London Daily

Focus on the big picture.
Tuesday, Aug 04, 2026

An Ode to Mary-Kate and Ashley Olsen’s Boho-Chic Era

An Ode to Mary-Kate and Ashley Olsen’s Boho-Chic Era

Pre-The Row, the two siblings had a much more eccentric take on personal style.

Happy birthday, Mary-Kate and Ashley Olsen! Two of the world’s best-dressed twins and Geminis turn 35 today. These days, the two style icons are known for their extremely minimal wardrobes. Much like the designs they produce at their luxury label, The Row, their closets are filled with quiet, well-cut pieces. But this hasn’t always been the case. Pre-The Row, the two siblings had a much more eccentric take on personal style.

During the 2000s, the Olsens exemplified the whole “boho-chic” look, favoring groovy pieces that had a fun, free-spirited feel to them. Instead of the crisp white shirts and black trousers they often wear today, they were big fans of billowy shawls, flared jeans, and maxi dresses. Even big, chunky necklaces! At the 2003 premiere of Charlie’s Angels: Full Throttle, Ashley wore a floral maxi gown and Mary-Kate wore a caftan-style dress. When they hosted a fashion show for their Walmart line a year later, Ashley took her bow in cropped jeans, a green blazer, and a stringy scarf, while Mary-Kate opted for a floral tunic, flared jeans, and an extra-wide belt. Though they launched The Row in 2006, their boho aesthetic continued well into the late 2000s, until they debuted their sleeker, more streamlined look.



Ashley and Mary-Kate Olsen at their 2004 Walmart show



A boho-chic look from Chloé spring 2021

Now, you may be thinking, that was such a fad, but the boho-chic look that the Olsens made their style signature in the aughts is having a slow comeback. Just look to the spring 2021 runways. There were the tapestry-style prints at Anna Sui, the wide belts (and even wider jeans) at Chloé, and billowy maxi dresses at Dior. Like it or not, it seems the hippy-dippy look is having a revival, though the cuts and finishes are a little more modern. So, even if you’re a The Row devotee and have a closet full of white, black, and cream-it's clearly time to consider upping the kitsch factor this summer and channelling early Olsen style instead. The question is: Will Mary-Kate and Ashley, too? (We’re not betting on it).

Below, some of Mary-Kate and Ashley Olsen’s best boho-chic looks to get inspired.


Newsletter

Related Articles

0:00
0:00
Close
Badenoch Defends Tory Candidate Jailed for Antisemitic Abuse of Luciana Berger
NHS Spends £240m a Year Storing Paper Records Despite Digital Push
Apple Seeks Court Order to Stop OpenAI Using Alleged Trade Secrets
Breaking With the Past: One of the World’s Smallest Countries Changes Its Name
AI Is Remaking the US Economy, From GDP Growth to iPhone Prices
Comcast: Tied to a Chair and Hit in the Face With Cake: The Regular Humiliation Ritual at the US Corporate Giant
Aston Martin Faces Legal Threat Over £550m Rescue Deal
Reform UK Wants the Royal Navy to Return Channel Boats to France
Spain and Morocco Trade Blame After 72,000 Migrants Enter Ceuta
US and Japan Step In to Support the Yen in Rare Joint Intervention
Met Police Investigated Journalist Who Questioned Cambridge Professor
The AI Pricing Problem: Companies Cannot Predict Their Own Bills
Europe’s Heat and Drought Are Now Disrupting Power, Shipping and Tourism
Apple’s OpenAI Lawsuit Becomes a Public Fight Over AI Hardware
UK Man Jailed After Keeping His Mother’s Body in a Freezer and Claiming £78,000
A SpaceX Rocket Is About to Crash Into the Moon — and Scientists Hope to Watch
World War II munitions discovered after wildfires in southern France
BP profits reach four-year high amid Middle East conflict
Europe’s Drying Rivers Trigger Power Cuts, Factory Shutdowns and Wildfire Emergencies
UK Driver Sentenced to Four Years for Staged Electric Vehicle Brake Failure Fraud
Conservative Party and Reform UK Face Scrutiny During Clacton By-Election Campaign
Ministry of Justice Reviews Early Release Rules After Public Anger Over Police Killer Cases
NHS Radiographers Report Rising Racist Abuse From Patients Across UK Hospitals
UK Banking Regulators Face Pressure After Customer Loses Fourteen Thousand Pounds in AI Voice Scam
Research Challenges Treasury Control Over UK Public Spending and Calls for Greater Local Decision-Making
Home Office Begins Four-Week Weapons Surrender Campaign Across Major English Cities
Southern England Records Driest July in Nearly Two Centuries as Drought Concerns Grow
Apple Challenges UK Government Request for Access to Encrypted User Data in Legal Fight
BP Reports Sharp Profit Increase as Middle East Conflict Drives Global Oil Prices Higher
Nigel Farage Expresses Openness to Potential Alliance with Restore Britain
AstraZeneca Merger Talks Reflect Intensifying Pharmaceutical Consolidation
University Merger May Set Template for Higher Education Reform
Apple's Legal Challenge Highlights Growing Tension Over Encryption and Surveillance
Prime Minister Andy Burnham's Agenda Signals Shift Toward Greater Regional Devolution
Mental Health Trust Faces Criticism Over Planned £25 Million Budget Cuts
Scientists and Cultural Leaders Call for Funding to Save Jodrell Bank Observatory
UK Manufacturing Output Reaches Highest Level in Nearly Two Years
University of Greenwich and University of Kent Complete Landmark Merger
Nigel Farage Unveils Naval Border Proposal Amid Questions Over £5 Million Donation
Prime Minister Andy Burnham Pledges Tougher Action on Small Boat Crossings
Apple Challenges UK Government Over Encrypted Data Access Demands
AstraZeneca Shares Fall After Reports of $400 Billion Bristol Myers Squibb Merger Talks
Triple Lock Lifts UK State Pension but Leaves a Wider Retirement Gap
Danube Drought Forces Hungary’s Paks Nuclear Plant Into Full Shutdown
Ceuta Death Toll Rises as Spain and Europe Clash Over Border Response
Cuba’s Grid Fails Again as Fuel Crisis Deepens
Nazca Lines Flight Crash Kills Thirteen as Peru Suspends Aerodiana
Modern Slavery Decisions Broaden the Al Fayed Inquiry’s Frame
FIFA’s Retreat Leaves a Larger Question Over Who Guards the Game
Two Firefighting Crew Members Die in Helicopter Collision West of Athens
×