London Daily

Focus on the big picture.
Monday, Apr 06, 2026

Asda chairman Stuart Rose: Food prices will keep rising

Asda chairman Stuart Rose: Food prices will keep rising

Food prices will keep rising, and stay higher "for quite some time" due to the high cost of raw materials, Asda chairman Lord Rose has said.

Many families struggling with the cost of living crisis are "going to suffer", the Conservative peer warned - although retailers will try to keep costs down.

The Bank of England expects price inflation to hit 8% this spring.

But Business Secretary Kwasi Kwarteng said inflation would not necessarily be long term.

Families in the UK have been struggling as energy, fuel and food costs rise rapidly.

Speaking to the BBC Sunday Morning programme, the Asda chairman said he feared that food prices "are going to go higher, and they are going to stay high for quite some time".

Pressures on prices include the war in Ukraine and a resurgence of Covid in China, said Lord Rose.

Oil and gas prices were already rising rapidly before Russia's invasion of Ukraine, but the war has pushed prices up further.

In turn, this is ramping up raw materials costs for manufacturers and retailers - including for meats like chicken and staples such as pasta - with the price hikes being passed on to consumers.

"Chicken feed is going up, and all the other associated costs are going up," he said. "I see no quick solution to this.

"Pasta is made from durum wheat, and durum wheat has gone up in price, so that's an inevitable cost increase."

Co-op chief executive Steve Murrells told the Sunday Times that chicken could become as expensive as beef due to the war in Ukraine.

Fast food chain Nando's, which specialises in chicken, said that some of its prices had gone up in April.

Asda chairman Stuart Rose said consumers will suffer from fresh price rises


Lord Rose said retailers "will do what we can" to shield customers from raw materials cost increases, but added they were "not immune from cost increases ourselves" and would pass them on.

He said supermarkets have staff, electricity, fuel, insurance and transport costs, alongside raw materials costs.

"If you're baking biscuits or baking cakes, [energy] goes into the cost of the raw material that you have to pass on [to consumers]," he said. "What we have to try and do is mitigate that."

There is a danger of long-term effects on the economy from high inflation including "a wage spiral" and "stagflation" - where prices and wages go up, but the economy doesn't grow.

"They are both evil, and the government has got a very difficult and tricky road to navigate," Lord Rose said.

He added that 90% of Asda customers were "very worried about the cost of living, and how they are going to make ends meet".

Kwasi Kwarteng said it was not possible to predict how long inflation would remain high


Business Secretary Mr Kwarteng said there was "obviously an issue with cost of living increases", but "we don't know how long that will last".

"Who can say how long any inflation will last?" he said. "It's a global issue, there's no doubt that every economy in the world is looking at the high prices and greater inflation."

He the government was "dealing with it by creating jobs."

High inflation will not necessarily go on for years, Mr Kwarteng added, due to the government's "energy security strategy", which includes new nuclear and offshore wind power generation.

Labour has repeated calls for a windfall tax on oil and gas companies to subsidise energy bills.

Mr Kwarteng said he was against a windfall tax because it would discourage investment, but he said Chancellor Rishi Sunak had not ruled it out.

Mr Sunak is "going to look at all options", Mr Kwarteng added.

Talking about Labour's windfall tax proposals, its leader Sir Keir Starmer told Sky News: "We are not talking about taxing the profits they expected to make. This is the profits they didn't expect to make.

"We would then use that to reduce energy bills by up to £600."

Labour's shadow foreign secretary David Lammy told the BBC that families dealing with cost of living pressures should not have to face a rise in National Insurance. The government has said this rise will help the NHS recover from Covid and fund social care in England.

"It's absolutely the wrong time for people to face a National Insurance rise," he said. "Let's be clear, we've had 15 tax rises over the last decade from this Conservative government, at a time when four in 10 people are buying less groceries."

Liberal Democrat leader Sir Ed Davey said inflation would be high for "at least a year or two".

"Millions of pensioners and families are really worried about the cost of living," he said. "They're pretty annoyed that the Conservative government seem to be making it worse with tax rises."

Scotland's First Minister Nicola Sturgeon said: "This week, as most people received their pay packet, they finally see the reality of the Tory-made cost of living crisis - a hike in National Insurance, soaring bills and no support from Westminster."

Newsletter

Related Articles

0:00
0:00
Close
UK Considers Deploying Aircraft Carrier for US Independence Day Celebrations Amid Renewed Transatlantic Focus
United Kingdom Moves to Attract AI Firm Anthropic Amid Tensions with US Defense Officials
RAF Intercepts Iranian Drones in Middle East to Defend Allied Security Interests
Labour Signals Shift on Foie Gras and Fur Restrictions to Advance EU Trade Talks
Seven Arrested Near RAF Base as UK Authorities Respond to Protest Activity
Economic Pressures Mount as Analysts Warn UK Growth Is Being Constrained by Policy Burdens
UK Green Party’s Push for Church-State Separation Sparks Debate Over National Identity
Strategic Island Emerges as Growing Challenge for United States and United Kingdom Defense Planning
Pepsi Pulls Sponsorship from UK Festival Following Backlash Linked to Kanye West
Signs Emerge of Declining Enthusiasm for Social Media in the United Kingdom
Security Alert Raised Ahead of Meghan Markle’s Planned Visit to Australia
UK Food Halls Defy Hospitality Slowdown, Emerging as Bright Spot in Challenging Market
UK Sets Firm Conditions for Military Action, Insisting on Legal Mandate and Clear Strategy
UK Medicines Regulator Launches Probe into Peptide Clinics Over Health Claims
New North Sea Drilling Unlikely to Significantly Cut UK Gas Imports, Analysis Finds
Woman Linked to UK’s First All-Female Terror Plot Faces Deportation
Downed US Aircraft Over Iran Linked to Operations from UK Airfield
Two Men and Teen Detained in UK Following Attack on Jewish Charity Ambulance
UK Police Launch Inquiry After Firearms Left Unattended Outside Mayor’s Residence
Giuffre Family Calls on King Charles to Meet Epstein Survivors During US Visit
Amber Wind Warning Issued as Storm Dave Approaches Parts of the United Kingdom
Prince Harry and Meghan’s Australia Visit Set to Draw Heightened Global Attention
UK Considers Entry Fees for Overseas Visitors at Major Museums Ahead of 2026 Travel Season
UK Prime Minister and Kuwait Crown Prince Coordinate Security Response After Regional Escalation
Calls Grow to Expand Fully Paid Maternity Leave for UK Teachers Amid Workforce Pressures
UK Secures Tariff-Free Access to US Market in Landmark Pharmaceuticals Agreement
Trump Projects Strength in Critique of UK Leadership and Naval Readiness
UK FinTech Setback as VibePay and Smartlayer Cease Operations Amid Funding Pressures
UK Leads Global Coalition of Over Forty Nations to Address Strait of Hormuz Crisis
UK Firms Urged to Accelerate Preparation as New Sustainability Reporting Rules Take Shape
UK Moves Rapid Sentry Air Defence System to Kuwait After Drone Strike Escalation
Transatlantic Relations Tested as UK Seeks Balance While Trump Reshapes Strategic Approach
Trump’s Strategic Pressure on UK Seen as Push for Stronger Alignment and Fairer Terms
UK Focuses on Trade Finance to Secure Critical Materials for Defence and Energy Sectors
Majority of UK Businesses Hit by Middle East Conflict While Confidence Holds Firm
UK Royal Navy Faces Renewed Scrutiny as Debate Intensifies Over Capability and Readiness
Reform UK Faces Mounting Distractions as Policy Agenda Struggles to Gain Traction
Investigation Launched Into Northern Cyprus IVF Clinics After UK Families Receive Incorrect Sperm
International Meeting Issues Unified Call to Safeguard Navigation Through Strait of Hormuz
Potential Strait of Hormuz Closure Raises Concerns Over UK Food and Medicine Supply Chains
UK Leads Coalition of Over Forty Nations Urging Iran to Reopen Strait of Hormuz
UK Secures Tariff-Free Access for Medicines in Landmark US Pharma Trade Agreement
King Charles III Invited to Address Joint Session of U.S. Congress in Rare Diplomatic Honor
Debate Grows Over Whether Expanded North Sea Drilling Can Reduce UK Energy Bills
UK Faces Heightened Risk of Jet Fuel Shortages, Airline Chief Warns
UK Ends Police Investigations into Lawful Social Media Posts After Review Finds Overreach
Abramovich Moves to Establish Charity for Frozen Chelsea Sale Proceeds Amid UK Dispute
Starmer Reaffirms NATO Commitment While Responding to Trump’s Strategic Critique
UK Aid Reductions Raise Fears of Severe Human Impact Across Parts of Africa
UK Signals Renewed Push for EU Cooperation as Iran Conflict Reshapes Security Landscape
×