London Daily

Focus on the big picture.
Thursday, Jul 10, 2025

Amazon Bans 3 More Chinese Brands Amid Fake Reviews Crackdown

Amazon Bans 3 More Chinese Brands Amid Fake Reviews Crackdown

Amazon's suspension came after the Chinese merchants were found to be offering gift cards to customers willing to write positive reviews about their purchases.
Amid e-commerce giant Amazon's ongoing crackdown on attempts by sellers to solicit positive consumer reviews, three more Chinese consumer brands have been banned from selling on the platform, dealing a fresh blow to the "made in China, sold on Amazon" community.

Citing the Guangdong SACA Precision Manufacturing, South China Morning Post (SCMP) reported that Amazon has banned the sale of RAVPower power banks, Taotronics earphones and VAVA cameras, three brands under Shenzhen-based electronics company Sunvalley, effective from June 16.

The suspension came after the merchants were found to be offering gift cards to customers willing to write positive reviews about their purchases. This is a common practice in the Chinese e-commerce world but considered an abuse of the review system by Amazon.

"According to our investigation, the reason (for the ban) may be that some products offered gift cards to customers, which is allegedly in violation of the rules of the Amazon platform," SACA said in the statement.

The three brands hit by the latest decision sell a range of consumer electronics products, including baby monitoring cameras, with the affected products accounting for around one-third of Sunvalley's total sales revenue on Amazon since the start of 2020, SCMP reported citing the statement.

The online platform had taken similar action against other Chinese merchants for violating its rules on fake customer reviews, including an online store backed by TikTok owner ByteDance.

Since last month, product listings from some of the biggest Chinese electronic gadget sellers have vanished from Amazon's online marketplace, SCMP reported earlier.

Amazon has a "zero-tolerance policy towards violations, including asking a friend to leave a review and its latest action has garnered wide public attention in China because of the vendors involved.

"Amazon shuts down thousands of stores every single day for manipulation of the review system. The reason it's so notable this time is because the stores that they shut down are so big," said Zack Franklin, a Shenzhen-based Amazon consultant for merchants.

One of those affected is Amazon's electronics vendor Aukey, which generated more than three-quarters of its revenue from Amazon in the first quarter of 2018 and 2019, according to a prospectus it filed in 2019.

Mpow, the main Amazon electronics store run by ByteDance and Xiaomi-backed consumer product firm Patozon, were also affected by the crackdown. It had recorded 2 billion yuan from exports in the first half of 2020, according to a financial statement.

"The main reason Amazon specifically targeted the biggest Chinese accounts is to send a very strong signal to sellers. If you are breaking the rules, we will shut you down," Franklin said.

In recent years, a growing number of Chinese merchants have turned to large international e-commerce platforms, including eBay and Amazon, to reach consumers beyond their home market.

Despite Amazon's fake review crackdown, there are some small vendors who choose to continue with the practice to stay competitive.
Newsletter

Related Articles

0:00
0:00
Close
Severe Heatwave Claims 2,300 Lives Across Europe
NVIDIA Achieves Historic Milestone as First Company Valued at $4 Trillion
Declining Beer Consumption Signals Cultural Shift in Germany
Linda Yaccarino Steps Down as CEO of X After Two Years
US Imposes New Tariffs on Brazilian Exports Amid Political Tensions
Azerbaijan and Armenia are on the brink of a historic peace deal.
Emails Leaked: How Passenger Luggage Became a Side Income for Airport Workers
Polish MEP: “Dear Leftists - China is laughing at you, Russia is laughing, India is laughing”
BRICS Expands Membership with Indonesia and Ten New Partner Countries
Weinstein Victim’s Lawyer Says MeToo Movement Still Strong
U.S. Enacts Sweeping Tax and Spending Legislation Amid Trade Policy Shifts
Football Mourns as Diogo Jota and Brother André Silva Laid to Rest in Portugal
Labour Expected to Withdraw Support for Special Needs Funding Model
Leaked Audio Reveals Tory Aide Defending DEI Record
Elon Musk Founds a Party Following a Poll on X: "You Wanted It – You Got It!"
London Stock Exchange Faces Historic Low in Initial Public Offerings
A new online platform has emerged in the United Kingdom, specifically targeting Muslim men seeking virgin brides
Trump Celebrates Independence Day with B-2 Flyover and Signs Controversial Legislation
Boris Johnson Urges Conservatives to Ignore Farage
SNP Ordered to Update Single-Sex Space Guidance Within Days
Starmer Set to Reject Calls for Wealth Taxes
Stolen Century-Old Rolls-Royce Recovered After Hotel Theft
Macron Presses Starmer to Recognise Palestinian State
Labour Delayed Palestine Action Ban Over Riot Concerns
Swinney’s Tax Comments ‘Offensive to Scots’, Say Tories
High Street Retailers to Enforce Bans on Serial Shoplifters
Music Banned by Henry VIII to Be Performed After 500 Years
Steve Coogan Says Working Class Is Being ‘Ethnically Cleansed’
Home Office Admits Uncertainty Over Visa Overstayer Numbers
JD Vance Questions Mandelson Over Reform Party’s Rising Popularity
Macron to Receive Windsor Carriage Ride in Royal Gesture
Labour Accused of ‘Hammering’ Scots During First Year in Power
BBC Head of Music Stood Down Amid Bob Vylan Controversy
Corbyn Eyes Hard-Left Challenge to Starmer’s Leadership
London Tube Trains Suspended After Major Fire Erupts Nearby
Richard Kemp: I Felt Safer in Israel Under Attack Than in the UK
Cyclist Says Police Cited Human Rights Act for Riding No-Handed
China’s Central Bank Consults European Peers on Low-Rate Strategies
AI Raises Alarms Over Long-Term Job Security
Saudi Arabia Maintains Ties with Iran Despite Israel Conflict
Musk Battles to Protect Tesla Amid Trump Policy Threats
Air France-KLM Acquires Majority Stake in Scandinavian Airlines
UK Educators Sound Alarm on Declining Child Literacy
Shein Fined €40 Million in France Over Misleading Discounts
Brazil’s Lula Visits Kirchner During Argentina House Arrest
Trump Scores Legislative Win as House Passes Tax Reform Bill
Keir Starmer Faces Criticism After Rocky First Year in Power
DJI Launches Heavy-Duty Coaxial Quadcopter with 80 kg Lift Capacity
U.S. Senate Approves Major Legislation Dubbed the 'Big Beautiful Bill'
Largest Healthcare Fraud Takedown in U.S. History Announced by DOJ
×