London Daily

Focus on the big picture.
Friday, Sep 25, 2026

After two pandemic years, a summer travel bounce — and chaos

After two pandemic years, a summer travel bounce — and chaos

At a tourism conference in Phuket last month, Thailand’s prime minister looked out at attendees and posed a question with a predictable answer.

“Are you ready?” Prayuth Chan-ocha asked, dramatically removing his mask and launching what’s hoped to be the country’s economic reset after more than two years of coronavirus-driven restrictions. When the crowd yelled its answer — yes, according to local media — it might have been speaking for the entire pandemic-battered world.

But a full recovery could take as long as the catastrophe itself, according to projections and interviews by The Associated Press in 11 countries in June. They suggest that the hoped-for rebound is less like a definitive bounce — and more like a bumpy path out of a deep and dark cave.

Some locales, such as the French Riviera and the American Midwest, are contributing to the climb more than others — like shuttered, “zero-COVID” China, which before the pandemic was the world’s leading source of tourists and their spending.

The human drive to bust out and explore is helping fuel the ascent, packing flights and museums despite rising coronavirus infections and inflation. But economic urgency is the real driver for an industry worth $3.5 trillion in 2019 that the United Nations estimates lost about that much during the pandemic. By some estimates, tourism provides work for one in 10 people on Earth.

Many places, particularly those that have loosened safety requirements, are seeing what passes for a go-go summer of sunny optimism and adventure.

“They are saying it’s the summer of revenge travel,” Pittsburgh resident Theresa Starta, 52, said as she gazed across one of Amsterdam’s canals at crowds thronging to the Dutch capital. “Everything seems so bad all around the world, so it’s nice to see some things coming back.”

“The road to a full recovery is very long, but at least we are back on it,” said Sanga Ruangwattanakul, president of the Khao San Road Business Association in Bangkok.

Despite the roaring return of travelers, challenges and uncertainty cast shadows over the post-pandemic landscape. Full recoveries are generally not expected until at least 2024. Concerns hovered around a long list of issues, including inflation, supply chain problems, rising infection rates and labor shortages.




Before June was over, chaos had come to define travel in the summer of 2022. Airports and airlines that had cut back during the depths of the pandemic s truggled to meet the demand, resulting in cancelled flights, lost baggage and other, assorted nightmares. Spooked tourists booked trips on shorter notice, making it harder for hotels, tour operators and others to plan, industry insiders said.

The Russian invasion of Ukraine, too, added risk to the uneven recovery and contributed to inflation — a factor that could become a major obstacle even as other pandemic pain recedes.

“It’s really the fall season that is of concern,” said Sandra Carvao, chief of market intelligence and competitiveness at the U.N. World Tourism Organization. If inflation continues to rise, particularly interest rates, “families will have to rethink their spending.”

For all of the lifted virus travel restrictions, safety is not likely to recede as a concern.

“The most important thing for people when they decide to go on vacation is health and safety. Always has been,” said Simon Hudson, a professor of tourism at the University of South Carolina, who is writing a book about the pandemic recovery. “This is going to take awhile.”

Starting with the bright spots, the U.N. reported that during the first quarter of 2022, international arrivals almost tripled over the same three months last year. March this year produced the healthiest results since the start of the pandemic, with arrivals climbing to nearly 50% of 2019 levels. That could rise to as much as 70% of 2019 arrivals by the end of this year, the UNWTO said in projections it revised in May.

That’s produced encouraging signs in certain places, from Israel to the United States, Italy, Mexico and France. Resets like Thailand’s are all the rage. Big plans for 2023 are in the offing in the United States, such as a cruise featuring some of Broadway’s biggest stars.

Those projections are playing out on the ground, generally in places that had aggressive and agile restrictions early-on and adapted by lifting many protections as vaccinations rose and the omicron variant proved less lethal than other variants.

Foreign tourists are flocking to places like the French Riviera, where supply-chain issues are making everything more expensive — including champagne, one restauranteur said.

“It’s been summer here since spring, every single night,” said Elie Dagher, a manager of La Villa Massenet in Nice. Since April, he said, the bistro has been packed with visitors from Scandinavia and the Netherlands, but especially the United Kingdom and the United States.

In Branson, Missouri, known for its country music shows and outdoor attractions, no rebound is necessary. It hosted a record 10 million visitors last year and appears to be on pace to top that, said Lynn Berry, spokeswoman for the Branson Convention and Visitors Bureau.

Jeff Johnson, co-owner of Shepherd of the Hills adventure park, attributes that to a short shutdown in 2020, a loyal customer base drawn from nearby states and cities like St. Louis and Kansas City. “When we reopened,” he said, “it never slowed down.”

In Italy, tourists — especially from the United States — returned this year in droves. The run-up to Easter was especially notable in Rome, reflecting pent-up demand to visit perennial all-star sites like the Sistine Chapel and the Colosseum.

“There’s a huge craving to travel, just like popping a (cork) from a bottle,” said Bernabò Bocca, president of the national hotel association Federalberghi. The moment Italy loosened safety measures in April, “a tsunami of bookings arrived from the United States at a speed never seen before.”

Hopes are high for Thailand, too, in the wake of its announcement last month that the country was dropping virtually all requirements other than proof of vaccination, or in its absence, a negative coronavirus test.

Already the return of tourists has breathed new life into local tourism. Bangkok’s famous backpacker street, Khao San Road, almost deserted last year, is getting up to 5,000 visitors a day — promising numbers but a far cry from the 30,000 daily visitors before the pandemic, according to Ruangwattanakul, the business association president.

Thailand is an instructive look at the struggle to recover, with China a major factor. By 2019, Chinese tourists accounted for a quarter of foreign arrivals in Thailand, but there are no signs that they will return in such numbers.

The fitful nature of the post-pandemic climb could be seen from Israel to India.

“I think we are moving in the right direction,” said restaurant owner Vaibhav Khulbe in Dharmsala, India, where 4 million visitors are expected in country this year, compared to 11 million in 2019.

As elsewhere in the world, Israel is struggling to match its record-setting tourism of 2019, when 4.5 million people visited. Despite lifting all restrictions, Israel expects less than half that — about 2 million visitors — this year, Tourism Ministry officials say. Added to the other concerns, political strife is an issue after a wave of deadly Palestinian violence inside Israel in the spring, along with the collapse of the government last month.

Still, the ministry is reporting a steady, though gradual, climb. An unusual convergence of springtime religious holidays for Jews, Christians and Muslims helped boost visitors in April. By May, the number of visitors had risen to about 57% of the same month two years earlier.

But the recovery has been uneven for many, particularly in the occupied West Bank.

“We were expecting really more people to come at least this month, like May, June, but still it’s very slow,” said Wisam Salsaa, manager of The Walled Off Hotel in Bethlehem, the storied ancient city where President Joe Biden is expected to visit in July during a trip to Israel and Saudi Arabia.

Designed by London-based artist Banksy and brimming with color, the hotel is locally run and well-known — but struggling. It expanded physically during the pandemic but has been forced to whittle its staff from about 50 people to 32 now. In June, its occupancy rate stood at about 30%.

“Tourism here,” Salsaa said, “is very fragile.”

Newsletter

Related Articles

0:00
0:00
Close
Police Arrest Far-Right Activist After Migrant Dinghy Slashed in English Channel
Synthetic Opioids Drive Renewed Rise in Scotland’s Drug Deaths
Reported Assaults on Britain’s Railways Rise 20% in a Year
Vistry Cuts Profit Forecast as Losses Weigh on UK Housebuilder
TikTok Drops Appeal and Accepts £12.7 Million UK Data Protection Fine
Russell Group Urges UK Government to Drop Proposed International Student Levy
Legal & General Plans to Cut 1,000 Jobs by Mid-2027
UK Health Bill Would Remove Independent Governors From NHS Foundation Trusts
BMA Raises Patient Safety Concerns Over Advanced Practitioners Filling Doctor Rotas
UK’s Largest AI Supercomputer Delayed by Power Supply Constraints
NHS Orders Security Cameras in Neonatal Units Following Thirlwall Inquiry
Post-Brexit Trade Barriers Cost UK Economy Up to £6.5 Billion a Year, Analysis Says
UK Parliament Launches Inquiry Into Bank of England Monetary Policy Independence
Global Bond Selloff and Higher Oil Prices Narrow UK Budget Options
UK Prime Minister Andy Burnham Addresses UN and Holds First Meeting With Donald Trump
Royal Navy Commandos Complete Maritime Operations Training With US Navy SEALs
Vistry Profit Warning Adds to Concerns Over UK Housebuilding Conditions
UK Commits £343 Million to Major Expansion of Community Mental Health Services
Five Eyes Partners Back UK-Led Campaign Against Global Fraud Networks
UK Businesses Gain Full Access to £13 Trillion CPTPP Trading Bloc
UK Allocates Nearly £10 Billion for Council, Social and Affordable Housing
Chancellor John Healey Unveils Deregulation Drive to Accelerate UK Investment and Growth
Prime Minister Andy Burnham Sets Out Post-Brexit Foreign Policy Vision at United Nations
UK Reassesses Chagos Arrangements as Burnham Seeks New Path on Diego Garcia
Key Trends to Watch
Government’s “Buy British” Procurement Push Targets More Domestic Jobs and Industrial Capacity
Scotland Launches Four-Year Flood Resilience Programme With New Community Funding
Low-Income Renters Face Record Gap Between Housing Support and Private Rents
UK and US Test Torpedo Launch From British Undersea Drone in Defence Technology Milestone
Britain Pushes Artificial Intelligence Security Onto United Nations Security Council Agenda
Treasury Committee Defends Office for Budget Responsibility Independence Amid Fiscal Pressure
Scotland Records Eleven Per Cent Rise in Drug-Use Deaths as Cocaine and Nitazenes Drive Concern
Welsh Government Sets Four-Year Programme Around Health, Living Costs, Jobs and Housing
Study Finds Most People With High Blood Pressure in England Remain Undiagnosed
Britain Plans First National Workplace Health System to Tackle Economic Inactivity
England to Introduce Vocational GCSEs in Major Secondary Education Reform
UK Elevates Climate and Nature Risks to National Security Priority
Andy Burnham and Donald Trump Put Trade at Centre of First Major Bilateral Meeting
Andy Burnham and Ursula von der Leyen Push Ahead With Closer UK-European Union Economic Ties
UK Government Borrowing Jumps to Eighteen Point Three Billion Pounds Ahead of October Budget
Piddington Residents Back Symbolic Independence Vote Over Asylum Accommodation Plan
Reform UK Names Helen Jenner as New Leader in Wales
England Expands Devolution of Transport, Skills and Economic Development Powers
Liberal Democrats Call for Temporary Fuel Duty Cut to Ease Cost-of-Living Pressure
UK Farmers Warn Drought Has Caused Crop Failures and Reduced Harvests
UK Fixed Mortgage Rates Approach 6% as Lenders Raise Borrowing Costs
YouGov Poll Puts Labour at 23% With Conservatives and Reform UK on 21%
Badenoch Presses Burnham to Increase Defence Spending and Cut Welfare Costs
UK Military Figures Warn of Growing Threats to Undersea Infrastructure and National Readiness
BP Moves Ahead With Sale of UK North Sea Oil and Gas Business
×