
United Airlines Passenger Hears Cockpit Conversations After Accessing In-Flight Audio Channel
Spain to Conduct Border Checks on Gibraltar Arrivals Under New Post-Brexit Framework
Engie Shares Jump After $14 Billion Agreement to Acquire UK Power Grid Assets
BNP Paribas Overtakes Goldman Sachs in UK Investment Banking League Tables
Geothermal Project to Power Ten Thousand Homes Marks UK Renewable Energy Milestone
UK Visa Grants Drop Nineteen Percent in 2025 as Migration Controls Tighten
Barclays and Jefferies Among Banks Exposed to Collapse of UK Mortgage Lender MFS
UK Asylum Applications Edge Down in 2025 Despite Rise in Small Boat Crossings
Jefferies Reports Significant Exposure After Collapse of UK Lender MFS
×