London Daily

Focus on the big picture.
Saturday, Feb 22, 2025

Asda: George brand to sell second-hand clothing in shops

Asda: George brand to sell second-hand clothing in shops

Supermarket chain Asda is to start selling second-hand clothes in 50 of its stores across the UK.

The retailer said the concept had already been successfully tried out at a store in Leeds, and it now plans to stock the used garments more widely.

For the venture, the George at Asda brand has joined forces with specialist wholesaler Preloved Vintage Kilo.

The move comes after Asda launched a scheme encouraging customers to take unwanted clothes back to stores.

Asda said the latest scheme would "give a new lease of life" to pre-worn garments.

It would enable customers to "buy vintage, retro and second-hand branded pieces, preventing thousands of tonnes of garments going to landfill each year".

Retailing under the PVW (Preloved Vintage Wholesale) brand name, the second-hand clothes will be available in stores in London, Bristol, Birmingham, Edinburgh and Brighton, among others.

'Mainstream'


Asda is the UK's third biggest supermarket chain with 632 stores. In February it was sold for £6.8bn to the Issa brothers, two entrepreneurs from Blackburn, and the investment firm TDR Capital.

Preloved Vintage managing director Steve Lynam said the company had prevented more than 800 tonnes of clothing ending up in landfill and that linking with Asda would increase that "dramatically".

"In a world where we are becoming more environmentally conscious this partnership will help bring sustainable fashion to the mainstream which is something as a business we strive for in everything we do.

"The more people that buy into the circular economy and shop vintage & retro the bigger impact we will have on climate change."


The issue of sustainable fashion has been embraced by a number of retailers in recent years.

Several companies take back second-hand clothes, including Asda, Primark and M&S, which have recycling scheme which allow customers to return used items in stores.

In 2019, upmarket store chain Selfridges teamed up with the resale site Vestiaire Collective to sell on second-hand garments.

Online sites which provide a platform for users to sell on unwanted clothes include the Depop social shopping app which was established in 2011 and more recently Vinted and Asos Vintage.

The trend is not confined to clothing. Earlier this year home retailing giant Ikea announced it would press ahead with its plans to buy back and resell used furniture.

Newsletter

Related Articles

0:00
0:00
Close
Good News: Senate Confirms Kash Patel as FBI Director
Officials from the U.S. and Hungary Engage in Talks on Economic Collaboration and Sanctions Strategy
James Bond Franchise Transitions to Amazon MGM Studios
Technology Giants Ramp Up Lobbying Initiatives Against Strict EU Regulations
Alibaba Exceeds Quarterly Projections Fueled by Growth in Cloud and AI
Tequila Sector Faces Surplus Crisis as Agave Prices Dive Sharply
Residents of Flintshire Mobile Home Park Grapple with Maintenance Issues and Uncertain Future
Ronan Keating Criticizes Irish Justice System Following Fatal Crash Involving His Brother
Gordon Ramsay's Lucky Cat Restaurant Faces Unprecedented Theft
Israeli Family Mourns Loss of Peace Advocate Oded Lifschitz as Body Returned from Gaza
Former UK Defense Chief Calls for Enhanced European Support for Ukraine
Pope Francis Admitted to Hospital in Rome Amid Rising Succession Speculation
Senate Republican Leader Mitch McConnell, at the age of 83, Declares His Retirement.
Whistleblower Reveals Whitehall’s Focus on Kabul Animal Airlift Amid Crisis
Politicians Who Deliberately Lie Could Face Removal from Office in Wales
Scottish Labour Faces Challenges Ahead of 2026 Holyrood Elections
Leftwing Activists Less Likely to Work with Political Rivals, Study Finds
Boris Johnson to Host 'An Evening with Boris Johnson' at Edinburgh's Usher Hall
Planned Change in British Citizenship Rules Faces First Legal Challenge
Northumberland Postal Worker Sentenced for Sexual Assaults During Deliveries
British Journalist Missing in Brazil for 11 Days
Tesco Fixes Website Glitch That Disrupted Online Grocery Orders
Amnesty International Critiques UK's Predictive Policing Practices
Burglar Jailed After Falling into Home-Made Trap in Blyth
Sellafield Nuclear Site Exits Special Measures for Physical Security Amid Ongoing Cybersecurity Concerns
Avian Influenza Impact on Seals in Norfolk: Four Deaths Confirmed
First Arrest Under Scotland's Abortion Clinic Buffer Zone Law Amidst International Controversy
Meghan Markle Rebrands Lifestyle Venture as 'As Ever' Ahead of Netflix Series Launch
Inter-Island Ferry Services Between Guernsey and Jersey Set to Expand
Significant Proportion of Cancer Patients in England and Wales Not Receiving Recommended Treatments
Final Consultation Launched for Vyrnwy Frankton Power Line Project
Drug Misuse Deaths in Scotland Rise by 12% in 2023
Failed £100 Million Cocaine Smuggling Operation in the Scottish Highlands
Central Cee Equals MOBO Awards Record; Bashy and Ayra Starr Among Top Honorees
EastEnders: Four Decades of Challenging Social Norms
Jonathan Bailey Channels 'Succession' in Bold Richard II Performance
Northern Ireland's First Astronaut Engages in Rigorous Spacewalk Training
Former Postman Sentenced for Series of Sexual Offences in Northumberland
Record Surge in Anti-Muslim Hate Crimes Across the UK in 2024
Omagh Bombing Inquiry Concludes Commemorative Hearings with Survivor Testimonies
UK Government Introduces 'Ronan's Law' to Combat Online Knife Sales to Minors
Metal Detectorists Unearth 15th-Century Coin Hoard in Scottish Borders
Woman Charged in 1978 Death of Five-Year-Old Girl in South London
Expanding Sinkhole in Godstone, Surrey, Forces Evacuations and Road Closures
Bangor University Announces Plans to Cut 200 Jobs Amid £15 Million Savings Target
British Journalist Charlotte Peet Reported Missing in Brazil
UK Inflation Rises to 3% in January Amid Higher Food Prices and School Fees
Starmer Defends Zelensky Amidst Trump's 'Dictator' Allegation
Zelensky Calls on World Leaders to Back Peace Efforts in Light of Strains with Trump
UK Prime minister, Mr. Keir Starmer, has stated that any peace agreement aimed at ending the conflict in Ukraine "MUST" include a US security guarantee to deter Russian aggression
×