London Daily

Focus on the big picture.
Saturday, Apr 04, 2026

Adidas ends partnership with Kanye West over rapper's 'hateful and dangerous' comments - as Gap to immediately pull Yeezy products from stores

Adidas ends partnership with Kanye West over rapper's 'hateful and dangerous' comments - as Gap to immediately pull Yeezy products from stores

Adidas is the latest among a string of companies which have cut ties with the rapper, saying it "does not tolerate antisemitism and any other sort of hate speech".

Adidas has cut ties with Kanye West over the rapper's antisemitic comments, while Gap has said it will immediately remove his products from its stores.

The German sportswear company said it had taken the decision to "terminate the partnership with Ye immediately".

"Adidas does not tolerate antisemitism and any other sort of hate speech," a statement said.

"Ye's recent comments and actions have been unacceptable, hateful and dangerous, and they violate the company's values of diversity and inclusion, mutual respect and fairness."

Adidas, which was criticised for not acting sooner, said ending the tie-up would have a "short-term negative impact" of up to $250m (£218m) on its net income this year.

Yeezy trainers have been a big hit for the company and are much sought after on the used market, routinely selling for hundreds of pounds.

US fashion chain Gap also said on Tuesday that it was taking immediate steps to remove products from the Yeezy Gap range, created in partnership with West.

West terminated the deal eight years early in September after accusing the company of failing to fulfil the terms of their contract.

Any remaining products will now be removed from Gap stores and the range's website has been taken down.

The two brands are the latest to end business relationships with the rapper over his social media posts.

The 45-year-old, who legally changed his name to Ye last year, said he was going to go to "death con 3" on Jewish people and recently suggested slavery was a choice.

West has been criticised by his ex-wife Kim Kardashian who said "hate speech is never OK or excusable" and he was recently dropped by talent agency CAA.


West also attracted criticism for wearing a "White Lives Matter" T-shirt to his Yeezy collection show in Paris.

A completed documentary about him has also been shelved.

The rapper has been suspended from Twitter and Instagram over posts that they said violated their policies.

The site has styled itself as an unbiased platform and has become popular with those banned from Twitter, also hosting prominent American conservative voices.

The app only made its return to the Google Play Store last month, having been removed after the Capitol riots in January 2021 for allowing posts that seek "to incite ongoing violence in the US".

Comments

Oh ya 3 year ago
Yes nobody can say anything about the Jew, but ask a Jew what he/she thinks of a Arab. Dislike can only flow one way or they pull the race card

Newsletter

Related Articles

0:00
0:00
Close
Prince Harry and Meghan’s Australia Visit Set to Draw Heightened Global Attention
UK Considers Entry Fees for Overseas Visitors at Major Museums Ahead of 2026 Travel Season
UK Prime Minister and Kuwait Crown Prince Coordinate Security Response After Regional Escalation
Calls Grow to Expand Fully Paid Maternity Leave for UK Teachers Amid Workforce Pressures
UK Secures Tariff-Free Access to US Market in Landmark Pharmaceuticals Agreement
Trump Projects Strength in Critique of UK Leadership and Naval Readiness
UK FinTech Setback as VibePay and Smartlayer Cease Operations Amid Funding Pressures
UK Leads Global Coalition of Over Forty Nations to Address Strait of Hormuz Crisis
UK Firms Urged to Accelerate Preparation as New Sustainability Reporting Rules Take Shape
UK Moves Rapid Sentry Air Defence System to Kuwait After Drone Strike Escalation
Transatlantic Relations Tested as UK Seeks Balance While Trump Reshapes Strategic Approach
Trump’s Strategic Pressure on UK Seen as Push for Stronger Alignment and Fairer Terms
UK Focuses on Trade Finance to Secure Critical Materials for Defence and Energy Sectors
Majority of UK Businesses Hit by Middle East Conflict While Confidence Holds Firm
UK Royal Navy Faces Renewed Scrutiny as Debate Intensifies Over Capability and Readiness
Reform UK Faces Mounting Distractions as Policy Agenda Struggles to Gain Traction
Investigation Launched Into Northern Cyprus IVF Clinics After UK Families Receive Incorrect Sperm
International Meeting Issues Unified Call to Safeguard Navigation Through Strait of Hormuz
Potential Strait of Hormuz Closure Raises Concerns Over UK Food and Medicine Supply Chains
UK Leads Coalition of Over Forty Nations Urging Iran to Reopen Strait of Hormuz
UK Secures Tariff-Free Access for Medicines in Landmark US Pharma Trade Agreement
King Charles III Invited to Address Joint Session of U.S. Congress in Rare Diplomatic Honor
Debate Grows Over Whether Expanded North Sea Drilling Can Reduce UK Energy Bills
UK Faces Heightened Risk of Jet Fuel Shortages, Airline Chief Warns
UK Ends Police Investigations into Lawful Social Media Posts After Review Finds Overreach
Abramovich Moves to Establish Charity for Frozen Chelsea Sale Proceeds Amid UK Dispute
Starmer Reaffirms NATO Commitment While Responding to Trump’s Strategic Critique
UK Aid Reductions Raise Fears of Severe Human Impact Across Parts of Africa
UK Signals Renewed Push for EU Cooperation as Iran Conflict Reshapes Security Landscape
Bank of England Signals Caution as Bailey Advises Markets Against Expecting Rate Hikes
UK to Convene Global Coalition to Restore Shipping Through Strait of Hormuz
Trump Signals Possible NATO Reassessment, Emphasizes Stronger U.S. Strategic Autonomy
Australia Joins British-Led Efforts to Reopen Strait of Hormuz Amid Escalating Tensions
King Charles Plans US State Visit as UK Strengthens Ties with Trump Leadership
UK Regulator Launches Investigation Into Microsoft’s Business Software Practices
Kanye West Set for High-Profile Return to UK Stage at Wireless Festival
Trump Presses Europe to Strengthen Commitment as Iran Conflict Escalates
UK to Deploy Additional Troops to Middle East Amid Rising Regional Tensions
UK Authorities Face Claims of Heavy-Handed Measures in Monitoring Released Pro-Palestine Activists
Trump Calls on UK to Secure Its Own Energy as Iran Conflict Intensifies
Nigel Farage Declines Invitation to UK Conservative Conference Led by Liz Truss
Trump Warns Allies to Take Responsibility as Rift Deepens with UK and France Over Iran Conflict
How Britain’s Prime Minister Controls U.S. Bomber Access in Escalating Iran Conflict
Trump Urges Allies to Secure Their Own Oil Supplies as Hormuz Crisis Disrupts Global Energy
Russia Expels British Diplomat as UK Pushes Back Against Pressure
White House App Faces Scrutiny After Claims of Continuous User Location Tracking
BBC Faces Scrutiny Over Allegations of Paid Content Linked to Saudi Arabia
UK-France Coastal Patrol Agreement Nears Breakdown Amid Migration Pressures
UK Police Detain Pro-Palestine Activist Again Weeks After Bail Release
FTSE 100 Advances as Energy and Mining Shares Gain Amid Middle East Tensions
×