London Daily

Focus on the big picture.
Monday, Nov 02, 2026

An Ode to Mary-Kate and Ashley Olsen’s Boho-Chic Era

An Ode to Mary-Kate and Ashley Olsen’s Boho-Chic Era

Pre-The Row, the two siblings had a much more eccentric take on personal style.

Happy birthday, Mary-Kate and Ashley Olsen! Two of the world’s best-dressed twins and Geminis turn 35 today. These days, the two style icons are known for their extremely minimal wardrobes. Much like the designs they produce at their luxury label, The Row, their closets are filled with quiet, well-cut pieces. But this hasn’t always been the case. Pre-The Row, the two siblings had a much more eccentric take on personal style.

During the 2000s, the Olsens exemplified the whole “boho-chic” look, favoring groovy pieces that had a fun, free-spirited feel to them. Instead of the crisp white shirts and black trousers they often wear today, they were big fans of billowy shawls, flared jeans, and maxi dresses. Even big, chunky necklaces! At the 2003 premiere of Charlie’s Angels: Full Throttle, Ashley wore a floral maxi gown and Mary-Kate wore a caftan-style dress. When they hosted a fashion show for their Walmart line a year later, Ashley took her bow in cropped jeans, a green blazer, and a stringy scarf, while Mary-Kate opted for a floral tunic, flared jeans, and an extra-wide belt. Though they launched The Row in 2006, their boho aesthetic continued well into the late 2000s, until they debuted their sleeker, more streamlined look.



Ashley and Mary-Kate Olsen at their 2004 Walmart show



A boho-chic look from Chloé spring 2021

Now, you may be thinking, that was such a fad, but the boho-chic look that the Olsens made their style signature in the aughts is having a slow comeback. Just look to the spring 2021 runways. There were the tapestry-style prints at Anna Sui, the wide belts (and even wider jeans) at Chloé, and billowy maxi dresses at Dior. Like it or not, it seems the hippy-dippy look is having a revival, though the cuts and finishes are a little more modern. So, even if you’re a The Row devotee and have a closet full of white, black, and cream-it's clearly time to consider upping the kitsch factor this summer and channelling early Olsen style instead. The question is: Will Mary-Kate and Ashley, too? (We’re not betting on it).

Below, some of Mary-Kate and Ashley Olsen’s best boho-chic looks to get inspired.


Newsletter

Related Articles

0:00
0:00
Close
House of Lords Begins Detailed Legislative Scrutiny of Representation of the People Bill and Cyber Security Laws
Metropolitan Police Detain More Than Three Hundred Individuals Following Large-Scale Demonstration Outside London Embassy
Home Office Prepares Stricter Residency Rules Requiring Vulnerable Migrants to Wait Decade for Settlement Rights
Professional Mental Health Bodies Demand Statutory Regulation for Counsellors and Psychotherapists
National Grid Confirms Construction of Britain's Largest Electrical Substation to Power Teesside Data Centre
Prime Minister Keir Starmer Travels to Samoa for Commonwealth Summit Amid Debates on Economic Cooperation and Reparations
Home Office Implements Enhanced Digital Border Controls and Visa Processing Systems at Major Airports
Office for National Statistics Reports Stable Employment Participation Rates Across Regional Labor Markets
Department for Business and Trade Announces Strategic Partnership to Secure Critical Mineral Supply Chains
Scottish Government Unveils Regional Economic Development Strategy to Boost Advanced Manufacturing in Glasgow and Dundee
Treasury Officials Review Taxation Frameworks and Capital Gains Rules Ahead of Autumn Budget Disclosures
National Health Service Leaders Warn of Winter Capacity Pressures Across Acute Care Facilities
Bank of England Prepares for Key Interest Rate Decision Amid Sticky Inflation and Fiscal Policy Pressures
Home Office Expands Border Security Operations and Intelligence Sharing With European Partners
Office for National Statistics Reports Modest Retail Sales Growth Ahead of Crucial Christmas Trading Season
Welsh Government Unveils Strategic Plan to Boost Regional Technology Innovation and Digital Skills Training
Department for Environment Food and Rural Affairs Implements New Agricultural Subsidies Framework for English Farmers
Scottish First Minister John Swinney Announces Major Regional Infrastructure and Green Energy Investment Strategy
National Health Service Leaders Warn of Severe Winter Pressures and Mounting Accident and Emergency Backlogs
Bank of England Monetary Policy Committee Signals Cautious Interest Rate Path Amid Persistent Services Inflation
Chancellor of the Exchequer Rachel Reeves Finalizes Autumn Budget Framework Aiming to Close Public Sector Fiscal Gap
Department for Science, Innovation and Technology Prepares Enhanced Artificial Intelligence Safety and Cyber Defense Frameworks
United Kingdom Government Expands International Sanctions Framework Against Russian Shadow Fleet and Financial Enablers
Institute of Directors Reports Sharp Post-Budget Drop in Business Confidence Despite Long-Term Investment Intention Shifts
Chancellor John Healey Defends Sweeping Fiscal Adjustments and Household Support Packages Following Autumn Budget
Parliamentary Petitions Committee Schedules Major Legislative Debates on Special Educational Needs and Non-Stun Meat Labelling
Regional Devolution and Good Growth Fund Frameworks Reshape Local Government Funding Across English Regions
Loughborough University Economic Analysts Highlight Substantial Uncertainty Surrounding Public Sector Efficiency Savings
British Legal Sector Drives Sixty Billion Pounds in Annual Economic Output While Employing Over Half a Million Professionals
Law Society Welcomes New Better Regulation Executive While Pressing for Long-Term Legal Aid Funding Reform
Metropolitan Police and Security Services Heighten Operations Across London Ahead of Large-Scale Public Demonstrations
Bank of England Economists Scrutinize Corporate Tax Adjustments and Public Sector Borrowing Pressures
Chancellor John Healey Defends Autumn Budget Tax and Spending Allocations Following Intense Parliamentary Scrutiny
Department for Environment, Food and Rural Affairs Implements Strict Water Quality Monitoring Rules Following Severe Rainfall and Flooding
Welsh Government Unveils Comprehensive Regional Housing Strategy to Address Rural Affordability and Homelessness Pressures in Cardiff
Office for National Statistics Reports Slowing Consumer Price Inflation and Steady Retail Performance Across United Kingdom Markets
Northern Ireland First Minister Michelle O'Neill and Deputy First Minister Emma Little-Pengelly Advance Cross-Border Infrastructure Agreement in Belfast
Competition and Markets Authority Launches Formal Investigation Into Artificial Intelligence Partnerships Involving Major Technology Corporations
Scottish First Minister John Swinney Secures Cross-Party Support for Devolved Budget Framework and Renewable Energy Expansion
High Court Rules in Favor of Environmental Campaigners Over Department for Energy Security and Net Zero Licensing Procedures
National Health Service England Announces Major Digital Modernization and Artificial Intelligence Diagnostic Rollout Across Regional Trusts
Bank of England Monetary Policy Committee Signals Cautious Approach to Interest Rate Cuts Amid Persistent Wage Growth and Inflation Pressures
British Prime Minister Keir Starmer and Chancellor Rachel Reeves Outline Strategic Infrastructure Plans to Boost Regional Growth and Private Investment
Water pollution remains high despite £5bn investment
Regional Economic Divergence and Industrial Transformation
Technological Sovereignty and Regulatory Scrutiny
Fiscal Consolidation and Public Service Pressures
Automotive Industry Leadership Warns of Imminent Supply Chain Disruptions Following Recent European Trade Negotiations
High Court Delivers Landmark Ruling Affirming Strict Legal Protections for Corporate Data Privacy Against State Surveillance
Welsh First Minister Eluned Morgan Secures Additional Funding for Regional Transport Infrastructure and Rail Modernization
×