London Daily

Focus on the big picture.
Wednesday, Jul 01, 2026

Adidas withdraws opposition to Black Lives Matter three stripe design

Adidas withdraws opposition to Black Lives Matter three stripe design

The sports clothing company had tried to stop the prominent BLM group from registering a three-stripe trademark used on items it also sells, such as bags and clothes, for fear it could likely "cause confusion" among consumers.

Adidas has withdrawn its opposition to a three-line Black Lives Matter (BLM) trademark.

The German sports design giant had asked the US Trademark Office to reject a trademark application by Black Lives Matter, which featured three parallel lines, just two days before the U-turn.

"Adidas will withdraw its opposition to the Black Lives Matter Global Network Foundation's trademark application as soon as possible," a company statement said.

Adidas had told the US Trademark Office that Black Lives Matter's design so closely resembled its iconic three-stripe trademark that it was likely to cause confusion and consumers may believe the Black Lives Matter items may be made or connected to Adidas.

Adidas has previously sued Thom Browne over its stripe design but were unsuccessful in the court case


It sought to prevent the design being registered as a trademark and used on items that Adidas sells such as T-shirts and bags.

The group seeking the trademark, Black Lives Matter Global Network Foundation, is the most prominent entity in the Black Lives Matter movement, which comprises groups across the world with no central, governing body.

The organisation had applied for a federal trademark in November 2020 for a yellow three-stripe design to use on products including clothes, publications, bags, bracelets and mugs.

The Black Lives Matter movement was launched 10 years ago in protest to police violence against black people.

The three-line design has been used by Adidas since 1952 and has been defended in court multiple times since then. More than 90 lawsuits have been brought and more than 200 settlements have been agreed since 2008, according to court documents from a lawsuit brought against designer Thom Browne and his design brand.

That case was successfully defended in January when a jury found in favour of Thom Browne.

Last month Adidas revealed plans for a huge cut to its shareholder payments as it dealt with the expensive fallout from its failed partnership with rapper and designer Kanye West.

The company admitted it was still yet to decide what to do with a mountain of unsold Yeezy runners, the legacy of its split from West, following antisemitic, and other offensive remarks, he made in October.

Newsletter

Related Articles

0:00
0:00
Close
Global Billionaire Numbers Rise 13 Percent Amid Artificial Intelligence Stock Boom
Body of Fifteen-Year-Old Boy Recovered from Manchester Reservoir
Major Rail Disruption in UK After Cows Stray Onto Intercity Tracks
UK Launches National Campaign to Reduce Water Consumption After Heatwave
Foreign Secretary David Lammy Raises Case of UK Woman Death with US Authorities
Shetland Islands Council Approves Subsea Tunnel Plans Linking Major Islands
Telegraph Media Group Takeover by German-Led Consortium Completed
Resident Doctors in England Accept Government Pay and Conditions Deal
Andy Burnham Sets Out Ten-Year Economic Vision Amid Labour Leadership Debate
Asylum Seekers in UK Face £10,000 Contribution Requirement Under New Law
UK Government Moves to Break Apple and Google App Store Dominance
New UK Steel Tariffs and Import Quotas Aim to Shield Domestic Industry
Damning Report Exposes Failures in Maternity and Neonatal Care Across England
Government Data Reveals Five Billion Pound Shortfall in UK Defence Budget
Prime Minister Keir Starmer Unveils Three Hundred Billion Pound Defence Investment Plan
UK Crime and Policing Act 2026 Comes into Force with New Justice System Reforms
UK Prime Minister Hosts NATO Secretary General Mark Rutte for Security Talks at Downing Street
UK Tightens Oversight of Emissions Trading Scheme Through New Ministerial Directions
UK Issues Statement at UN Security Council on Violence in the West Bank
UK Environment Agency Clears Illegal Waste Site in West Yorkshire After Court Action
UK Resident Sentenced for Fraudulently Claiming £30,000 in Covid Business Loans
UK Launches Taskforce to Help Young People Claim Dormant Child Trust Fund Savings
UK Gambling Commission Fines Betfred Operator Petfre Gibraltar £900,000 Over Social Responsibility Failures
UK Appoints Lord Collins as Global Envoy for LGBT+ Rights
UK Expands Detention Capacity to Support Removal of Foreign Criminals and Failed Asylum Seekers
UK Resident Doctors End Strike Action After Accepting Government Pay Deal
UK Tightens Sentencing for Domestic Killings with 25-Year Starting Point for Murder of Partners
UK to Build at Least Six New Royal Navy Warships Under Expanded Defence Programme
UK Government Unveils £5 Billion Defence Investment Plan Focused on Drones and Autonomous Warfare Systems
UK Economy Records 0.6% First Quarter Growth as Services and Manufacturing Drive Steady Expansion
Welsh Government Unveils New Agricultural Support Plan Focused on Sustainability and Rural Growth
UK Teacher Recruitment Shortfalls Continue in Science and STEM Subjects
Police Scotland Expands Cybercrime Investigations Amid Rising Digital Fraud
UK Universities Warn of Risk to International Student Numbers Amid Visa Changes
UK Defence Ministry Pivots Toward Greater Domestic Military Procurement
UK Launches National Rail Review After Repeated Service Disruptions
Northern Ireland Assembly Debates Long-Term Funding Settlement for Public Services
UK Accelerates Approval of North Sea Offshore Wind Projects to Expand Energy Capacity
UK Retail Sales Fall as Households Cut Discretionary Spending in June
UK Expands Border Intelligence Cooperation with France and Belgium to Target Smuggling Networks
Scottish Government Faces Pressure Over Delays in Major Infrastructure and Transport Projects
UK Launches Multi-Billion-Pound Artificial Intelligence Infrastructure Investment Fund
National Health Service Warns of Continued Emergency Department Strain Across England
Bank of England Signals Interest Rate Hold as Wage Growth Keeps Inflation Elevated
UK Sets Emergency Fiscal Strategy as Inflation Pressures and Weak Manufacturing Growth Persist
UK Launches New Measures to Improve Safety Standards in Night-Time Venues
UK Tightens Import Rules for Low-Value Parcels to Support Domestic Retailers
UK Launches £85 Million Obesity Care Programme Targeting Early Intervention Projects
UK Commits Up to $26 Million to Ebola Response in Democratic Republic of Congo
Security Industry Authority Flags Safety Failures in Night-Time Economy Inspections
×