As part of this alliance, Airbnb and the CTO are launching a campaign leveraging Airbnb's robust media platforms to market the [British] Virgin Islands and other CTO member countries to millions of engaged Airbnb users.

Campaign rollout

According to a press release from Airbnb today, March 17, 2021, the campaign rollout includes a series of email newsletters, a landing page, and ads on social media showcasing Airbnb listings in the Virgin Islands, as well as the existing protocols for safe travel during this time.

“The promotional landing page for this partnership will be unique to others worldwide. It will integrate multiple CTO member countries, promote homes in each destination, and links to each country's website,” the press release stated.

Airbnb has also pledged to share data with the CTO, including travel trends, to facilitate informed marketing decisions during this recovery period.

Airbnb said this joint undertaking with the CTO builds on Airbnb's commitment to help strengthen communities in the Caribbean in tough times.

‘Airbnb has proven to be a very valuable partner’- BVITB

“The British Virgin Islands Tourist Board & Film Commission is pleased to have collaborated with Airbnb on the beginning of their formal relationship with the Territory when we signed an MOU with them in December of 2018. Through the recent disasters that we faced; Airbnb has proven to be a very valuable partner. The properties in their network have helped to fill the void for land accommodations and very quickly impacted the economy as many Airbnb hosts are “ordinary folks” who along with their guests directly support the local economy. This campaign has our full support as it synergises with our renewed efforts to extend BVILOVE to all visitors to the Territory, sharing the culture and lifestyle that is uniquely ours”. Clive McCoy, Director of Tourism, was quoted in the press release.

Airbnb said this joint undertaking with the CTO builds on Airbnb's commitment to help strengthen communities in the Caribbean in tough times.

"With the Caribbean continuing to re-open, we're helping to usher in the safe return of travel to this wonderful region by shining a light on the many places to see and things to do," stated Carlos Munoz, Airbnb Policy Manager for Central America and the Caribbean. "We're also excited to promote the important economic impact driven by hosting on Airbnb."

As part of the alliance, Airbnb and the CTO are launching a campaign leveraging Airbnb's robust media platforms to market the [British] Virgin Islands and other CTO member countries to millions of engaged Airbnb users.

Rebuilding tourism

According to the press release, this partnership is one of the many initiatives in the CTO's ongoing programme to help its members rebuild tourism in their destinations.

"The partnership with Airbnb will help us to promote the region responsibly by providing our members with a platform to showcase their destinations while at the same time highlighting the health safety measures that each has implemented to ensure that visitors can enjoy a safe Caribbean experience during this time," shared Neil Walters, Acting Secretary-General of the CTO.

This partnership joins previously announced collaborations with organisations, including the Tourism KwaZulu-Natal (South Africa), the National Parks Foundation, and Bermuda Tourism Authority.