London Daily

Focus on the big picture.
Saturday, Jun 21, 2025

Adidas to sell Yeezy shoes from defunct Kanye West partnership and donate some proceeds to charity

Adidas to sell Yeezy shoes from defunct Kanye West partnership and donate some proceeds to charity

The German sportswear brand has been in a predicament over what to do with millions of Yeezy brand shoes sitting in storage after their sale was put on hold following the company's high-profile split with Kanye West last year.

Adidas has said it plans to sell some of its Yeezy trainers and merchandise from its defunct partnership with Kanye West and donate some of the proceeds to charity.

The German sportswear giant has been in a predicament over the Yeezy stock after it cut ties with West over his antisemitic comments late last year.

Millions of Yeezy brand shoes with a retail value of €1.2bn (£1.05bn) are sitting in storage after their sale was put on hold - with their value in the resale market rocketing after production stopped, with some models more than doubling in price.


The debacle over the rapper, now known as Ye, contributed to the company's first annual loss in more than three decades.

Adidas chief executive Bjoern Gulden said burning the goods "would not be a solution" and said the firm is trying to sell some of the merchandise "over time", adding that proceeds would be donated to international organisations that West had harmed with his comments.

Adidas, which was criticised for not acting sooner over Ye's remarks, was among a string of companies which cut ties with the 45-year-old after he made antisemitic comments on social media.

Yeezy trainers have been a big hit for the company and are much sought after on the used market, routinely selling for hundreds of pounds.

Mr Gulden said at the company's annual shareholder meeting that it had yet to be determined when and how the planned sale would proceed.

He said the company had decided against donating the sneakers to avoid them reaching the market in a roundabout way.

Shares in Adidas went up 2% following the meeting.

By selling some of the stock, the company is potentially minimising a $700m (£559m) loss this year, but it is unclear how
much stock will be sold and what proportion of the proceeds will be donated.

If the goods are sold, Ye will be entitled to previously-agreed commissions - 15% of turnover, according to media reports.

Mr Gulden defended Adidas's years-long collaboration with the rapper, saying that "as difficult as he was, he is perhaps the most creative mind in our industry".

Comments

Anna 2 year ago
Yes it is all about the $$$$$. Some going to charity likev1 penny pn the dollar if they feel generous

Newsletter

Related Articles

0:00
0:00
Close
Political Turmoil Resurfaces in Belgium Amid Economic Concerns
Fed policymakers divided on timing of interest rate cuts
Trump signals imminent agreement with Harvard University
Inheritance tax referendum alarms Swiss billionaire community
Japan cancels bilateral security meeting amid US defence demands
AI skeptic Emily Bender warns that ‘the emperor has no clothes’
Israel Confirms Assassination of Quds Force Commander in Tehran
16 Billion Login Credentials Leaked in Unprecedented Cybersecurity Breach
Senate hearing on who was 'really running' Biden White House kicks off
Iranian Military Officers Reportedly Seek Contact with Reza Pahlavi, Signal Intent to Defect
FBI and Senate Investigate Allegations of Chinese Plot to Influence the 2020 Election in Biden’s Favor Using Fake U.S. Driver’s Licenses
Vietnam Emerges as Luxury Yacht Destination for Ultra‑Rich
Plans to Sell Dutch Embassy in Bangkok Face Local Opposition
China's Iranian Oil Imports Face Disruption Amid Escalating Middle East Tensions
Trump's $5 Million 'Trump Card' Visa Program Draws Nearly 70,000 Applicants
DGCA Finds No Major Safety Concerns in Air India's Boeing 787 Fleet
Airlines Reroute Flights Amid Expanding Middle East Conflict Zones
Elon Musk's xAI Seeks $9.3 Billion in Funding Amid AI Expansion
Trump Demands Iran's Unconditional Surrender Amid Escalating Conflict
Israeli Airstrike Targets Iranian State TV in Central Tehran
President Trump is leaving the G7 summit early and has ordered the National Security Council to the Situation Room
Taiwan Imposes Export Ban on Chips to Huawei and SMIC
Israel has just announced plans to strike Tehran again, and in response, Trump has urged people to evacuate
Netanyahu Signals Potential Regime Change in Iran
Juncker Criticizes EU Inaction on Trump Tariffs
EU Proposes Ban on New Russian Gas Contracts
Analysts Warn Iran May Resort to Unconventional Warfare
Iranian Regime Faces Existential Threat Amid Conflict
Energy Infrastructure Becomes War Zone in Middle East
UK Home Secretary Apologizes Over Child Grooming Failures
Trump Organization Launches 5G Mobile Network and Golden Handset
Towcester Hosts 2025 English Greyhound Derby Amid Industry Scrutiny
Gary Oldman and David Beckham Knighted in King's Birthday Honours
Over 30,000 Lightning Strikes Recorded Across UK During Overnight Storms
Princess of Wales Returns to Public Duties at Trooping the Colour
Red Arrows Use Sustainable Fuel in Historic Trooping the Colour Flypast
Former Welsh First Minister Addresses Unionist Concerns Over Irish Language
Iran Signals Openness to Nuclear Negotiations Amid Ongoing Regional Tensions
France Bars Israeli Arms Companies from Paris Defense Expo
King Charles Leads Tribute to Air India Crash Victims at Trooping the Colour
Jack Pitchford Embarks on 200-Mile Walk to Support Stem Cell Charity
Surrey Hikers Take on Challenge of Climbing 11 Peaks in a Single Day
UK Deploys RAF Jets to Middle East Amid Israel-Iran Tensions
Two Skydivers Die in 'Tragic Accident' at Devon Airfield
Sainsbury's and Morrisons Accused of Displaying Prohibited Tobacco Ads
UK Launches National Inquiry into Grooming Gangs
Families Seek Closure After Air India Crash
Gold Emerges as Global Safe Haven Amid Uncertainty
Trump Reports $57 Million Earnings from Crypto Venture
Trump's Military Parade Sparks Concerns Over Authoritarianism
×