London Daily

Focus on the big picture.
Thursday, Jul 10, 2025

An Ode to Mary-Kate and Ashley Olsen’s Boho-Chic Era

An Ode to Mary-Kate and Ashley Olsen’s Boho-Chic Era

Pre-The Row, the two siblings had a much more eccentric take on personal style.

Happy birthday, Mary-Kate and Ashley Olsen! Two of the world’s best-dressed twins and Geminis turn 35 today. These days, the two style icons are known for their extremely minimal wardrobes. Much like the designs they produce at their luxury label, The Row, their closets are filled with quiet, well-cut pieces. But this hasn’t always been the case. Pre-The Row, the two siblings had a much more eccentric take on personal style.

During the 2000s, the Olsens exemplified the whole “boho-chic” look, favoring groovy pieces that had a fun, free-spirited feel to them. Instead of the crisp white shirts and black trousers they often wear today, they were big fans of billowy shawls, flared jeans, and maxi dresses. Even big, chunky necklaces! At the 2003 premiere of Charlie’s Angels: Full Throttle, Ashley wore a floral maxi gown and Mary-Kate wore a caftan-style dress. When they hosted a fashion show for their Walmart line a year later, Ashley took her bow in cropped jeans, a green blazer, and a stringy scarf, while Mary-Kate opted for a floral tunic, flared jeans, and an extra-wide belt. Though they launched The Row in 2006, their boho aesthetic continued well into the late 2000s, until they debuted their sleeker, more streamlined look.



Ashley and Mary-Kate Olsen at their 2004 Walmart show



A boho-chic look from Chloé spring 2021

Now, you may be thinking, that was such a fad, but the boho-chic look that the Olsens made their style signature in the aughts is having a slow comeback. Just look to the spring 2021 runways. There were the tapestry-style prints at Anna Sui, the wide belts (and even wider jeans) at Chloé, and billowy maxi dresses at Dior. Like it or not, it seems the hippy-dippy look is having a revival, though the cuts and finishes are a little more modern. So, even if you’re a The Row devotee and have a closet full of white, black, and cream-it's clearly time to consider upping the kitsch factor this summer and channelling early Olsen style instead. The question is: Will Mary-Kate and Ashley, too? (We’re not betting on it).

Below, some of Mary-Kate and Ashley Olsen’s best boho-chic looks to get inspired.


Newsletter

Related Articles

0:00
0:00
Close
Severe Heatwave Claims 2,300 Lives Across Europe
NVIDIA Achieves Historic Milestone as First Company Valued at $4 Trillion
Declining Beer Consumption Signals Cultural Shift in Germany
Linda Yaccarino Steps Down as CEO of X After Two Years
US Imposes New Tariffs on Brazilian Exports Amid Political Tensions
Azerbaijan and Armenia are on the brink of a historic peace deal.
Emails Leaked: How Passenger Luggage Became a Side Income for Airport Workers
Polish MEP: “Dear Leftists - China is laughing at you, Russia is laughing, India is laughing”
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Weinstein Victim’s Lawyer Says MeToo Movement Still Strong
U.S. Enacts Sweeping Tax and Spending Legislation Amid Trade Policy Shifts
Football Mourns as Diogo Jota and Brother André Silva Laid to Rest in Portugal
Labour Expected to Withdraw Support for Special Needs Funding Model
Leaked Audio Reveals Tory Aide Defending DEI Record
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
London Stock Exchange Faces Historic Low in Initial Public Offerings
A new online platform has emerged in the United Kingdom, specifically targeting Muslim men seeking virgin brides
Trump Celebrates Independence Day with B-2 Flyover and Signs Controversial Legislation
Boris Johnson Urges Conservatives to Ignore Farage
SNP Ordered to Update Single-Sex Space Guidance Within Days
Starmer Set to Reject Calls for Wealth Taxes
Stolen Century-Old Rolls-Royce Recovered After Hotel Theft
Macron Presses Starmer to Recognise Palestinian State
Labour Delayed Palestine Action Ban Over Riot Concerns
Swinney’s Tax Comments ‘Offensive to Scots’, Say Tories
High Street Retailers to Enforce Bans on Serial Shoplifters
Music Banned by Henry VIII to Be Performed After 500 Years
Steve Coogan Says Working Class Is Being ‘Ethnically Cleansed’
Home Office Admits Uncertainty Over Visa Overstayer Numbers
JD Vance Questions Mandelson Over Reform Party’s Rising Popularity
Macron to Receive Windsor Carriage Ride in Royal Gesture
Labour Accused of ‘Hammering’ Scots During First Year in Power
BBC Head of Music Stood Down Amid Bob Vylan Controversy
Corbyn Eyes Hard-Left Challenge to Starmer’s Leadership
London Tube Trains Suspended After Major Fire Erupts Nearby
Richard Kemp: I Felt Safer in Israel Under Attack Than in the UK
Cyclist Says Police Cited Human Rights Act for Riding No-Handed
China’s Central Bank Consults European Peers on Low-Rate Strategies
AI Raises Alarms Over Long-Term Job Security
Saudi Arabia Maintains Ties with Iran Despite Israel Conflict
Musk Battles to Protect Tesla Amid Trump Policy Threats
Air France-KLM Acquires Majority Stake in Scandinavian Airlines
UK Educators Sound Alarm on Declining Child Literacy
Shein Fined €40 Million in France Over Misleading Discounts
Brazil’s Lula Visits Kirchner During Argentina House Arrest
Trump Scores Legislative Win as House Passes Tax Reform Bill
Keir Starmer Faces Criticism After Rocky First Year in Power
DJI Launches Heavy-Duty Coaxial Quadcopter with 80 kg Lift Capacity
U.S. Senate Approves Major Legislation Dubbed the 'Big Beautiful Bill'
Largest Healthcare Fraud Takedown in U.S. History Announced by DOJ
×